Leadership Overview
Havco has 4 executives leading key functions including strategy, manufacturing operations, supply chain management, and corporate growth.
Driven by a commitment to durable freight solutions, Havco delivers high-performance flooring products that optimize fuel efficiency and reduce maintenance costs for the global trucking industry.
Driven by a commitment to durable freight solutions, Havco delivers high-performance flooring products that optimize fuel efficiency and reduce maintenance costs for the global trucking industry.
Leadership Roles at Havco
Curt Buchheit - Chief Executive Officer
Curt Buchheit, the Chief Executive Officer at Havco, directs the overarching strategic vision for the manufacturing of dry freight van trailer flooring. Buchheit architects long-term growth initiatives while ensuring the company maintains rigorous manufacturing standards for the Fusion Floor product line. By overseeing the alignment of production capabilities with the evolving needs of the trucking industry, the Chief Executive Officer secures market leadership. This executive role involves constant evaluation of material quality to ensure sustainable flooring solutions remain competitive. Curt Buchheit drives operational excellence across all departments, fostering a culture of reliability and innovation. Through the management of high-level corporate objectives, the Chief Executive Officer supports the expansion of the company footprint across North American markets. Buchheit maintains focus on reducing maintenance costs for clients, ultimately strengthening the reputation of the organization as a premier supplier of durable trailer flooring components.

Bruce Bader - Havco Wood Products President & Chief Executive Officer
Bruce Bader, the Havco Wood Products President & Chief Executive Officer at Havco, manages the comprehensive business model centered on high-quality wood products for the transportation sector. Bader executes strategic plans that prioritize the development of the flagship Fusion Floor, ensuring the product meets the demanding requirements of modern freight trailers. By coordinating with the board and senior leadership, the Havco Wood Products President & Chief Executive Officer optimizes manufacturing efficiency to support the company mission of providing sustainable flooring. Bruce Bader oversees the financial health of the organization, driving revenue growth through targeted market penetration. This leadership position requires constant monitoring of industry trends to maintain a competitive edge in the trucking sector. Bader ensures that all manufacturing processes adhere to strict quality benchmarks, providing clients with reliable, long-lasting solutions that improve fuel efficiency and lower total cost of ownership for fleet operators.
Craig Wiertsema - President & Chief Operating Officer
Craig Wiertsema, the President & Chief Operating Officer at Havco, oversees the daily manufacturing operations and internal scaling of the business. Wiertsema directs the production floor activities, ensuring that the fabrication of dry freight van trailer flooring remains consistent with the high standards expected by the trucking industry. By managing the supply chain and logistics, the President & Chief Operating Officer ensures that raw materials are sourced effectively to support the production of the Fusion Floor. Craig Wiertsema drives operational efficiency by implementing lean manufacturing techniques that reduce waste and improve output. This role involves close collaboration with other C-suite leaders to align production capacity with sales demand. Wiertsema monitors performance metrics to identify areas for process improvement, ensuring the company maintains its status as a trusted supplier. Through the management of internal resources, the President & Chief Operating Officer supports the overall growth and stability of the organization.
Jaime Havens - President
Jaime Havens, the President at Havco, leads the strategic initiatives focused on market expansion and client relationship management within the trucking industry. Havens architects programs that highlight the benefits of the Fusion Floor, specifically targeting businesses that require durable and sustainable flooring solutions. By overseeing the sales and marketing functions, the President ensures that the company value proposition reaches key decision-makers in the freight sector. Jaime Havens drives the development of new business opportunities, fostering partnerships that enhance the market position of the organization. This leadership role involves analyzing competitive landscapes to refine the product offering and maintain a focus on reducing maintenance costs for fleet owners. Havens coordinates with the operations team to ensure that customer feedback informs future product iterations. Through the execution of targeted growth strategies, the President secures the long-term viability of the company and reinforces the commitment to high-quality manufacturing standards.
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