Great Eastern Holdings Executive and Leadership Team

July, 2026

Leadership Overview

Great Eastern Holdings has 5 executives leading key functions including marketing, finance, and operations.

Driven by a commitment to financial security, Great Eastern Holdings provides comprehensive insurance solutions across Asia, focusing on robust risk management and customer-centric product development to foster long-term market stability and growth.

Leadership Roles at Great Eastern Holdings

  • Chief Financial Officer, Strategy, Office - Su Yang
  • Chief Marketing Officer - Edwin Kidd Lee
  • Senior Executive Manager - Cheong Daniel
  • Senior Executive Manager - Lim Ken
  • Senior Executive Manager - Stephen Cheow
  • Su Yang - Chief Financial Officer, Strategy, Office

    Su Yang, the Chief Financial Officer, Strategy, Office at Great Eastern Holdings, manages the company's financial health and strategic planning across its operational segments. Overseeing financial reporting, capital allocation, and investment strategies, Su Yang ensures fiscal discipline and drives profitable growth in the insurance sector. This critical role involves close collaboration with the board and other executives to align financial objectives with the company's overarching mission of providing robust insurance products. By meticulously analyzing financial performance and market dynamics, Yang guides strategic decisions that enhance shareholder value and operational efficiency. The Chief Financial Officer, Strategy, Office's expertise is fundamental to Great Eastern Holdings' sustained presence and expansion in Singapore, Malaysia, and the broader Asian region, securing its financial stability.

    Edwin Kidd Lee - Chief Marketing Officer

    Edwin Kidd Lee, the Chief Marketing Officer at Great Eastern Holdings, directs all brand strategy and customer acquisition initiatives across the Asian markets. Overseeing the marketing department, Edwin Kidd Lee ensures cohesive messaging that resonates with diverse customer segments, driving engagement with the company's life and non-life insurance products. This leadership role involves developing innovative campaigns that highlight Great Eastern Holdings' commitment to financial security and long-term customer value. By analyzing market trends and consumer behavior, Lee optimizes outreach efforts to expand market share. The Chief Marketing Officer's strategic vision directly supports the company's objective of providing comprehensive insurance solutions, reinforcing its position as a trusted provider in Singapore, Malaysia, and beyond.

    Cheong Daniel - Senior Executive Manager

    Cheong Daniel, the Senior Executive Manager at Great Eastern Holdings, spearheads key operational initiatives within the insurance holding company. Overseeing specific business units, Cheong Daniel ensures the efficient execution of strategies related to life and non-life insurance product delivery across Asia. This management position involves coordinating cross-functional teams to maintain high standards of service and operational excellence. By focusing on process optimization and risk mitigation, Daniel directly contributes to the company's ability to offer reliable insurance solutions. The Senior Executive Manager's dedication to operational integrity supports Great Eastern Holdings' market objectives in Singapore and Malaysia, reinforcing its reputation for dependable financial services and policyholder protection.

    Lim Ken - Senior Executive Manager

    Lim Ken, the Senior Executive Manager at Great Eastern Holdings, drives strategic implementation for critical business functions within the organization. Overseeing specific operational portfolios, Lim Ken ensures the seamless integration of new insurance products and services into the company's existing framework across its Asian territories. This executive role demands a keen understanding of market demands and regulatory landscapes, particularly in Singapore and Malaysia. By focusing on enhancing operational capabilities and fostering strategic partnerships, Ken directly supports Great Eastern Holdings' growth trajectory. The Senior Executive Manager's leadership is vital for maintaining the company's competitive edge and its commitment to providing comprehensive, customer-focused insurance solutions that address diverse risk management needs.

    Stephen Cheow - Senior Executive Manager

    Stephen Cheow, the Senior Executive Manager at Great Eastern Holdings, directs critical operational enhancements and strategic development initiatives. Overseeing key departments, Stephen Cheow ensures the effective deployment of resources to support the company's extensive insurance offerings in Singapore, Malaysia, and other Asian markets. This leadership position involves driving efficiency improvements and fostering innovation within the operational structure. By focusing on the seamless delivery of life and non-life insurance products, Cheow directly contributes to Great Eastern Holdings' mission of providing financial security. The Senior Executive Manager's strategic oversight is instrumental in navigating complex market dynamics and reinforcing the company's commitment to policyholder satisfaction and long-term business sustainability.

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    Frequently Asked Questions Regarding Great Eastern Holdings Top Executives and Leadership Team

    Who leads Great Eastern Holdings?
    Great Eastern Holdings is led by Su Yang (Chief Financial Officer, Strategy, Office), along with executives such as Edwin Kidd Lee (Chief Marketing Officer) and Cheong Daniel (Senior Executive Manager).
    Who is part of Great Eastern Holdings’s executive team?
    The executive team of Great Eastern Holdings includes leaders such as Su Yang (Chief Financial Officer, Strategy, Office), Edwin Kidd Lee (Chief Marketing Officer), Cheong Daniel (Senior Executive Manager) and other senior executives.
    How many executives does Great Eastern Holdings have?
    Great Eastern Holdings has 5 executives leading key business areas.
    What roles are included in Great Eastern Holdings’s leadership team?
    The leadership team of Great Eastern Holdings includes roles such as Chief Financial Officer, Strategy, Office, Chief Marketing Officer, Senior Executive Manager, Senior Executive Manager, Senior Executive Manager.