Leadership Overview
Habit has 4 executives leading key functions including operations, marketing, finance, and ownership.
Driven by a commitment to quality, Habit is dedicated to serving fresh, charbroiled burgers and fostering a welcoming dining experience, solidifying its market presence through consistent operational excellence and customer satisfaction.
Driven by a commitment to quality, Habit is dedicated to serving fresh, charbroiled burgers and fostering a welcoming dining experience, solidifying its market presence through consistent operational excellence and customer satisfaction.
Leadership Roles at Habit
Manaal Jafrey - Chief Financial Officer
Manaal Jafrey, the Chief Financial Officer at Habit, manages all financial operations and strategic financial planning for the restaurant chain. Jafrey oversees budgeting, forecasting, financial reporting, and capital management, ensuring fiscal health and sustainable growth. This critical role involves analyzing financial performance, identifying cost-saving opportunities, and developing financial strategies that support the company's expansion and profitability goals. By maintaining robust financial controls and compliance, the Chief Financial Officer safeguards company assets. Jafrey works in tandem with operational and marketing leadership to provide financial insights that inform business decisions, directly impacting revenue streams and investment strategies. The Chief Financial Officer's expertise is essential for navigating the competitive restaurant industry and ensuring long-term financial stability.
Anthony Serritella - Chief Operating Officer
Anthony Serritella, the Chief Operating Officer at Habit, directs all operational facets of the fast-casual restaurant chain. Serritella oversees the execution of daily business activities, ensuring consistent quality and service standards across all locations. This leadership role involves optimizing restaurant efficiency, managing supply chain logistics, and implementing operational strategies that align with the company's growth objectives. By focusing on streamlined processes and staff training, Serritella drives operational excellence. The Chief Operating Officer also collaborates with other C-suite leaders to enhance the customer dining experience, directly impacting revenue and market share. Serritella's strategic oversight ensures the seamless functioning of the restaurant's core business model, supporting the company's mission to serve high-quality charbroiled hamburgers.
Michael Shepheard - Owner & Chief Operating Officer
Michael Shepheard, the Owner & Chief Operating Officer at Habit, provides overarching leadership and strategic direction for the company, combining ownership responsibilities with operational oversight. Shepheard guides the company's vision, ensuring that the core mission of serving high-quality charbroiled hamburgers remains central to all business activities. This dual role involves setting strategic priorities, fostering a strong company culture, and driving operational excellence across all departments. Shepheard's leadership ensures that the company's financial performance, marketing efforts, and operational execution are tightly integrated and aligned with long-term objectives. By championing innovation and customer satisfaction, the Owner & Chief Operating Officer plays a pivotal part in maintaining Habit's competitive edge and market position. Shepheard's comprehensive involvement is key to the sustained success and growth of the restaurant chain.
Jack Hinchliffe - Chief Marketing Officer
Jack Hinchliffe, the Chief Marketing Officer at Habit, architects and executes comprehensive marketing strategies to enhance brand visibility and customer engagement. Hinchliffe directs all promotional campaigns, digital marketing initiatives, and brand development efforts, ensuring alignment with the company's fast-casual positioning. This role involves analyzing market trends, identifying new growth opportunities, and refining the brand's unique selling proposition centered on charbroiled hamburgers. By overseeing advertising, public relations, and social media presence, the Chief Marketing Officer cultivates a strong brand identity. Hinchliffe collaborates closely with operational and financial leadership to ensure marketing investments drive measurable results, supporting overall business objectives and expanding market reach. The Chief Marketing Officer's strategic vision is crucial for attracting and retaining a loyal customer base.
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