Iterable Executive and Leadership Team

Carrie Messner, the Vice President & Chief of Staff to the CEO at Iterable, directs the strategic agenda and administrative priorities of the executive office. Facilitating communication between the CEO and the broader leadership team, the Vice President & Chief of Staff to the CEO ensures that corporate initiatives remain focused on the core mission of the growth marketing platform. Messner manages the cadence of executive meetings and tracks the progress of critical business milestones. By synthesizing complex information into actionable insights, the Vice President & Chief of Staff to the CEO supports the CEO in making rapid, informed decisions. Carrie Messner oversees special projects that require cross-functional coordination, ensuring that all departments remain aligned with the overarching vision. This role involves managing external stakeholder relationships and internal communications to maintain organizational cohesion. Through meticulous planning and execution, the Vice President & Chief of Staff to the CEO drives the operational rhythm necessary for sustained company growth.

Victor Rago, the Chief Financial Officer at Iterable, directs all fiscal planning and capital allocation strategies. Managing the financial health of the growth marketing platform, the Chief Financial Officer oversees budgeting, forecasting, and long-term investment initiatives. Rago ensures the company maintains a strong balance sheet while supporting rapid scaling across North American and international markets. By analyzing market trends and operational costs, the Chief Financial Officer provides the data-driven insights necessary for the Board to make informed decisions regarding expansion. Victor Rago maintains rigorous oversight of financial compliance and risk management protocols to protect the enterprise. Through precise resource management, the Chief Financial Officer optimizes the allocation of capital toward high-impact product development and customer acquisition efforts. This leadership role secures the financial stability required for the company to continue innovating within the competitive CRM and marketing automation landscape.

Amy Rouas, the Chief of Staff at Iterable, directs internal organizational workflows and cross-departmental communication. Coordinating the execution of strategic priorities, the Chief of Staff ensures alignment between the executive leadership team and various functional departments. Rouas manages high-level projects that span the entire growth marketing platform, facilitating efficient collaboration across the organization. By streamlining internal processes, the Chief of Staff improves operational agility and supports the company mission of enabling brands to optimize cross-channel campaigns. Amy Rouas monitors key performance indicators to track progress against corporate objectives, providing the necessary visibility for leadership to adjust tactics in real-time. This role involves managing complex initiatives that require deep integration across product, engineering, and marketing teams. Through proactive problem-solving and process optimization, the Chief of Staff drives the operational excellence required to maintain market leadership in the marketing technology sector.

Teri Hatfield, the Chief Revenue Officer at Iterable, directs all global sales, customer success, and revenue-generating activities. Overseeing the expansion of the growth marketing platform, the Chief Revenue Officer builds scalable sales pipelines and fosters long-term client relationships. Hatfield drives the go-to-market strategy, ensuring the company captures significant market share within the competitive CRM industry. By aligning sales efforts with product capabilities, the Chief Revenue Officer maximizes customer lifetime value and retention rates. Teri Hatfield manages large-scale teams focused on enterprise acquisition and mid-market growth across diverse geographic regions. This leadership role involves constant collaboration with the marketing and product teams to refine the value proposition and address evolving customer needs. Through the implementation of data-backed sales methodologies, the Chief Revenue Officer secures consistent revenue growth and strengthens the market position of the company as a premier provider of cross-channel marketing solutions.

Amanda Dailey, the Associate Chief of Staff at Iterable, directs the tactical execution of administrative and operational support functions. Assisting the executive leadership team, the Associate Chief of Staff manages the daily logistics and scheduling requirements that enable the company to function efficiently. Dailey coordinates internal resources and supports the implementation of organizational policies that govern the growth marketing platform. By managing the flow of information across departments, the Associate Chief of Staff ensures that team members have the necessary context to execute their specific roles effectively. Amanda Dailey monitors project timelines and provides administrative oversight for key initiatives, ensuring that deadlines are met and resources are utilized appropriately. This role involves maintaining the operational infrastructure that supports the broader leadership team in achieving corporate goals. Through consistent attention to detail and process management, the Associate Chief of Staff contributes to the overall stability and productivity of the organization.