Iterable Executive and Leadership Team

June, 2026

Leadership Overview

Iterable has 6 executives leading key functions including revenue generation, financial operations, technology development, and strategic operations.

Driven by a commitment to empowering brands, Iterable focuses on enabling cross-channel campaign execution and optimization to foster customer engagement and drive business growth.

Leadership Roles at Iterable

  • Chief of Staff To the Chief Executive Officer - Carrie Messner
  • Chief Financial Officer - Victor Rago
  • Chief Revenue Officer - Douglas Adamic
  • Chief Technology Officer - Samya D.
  • Chief of Staff - Amy Rouas
  • Associate Chief of Staff - Amanda Dailey
  • Carrie Messner - Chief of Staff To the Chief Executive Officer

    Carrie Messner, the Chief of Staff To the Chief Executive Officer at Iterable, acts as a strategic partner to the CEO, managing critical priorities and driving key organizational initiatives. Messner oversees special projects, facilitates executive decision-making, and ensures effective communication flows between the CEO and other leadership functions. This position involves enhancing operational efficiency and supporting the strategic direction of the company's growth marketing platform. By coordinating executive-level activities and streamlining operational processes, Carrie Messner directly amplifies the CEO's impact. The Chief of Staff To the Chief Executive Officer's role is pivotal in aligning departmental efforts with overarching corporate strategy. Messner's expertise ensures that the CEO's vision is effectively translated into tangible business outcomes.

    Victor Rago - Chief Financial Officer

    Victor Rago, the Chief Financial Officer at Iterable, manages all financial operations and strategic financial planning. Rago oversees budgeting, forecasting, and financial reporting, ensuring the company's fiscal health and sustainable growth. This critical role involves managing investor relations and securing capital to fuel expansion initiatives. By optimizing financial processes and driving cost efficiencies, Victor Rago directly supports Iterable's operational objectives. The Chief Financial Officer's expertise is vital in navigating market dynamics and ensuring robust financial performance. Rago's strategic financial guidance underpins the company's ability to invest in product development and market expansion, reinforcing its position in the software CRM sector. This leadership ensures financial transparency and accountability across all departments.

    Douglas Adamic - Chief Revenue Officer

    Douglas Adamic, the Chief Revenue Officer at Iterable, directs all revenue-generating activities and sales strategies. Adamic oversees the global sales organization, ensuring alignment with Iterable's mission to empower brands with a robust growth marketing platform. This leadership role involves expanding market share through strategic partnerships and direct sales initiatives. By optimizing the sales funnel and driving customer acquisition, Douglas Adamic directly impacts the company's revenue growth. Ultimately, Adamic secures long-term financial stability through effective revenue management and market penetration. The Chief Revenue Officer's focus remains on scaling sales operations to meet increasing market demand for cross-channel campaign solutions. Adamic's strategic vision guides the sales team in delivering exceptional value to Iterable's diverse client base, reinforcing the company's position as a leader in marketing technology.
    Douglas Adamic

    Samya D. - Chief Technology Officer

    Samya D., the Chief Technology Officer at Iterable, architects and executes the company's technology vision and product development roadmap. D. oversees all engineering, research, and development efforts, ensuring the delivery of innovative solutions for Iterable's growth marketing platform. This leadership position involves driving technological advancements that enhance cross-channel campaign capabilities and user experience. By fostering a culture of innovation and technical excellence, Samya D. directly contributes to Iterable's competitive edge. The Chief Technology Officer's strategic direction guides the development of scalable and secure infrastructure. D.'s focus remains on leveraging cutting-edge technology to meet evolving market demands and client needs, solidifying Iterable's reputation for technological leadership in the software industry.

    Amy Rouas - Chief of Staff

    Amy Rouas, the Chief of Staff at Iterable, provides strategic support and operational oversight across key business functions. Rouas facilitates cross-departmental collaboration, ensuring alignment with company objectives and driving execution of strategic initiatives. This role involves managing critical projects and optimizing internal processes to enhance efficiency and productivity. By streamlining communication and coordinating efforts, Amy Rouas directly supports the executive leadership team. The Chief of Staff's focus is on enabling the seamless operation of the growth marketing platform and its associated teams. Rouas's contributions are essential in translating strategic goals into actionable plans, reinforcing Iterable's commitment to operational excellence and market leadership.

    Amanda Dailey - Associate Chief of Staff

    Amanda Dailey, the Associate Chief of Staff at Iterable, supports strategic initiatives and operational execution across the organization. Dailey assists in coordinating projects, managing timelines, and ensuring effective communication between departments. This role involves contributing to the optimization of internal workflows and supporting the Chief of Staff in driving key business objectives. By facilitating project management and operational analysis, Amanda Dailey directly enhances team productivity. The Associate Chief of Staff's efforts are crucial in supporting the seamless delivery of Iterable's cross-channel campaign solutions. Dailey's dedication to operational efficiency aids in the company's continuous growth and market presence.

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    Frequently Asked Questions Regarding Iterable Top Executives and Leadership Team

    Who leads Iterable?
    Iterable is led by Carrie Messner (Chief of Staff To the Chief Executive Officer), along with executives such as Victor Rago (Chief Financial Officer) and Douglas Adamic (Chief Revenue Officer).
    Who is part of Iterable’s executive team?
    The executive team of Iterable includes leaders such as Carrie Messner (Chief of Staff To the Chief Executive Officer), Victor Rago (Chief Financial Officer), Douglas Adamic (Chief Revenue Officer) and other senior executives.
    How many executives does Iterable have?
    Iterable has 6 executives leading key business areas.
    What roles are included in Iterable’s leadership team?
    The leadership team of Iterable includes roles such as Chief of Staff To the Chief Executive Officer, Chief Financial Officer, Chief Revenue Officer, Chief Technology Officer, Chief of Staff.