Greenbridge Executive and Leadership Team

June, 2026

Leadership Overview

Greenbridge has 4 executives leading key functions including strategy, finance, and operations.

Driven by a commitment to sustainability, Greenbridge advances the circular economy through innovative packaging solutions and responsible manufacturing, impacting diverse industries across North America.

Leadership Roles at Greenbridge

  • Chief Executive Officer - Marcelo Passos
  • Chief Financial Officer - Brian Pallante
  • President - Michael Moses
  • President - Joseph Martinez
  • Marcelo Passos - Chief Executive Officer

    Marcelo Passos, the Chief Executive Officer at Greenbridge, directs the company's overarching strategy and operational execution. This leadership role involves guiding Greenbridge's commitment to sustainability and the circular economy, ensuring product innovation aligns with responsible manufacturing practices. Passos oversees the expansion of the company's diverse product lines, including polyester and polypropylene strapping, cord, and securement equipment, serving critical sectors like manufacturing, logistics, and agriculture throughout North America. The Chief Executive Officer's focus extends to integrating the recycling division's operations, which produces recycled PET resin, directly supporting customer ESG goals and reducing landfill waste. Marcelo Passos ensures strategic alignment with The Sterling Group's portfolio objectives, driving growth and market leadership in end-of-line packaging solutions.

    Brian Pallante - Chief Financial Officer

    Brian Pallante, the Chief Financial Officer at Greenbridge, manages all financial operations and strategic fiscal planning. This executive function involves overseeing budgeting, forecasting, and financial reporting to ensure the company's fiscal health and support its growth initiatives. Pallante's responsibilities include managing capital allocation, optimizing financial performance, and ensuring compliance with all financial regulations across Greenbridge's North American operations. The Chief Financial Officer plays a crucial part in evaluating investment opportunities, particularly those related to expanding the recycling division and incorporating recycled content into packaging solutions. Brian Pallante works closely with leadership to drive profitability and achieve measurable ESG goals, reinforcing Greenbridge's position as a leader in sustainable packaging and a Sterling Group portfolio company.

    Michael Moses - President

    Michael Moses, the President at Greenbridge, drives operational excellence and market expansion for the company's comprehensive range of strapping and packaging solutions. This leadership position focuses on optimizing the production and distribution of polyester and polypropylene strapping, cord, cornerboard, and power tools across North America. Moses oversees the integration of fully integrated packaging systems, ensuring customer training, service, and repairs meet high standards. The President's role involves enhancing customer relationships within key industries such as manufacturing, construction, and food and beverage. Michael Moses collaborates with the executive team to advance Greenbridge's commitment to the circular economy, supporting the recycling division's efforts to produce recycled PET resin and reduce customer landfill waste.

    Joseph Martinez - President

    Joseph Martinez, the President at Greenbridge, spearheads strategic initiatives focused on product development and market penetration for end-of-line strapping and packaging systems. This executive role emphasizes the expansion of Greenbridge's broadest line of polyester and polypropylene bonded and woven strapping, alongside securement equipment and accessories. Martinez directs efforts to enhance the company's service offerings, including customer training and repair support, ensuring robust client engagement across manufacturing, logistics, and agriculture sectors throughout North America. The President's purview includes fostering innovation in sustainable product development, aligning with Greenbridge's commitment to the circular economy and the recycling division's production of recycled PET resin. Joseph Martinez ensures operational efficiency and market responsiveness, reinforcing Greenbridge's value proposition as a Sterling Group portfolio company.

    Frequently Asked Questions Regarding Greenbridge Top Executives and Leadership Team

    Who leads Greenbridge?
    Greenbridge is led by Marcelo Passos (Chief Executive Officer), along with executives such as Brian Pallante (Chief Financial Officer) and Michael Moses (President).
    Who is part of Greenbridge’s executive team?
    The executive team of Greenbridge includes leaders such as Marcelo Passos (Chief Executive Officer), Brian Pallante (Chief Financial Officer), Michael Moses (President) and other senior executives.
    How many executives does Greenbridge have?
    Greenbridge has 4 executives leading key business areas.
    What roles are included in Greenbridge’s leadership team?
    The leadership team of Greenbridge includes roles such as Chief Executive Officer, Chief Financial Officer, President, President.