Heartland Veterinary Partners Executive and Leadership Team

Greg DeAtkine, the Chief Executive Officer at Heartland Veterinary Partners, directs the overarching strategic vision for the organization. Focusing on the integration of administrative support services, the Chief Executive Officer ensures that partnering veterinarians receive optimized resources for purchasing and marketing. Greg DeAtkine maintains a rigorous focus on scaling operations across North American markets to improve clinical outcomes. By aligning corporate objectives with the specific needs of veterinary practices, the Chief Executive Officer drives long-term value for all stakeholders. This leadership role involves constant evaluation of market trends to refine the support model. Through the implementation of efficient business processes, the Chief Executive Officer strengthens the competitive position of the company. DeAtkine prioritizes the expansion of service capabilities to meet the evolving demands of the veterinary industry while maintaining high standards of operational excellence and professional collaboration.

George Robinson, the Founder & Chief Executive Officer at Heartland Veterinary Partners, architects the foundational business model that supports independent veterinary practices. Overseeing the long-term mission of the organization, the Founder & Chief Executive Officer identifies new opportunities for collaborative partnerships. George Robinson drives the strategic direction of the company by focusing on sustainable growth and the enhancement of clinical support systems. This leadership role requires constant engagement with the Board to ensure alignment with the core mission of empowering veterinarians. By fostering a culture of innovation, the Founder & Chief Executive Officer enables the company to adapt to changing industry landscapes. Robinson monitors the effectiveness of support services to ensure maximum impact on partner success. Through the development of robust business frameworks, the Founder & Chief Executive Officer secures the future trajectory of the organization within the competitive veterinary services sector.

Connor Lawrie, the Chief Executive Officer & Board Member at Heartland Veterinary Partners, manages the governance and high-level execution of corporate initiatives. As a key liaison between the executive team and the Board, the Chief Executive Officer & Board Member ensures that all operational strategies support the overarching goals of the company. Connor Lawrie drives the expansion of the partner network by identifying key areas for administrative improvement, including purchasing and marketing support. This leadership role involves rigorous oversight of financial performance and organizational health. By maintaining strong relationships with stakeholders, the Chief Executive Officer & Board Member facilitates the seamless integration of new veterinary practices into the existing support framework. Lawrie focuses on optimizing the delivery of HR and recruiting services to ensure that partner clinics maintain high-quality staffing levels. Through disciplined management, the Chief Executive Officer & Board Member sustains the company's market presence.

Robert Cook, the Chief Information Officer at Heartland Veterinary Partners, architects the digital infrastructure necessary to support a growing network of veterinary clinics. Overseeing the implementation of advanced data systems, the Chief Information Officer ensures that all administrative and clinical support tools remain secure and efficient. Robert Cook drives the digital transformation of the company by integrating modern technology solutions into daily operations. This leadership role involves close collaboration with other C-suite members to align technical capabilities with business objectives. By optimizing data management processes, the Chief Information Officer enhances the ability of the company to provide targeted support in areas like purchasing and marketing. Cook manages the deployment of scalable software platforms that facilitate seamless communication across the organization. Through the continuous improvement of information systems, the Chief Information Officer supports the overall mission of providing high-quality administrative services to veterinary partners.

Angela Deputy, the Chief Human Resources Officer at Heartland Veterinary Partners, directs the talent acquisition and organizational development strategies that underpin the company's success. Overseeing the recruitment and retention of high-quality staff, the Chief Human Resources Officer ensures that partner clinics have access to the best professional talent. Angela Deputy drives the implementation of HR policies that foster a collaborative and supportive work environment. This leadership role involves designing training programs that enhance the operational capabilities of veterinary teams. By aligning human capital strategies with the broader business model, the Chief Human Resources Officer supports the growth and efficiency of the entire network. Deputy manages the complexities of workforce planning to ensure that all clinics remain adequately staffed and motivated. Through the development of comprehensive employee engagement initiatives, the Chief Human Resources Officer strengthens the organizational culture and contributes to the long-term stability of the company.