istyle Executive and Leadership Team

Tetsuro Yoshimatsu, the Representative Director and Chairman Chief Executive Officer at istyle, directs the overarching corporate strategy and long-term vision for the organization. By leveraging the @cosme platform, Yoshimatsu architects a unique business model that bridges consumer data with beauty product marketing. This leadership role involves guiding the company toward global expansion, specifically targeting growth across East Asia. Through the integration of AI technology, the Chief Executive Officer ensures that the platform remains at the forefront of personalized consumer experiences. Tetsuro Yoshimatsu maintains alignment with the Board to drive sustainable value creation. By fostering connections between users and brands, the Chairman establishes a robust infrastructure for the beauty sector. This strategic focus supports the mission of creating happy encounters between consumers and products. Ultimately, the Chief Executive Officer secures the competitive position of the firm within the international beauty market.

Kei Sugawara, the Vice-Chairperson, Chief Financial Officer at istyle, directs the financial strategy and capital allocation for the organization. Managing the fiscal health of the company, Sugawara oversees investment in AI technology and global market expansion efforts. This leadership role involves ensuring that financial resources support the core mission of connecting consumers with beauty products through the @cosme platform. By maintaining rigorous financial controls, the Chief Financial Officer provides the stability necessary for long-term growth. Kei Sugawara works closely with the Board to communicate financial performance and strategic priorities. The Vice-Chairperson also evaluates potential partnerships that enhance the data-driven business model. Through precise financial planning, the Chief Financial Officer enables the firm to scale operations across East Asia. This oversight ensures that the company maintains a strong market position while delivering value to stakeholders and fostering innovation in the beauty sector.

Yutaka Kanda, the Chief Operating Officer at istyle, manages the daily execution of business operations and internal scaling initiatives. Overseeing the operational efficiency of the @cosme platform, Kanda ensures that user data flows seamlessly into marketing solutions for partner brands. This role involves optimizing the synergy between online community engagement and real-world retail experiences. By streamlining internal processes, the Chief Operating Officer supports the broader goal of creating a comprehensive beauty infrastructure. Yutaka Kanda collaborates with other C-suite leaders to implement AI-driven service enhancements that improve user satisfaction. The operational focus remains on maintaining high-quality service delivery while expanding the company footprint in key regional markets. Through rigorous performance monitoring, the Chief Operating Officer drives productivity and operational excellence. This leadership function directly impacts the ability of the firm to connect consumers with beauty products effectively.

Hajime Endo, the Representative Director and President Chief Operating Officer at istyle, leads the implementation of strategic initiatives and manages the day-to-day business activities. Focusing on the expansion of the @cosme ecosystem, Endo drives the integration of consumer information across diverse industry segments. This leadership role involves coordinating cross-functional teams to enhance the connection between users and beauty brands. By overseeing the deployment of personalized services, the President Chief Operating Officer ensures that the company meets evolving consumer demands. Hajime Endo maintains a strong focus on operational agility to support the global growth strategy. Through the application of data analytics, the President Chief Operating Officer optimizes the user experience across both digital and physical touchpoints. This leadership function supports the overarching mission of creating happy encounters within the beauty industry. Ultimately, the President Chief Operating Officer ensures that the firm remains a leader in the beauty data infrastructure space.