InstaShop Executive and Leadership Team

Nikola Cabarkapa, the Chief Executive Officer at InstaShop, directs the overarching corporate strategy and vision. Cabarkapa guides the company's expansion across diverse retail categories, from supermarkets to pharmacies and restaurants, ensuring alignment with market demands. Overseeing the development and execution of business initiatives, Cabarkapa focuses on scaling the platform's reach and operational efficiency. This leadership role involves fostering key partnerships with local retailers and driving innovation in the on-demand delivery sector. By optimizing the dual B2C and B2B business models, Nikola Cabarkapa ensures sustainable revenue generation and market leadership in the competitive e-commerce landscape. The Chief Executive Officer's strategic direction solidifies InstaShop's position as a leading marketplace.

Alexandra Limanska, the Chief Operating Officer at InstaShop, manages the day-to-day operational execution and service delivery. Limanska oversees the complex logistics of the multi-category marketplace, ensuring seamless order fulfillment from a wide network of supermarkets, pharmacies, and specialty stores. This critical role involves optimizing the app-based platform for both instant and scheduled delivery options, directly impacting customer satisfaction. Alexandra Limanska drives operational improvements to enhance efficiency and scalability across all markets. By coordinating with partner retailers and delivery networks, the Chief Operating Officer guarantees the integrity of the supply chain. The operational leadership provided by Alexandra Limanska is fundamental to InstaShop's ability to serve consumers and businesses effectively.

Sergey Lvov, the Chief Marketing Officer at InstaShop, architects the company's brand strategy and market penetration initiatives. Lvov directs all marketing campaigns aimed at acquiring and retaining customers across the diverse product categories offered by InstaShop. This leadership position involves developing innovative strategies to highlight the convenience and breadth of the marketplace, encompassing daily essentials, groceries, and specialty items. Sergey Lvov oversees market research and consumer insights to inform product development and promotional activities. By driving customer engagement and brand loyalty, the Chief Marketing Officer ensures InstaShop's continued growth. The strategic marketing efforts spearheaded by Sergey Lvov are crucial for expanding market share and solidifying InstaShop's consumer appeal.

Wesam Tarabih, the Chief Legal Officer at InstaShop, provides essential legal counsel and ensures regulatory compliance across all operations. Tarabih oversees the legal framework governing InstaShop's dual B2C and B2B business models, managing contracts with partner retailers, including supermarkets, pharmacies, and restaurants. This role is critical for navigating the complexities of on-demand delivery services and e-commerce regulations. Wesam Tarabih safeguards the company's interests by managing risk and advising on corporate governance. By ensuring adherence to all applicable laws and standards, the Chief Legal Officer supports the company's expansion and operational integrity. The legal expertise provided by Wesam Tarabih is vital for InstaShop's secure and compliant market presence.