IDeACOM Executive and Leadership Team

June, 2026

Leadership Overview

IDeACOM has 5 executives leading key functions including strategy, operations, and ownership.

Driven by a commitment to member success, IDeACOM empowers independently owned IT companies with essential resources to enhance profitability through streamlined cloud and on-premise solutions, fostering collaboration and strategic growth within the technology consulting sector.

Leadership Roles at IDeACOM

  • Chief Executive Officer - Bobby Fry
  • President & Chief Executive Officer - Rich Gralto
  • President & Owner - Ivair Freire
  • President - John Thomas
  • Co-Owner and President - Alan Cox
  • Bobby Fry - Chief Executive Officer

    Bobby Fry, the Chief Executive Officer at IDeACOM, directs the overarching strategic vision for the member service organization. Fry's leadership focuses on enhancing the value proposition for independently owned IT companies, ensuring access to robust cloud and on-premise solutions. This executive guides the development of product suites, including hosted PBX, SIP trunking, and email services, aligning them with market demands. The Chief Executive Officer's role involves fostering an environment where members can improve profits through simple, effective IT solutions. Bobby Fry oversees the strategic partnerships and educational initiatives designed to elevate member capabilities and market presence. This position requires a deep understanding of the IT services landscape and a commitment to driving innovation within the IDeACOM network.

    Rich Gralto - President & Chief Executive Officer

    Rich Gralto, the President & Chief Executive Officer at IDeACOM, spearheads the organization's strategic direction and operational execution. Gralto's responsibilities encompass guiding IDeACOM's mission to support independently owned IT companies in delivering comprehensive cloud and on-premise solutions. This executive ensures the product suite, featuring hosted PBX, SIP trunking, and communication platforms, meets the evolving needs of businesses seeking reliable IT services. Rich Gralto drives initiatives focused on improving member profitability through simplified solutions and strategic purchasing agreements. The President & Chief Executive Officer oversees the educational and marketing support provided to members, enhancing their competitive edge. Gralto's leadership is critical in maintaining IDeACOM's position as a key resource for collaboration and IT service providers.

    Ivair Freire - President & Owner

    Ivair Freire, the President & Owner at IDeACOM, holds a pivotal position in shaping the organization's strategic direction and member engagement. Freire's ownership stake underscores a deep commitment to the success of independently owned IT companies within the IDeACOM network. This executive focuses on enhancing the value delivered through a comprehensive suite of cloud and on-premise IT solutions, including hosted PBX and SIP trunking services. Ivair Freire drives initiatives aimed at empowering members to increase profitability by offering simplified, effective IT solutions. The President & Owner oversees the strategic purchasing agreements and educational resources that bolster member capabilities. Freire's leadership ensures that IDeACOM remains a vital platform for collaboration and growth among its member base.

    John Thomas - President

    John Thomas, the President at IDeACOM, directs key operational aspects and strategic initiatives for the member service organization. Thomas's role involves ensuring that independently owned IT companies receive optimal support for their cloud and on-premise IT solutions. This executive oversees the integration and delivery of services such as hosted PBX, SIP trunking, and various communication platforms, catering to businesses seeking reliable IT support. John Thomas focuses on enhancing member profitability through the provision of simple, yet powerful, IT solutions and strategic purchasing power. The President guides the educational and marketing frameworks that empower members to expand their market reach. Thomas's leadership is essential for maintaining the high standards of service and innovation within the IDeACOM ecosystem.

    Alan Cox - Co-Owner and President

    Alan Cox, the Co-Owner and President at IDeACOM, plays a crucial role in the strategic leadership and ownership of the member service organization. Cox's dual capacity as owner and president signifies a profound dedication to the success and growth of independently owned IT companies. This executive directs efforts to enhance the comprehensive suite of cloud and on-premise IT solutions, including hosted PBX, SIP trunking, and email services, provided to members. Alan Cox champions initiatives that enable members to achieve greater profitability through streamlined IT solutions and advantageous purchasing agreements. The Co-Owner and President oversees the development of educational content and marketing strategies that fortify member competitiveness. Cox's leadership ensures IDeACOM continues to be a premier resource for IT collaboration and service providers.
    Alan Cox

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    Frequently Asked Questions Regarding IDeACOM Top Executives and Leadership Team

    Who leads IDeACOM?
    IDeACOM is led by Bobby Fry (Chief Executive Officer), along with executives such as Rich Gralto (President & Chief Executive Officer) and Ivair Freire (President & Owner).
    Who is part of IDeACOM’s executive team?
    The executive team of IDeACOM includes leaders such as Bobby Fry (Chief Executive Officer), Rich Gralto (President & Chief Executive Officer), Ivair Freire (President & Owner) and other senior executives.
    How many executives does IDeACOM have?
    IDeACOM has 5 executives leading key business areas.
    What roles are included in IDeACOM’s leadership team?
    The leadership team of IDeACOM includes roles such as Chief Executive Officer, President & Chief Executive Officer, President & Owner, President, Co-Owner and President.