Huawei Executive and Leadership Team

Sanaa Lamaakchaoui, the Vice Chief Financial Officer at Huawei, manages the financial health and fiscal strategy of the mobile marketing division. Lamaakchaoui oversees revenue streams generated through the publisher service and advertising platform. By analyzing market trends and operational costs, the Vice Chief Financial Officer ensures the long-term sustainability of the business model. This role involves coordinating with executive leadership to allocate capital toward high-growth areas like ad format innovation and global market expansion. Sanaa Lamaakchaoui monitors financial performance metrics to drive efficiency across all departments. Through rigorous fiscal planning, Lamaakchaoui supports the company's ability to provide value-driven marketing solutions to a global audience. The Vice Chief Financial Officer maintains financial discipline while enabling the platform to scale effectively. By optimizing revenue generation and cost management, Lamaakchaoui ensures the division remains a profitable and essential component of the broader corporate strategy.

Qingwei Zhou, the Chief Operating Officer at Huawei, manages the daily operational workflows of the mobile marketing platform. Zhou oversees the execution of business strategies that connect advertisers with a vast global audience of smartphone users. By streamlining internal processes, the Chief Operating Officer ensures the efficient deployment of ad formats across diverse channels. This role requires close coordination with product teams to align platform capabilities with market demands. Qingwei Zhou monitors operational metrics to optimize the publisher service, enabling developers to generate consistent revenue from apps. Through strategic resource allocation, Zhou supports the expansion of the marketing ecosystem. The Chief Operating Officer maintains operational excellence by balancing technical requirements with commercial objectives. By fostering cross-departmental collaboration, Zhou ensures the platform delivers reliable, high-impact advertising solutions that drive growth for both the company and its partners in the competitive mobile landscape.

Jeffrey Calderon, the Chief Operating Officer, Huawei Digital Power at Huawei, manages the operational integration of digital power solutions within the broader marketing ecosystem. Calderon directs the efficiency of systems that support the platform's infrastructure. By overseeing the operational deployment of energy-efficient technologies, the Chief Operating Officer ensures the sustainability of the digital marketing platform. This role involves coordinating with technical teams to optimize hardware performance for ad delivery. Jeffrey Calderon drives initiatives that align digital power capabilities with the needs of the mobile marketing platform. Through strategic operational oversight, Calderon supports the company's commitment to innovation and efficiency. The Chief Operating Officer maintains high standards for system reliability and performance. By streamlining the intersection of digital power and marketing services, Calderon enhances the overall value proposition for advertisers and developers. Through disciplined management, the Chief Operating Officer ensures the platform operates at peak efficiency to serve millions of global users.

Zilong Shi, the Chief Technology Officer at Huawei, directs the underlying algorithms and architecture powering the mobile marketing platform. Shi architects scalable infrastructure to support ad delivery across display and search channels for millions of global device users. By optimizing technical frameworks, the Chief Technology Officer ensures seamless integration for developers utilizing the publisher service. This leadership role involves constant refinement of ad formats, including native, banner, and video solutions, to maintain high performance standards. Zilong Shi collaborates with engineering teams to enhance data processing capabilities, directly impacting the platform's ability to provide value-driven advertising. Through rigorous technical oversight, Shi maintains the competitive edge of the ecosystem. The Chief Technology Officer drives innovation in mobile marketing technology, ensuring the platform remains a primary choice for advertisers seeking broad audience reach and precise targeting capabilities within the global smartphone market.

Rajia Baqer, the Chief Information Officer, Data Management at Huawei, governs the data architecture supporting the mobile marketing platform. Baqer directs the collection and analysis of user insights to improve ad targeting precision for global advertisers. By implementing robust data management protocols, the Chief Information Officer ensures the integrity and security of information across the entire ecosystem. This leadership role involves architecting systems that process vast amounts of traffic to deliver relevant native, banner, and video ads. Rajia Baqer collaborates with technical teams to refine the algorithms that drive ad performance. Through strategic data governance, Baqer enables the platform to provide unique value to developers and brands. The Chief Information Officer maintains high standards for data privacy and operational transparency. By optimizing information flow, Baqer supports the company's mission to provide a sophisticated, data-driven marketing environment for millions of smartphone users worldwide.

Malik Naseer, the Chief Technology Officer, Center Region at Huawei, directs technical initiatives across the central operational territories. Naseer architects localized solutions that adapt the mobile marketing platform to specific regional market requirements. By overseeing the deployment of ad formats, the Chief Technology Officer ensures consistent performance for advertisers targeting users in these key markets. This role involves collaborating with global engineering teams to integrate regional insights into the core platform architecture. Malik Naseer drives the adoption of the publisher service among local developers, facilitating additional revenue opportunities. Through technical leadership, Naseer maintains the platform's reliability and speed. The Chief Technology Officer supports the company's mission by ensuring that the marketing ecosystem remains responsive to regional user behaviors. By optimizing technical infrastructure, Naseer enhances the overall effectiveness of ad delivery, providing advertisers with unique ways to reach audiences within the central region's diverse smartphone landscape.

Ritchie Peng, the Chief Marketing Officer, Huawei Wireless at Huawei, leads the strategic positioning of wireless marketing solutions. Peng directs the promotion of the mobile marketing platform to global advertisers and developers. By crafting compelling narratives around the platform's unique ad formats, the Chief Marketing Officer drives adoption and market penetration. This role involves analyzing competitive landscapes to ensure the platform remains a top choice for reaching smartphone users. Ritchie Peng collaborates with product teams to highlight the value of native, banner, and video ads. Through strategic brand management, Peng enhances the visibility of the publisher service. The Chief Marketing Officer maintains strong relationships with key industry partners to foster ecosystem growth. By aligning marketing efforts with the company's core mission, Peng ensures the platform effectively connects brands with audiences. Through innovative outreach, the Chief Marketing Officer secures the company's position as a leader in mobile marketing technology.

Kurtz Lim, the Chief Technology Officer, Channel & Sales (APAC) at Huawei, directs technical sales strategies across the Asia-Pacific region. Lim architects solutions that enable channel partners to leverage the mobile marketing platform effectively. By overseeing the technical integration of ad formats for regional advertisers, the Chief Technology Officer ensures seamless campaign execution. This role involves providing technical support to developers using the publisher service to maximize revenue. Kurtz Lim collaborates with sales teams to translate complex platform capabilities into value-driven marketing opportunities. Through technical leadership, Lim drives the adoption of the platform across diverse APAC markets. The Chief Technology Officer maintains the platform's competitive edge by addressing regional technical requirements. By optimizing channel performance, Lim supports the company's mission to reach a global audience. Through strategic technical guidance, the Chief Technology Officer ensures that partners and advertisers achieve optimal results within the dynamic Asia-Pacific smartphone market.

Peifeng Qin, the Chief Technology Officer, Computing Product Line at Huawei, directs the development of high-performance computing resources that power the mobile marketing platform. Qin architects the underlying server and processing infrastructure required for real-time ad delivery. By optimizing computing power, the Chief Technology Officer ensures the platform handles massive traffic volumes for millions of global users. This role involves collaborating with software teams to integrate advanced algorithms into the computing product line. Peifeng Qin drives innovation in data processing to enhance the speed and accuracy of ad formats. Through technical oversight, Qin maintains the platform's scalability and reliability. The Chief Technology Officer supports the company's mission by providing the robust computing foundation necessary for effective mobile marketing. By focusing on high-performance architecture, Qin enables the platform to deliver value-driven advertising solutions that meet the demands of a global audience and a competitive digital landscape.

Sun Xiaofeng, the Chief Technology Officer, Huawei (Saudi Arabia) at Huawei, directs technical operations within the Saudi Arabian market. Xiaofeng architects localized marketing solutions that align with regional user preferences and business requirements. By overseeing the implementation of ad formats, the Chief Technology Officer ensures high-quality delivery for local advertisers. This role involves supporting developers in the region through the publisher service to drive app revenue. Sun Xiaofeng collaborates with global teams to adapt the platform's core architecture for the specific needs of the Saudi market. Through technical leadership, Xiaofeng maintains the platform's performance and reliability. The Chief Technology Officer supports the company's mission by ensuring the marketing ecosystem remains effective and accessible. By optimizing technical infrastructure, Xiaofeng enhances the platform's ability to connect brands with audiences, providing unique value within the rapidly growing digital landscape of Saudi Arabia.