Hisense USA Executive and Leadership Team

June, 2026

Leadership Overview

Hisense USA has 6 executives leading key functions including strategy, finance, operations, sales, and market development.

Driven by innovation, Hisense USA is dedicated to delivering superior quality technology products and home appliances, enhancing consumer lifestyles through smart, value-driven offerings and robust commercial solutions.

Leadership Roles at Hisense USA

  • Chief Executive Officer & Co-Founder - James Jian
  • Chief Financial Officer - Daisy Magdalena
  • Chief Financial Officer, Central (South America) - Edwin Chen
  • President - David Gold
  • Chief of Staff - Moteb Alshammary
  • Chief Sales Officer - Schulz Michelle
  • James Jian - Chief Executive Officer & Co-Founder

    James Jian, the Chief Executive Officer & Co-Founder at Hisense USA, directs the overarching corporate strategy and operational framework. Jian guides the company's expansion into new markets and product categories, ensuring alignment with Hisense USA's mission to deliver cutting-edge technology and superior value. Overseeing all major business units, Jian ensures that the company's innovative offerings, from 4K ULED TVs to smart home appliances, consistently meet and exceed consumer expectations. This leadership role involves fostering a culture of continuous improvement and driving the company's long-term vision for growth and market leadership. By championing new product development and strategic partnerships, James Jian solidifies Hisense USA's position as a key player in the consumer electronics and home appliance sectors, focusing on enhancing the residential and commercial client experience through advanced technology.

    Daisy Magdalena - Chief Financial Officer

    Daisy Magdalena, the Chief Financial Officer at Hisense USA, manages all financial operations and fiscal strategy. Magdalena oversees budgeting, forecasting, and financial reporting, ensuring the company's fiscal health and sustainable growth. This role involves optimizing financial performance across all divisions, including televisions, audio systems, and home appliances, to maintain Hisense USA's commitment to delivering great value. By implementing robust financial controls and driving cost-efficiency initiatives, Magdalena supports the company's objective of providing superior quality products. The Chief Financial Officer also plays a critical part in evaluating investment opportunities and managing capital allocation to fuel innovation and market expansion. Through diligent financial oversight, Daisy Magdalena ensures the company's resources are effectively deployed to achieve strategic business objectives and enhance shareholder value.

    Edwin Chen - Chief Financial Officer, Central (South America)

    Edwin Chen, the Chief Financial Officer, Central (South America) at Hisense USA, directs financial strategy and operations for the South American region. Chen manages regional budgeting, financial planning, and performance analysis, ensuring fiscal discipline and profitability across diverse markets. This role involves adapting global financial policies to local economic conditions, supporting the delivery of Hisense USA's product range, including televisions and home appliances, with regional market relevance. The Chief Financial Officer, Central (South America) also oversees risk management and compliance within the region, safeguarding the company's assets and reputation. By fostering strong relationships with local financial institutions and stakeholders, Edwin Chen drives financial excellence and supports the expansion of Hisense USA's commercial solutions and consumer products throughout Central and South America.

    David Gold - President

    David Gold, the President at Hisense USA, oversees the company's strategic direction and operational execution within the United States market. Gold drives the overall business strategy, focusing on enhancing Hisense USA's market presence through innovative technology products like televisions and smart home appliances. This leadership position involves guiding all functional areas to ensure the delivery of superior quality and great value to residential and commercial clients. The President plays a crucial role in fostering key partnerships, expanding distribution channels, and ensuring operational excellence across the organization. By championing the company's mission, David Gold leads efforts to strengthen customer relationships and solidify Hisense USA's reputation as a provider of cutting-edge, reliable technology solutions, driving sustained growth and market leadership.

    Moteb Alshammary - Chief of Staff

    Moteb Alshammary, the Chief of Staff at Hisense USA, facilitates strategic initiatives and operational efficiency across the organization. Alshammary coordinates cross-functional projects, ensuring seamless execution of the company's business objectives, from cutting-edge televisions to smart home appliances. This position involves acting as a key liaison between executive leadership and various departments, streamlining communication and driving alignment with the company's mission. The Chief of Staff supports the development and implementation of strategic plans, monitors key performance indicators, and identifies areas for operational improvement. By managing critical workflows and special projects, Moteb Alshammary ensures that Hisense USA maintains its focus on delivering innovative technology and exceptional value to both residential and commercial clients, reinforcing the company's market presence.

    Schulz Michelle - Chief Sales Officer

    Schulz Michelle, the Chief Sales Officer at Hisense USA, leads all sales operations and revenue generation strategies. Michelle drives the company's sales performance across all product categories, including televisions, audio systems, and home appliances, ensuring aggressive market penetration and customer acquisition. This role involves developing and executing sales plans, managing key retail and commercial accounts, and fostering strong relationships with distribution partners. The Chief Sales Officer oversees the sales team, providing leadership and training to achieve ambitious sales targets and expand market share. By focusing on delivering superior quality and value, Schulz Michelle ensures that Hisense USA's innovative offerings resonate with consumers and businesses alike, driving significant revenue growth and reinforcing the company's commitment to customer satisfaction.

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    Frequently Asked Questions Regarding Hisense USA Top Executives and Leadership Team

    Who leads Hisense USA?
    Hisense USA is led by James Jian (Chief Executive Officer & Co-Founder), along with executives such as Daisy Magdalena (Chief Financial Officer) and Edwin Chen (Chief Financial Officer, Central (South America)).
    Who is part of Hisense USA’s executive team?
    The executive team of Hisense USA includes leaders such as James Jian (Chief Executive Officer & Co-Founder), Daisy Magdalena (Chief Financial Officer), Edwin Chen (Chief Financial Officer, Central (South America)) and other senior executives.
    How many executives does Hisense USA have?
    Hisense USA has 6 executives leading key business areas.
    What roles are included in Hisense USA’s leadership team?
    The leadership team of Hisense USA includes roles such as Chief Executive Officer & Co-Founder, Chief Financial Officer, Chief Financial Officer, Central (South America), President, Chief of Staff.