Honor Executive and Leadership Team

September, 2026

Leadership Overview

Honor has 5 executives leading key functions including regional strategy, operational efficiency, global brand marketing, regional market expansion, and product development.

Focused on delivering cutting-edge smart devices, Honor empowers users worldwide through advanced R&D and a commitment to creating an intelligent, connected world for all people.

Leadership Roles at Honor

  • Chief Executive Officer of HONOR GCC - Debo Zhang
  • Chief Operating Officer - Diao Zhengli
  • President, Product Line - Fei Fang
  • Chief Marketing Officer - Jiang Harrison
  • Chief Marketing Officer, Mea Region - Zhengli Diao
  • Debo Zhang - Chief Executive Officer of HONOR GCC

    Debo Zhang, the Chief Executive Officer of HONOR GCC at Honor, directs all strategic initiatives across the Gulf Cooperation Council markets. By overseeing regional business development, Zhang ensures the brand maintains a competitive edge in the smart device sector. This leadership role involves managing complex distribution networks and fostering partnerships with local telecommunications providers to expand market reach. Debo Zhang drives the adoption of innovative mobile technology by aligning regional product launches with consumer demand patterns. Through rigorous analysis of market trends, the Chief Executive Officer of HONOR GCC optimizes supply chain logistics to guarantee product availability. By prioritizing high-quality service standards, Zhang strengthens the company position as a premier provider of intelligent hardware. This executive focus on regional growth supports the broader mission of delivering seamless, connected experiences to users throughout the Middle East and beyond.

    Diao Zhengli - Chief Operating Officer

    Diao Zhengli, the Chief Operating Officer at Honor, manages the internal infrastructure and global manufacturing processes required to sustain high-volume smart device production. Overseeing the integration of R&D outputs into mass-market manufacturing, the Chief Operating Officer ensures operational excellence across all production facilities. This role demands constant coordination with supply chain partners to mitigate risks and maintain cost-efficiency. Diao Zhengli architects scalable workflows that allow the company to respond rapidly to shifting global demand for mobile technology. By streamlining internal communication channels, the Chief Operating Officer facilitates cross-departmental collaboration between engineering teams and logistics units. Diao Zhengli drives the implementation of quality control protocols that uphold the brand reputation for reliability. Through meticulous oversight of resource allocation, the Chief Operating Officer supports the long-term sustainability of the company portfolio, ensuring that innovative products reach global markets with precision and speed.

    Fei Fang - President, Product Line

    Fei Fang, the President, Product Line at Honor, directs the research, development, and lifecycle management of the entire smart device portfolio. Overseeing the engineering and design teams, the President, Product Line ensures that every product reflects the company commitment to innovation and quality. This role involves translating forward-looking technology into consumer-ready hardware that enables a smart life across all scenarios. Fei Fang drives the product roadmap by identifying emerging trends in mobile technology and integrating these advancements into the development cycle. Through close collaboration with the supply chain and marketing departments, the President, Product Line guarantees that new products meet market needs while maintaining high performance standards. Fei Fang manages the technical evolution of the device ecosystem, ensuring seamless connectivity and user experience. By prioritizing R&D excellence, the President, Product Line supports the company mission of empowering people around the globe to go beyond current technological limitations.

    Jiang Harrison - Chief Marketing Officer

    Jiang Harrison, the Chief Marketing Officer at Honor, directs the global brand strategy and consumer engagement initiatives for the entire smart device portfolio. By architecting comprehensive digital campaigns, the Chief Marketing Officer elevates the brand presence across all international channels. This leadership role involves analyzing consumer behavior to tailor messaging that resonates with diverse global audiences. Jiang Harrison drives the creative direction of product launches, ensuring that the innovative nature of the hardware remains the focal point of all communications. Through strategic partnerships with global influencers and media outlets, the Chief Marketing Officer expands the reach of the company ecosystem. Jiang Harrison manages the allocation of marketing budgets to maximize return on investment while maintaining a consistent brand identity. By fostering deep connections with users, the Chief Marketing Officer supports the company goal of becoming a globally recognized tech leader, ultimately driving sustained growth and market penetration.

    Zhengli Diao - Chief Marketing Officer, Mea Region

    Zhengli Diao, the Chief Marketing Officer, Mea Region at Honor, executes localized brand strategies tailored to the unique cultural and technological landscapes of the Middle East and Africa. Overseeing regional advertising and public relations, the Chief Marketing Officer, Mea Region ensures that the company value proposition aligns with local consumer preferences. This role involves managing regional marketing teams to deliver impactful campaigns that highlight the smart life ecosystem. Zhengli Diao drives market awareness by leveraging local media platforms and community engagement programs. Through the coordination of regional product showcases, the Chief Marketing Officer, Mea Region builds strong brand loyalty among diverse user bases. By analyzing regional market data, Zhengli Diao optimizes promotional activities to increase sales volume and brand visibility. This executive focus on regional market dynamics supports the broader company objective of enabling a smart life for all people through localized, high-quality technology solutions.

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    Frequently Asked Questions Regarding Honor Top Executives and Leadership Team

    Who leads Honor?
    Honor is led by Debo Zhang (Chief Executive Officer of HONOR GCC), along with executives such as Diao Zhengli (Chief Operating Officer) and Fei Fang (President, Product Line).
    Who is part of Honor’s executive team?
    The executive team of Honor includes leaders such as Debo Zhang (Chief Executive Officer of HONOR GCC), Diao Zhengli (Chief Operating Officer), Fei Fang (President, Product Line) and other senior executives.
    How many executives does Honor have?
    Honor has 5 executives leading key business areas.
    What roles are included in Honor’s leadership team?
    The leadership team of Honor includes roles such as Chief Executive Officer of HONOR GCC, Chief Operating Officer, President, Product Line, Chief Marketing Officer, Chief Marketing Officer, Mea Region.