Heartland Veterinary Partners Executive and Leadership Team

Greg DeAtkine, the Chief Executive Officer at Heartland Veterinary Partners, directs the overarching strategic vision and operational framework. DeAtkine guides the company's expansion initiatives, ensuring alignment with the core mission of supporting partnering veterinarians. This leadership involves fostering collaborative relationships and identifying key areas for growth within the veterinary services sector. Overseeing the executive team, DeAtkine drives the implementation of best practices in HR, purchasing, and marketing support. The Chief Executive Officer's focus remains on enhancing the value proposition for veterinary practices and solidifying Heartland Veterinary Partners' market position. Greg DeAtkine's strategic direction ensures the continued success and scalability of the organization's support model.

Connor Lawrie, the Chief Executive Officer & Board Member at Heartland Veterinary Partners, spearheads the company's strategic direction and governance. Lawrie's role involves cultivating strong partnerships with veterinarians, ensuring the collaborative support model thrives. This leadership encompasses driving operational efficiencies and identifying new avenues for service enhancement in HR, recruiting, purchasing, and marketing. As a Board Member, Connor Lawrie contributes to long-term strategic planning and corporate oversight, reinforcing the company's commitment to its partners. The Chief Executive Officer & Board Member's influence extends to shaping the company culture and ensuring sustainable growth. Connor Lawrie's dual capacity ensures robust leadership and strategic alignment across all organizational levels.

George Robinson, the Founder & Chief Executive Officer at Heartland Veterinary Partners, established the organization's foundational principles and continues to guide its strategic trajectory. Robinson's vision centers on empowering veterinarians through comprehensive support services, including HR, recruiting, purchasing, and marketing. The Founder & Chief Executive Officer cultivates a collaborative environment, ensuring that partnering veterinarians receive tailored assistance to achieve their specific goals. This leadership role involves overseeing the development and execution of growth strategies that enhance the value delivered to veterinary practices. George Robinson's deep understanding of the industry informs the company's commitment to innovation and partner success. The Founder & Chief Executive Officer's ongoing involvement ensures adherence to the core mission of collaborative support.

Robert Cook, the Chief Information Officer at Heartland Veterinary Partners, architects and manages the company's technology infrastructure. Cook ensures that all digital systems effectively support the operational needs of partnering veterinarians and the internal support teams. This leadership involves implementing robust IT solutions that enhance efficiency in areas such as HR, purchasing, and marketing. The Chief Information Officer oversees data security and system integration, guaranteeing seamless operations across the organization. Robert Cook's strategic technology planning enables Heartland Veterinary Partners to scale its services and maintain a competitive edge. By optimizing technological resources, Cook directly contributes to the company's ability to provide superior support to its veterinary partners.

Angela Deputy, the Chief Human Resources Officer at Heartland Veterinary Partners, directs all human capital strategies and initiatives. Deputy ensures the development and implementation of effective HR policies that support both the internal team and the partnering veterinarians' staff. This leadership role involves overseeing talent acquisition, employee relations, and organizational development to foster a high-performing work environment. The Chief Human Resources Officer plays a critical part in aligning HR functions with the company's overall mission of collaborative support. Angela Deputy's expertise in human resources management strengthens the company's ability to attract and retain top talent, crucial for delivering comprehensive support in recruiting and HR services. Deputy's focus is on building a robust organizational structure that empowers all stakeholders.

Katherine Mathes, the Chief of Staff & Lead Veterinarian at Heartland Veterinary Partners, bridges executive strategy with clinical operations. Mathes ensures that the company's support services, including HR, purchasing, and marketing, align with the practical needs of veterinary practices. This dual role involves overseeing the clinical integrity of partnered practices while also managing key operational initiatives. The Chief of Staff & Lead Veterinarian provides critical insights into veterinary medicine, informing the development of tailored support solutions. Katherine Mathes's leadership ensures that Heartland Veterinary Partners remains at the forefront of veterinary practice management. Mathes's expertise drives the effective implementation of strategic goals, enhancing the overall value proposition for all veterinary partners.