IDeACOM Executive and Leadership Team

May, 2026

Leadership Overview

IDeACOM has 5 executives leading key functions including strategy, operations, and member services.

Driven by a commitment to member success, IDeACOM empowers independently owned IT companies with essential resources, fostering growth through strategic purchasing, education, and robust communication platforms. The organization's leadership philosophy centers on delivering simple, effective solutions that enhance profitability and market reach for its clients.

Leadership Roles at IDeACOM

  • Chief Executive Officer - Bobby Fry
  • President & Chief Executive Officer - Rich Gralto
  • President - John Thomas
  • Co-Owner and President - Alan Cox
  • President & Owner - Ivair Freire
  • Bobby Fry - Chief Executive Officer

    Bobby Fry, the Chief Executive Officer at IDeACOM, directs the overarching strategy and vision for the member service organization. Fry's leadership focuses on enhancing the value proposition for independently owned IT companies, ensuring they receive comprehensive support for cloud and on-premise solutions. This role involves guiding the organization's expansion and solidifying its position as a critical resource for IT providers seeking to improve profits through streamlined operations and strategic partnerships. Fry oversees the development of educational programs and marketing initiatives designed to equip members with the tools for sustained success in the competitive technology landscape. The Chief Executive Officer's responsibilities extend to fostering a collaborative environment among members, promoting the sharing of best practices, and ensuring the continued relevance of IDeACOM's product suite, which includes hosted PBX, SIP trunking, and email services. Bobby Fry's executive oversight ensures that IDeACOM remains at the forefront of delivering simple, effective solutions that drive profitability and operational efficiency for its member base.

    Rich Gralto - President & Chief Executive Officer

    Rich Gralto, the President & Chief Executive Officer at IDeACOM, spearheads the strategic direction and operational execution of the member service organization. Gralto's leadership is pivotal in cultivating relationships with independently owned IT companies, ensuring they access a comprehensive suite of cloud and on-premise IT solutions. This executive function involves driving initiatives that enhance member profitability through strategic purchasing agreements, educational resources, and advanced communication platforms. Gralto oversees the integration of new technologies and services, such as hosted PBX and SIP trunking, into the IDeACOM offering. The President & Chief Executive Officer's role demands a keen understanding of market dynamics, enabling the organization to provide tailored solutions for businesses seeking reliable IT services and collaboration tools. Rich Gralto's strategic vision ensures IDeACOM consistently delivers value, supporting member growth and operational excellence across the United States.

    John Thomas - President

    John Thomas, the President at IDeACOM, drives the strategic initiatives and operational frameworks that support the organization's member companies. Thomas's focus is on enhancing the value delivered to independently owned IT firms by optimizing access to a diverse range of cloud and on-premise IT solutions. This leadership position involves overseeing the development and implementation of programs that boost member profitability, including educational content, marketing support, and advantageous purchasing agreements. The President's responsibilities encompass ensuring the seamless delivery of services such as hosted PBX, SIP trunking, and various communication platforms. John Thomas's executive oversight ensures that IDeACOM's offerings remain aligned with the evolving needs of businesses seeking robust IT services and collaboration tools. By fostering strong member relationships and championing innovation, Thomas contributes significantly to the organization's mission of providing simple, effective solutions that drive growth and efficiency.

    Alan Cox - Co-Owner and President

    Alan Cox, the Co-Owner and President at IDeACOM, plays a crucial role in shaping the strategic direction and operational excellence of the member service organization. Cox's leadership is instrumental in guiding independently owned IT companies toward enhanced profitability through a comprehensive suite of cloud and on-premise IT solutions. This executive capacity involves overseeing the strategic purchasing agreements, educational programs, and marketing support that empower members. Alan Cox's purview includes ensuring the effective delivery of services such as hosted PBX, SIP trunking, and advanced communication platforms, directly supporting businesses seeking reliable IT services. The Co-Owner and President's focus on fostering strong member relationships and driving innovation ensures IDeACOM's continued relevance and impact. Cox's dedication to providing simple, effective solutions underpins the organization's mission to drive growth and operational efficiency for its diverse client base across the United States.
    Alan Cox

    Ivair Freire - President & Owner

    Ivair Freire, the President & Owner at IDeACOM, directs the strategic vision and operational management of the member service organization, focusing on empowering independently owned IT companies. Freire's leadership ensures members access a robust portfolio of cloud and on-premise IT solutions, driving profitability through strategic purchasing, educational resources, and advanced communication platforms. This executive role involves overseeing the delivery of critical services like hosted PBX, SIP trunking, and email solutions, catering to businesses requiring dependable IT infrastructure and collaboration tools. Ivair Freire's commitment to fostering strong partnerships and championing innovation solidifies IDeACOM's position as a key resource for IT providers. The President & Owner's strategic oversight ensures the organization consistently provides simple, effective solutions that enhance member growth and operational efficiency, reinforcing IDeACOM's mission across its service areas.

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    Frequently Asked Questions Regarding IDeACOM Top Executives and Leadership Team

    Who leads IDeACOM?
    IDeACOM is led by Bobby Fry (Chief Executive Officer), along with executives such as Rich Gralto (President & Chief Executive Officer) and John Thomas (President).
    Who is part of IDeACOM’s executive team?
    The executive team of IDeACOM includes leaders such as Bobby Fry (Chief Executive Officer), Rich Gralto (President & Chief Executive Officer), John Thomas (President) and other senior executives.
    How many executives does IDeACOM have?
    IDeACOM has 5 executives leading key business areas.
    What roles are included in IDeACOM’s leadership team?
    The leadership team of IDeACOM includes roles such as Chief Executive Officer, President & Chief Executive Officer, President, Co-Owner and President, President & Owner.