Inova Mexico Executive and Leadership Team

May, 2026

Leadership Overview

Inova Mexico has 4 executives leading key functions including marketing, finance, operations, and co-presidency.

Driven by customer satisfaction, Inova Mexico offers popular television products and health solutions, emphasizing secure shopping and easy returns to enhance the overall customer experience.

Leadership Roles at Inova Mexico

  • Chief Financial Officer & Chief Operating Officer - Bernardo Hasbach
  • Chief Financial Officer & Chief Operating Officer - Bernie Hasbach
  • Co-President - Bruno Mercenari
  • Chief Marketing Officer - Maria Meloni
  • Bernardo Hasbach - Chief Financial Officer & Chief Operating Officer

    Bernardo Hasbach, the Chief Financial Officer & Chief Operating Officer at Inova Mexico, manages the company's financial health and operational execution. Overseeing financial planning and resource allocation, Bernardo Hasbach ensures the competitive pricing of television products and health and wellness items. This dual role involves optimizing operational efficiency to support free shipping on purchases over $1,199 and facilitating easy returns, thereby guaranteeing customer satisfaction. Bernardo Hasbach's financial oversight extends to managing secure shopping protocols and diverse payment methods, enhancing the overall customer experience. The Chief Financial Officer & Chief Operating Officer drives strategic initiatives that align financial objectives with operational capabilities, ensuring sustainable growth for Inova Mexico. Bernardo Hasbach's leadership ensures robust financial controls and streamlined operations across the organization.

    Bernie Hasbach - Chief Financial Officer & Chief Operating Officer

    Bernie Hasbach, the Chief Financial Officer & Chief Operating Officer at Inova Mexico, spearheads financial strategy and operational management. Overseeing the fiscal operations and day-to-day business activities, Bernie Hasbach ensures the profitability of popular television products and health and wellness items. This critical role involves optimizing supply chain logistics and inventory management to facilitate competitive pricing and the company's free shipping offer on purchases over $1,199. Bernie Hasbach's financial acumen supports the guarantee of customer satisfaction through efficient processing of easy returns. The Chief Financial Officer & Chief Operating Officer also champions secure shopping environments and the integration of various payment methods to elevate the customer experience. Bernie Hasbach's leadership drives operational excellence and financial stability for Inova Mexico.

    Bruno Mercenari - Co-President

    Bruno Mercenari, the Co-President at Inova Mexico, provides overarching strategic direction and leadership. Guiding the company's vision, Bruno Mercenari ensures the continued offering of popular television products and innovative health and wellness items like Green Marvel and Eagle Eyes. This executive leadership role involves fostering a culture of customer satisfaction, emphasizing competitive pricing and the benefits of free shipping on purchases over $1,199. Bruno Mercenari champions initiatives that enhance the customer experience, including secure shopping protocols and a diverse range of payment methods. The Co-President's focus extends to overseeing market expansion and ensuring the seamless execution of easy return policies. Bruno Mercenari's strategic oversight drives Inova Mexico's growth and reinforces its market position in the retail sector.

    Maria Meloni - Chief Marketing Officer

    Maria Meloni, the Chief Marketing Officer at Inova Mexico, directs all marketing initiatives. Overseeing the promotion of popular television products and health and wellness items like Green Marvel and Eagle Eyes, Maria Meloni ensures these offerings reach target clients seeking innovative solutions. This leadership role involves crafting campaigns that highlight competitive pricing and the convenience of free shipping on purchases over $1,199. Maria Meloni drives customer acquisition by emphasizing the company's commitment to secure shopping and a range of payment methods. The Chief Marketing Officer's strategy focuses on enhancing the customer experience through clear communication of product benefits and satisfaction guarantees, including easy returns. Maria Meloni's efforts directly support Inova Mexico's market presence in the retail sector.

    Explore Leadership Teams in Convenience Stores, Gas Stations & Liquor Stores

    Frequently Asked Questions Regarding Inova Mexico Top Executives and Leadership Team

    Who leads Inova Mexico?
    Inova Mexico is led by Bernardo Hasbach (Chief Financial Officer & Chief Operating Officer), along with executives such as Bernie Hasbach (Chief Financial Officer & Chief Operating Officer) and Bruno Mercenari (Co-President).
    Who is part of Inova Mexico’s executive team?
    The executive team of Inova Mexico includes leaders such as Bernardo Hasbach (Chief Financial Officer & Chief Operating Officer), Bernie Hasbach (Chief Financial Officer & Chief Operating Officer), Bruno Mercenari (Co-President) and other senior executives.
    How many executives does Inova Mexico have?
    Inova Mexico has 4 executives leading key business areas.
    What roles are included in Inova Mexico’s leadership team?
    The leadership team of Inova Mexico includes roles such as Chief Financial Officer & Chief Operating Officer, Chief Financial Officer & Chief Operating Officer, Co-President, Chief Marketing Officer.