Hemofarm Executive and Leadership Team

July, 2026

Leadership Overview

Hemofarm has 4 executives leading key functions including strategy, finance, marketing, and supply chain operations.

Driven by a commitment to health, Hemofarm leads the Serbian pharmaceutical market, exporting over 79.1% of the nation's medicinal products and producing over 4 billion tablets and capsules annually.

Leadership Roles at Hemofarm

  • President & Chief Executive Officer, Stada Balkan Cluster & Hemofarm - Dr. Seeliger
  • Chief Financial Officer, Pomocnik - Vidosava Aleksic
  • Regional Chief Marketing Officer, Head Supply Network - Danijela Viciknez
  • Chief Marketing Officer, Fmd & Specialist - Tijana Marković
  • Dr. Seeliger - President & Chief Executive Officer, Stada Balkan Cluster & Hemofarm

    Dr. Seeliger, the President & Chief Executive Officer, Stada Balkan Cluster & Hemofarm at Hemofarm, directs the overarching strategy and operational execution across the Balkan region. This leadership role involves driving market share growth, ensuring robust financial performance, and upholding Hemofarm's commitment to health. Overseeing critical functions, Dr. Seeliger ensures alignment with Stada's global objectives while maintaining Hemofarm's position as the leading pharmaceutical company in Serbia and the region. The executive's focus extends to optimizing production processes, which yield over 4 billion tablets and capsules annually, and reinforcing the company's status as the leading Serbian exporter of medicinal products. By championing innovation and operational excellence, Dr. Seeliger solidifies Hemofarm's market leadership and its dedication to advancing healthcare solutions. This executive's strategic vision guides the company's expansion and its significant contribution to the regional pharmaceutical landscape.

    Vidosava Aleksic - Chief Financial Officer, Pomocnik

    Vidosava Aleksic, the Chief Financial Officer, Pomocnik at Hemofarm, manages all financial operations and strategic fiscal planning for the company. This role is critical in maintaining Hemofarm's leading position in the Serbian pharmaceutical market, which holds a 17.3% share in financial terms. Vidosava Aleksic oversees budgeting, financial reporting, and investment strategies, ensuring the company's sustained profitability and growth. The executive's responsibilities include optimizing financial resources to support the production of over 4 billion tablets and capsules annually and reinforcing Hemofarm's dominance as the leading Serbian exporter of medicinal products. By ensuring fiscal discipline and strategic financial management, Vidosava Aleksic directly contributes to the company's ability to invest in research, development, and market expansion. This leadership ensures the financial health necessary for Hemofarm to continue its commitment to care for health across the region.

    Danijela Viciknez - Regional Chief Marketing Officer, Head Supply Network

    Danijela Viciknez, the Regional Chief Marketing Officer, Head Supply Network at Hemofarm, drives integrated marketing strategies and oversees the entire supply chain network. This dual focus ensures that Hemofarm's commitment to health is effectively communicated and that its extensive production of over 4 billion tablets and capsules annually reaches markets efficiently. Danijela Viciknez leads initiatives to expand Hemofarm's significant export share, which accounts for 79.1% of Serbian pharmaceutical products, reinforcing its status as the leading regional exporter. The executive's marketing expertise ensures strong brand presence and market penetration, while the supply network leadership guarantees operational efficiency and product availability across diverse geographies. By synchronizing marketing efforts with supply chain logistics, Danijela Viciknez optimizes resource allocation and enhances customer satisfaction, directly supporting Hemofarm's market leadership in Serbia and beyond.

    Tijana Marković - Chief Marketing Officer, Fmd & Specialist

    Tijana Marković, the Chief Marketing Officer, Fmd & Specialist at Hemofarm, spearheads specialized marketing initiatives and product development strategies. This role is pivotal in maintaining Hemofarm's leading edge in the pharmaceutical sector, focusing on innovative product launches and targeted market campaigns. Tijana Marković ensures that the company's commitment to health resonates with specific patient needs and healthcare professional recommendations. The executive's expertise drives the strategic positioning of Hemofarm's extensive product portfolio, including the over 4 billion tablets and capsules produced annually. By focusing on specialized marketing and product expertise, Tijana Marković enhances Hemofarm's reputation and market share, contributing significantly to its role as the leading pharmaceutical company in Serbia and the region. This leadership ensures that Hemofarm remains at the forefront of pharmaceutical advancements and patient care.

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    Frequently Asked Questions Regarding Hemofarm Top Executives and Leadership Team

    Who leads Hemofarm?
    Hemofarm is led by Dr. Seeliger (President & Chief Executive Officer, Stada Balkan Cluster & Hemofarm), along with executives such as Vidosava Aleksic (Chief Financial Officer, Pomocnik) and Danijela Viciknez (Regional Chief Marketing Officer, Head Supply Network).
    Who is part of Hemofarm’s executive team?
    The executive team of Hemofarm includes leaders such as Dr. Seeliger (President & Chief Executive Officer, Stada Balkan Cluster & Hemofarm), Vidosava Aleksic (Chief Financial Officer, Pomocnik), Danijela Viciknez (Regional Chief Marketing Officer, Head Supply Network) and other senior executives.
    How many executives does Hemofarm have?
    Hemofarm has 4 executives leading key business areas.
    What roles are included in Hemofarm’s leadership team?
    The leadership team of Hemofarm includes roles such as President & Chief Executive Officer, Stada Balkan Cluster & Hemofarm, Chief Financial Officer, Pomocnik, Regional Chief Marketing Officer, Head Supply Network, Chief Marketing Officer, Fmd & Specialist.