Leadership Overview
Huawei has 10 executives leading key functions including strategy, operations, technology, and financial management.
Focused on delivering advanced mobile marketing solutions, Huawei empowers developers and advertisers to connect with a global user base through innovative ad formats and robust publisher services.
Focused on delivering advanced mobile marketing solutions, Huawei empowers developers and advertisers to connect with a global user base through innovative ad formats and robust publisher services.
Leadership Roles at Huawei
Bahar Abbasi - Chief Executive Officer, Administration Department Assisstant
Bahar Abbasi, the Chief Executive Officer, Administration Department Assisstant at Huawei, directs internal governance and operational efficiency across the global organization. Abbasi manages the administrative infrastructure supporting the HUAWEI Ads platform, ensuring that internal processes align with the needs of 730 million device users. By streamlining cross-departmental communication, the Chief Executive Officer, Administration Department Assisstant optimizes resource allocation for marketing initiatives. This leadership role involves coordinating with regional heads to maintain high standards of corporate compliance and operational agility. Bahar Abbasi also oversees the integration of administrative workflows with the broader HUAWEI Ads publisher service, facilitating seamless collaboration between developers and internal teams. Through rigorous oversight of organizational health, the Chief Executive Officer, Administration Department Assisstant drives the structural stability required to sustain long-term growth in the competitive mobile marketing landscape, ultimately reinforcing the company's market position as a leader in digital advertising technology.
Kui Ni - Managing Director & Deputy Chief Executive Officer
Kui Ni, the Managing Director & Deputy Chief Executive Officer at Huawei, directs the overall business strategy and operational execution for the mobile marketing division. Ni oversees the alignment of departmental goals with the company's mission to provide value-driven advertising solutions. By managing the day-to-day operations of the HUAWEI Ads platform, the Managing Director & Deputy Chief Executive Officer ensures that the organization meets the needs of its global user base and developer partners. This role involves coordinating with the C-suite to drive growth and market expansion. Kui Ni also monitors the performance of key business units, implementing strategic adjustments to improve efficiency and revenue generation. Through the leadership of cross-functional teams, the Managing Director & Deputy Chief Executive Officer fosters a culture of innovation and excellence. By maintaining a clear focus on market impact and operational success, Ni secures the company's position as a leader in the mobile marketing industry, driving long-term value for all stakeholders.
Sigurd Leung - Chief Financial Officer, Etisalat Key Account
Sigurd Leung, the Chief Financial Officer, Etisalat Key Account at Huawei, manages the financial strategy and revenue modeling for high-value telecommunications partnerships. Leung oversees the fiscal health of the Etisalat account, ensuring that financial performance aligns with the broader objectives of the HUAWEI Ads platform. By analyzing revenue streams from publisher services, the Chief Financial Officer, Etisalat Key Account optimizes pricing models for ad formats to maximize profitability. This role involves close collaboration with sales and product teams to forecast growth and manage investment in new market opportunities. Sigurd Leung also monitors the financial impact of global ad campaigns, providing insights that guide strategic decision-making. Through rigorous budget management and financial planning, the Chief Financial Officer, Etisalat Key Account ensures that the company maintains a strong competitive position. By balancing revenue generation with operational costs, Leung supports the sustainable expansion of the advertising ecosystem, directly contributing to the company's long-term financial stability and market success.
Yihua Ge - Chief Financial Officer, Carrier Business Operating
Yihua Ge, the Chief Financial Officer, Carrier Business Operating at Huawei, manages the financial operations and strategic planning for the carrier business segment. Ge oversees the fiscal performance of large-scale carrier partnerships, ensuring that revenue from advertising services is accurately tracked and optimized. By analyzing the financial impact of the HUAWEI Ads platform on carrier networks, the Chief Financial Officer, Carrier Business Operating provides critical insights for resource allocation. This role involves coordinating with global finance teams to maintain compliance and financial transparency. Yihua Ge also evaluates the profitability of various ad formats and publisher services, guiding investment toward high-growth areas. Through the implementation of efficient financial controls, the Chief Financial Officer, Carrier Business Operating supports the company's broader mission of expanding its mobile marketing footprint. By ensuring financial discipline and strategic alignment, Ge contributes to the overall growth and stability of the company's advertising ecosystem, enabling continued investment in technological innovation.
Daniel Shi - Chief Information Officer
Daniel Shi, the Chief Information Officer at Huawei, architects the secure and scalable data infrastructure that powers the HUAWEI Ads platform. Shi manages the underlying algorithms and cloud architecture, ensuring that the system handles the massive data requirements of 730 million global users. By overseeing the integration of advanced analytics, the Chief Information Officer enables real-time ad targeting and performance tracking for advertisers. This role involves coordinating with cybersecurity teams to protect user data and maintain platform integrity. Daniel Shi also drives the digital transformation of internal systems, facilitating better data flow between the publisher service and the core advertising engine. Through the implementation of robust cloud solutions, the Chief Information Officer supports the rapid deployment of new ad formats across display and search channels. By maintaining a high-performance technical environment, Shi ensures that the platform remains reliable and efficient, providing the necessary foundation for the company's global mobile marketing operations.
Bruno Zhang - Chief Technology Officer, Cloud BU
Bruno Zhang, the Chief Technology Officer, Cloud BU at Huawei, directs the development of cloud-native technologies that support the HUAWEI Ads platform. Zhang oversees the integration of cloud infrastructure with advertising algorithms, ensuring high availability and low latency for ad delivery. By managing the technical evolution of the Cloud Business Unit, the Chief Technology Officer, Cloud BU enables the platform to scale effectively across global markets. This role involves leading research into advanced machine learning models that improve ad targeting and user engagement. Bruno Zhang also collaborates with product teams to ensure that the HUAWEI Ads kit leverages cloud capabilities for maximum developer efficiency. Through the strategic application of cloud computing, the Chief Technology Officer, Cloud BU drives innovation in ad formats and data processing. By maintaining a cutting-edge technical stack, Zhang ensures that the company remains at the forefront of mobile marketing technology, providing advertisers with powerful tools to reach their target audiences.
San-qi Li - Chief Technology Officer, Products & Solutions
San-qi Li, the Chief Technology Officer, Products & Solutions at Huawei, leads the design and development of the core product suite for the HUAWEI Ads platform. Li oversees the engineering of ad formats, including native, banner, video, and rewarded ads, ensuring they meet the needs of both advertisers and developers. By managing the product roadmap, the Chief Technology Officer, Products & Solutions aligns technical development with market demands for better user engagement. This role involves coordinating with cross-functional teams to integrate new features into the HUAWEI Ads kit. San-qi Li also evaluates emerging technologies to enhance the platform's search and display capabilities. Through the strategic oversight of product innovation, the Chief Technology Officer, Products & Solutions ensures that the company delivers a seamless and value-driven experience to its 730 million users. By prioritizing product quality and user-centric design, Li strengthens the company's market position as a premier provider of mobile marketing solutions.
Zain Khan - Deputy Director
Zain Khan, the Deputy Director at Huawei, manages strategic partnerships within the mobile marketing ecosystem to expand the reach of HUAWEI Ads. Khan focuses on cultivating relationships with major app developers, ensuring the effective deployment of the HUAWEI Ads kit to maximize publisher revenue. By analyzing market trends across diverse regions, the Deputy Director identifies opportunities for ad format innovation, including native and video placements. This role requires close collaboration with product teams to refine the underlying algorithms that power the platform. Zain Khan also monitors the performance of search and display channels, adjusting strategies to improve engagement metrics for the global user base. Through the implementation of data-driven insights, the Deputy Director enhances the value proposition for advertisers seeking access to the vast Huawei device ecosystem. By prioritizing developer success and platform scalability, Khan secures the long-term viability of the publisher service, directly contributing to the company's overarching mission of connecting brands with consumers.
Nikky Termulo - Deputy Director
Nikky Termulo, the Deputy Director at Huawei, oversees the operational deployment of advertising solutions across emerging markets. Termulo directs the implementation of localized ad strategies, ensuring that native and rewarded ad formats resonate with regional user preferences. By managing the technical integration of the HUAWEI Ads kit for third-party developers, the Deputy Director facilitates the expansion of the publisher network. This role involves constant coordination with engineering teams to optimize the platform architecture for high-traffic environments. Nikky Termulo also evaluates the effectiveness of display and search channels, implementing adjustments to improve conversion rates for global advertisers. Through the analysis of user behavior patterns, the Deputy Director refines targeting capabilities, allowing for more precise audience reach. By driving operational excellence in regional markets, Termulo strengthens the company's competitive edge, ensuring that the HUAWEI Ads platform remains a preferred choice for developers and brands aiming to capture value within the mobile ecosystem.
Takuya Sasaki - Deputy Director
Takuya Sasaki, the Deputy Director at Huawei, leads the optimization of ad delivery systems to ensure high-performance outcomes for global advertisers. Sasaki manages the technical roadmap for ad formats, focusing on the integration of advanced algorithms that drive engagement across display and search channels. By overseeing the quality assurance of the HUAWEI Ads kit, the Deputy Director ensures that developers receive reliable tools for revenue generation. This role requires deep collaboration with data science teams to refine targeting precision for the 730 million device users. Takuya Sasaki also monitors the competitive landscape, adjusting platform features to maintain market relevance and technological superiority. Through the strategic management of infrastructure resources, the Deputy Director supports the seamless delivery of native, banner, and video ads. By prioritizing technical stability and innovation, Sasaki enhances the overall efficiency of the marketing platform, directly impacting the company's ability to provide value-driven advertising solutions to a diverse global audience.
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Frequently Asked Questions Regarding Huawei Top Executives and Leadership Team
