Iterable Executive and Leadership Team

August, 2026

Leadership Overview

Iterable has 6 executives leading key functions including revenue generation, organizational operations, technology development, financial management, executive coordination, and strategic support.

Focused on empowering brands through cross-channel campaign optimization, Iterable delivers a robust growth marketing platform that transforms how businesses engage with customers across global markets.

Leadership Roles at Iterable

  • Vice President, Chief of Staff To the Chief Executive Officer - Carrie Messner
  • Chief Financial Officer - Victor Rago
  • Chief Revenue Officer - Douglas Adamic
  • Chief of Staff - Amy Rouas
  • Chief Technology Officer - Samya D.
  • Associate Chief of Staff - Amanda Dailey
  • Carrie Messner - Vice President, Chief of Staff To the Chief Executive Officer

    Carrie Messner, the Vice President, Chief of Staff To the Chief Executive Officer at Iterable, manages the strategic priorities of the executive office. Overseeing the communication flow between the Chief Executive Officer and the broader leadership team, the Vice President, Chief of Staff To the Chief Executive Officer ensures that corporate objectives receive consistent attention. This leadership role involves managing high-stakes projects and facilitating decision-making processes that impact the growth marketing platform. By aligning executive activities with the company's mission, Carrie Messner directly impacts the efficiency of the leadership team. Messner coordinates cross-functional initiatives to ensure that organizational goals remain clear and actionable. The Vice President, Chief of Staff To the Chief Executive Officer monitors the progress of key strategic programs, providing the necessary support to drive the company forward. Through careful management of executive time and resources, Messner enables the leadership team to focus on long-term market impact.

    Victor Rago - Chief Financial Officer

    Victor Rago, the Chief Financial Officer at Iterable, manages the financial health and capital allocation strategies of the organization. Overseeing fiscal planning and investor relations, the Chief Financial Officer ensures the company maintains the resources necessary to support the growth marketing platform. This leadership role involves analyzing market data to guide long-term investment decisions and operational budgeting. By optimizing the financial structure, Victor Rago directly impacts the company's ability to innovate and expand. Rago coordinates with the Board to provide transparency regarding financial performance and growth metrics. The Chief Financial Officer monitors cash flow and risk management, ensuring that the business remains resilient in a competitive software market. Through strategic financial oversight, Rago supports the scaling of operations, enabling the company to deliver superior value to clients while maintaining a strong balance sheet and sustainable profitability.

    Douglas Adamic - Chief Revenue Officer

    Douglas Adamic, the Chief Revenue Officer at Iterable, directs all global sales initiatives and revenue-generating activities. Overseeing the enterprise sales teams, the Chief Revenue Officer ensures alignment with corporate growth targets. This leadership role involves expanding market share through sophisticated cross-channel marketing solutions. By optimizing the sales funnel and managing client acquisition strategies, Douglas Adamic directly impacts the company's market position. Adamic secures long-term financial stability by fostering high-value partnerships across North American and international markets. The Chief Revenue Officer coordinates with the executive team to refine pricing models and service delivery, ensuring that the growth marketing platform remains competitive. Through rigorous analysis of market trends, Adamic drives the expansion of the customer base, ultimately strengthening the overall revenue trajectory of the organization while maintaining a focus on sustainable, scalable business development.
    Douglas Adamic

    Amy Rouas - Chief of Staff

    Amy Rouas, the Chief of Staff at Iterable, manages internal operations and facilitates cross-departmental communication. Overseeing the execution of strategic initiatives, the Chief of Staff ensures that organizational goals remain synchronized with the broader mission of the growth marketing platform. This leadership role involves streamlining workflows and improving operational efficiency across all business units. By coordinating high-level projects, Amy Rouas directly impacts the agility of the company. Rouas monitors key performance indicators to provide actionable insights to the executive leadership team. The Chief of Staff bridges the gap between technical development and business strategy, ensuring that internal processes support the rapid deployment of cross-channel campaign tools. Through meticulous planning and resource allocation, Rouas maintains organizational focus, allowing the company to scale effectively while navigating the complexities of the modern marketing technology landscape.

    Samya D. - Chief Technology Officer

    Samya D., the Chief Technology Officer at Iterable, architects the scalable cloud infrastructure powering the growth marketing platform. Overseeing the engineering and product development teams, the Chief Technology Officer ensures the platform delivers high-performance cross-channel campaign execution. This leadership role involves driving innovation in data processing and real-time customer engagement technologies. By managing the technical roadmap, Samya D. directly impacts the reliability and security of the software. D. collaborates with other C-suite leaders to integrate advanced machine learning capabilities into the core product offering. The Chief Technology Officer maintains a focus on technical excellence, ensuring that the platform meets the rigorous demands of global brands. Through the implementation of robust software development lifecycles, D. secures the technological foundation of the company, enabling seamless integration for clients while fostering a culture of continuous improvement and rapid feature deployment.

    Amanda Dailey - Associate Chief of Staff

    Amanda Dailey, the Associate Chief of Staff at Iterable, supports the operational execution of strategic initiatives across the organization. Overseeing the coordination of internal projects, the Associate Chief of Staff ensures that departmental activities align with the goals of the growth marketing platform. This leadership role involves managing administrative workflows and facilitating communication between teams to improve overall productivity. By optimizing internal processes, Amanda Dailey directly impacts the operational capacity of the company. Dailey assists in the preparation of executive reports and monitors the implementation of key business strategies. The Associate Chief of Staff maintains a focus on organizational health, ensuring that teams have the necessary support to execute cross-channel campaigns effectively. Through diligent project management and process improvement, Dailey contributes to the seamless functioning of the business, allowing the company to maintain its focus on delivering high-quality marketing solutions to global clients.

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    Frequently Asked Questions Regarding Iterable Top Executives and Leadership Team

    Who leads Iterable?
    Iterable is led by Carrie Messner (Vice President, Chief of Staff To the Chief Executive Officer), along with executives such as Victor Rago (Chief Financial Officer) and Douglas Adamic (Chief Revenue Officer).
    Who is part of Iterable’s executive team?
    The executive team of Iterable includes leaders such as Carrie Messner (Vice President, Chief of Staff To the Chief Executive Officer), Victor Rago (Chief Financial Officer), Douglas Adamic (Chief Revenue Officer) and other senior executives.
    How many executives does Iterable have?
    Iterable has 6 executives leading key business areas.
    What roles are included in Iterable’s leadership team?
    The leadership team of Iterable includes roles such as Vice President, Chief of Staff To the Chief Executive Officer, Chief Financial Officer, Chief Revenue Officer, Chief of Staff, Chief Technology Officer.