Impact Properties Executive and Leadership Team

July, 2026

Leadership Overview

Impact Properties has 5 executives leading key functions including strategy, finance, and operations.

Guided by a commitment to operational excellence, Impact Properties drives success within the hospitality sector by adhering to established brand standards and delivering exceptional customer experiences across its franchise locations.

Leadership Roles at Impact Properties

  • Chief Executive Officer - William Tracey
  • Co-Founder & Co-Chief Executive Officer - Brian Hollenden
  • Chief Financial Officer - Stewart Pilsch
  • President - Thomas Graber
  • President - Mike Prince
  • William Tracey - Chief Executive Officer

    William Tracey, the Chief Executive Officer at Impact Properties, directs the overarching corporate strategy and operational framework. Tracey's leadership ensures alignment with the Marriott brand's stringent standards, overseeing the franchise organization's performance in the hospitality sector. This executive guides the company's expansion and market positioning within Florida, focusing on maximizing revenue and operational efficiency across all managed locations. Tracey's strategic vision dictates the long-term growth trajectory and profitability of the franchise, ensuring sustained success and adherence to brand integrity. The Chief Executive Officer's role involves critical decision-making regarding market penetration and resource allocation, directly impacting the company's competitive standing. William Tracey drives the execution of business plans, fostering a culture of excellence and accountability throughout the organization.

    Brian Hollenden - Co-Founder & Co-Chief Executive Officer

    Brian Hollenden, the Co-Founder & Co-Chief Executive Officer at Impact Properties, shares executive leadership responsibilities, focusing on strategic partnerships and market development. Hollenden's role emphasizes cultivating relationships within the hospitality industry and identifying new opportunities for franchise growth. This executive collaborates closely with William Tracey to refine the company's strategic direction and operational execution. Hollenden's influence extends to ensuring the franchise organization effectively leverages the Marriott network's resources and best practices. The Co-Founder & Co-Chief Executive Officer's responsibilities include driving innovation in service delivery and enhancing the customer experience at franchise locations. Brian Hollenden's contributions are vital to maintaining the company's competitive edge and expanding its footprint within the hospitality sector.

    Stewart Pilsch - Chief Financial Officer

    Stewart Pilsch, the Chief Financial Officer at Impact Properties, manages all financial operations and fiscal strategy for the franchise organization. Pilsch oversees budgeting, financial planning, and risk management, ensuring the company's financial health and compliance with Marriott's reporting requirements. This executive's responsibilities include analyzing financial performance, identifying cost-saving opportunities, and optimizing capital allocation to support growth initiatives. Pilsch plays a crucial part in securing financing and managing investor relations, contributing to the company's stability and expansion. The Chief Financial Officer's insights guide strategic decisions, particularly concerning profitability and return on investment for franchise locations. Stewart Pilsch ensures robust financial controls are in place, safeguarding company assets and driving sustainable economic performance.
    Stewart Pilsch

    Thomas Graber - President

    Thomas Graber, the President at Impact Properties, directs operational execution and service delivery across franchise locations in Jacksonville, Florida. Graber's leadership focuses on maintaining high standards of customer satisfaction and operational efficiency, ensuring seamless integration with the Marriott brand's service protocols. This executive oversees day-to-day management, addressing operational challenges and implementing best practices to enhance guest experiences. Graber's role involves managing departmental performance and fostering a culture of service excellence among staff. The President's responsibilities include driving compliance with operational guidelines and ensuring the consistent delivery of quality services. Thomas Graber's focus on operational integrity directly supports the company's reputation and market position within the hospitality sector.

    Mike Prince - President

    Mike Prince, the President at Impact Properties, spearheads strategic initiatives and market expansion efforts for the franchise organization. Prince's leadership involves identifying and capitalizing on new business opportunities within the hospitality sector, particularly in the Florida market. This executive collaborates with other leadership to refine the company's growth strategy and enhance its competitive positioning. Prince's role includes overseeing key projects that drive revenue generation and operational scalability. The President's focus is on developing and implementing plans that align with the company's long-term objectives and the Marriott brand's standards. Mike Prince's strategic foresight and execution capabilities are critical to the sustained growth and success of Impact Properties.

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    Frequently Asked Questions Regarding Impact Properties Top Executives and Leadership Team

    Who leads Impact Properties?
    Impact Properties is led by William Tracey (Chief Executive Officer), along with executives such as Brian Hollenden (Co-Founder & Co-Chief Executive Officer) and Stewart Pilsch (Chief Financial Officer).
    Who is part of Impact Properties’s executive team?
    The executive team of Impact Properties includes leaders such as William Tracey (Chief Executive Officer), Brian Hollenden (Co-Founder & Co-Chief Executive Officer), Stewart Pilsch (Chief Financial Officer) and other senior executives.
    How many executives does Impact Properties have?
    Impact Properties has 5 executives leading key business areas.
    What roles are included in Impact Properties’s leadership team?
    The leadership team of Impact Properties includes roles such as Chief Executive Officer, Co-Founder & Co-Chief Executive Officer, Chief Financial Officer, President, President.