Leadership Overview
Heartland Veterinary Partners has 5 executives leading key functions including strategic operations, organizational development, and information technology.
Focused on empowering veterinary professionals, Heartland Veterinary Partners delivers comprehensive support services to enhance clinical outcomes and operational efficiency across the entire veterinary landscape.
Focused on empowering veterinary professionals, Heartland Veterinary Partners delivers comprehensive support services to enhance clinical outcomes and operational efficiency across the entire veterinary landscape.
Leadership Roles at Heartland Veterinary Partners
Greg DeAtkine - Chief Executive Officer
Greg DeAtkine, the Chief Executive Officer at Heartland Veterinary Partners, directs the overarching strategic vision for the organization. By prioritizing collaborative partnerships with veterinarians, the Chief Executive Officer ensures that clinical teams receive robust support in purchasing and marketing. Greg DeAtkine manages the expansion of the company footprint across North American markets, focusing on sustainable growth and operational excellence. This leadership role involves constant engagement with the Board to align business objectives with the evolving needs of the veterinary industry. Through the optimization of internal processes, the Chief Executive Officer drives efficiency and maintains high standards of care across all partner clinics. By fostering a culture of support and professional development, the executive secures long-term success for the entire network. DeAtkine maintains a focus on scaling the business model while preserving the unique identity of each individual veterinary practice within the broader corporate structure.
George Robinson - Founder & Chief Executive Officer
George Robinson, the Founder & Chief Executive Officer at Heartland Veterinary Partners, architects the foundational mission of the organization. As the primary visionary, the Founder & Chief Executive Officer identifies new opportunities for market penetration and service expansion. George Robinson oversees the integration of new partner clinics, ensuring that the core values of collaborative support remain central to the business model. This leadership role requires deep interaction with industry stakeholders to refine the service offerings in HR and recruiting. By analyzing market trends, the executive shapes the long-term trajectory of the company, focusing on high-impact growth strategies. Robinson drives the development of innovative support frameworks that allow partner veterinarians to focus exclusively on patient care. Through consistent evaluation of operational performance, the Founder & Chief Executive Officer ensures that the organization remains a leader in the veterinary services sector while maintaining a commitment to excellence.
Connor Lawrie - Chief Executive Officer & Board Member
Connor Lawrie, the Chief Executive Officer & Board Member at Heartland Veterinary Partners, governs the strategic alignment between executive management and the Board. The Chief Executive Officer & Board Member executes high-level financial oversight and ensures that corporate governance standards support the company mission. Connor Lawrie manages the relationships with key investors and stakeholders, driving initiatives that enhance the overall value proposition for partner veterinarians. This leadership role involves the rigorous assessment of organizational health and the implementation of scalable systems for HR and purchasing support. By focusing on the intersection of clinical needs and business performance, the executive ensures that the company remains agile in a competitive market. Lawrie directs the long-term planning efforts, ensuring that all departments operate in harmony with the overarching goals of the organization. Through disciplined leadership, the executive maintains the stability and growth trajectory of the entire enterprise.
Robert Cook - Chief Information Officer
Robert Cook, the Chief Information Officer at Heartland Veterinary Partners, architects the digital infrastructure necessary to support a growing network of veterinary clinics. The Chief Information Officer manages the implementation of advanced data systems that streamline purchasing and marketing support for partner veterinarians. Robert Cook oversees the security and integrity of all information assets, ensuring that clinical data remains protected while facilitating seamless communication across the organization. This leadership role involves the integration of new technologies that improve operational efficiency and reduce administrative burdens for medical staff. By leveraging data analytics, the executive provides actionable insights that drive better decision-making at the clinic level. Cook directs the IT strategy to ensure that all digital tools align with the broader business objectives of the company. Through the continuous modernization of technical platforms, the executive supports the scalability of the entire veterinary network and enhances the overall service delivery model.
Angela Deputy - Chief Human Resources Officer
Angela Deputy, the Chief Human Resources Officer at Heartland Veterinary Partners, directs the talent acquisition and retention strategies that define the company culture. The Chief Human Resources Officer manages the recruitment of top-tier veterinary professionals and support staff, ensuring that every clinic has the personnel required for success. Angela Deputy oversees the development of comprehensive training programs and employee benefits that enhance the professional experience for all team members. This leadership role involves the creation of HR policies that support the collaborative mission of the organization, fostering an environment where veterinarians can thrive. By analyzing workforce trends, the executive implements strategies that improve employee engagement and reduce turnover across the network. Deputy drives the organizational design efforts, ensuring that the company structure supports the needs of partner clinics. Through the effective management of human capital, the executive ensures that the organization maintains a competitive advantage in the veterinary services industry.
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