HOPCo Executive and Leadership Team

July, 2026

Leadership Overview

HOPCo has 7 executives leading key functions including strategy, market operations, human capital, clinical operations, value-based care, and transformation.

Driven by a commitment to advancing musculoskeletal care, HOPCo focuses on integrated healthcare management, analytics, and value-based solutions to enhance patient outcomes and reduce costs across healthcare systems.

Leadership Roles at HOPCo

  • Chairman & Chief Executive Officer - David Jacofsky
  • Chief Executive Officer, Market (Arizona) - Ashley Vertuno
  • President, Value Based Care Division - Brendan Baker
  • President, Value Based Care Solutions - Rina Vertes
  • President & Chief Transformation Officer - Wael Barsoum
  • Chief People Officer - Ryan Martin
  • Chief Medical Officer - Arash Araghi
  • David Jacofsky - Chairman & Chief Executive Officer

    David Jacofsky, the Chairman & Chief Executive Officer at HOPCo, directs the overarching strategy and operational execution for the specialized healthcare services organization. Jacofsky guides HOPCo's mission to transform musculoskeletal care delivery through integrated management, advanced analytics, and value-based solutions. Overseeing the company's expansion and market penetration, the Chairman & Chief Executive Officer ensures alignment with the goal of improving clinical outcomes while simultaneously reducing healthcare expenditures. This leadership role involves fostering innovation in the company's comprehensive platform, which combines clinical expertise, data analytics, and digital technology. By driving the strategic vision, David Jacofsky ensures HOPCo modernizes musculoskeletal healthcare services across diverse healthcare systems, emphasizing efficiency and quality improvement. The Chairman & Chief Executive Officer's focus remains on enabling healthcare organizations to transition effectively towards value-based reimbursement models that reward superior patient results and cost management.
    David Jacofsky

    Ashley Vertuno - Chief Executive Officer, Market (Arizona)

    Ashley Vertuno, the Chief Executive Officer, Market (Arizona) at HOPCo, spearheads the strategic direction and operational management for the Arizona market. Vertuno drives HOPCo's integrated healthcare management and value-based care solutions within this specific region, focusing on transforming musculoskeletal care delivery. The Chief Executive Officer, Market (Arizona) oversees the implementation of the company's comprehensive platform, which integrates clinical expertise, data analytics, and digital technology to enhance patient outcomes and control costs. This leadership position involves close collaboration with local physician practices, hospitals, and healthcare systems to build coordinated care models tailored to the Arizona market's unique needs. By focusing on efficiency and quality improvement, Ashley Vertuno ensures healthcare organizations in Arizona transition effectively towards value-based reimbursement structures. The Chief Executive Officer, Market (Arizona) is instrumental in expanding HOPCo's impact by demonstrating success in improving both clinical results and cost management within a key geographic area.
    Ashley Vertuno

    Brendan Baker - President, Value Based Care Division

    Brendan Baker, the President, Value Based Care Division at HOPCo, leads the strategic development and execution of the company's value-based care initiatives. Baker drives the expansion of HOPCo's platform designed to improve clinical outcomes and reduce healthcare costs through innovative reimbursement models. The President, Value Based Care Division oversees the operational integration of value-based solutions across physician practices and health systems. This leadership position is crucial for guiding healthcare organizations in their transition from traditional fee-for-service structures to models that reward quality and efficiency. By focusing on data analytics and coordinated care, Brendan Baker ensures HOPCo delivers measurable improvements in patient care and cost management. The President, Value Based Care Division works closely with partners to optimize musculoskeletal healthcare delivery. Baker's efforts are central to advancing HOPCo's mission of modernizing healthcare and achieving superior financial and clinical performance.

    Rina Vertes - President, Value Based Care Solutions

    Rina Vertes, the President, Value Based Care Solutions at HOPCo, directs the strategic design and implementation of innovative value-based care offerings. Vertes focuses on developing and deploying comprehensive solutions that enable healthcare providers to achieve superior patient outcomes while managing costs effectively. The President, Value Based Care Solutions oversees the integration of HOPCo's platform, which combines clinical expertise, data analytics, and digital technology to support value-based reimbursement models. This leadership role is critical in guiding healthcare systems through the complexities of transitioning to outcome-focused payment structures. By fostering collaborations with physician groups and health systems, Rina Vertes drives efficiency and quality improvements in musculoskeletal care. The President, Value Based Care Solutions ensures that HOPCo's solutions are at the forefront of healthcare transformation, modernizing service delivery. Vertes's expertise is key to maximizing the impact of value-based care on both patient well-being and financial sustainability.
    Rina Vertes

    Wael Barsoum - President & Chief Transformation Officer

    Wael Barsoum, the President & Chief Transformation Officer at HOPCo, leads the strategic initiatives aimed at fundamentally reshaping healthcare delivery. Barsoum drives the transformation of musculoskeletal care through the implementation of HOPCo's integrated management, analytics, and value-based care solutions. The President & Chief Transformation Officer oversees the modernization of healthcare services, ensuring efficiency, quality improvement, and cost management are central to operational strategies. This role is vital in guiding healthcare systems and physician practices toward adopting advanced, coordinated care models. By leveraging data analytics and digital technology, Wael Barsoum spearheads efforts to transition organizations to value-based reimbursement structures that reward improved patient outcomes. The President & Chief Transformation Officer's focus is on architecting sustainable healthcare ecosystems that enhance both clinical results and economic performance. Barsoum's leadership is instrumental in advancing HOPCo's mission to innovate and optimize healthcare delivery across the nation.

    Ryan Martin - Chief People Officer

    Ryan Martin, the Chief People Officer at HOPCo, directs all human capital strategies and organizational development initiatives. Martin oversees the cultivation of a high-performance culture that supports HOPCo's mission of transforming musculoskeletal care. The Chief People Officer is responsible for talent acquisition, retention, employee engagement, and leadership development across the organization. This role ensures that HOPCo attracts and retains top talent essential for driving innovation in healthcare management and analytics. By focusing on employee well-being and professional growth, Ryan Martin strengthens the company's ability to deliver integrated healthcare solutions. The Chief People Officer champions initiatives that align the workforce with the company's strategic goals, particularly in advancing value-based care models. Martin's leadership ensures that HOPCo's people are equipped to modernize healthcare delivery and achieve superior patient outcomes while managing costs effectively.

    Arash Araghi - Chief Medical Officer

    Arash Araghi, the Chief Medical Officer at HOPCo, provides critical clinical leadership and strategic guidance for the company's healthcare services. Araghi ensures that HOPCo's integrated healthcare management and value-based care solutions are clinically sound and outcome-driven. The Chief Medical Officer oversees the development and implementation of clinical protocols that enhance the quality of musculoskeletal care. This role is pivotal in translating clinical expertise into tangible improvements in patient outcomes and cost efficiencies across healthcare systems. By collaborating with physicians and healthcare providers, Arash Araghi champions the adoption of coordinated care models that prioritize patient well-being. The Chief Medical Officer's focus is on leveraging data analytics and digital technology to modernize healthcare delivery and support the transition to value-based reimbursement. Araghi's leadership ensures HOPCo's clinical strategies directly contribute to achieving superior results and managing healthcare expenditures.

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    Frequently Asked Questions Regarding HOPCo Top Executives and Leadership Team

    Who leads HOPCo?
    HOPCo is led by David Jacofsky (Chairman & Chief Executive Officer), along with executives such as Ashley Vertuno (Chief Executive Officer, Market (Arizona)) and Brendan Baker (President, Value Based Care Division).
    Who is part of HOPCo’s executive team?
    The executive team of HOPCo includes leaders such as David Jacofsky (Chairman & Chief Executive Officer), Ashley Vertuno (Chief Executive Officer, Market (Arizona)), Brendan Baker (President, Value Based Care Division) and other senior executives.
    How many executives does HOPCo have?
    HOPCo has 7 executives leading key business areas.
    What roles are included in HOPCo’s leadership team?
    The leadership team of HOPCo includes roles such as Chairman & Chief Executive Officer, Chief Executive Officer, Market (Arizona), President, Value Based Care Division, President, Value Based Care Solutions, President & Chief Transformation Officer.