Holcim Executive and Leadership Team

Marcelo Arrieta, the Chief Executive Officer at Holcim, directs the overarching strategic vision for cement and ready-mixed concrete production. Arrieta manages the integration of sustainable construction practices across all national facilities, ensuring alignment with global environmental standards. By overseeing the workforce of over 600 employees, the Chief Executive Officer drives operational efficiency and market competitiveness. This leadership role involves constant collaboration with the Board to secure long-term growth and infrastructure development. Marcelo Arrieta maintains a focus on innovation, specifically regarding eco-friendly product lines that enhance urban living. Through rigorous oversight of production capacity and distribution networks, the Chief Executive Officer ensures that the company remains a leader in the construction sector. Arrieta consistently evaluates market trends to optimize resource allocation, ultimately strengthening the position of the organization within the competitive landscape of El Salvador.

Arnoldo Jose, the Chief Financial Officer at Holcim, manages the fiscal health and capital allocation strategies required for large-scale manufacturing operations. Jose oversees financial reporting, risk management, and investment planning to support the production of cement and ready-mixed concrete. By analyzing market data, the Chief Financial Officer ensures that capital expenditures align with the sustainability goals of the company. This role requires close coordination with other C-suite leaders to maintain liquidity and fund infrastructure projects. Arnoldo Jose directs the financial planning processes that enable the expansion of distribution points across the country. Through precise budgeting and cost control measures, the Chief Financial Officer protects the bottom line while facilitating the development of innovative construction solutions. Jose provides the necessary financial framework to sustain the growth of the business, ensuring that every operational initiative remains economically viable and aligned with the broader corporate mission.

Marco Helú, the President at Holcim, oversees the daily operational execution and regional management of production facilities. Helú directs the implementation of manufacturing protocols that ensure high-quality output of cement and concrete products. By coordinating with plant managers, the President maintains operational excellence and safety standards across all sites. This leadership role involves managing the supply chain and logistics to ensure timely delivery of materials to construction projects. Marco Helú monitors the performance of regional distribution points to optimize service levels for clients. Through the application of lean manufacturing principles, the President drives efficiency and reduces waste in the production process. Helú works closely with the executive team to translate corporate strategy into actionable operational plans. By focusing on the technical aspects of production, the President ensures that the company meets the evolving needs of the construction industry while maintaining a strong national presence.

Diana Orantes, the Chief Marketing Officer at Holcim, architects the brand strategy and market positioning for all eco-friendly construction products. Orantes leads the development of campaigns that highlight the commitment of the company to sustainable urban development. By analyzing consumer demand for ready-mixed concrete and cement, the Chief Marketing Officer identifies new opportunities for market penetration. This role involves managing relationships with key stakeholders and construction partners to drive revenue growth. Diana Orantes oversees the communication of the value proposition of the company, ensuring that the market understands the benefits of sustainable building materials. Through strategic brand management, the Chief Marketing Officer enhances the reputation of the organization as a leader in the construction sector. Orantes coordinates with the sales teams to ensure that marketing efforts directly support the achievement of national sales targets, ultimately increasing the market share of the company.