Habit Executive and Leadership Team

Manaal Jafrey, the Chief Financial Officer at Habit, manages the company's financial strategy and fiscal health. Jafrey oversees all financial planning, budgeting, and reporting activities, ensuring robust financial controls and compliance with regulatory requirements. This role involves analyzing financial performance, identifying opportunities for cost optimization, and driving revenue growth initiatives. Manaal Jafrey's expertise is critical in guiding investment decisions and supporting the company's strategic objectives, particularly in relation to its expansion and operational scaling. By maintaining a strong financial foundation, Jafrey enables Habit to pursue its growth ambitions and solidify its market standing in the fast-casual dining industry, ensuring long-term profitability and shareholder value.

Anthony Serritella, the Chief Operating Officer at Habit, directs all operational facets of the fast-casual restaurant chain. Overseeing daily restaurant functions, Serritella ensures consistent execution of the brand's charbroiled burger specialization across all locations. This leadership involves optimizing operational efficiency, maintaining high standards for food quality, and driving service excellence to enhance the customer dining experience. Serritella's strategic focus supports the company's expansion initiatives and reinforces its market position within the competitive hospitality sector. By managing the intricate network of restaurant operations, Anthony Serritella directly contributes to the brand's reputation for quality and customer satisfaction, ensuring seamless integration of new menu items and operational procedures.

Michael Shepheard, the Owner & Chief Operating Officer at Habit, holds a dual mandate overseeing both ownership responsibilities and operational execution. Shepheard directs the strategic vision and day-to-day management of the restaurant chain, ensuring alignment with the founding principles of quality and specialization in charbroiled hamburgers. This comprehensive oversight involves guiding operational teams, managing key business relationships, and driving initiatives that enhance the customer experience and operational efficiency. Michael Shepheard's unique position as both owner and COO allows for decisive leadership in shaping the company's future, reinforcing its market presence, and ensuring sustained growth and profitability within the competitive fast-casual dining landscape.

Jack Hinchliffe, the Chief Marketing Officer at Habit, spearheads all marketing and brand development initiatives. Hinchliffe directs the strategy for customer acquisition and retention, focusing on amplifying the brand's unique selling proposition: charbroiled hamburgers. This involves overseeing advertising campaigns, digital marketing efforts, and public relations to enhance brand visibility and customer engagement across diverse markets. Jack Hinchliffe's leadership ensures that marketing strategies align with the company's overall business objectives, driving traffic and increasing sales. By cultivating a strong brand identity and communicating the value of Habit's offerings, Hinchliffe plays a pivotal role in strengthening the company's competitive edge and fostering customer loyalty within the hospitality sector.