Leadership Overview
Iterable has 5 executives leading key functions including revenue generation, financial planning, organizational operations, executive coordination, and administrative support.
Focused on empowering brands through cross-channel marketing, Iterable delivers a robust growth platform designed to optimize customer engagement and drive measurable business outcomes across global markets.
Focused on empowering brands through cross-channel marketing, Iterable delivers a robust growth platform designed to optimize customer engagement and drive measurable business outcomes across global markets.
Leadership Roles at Iterable
Carrie Messner - Vice President & Chief of Staff to the CEO
Carrie Messner, the Vice President & Chief of Staff to the CEO at Iterable, manages executive-level strategy and organizational alignment. Overseeing the implementation of the CEO's vision, the Vice President & Chief of Staff to the CEO ensures that all business units remain synchronized with the company's growth marketing objectives. This leadership role involves managing high-level stakeholder relationships and driving key corporate initiatives. By translating strategic goals into actionable plans, Carrie Messner directly impacts the company's market position. Messner facilitates communication between the Board and the executive team, ensuring transparency and focus on long-term value creation. The Vice President & Chief of Staff to the CEO drives organizational agility by managing the executive office's priorities and resources. Through strategic oversight, Messner supports the development of the platform, ensuring that the company continues to provide brands with the necessary tools for effective cross-channel campaign execution.
Victor Rago - Chief Financial Officer
Victor Rago, the Chief Financial Officer at Iterable, manages all fiscal operations and long-term financial planning. Overseeing capital allocation and budgetary discipline, the Chief Financial Officer ensures the company maintains a strong balance sheet to support ongoing innovation in growth marketing technology. This leadership role involves coordinating with venture capital partners and managing investor relations to facilitate continued expansion. By analyzing market trends and operational costs, Victor Rago directly influences the strategic direction of the business. Rago maintains rigorous oversight of financial reporting and compliance, providing the necessary data for informed decision-making across the C-suite. The Chief Financial Officer drives efficiency by optimizing resource distribution, ensuring that the organization remains agile while scaling its cross-channel campaign capabilities. Through disciplined fiscal management, Rago supports the overarching mission of providing brands with the tools required for effective customer engagement.
Teri Hatfield - Chief Revenue Officer
Teri Hatfield, the Chief Revenue Officer at Iterable, directs all global sales initiatives and revenue-generating activities. Overseeing the expansion of market share, the Chief Revenue Officer ensures alignment between customer acquisition strategies and the broader growth marketing platform objectives. This leadership role involves scaling enterprise partnerships and optimizing the sales funnel to maximize long-term value for clients. By driving North American and international sales performance, Teri Hatfield directly impacts the financial trajectory of the organization. Through constant collaboration with the executive team, Hatfield secures sustainable growth while maintaining a competitive edge in the crowded CRM software landscape. The Chief Revenue Officer monitors key performance indicators to refine outreach tactics, ensuring that the company consistently meets aggressive revenue targets while delivering high-impact solutions to brands seeking sophisticated cross-channel campaign management tools.
Amy Rouas - Chief of Staff
Amy Rouas, the Chief of Staff at Iterable, coordinates cross-functional initiatives and streamlines internal communication across the organization. Overseeing the execution of high-priority projects, the Chief of Staff ensures that departmental goals align with the core mission of the growth marketing platform. This leadership role involves facilitating collaboration between executive leaders and managing the operational cadence of the company. By refining internal processes and improving organizational efficiency, Amy Rouas directly supports the scaling of the business. Rouas manages complex workflows and ensures that strategic objectives receive the necessary attention from the leadership team. The Chief of Staff drives operational excellence by removing bottlenecks and fostering a culture of accountability. Through meticulous planning and execution, Rouas enables the company to deliver superior cross-channel campaign solutions to brands, ensuring that the organization remains focused on its primary goal of optimizing customer engagement.
Amanda Dailey - Associate Chief of Staff
Amanda Dailey, the Associate Chief of Staff at Iterable, supports the operational infrastructure and administrative coordination of the executive team. Overseeing the day-to-day management of key projects, the Associate Chief of Staff ensures that internal teams remain focused on the company's growth marketing mission. This leadership role involves tracking progress on strategic initiatives and assisting in the preparation of executive reports. By optimizing internal workflows and supporting the Chief of Staff, Amanda Dailey directly contributes to the efficiency of the organization. Dailey manages critical administrative tasks that allow the leadership team to focus on high-level decision-making and market expansion. The Associate Chief of Staff drives productivity by maintaining clear communication channels and ensuring that departmental objectives are met on schedule. Through diligent support and process management, Dailey helps the company maintain its competitive advantage in the CRM software industry.
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