Great Eastern Holdings Executive and Leadership Team

June, 2026

Leadership Overview

Great Eastern Holdings has 7 executives leading key functions including strategy, marketing, and operations.

Driven by a commitment to financial security, Great Eastern Holdings provides comprehensive insurance solutions across Asia, focusing on customer well-being and long-term value creation through robust investment strategies.

Leadership Roles at Great Eastern Holdings

  • Chief Executive Officer - Michell Lawrence
  • Group Chief Executive Officer - Greg Hingston
  • President & Director - Aziz Sattar
  • Chief Marketing Officer - Edwin Kidd Lee
  • Senior Executive Manager - Stephen Cheow
  • Senior Executive Manager - Cheong Daniel
  • Senior Executive Manager - Lim Ken
  • Michell Lawrence - Chief Executive Officer

    Michell Lawrence, the Chief Executive Officer at Great Eastern Holdings, directs the overarching corporate strategy and operational execution. This leadership position involves guiding the company's expansion across its key markets in Singapore, Malaysia, and the broader Asian region. Lawrence oversees the integration of the Life Insurance and Non-Life Insurance segments, ensuring synergistic growth and efficient resource allocation. The Chief Executive Officer's responsibilities extend to fostering innovation within product development, particularly for life, long-term health, accident, annuity, and unit-linked insurance offerings. By focusing on market dynamics and customer needs, Lawrence drives the company's competitive positioning. This executive ensures that all business units align with the company's mission of providing financial security and peace of mind to policyholders. The strategic direction set by Michell Lawrence underpins the company's sustained performance and market leadership in the insurance sector.

    Greg Hingston - Group Chief Executive Officer

    Greg Hingston, the Group Chief Executive Officer at Great Eastern Holdings, spearheads the strategic vision and global operational framework for the entire organization. This role encompasses the critical oversight of all business segments, including Life Insurance, Non-Life Insurance, and Shareholders' operations across Asia. Hingston drives initiatives focused on enhancing customer value and expanding market reach, particularly in Singapore and Malaysia. The Group Chief Executive Officer ensures robust financial performance by optimizing investment strategies and managing risk across diverse insurance portfolios, from life and health to property and casualty. By fostering strong relationships with stakeholders and regulatory bodies, Greg Hingston champions the company's commitment to integrity and long-term sustainability. This leadership position involves aligning departmental objectives with the group's overarching mission, ensuring consistent delivery of insurance products that protect policyholders against various risks, including fire, theft, and liability.

    Aziz Sattar - President & Director

    Aziz Sattar, the President & Director at Great Eastern Holdings, provides strategic leadership and governance oversight for the company's extensive operations. This dual role involves guiding the executive team and serving on the board to ensure alignment with shareholder interests and long-term corporate objectives. Sattar's responsibilities encompass the strategic direction of both the Life Insurance and Non-Life Insurance segments, ensuring robust performance and market competitiveness across Asia. The President & Director champions the company's commitment to financial prudence and ethical business practices, essential for maintaining trust within the insurance sector. By fostering a culture of accountability and innovation, Aziz Sattar drives the company's mission to deliver security and value to policyholders and stakeholders. This executive's influence is critical in shaping the company's trajectory and upholding its reputation for excellence.
    Aziz Sattar

    Edwin Kidd Lee - Chief Marketing Officer

    Edwin Kidd Lee, the Chief Marketing Officer at Great Eastern Holdings, architects and executes comprehensive marketing strategies to enhance brand visibility and customer acquisition across Asia. This role involves deep analysis of market trends and consumer behavior to tailor insurance product messaging for life, long-term health, accident, and annuity businesses. Lee oversees the development and deployment of integrated marketing campaigns that resonate with diverse customer segments in Singapore and Malaysia. The Chief Marketing Officer drives initiatives to strengthen customer loyalty and engagement, ensuring the company's value proposition is clearly communicated. By collaborating with sales and product development teams, Edwin Kidd Lee ensures marketing efforts directly support revenue growth and market share expansion. This executive's focus on digital transformation and innovative outreach strategies positions Great Eastern Holdings for continued success in the competitive insurance landscape.

    Stephen Cheow - Senior Executive Manager

    Stephen Cheow, the Senior Executive Manager at Great Eastern Holdings, manages critical operational functions that support the company's insurance business across Asia. This leadership position involves overseeing day-to-day activities within specific departments, ensuring adherence to regulatory compliance and internal policies. Cheow focuses on optimizing processes within the Life Insurance segment, contributing to the efficient delivery of life, long-term health, and annuity products. The Senior Executive Manager plays a key part in streamlining operations to enhance customer service and policyholder satisfaction. By driving operational excellence, Stephen Cheow supports the company's strategic objectives for growth and market penetration in key regions like Singapore and Malaysia. This role requires meticulous attention to detail and a deep understanding of the insurance industry's complexities to maintain high standards of service delivery.

    Cheong Daniel - Senior Executive Manager

    Cheong Daniel, the Senior Executive Manager at Great Eastern Holdings, directs key operational initiatives that bolster the company's Non-Life Insurance segment. This executive oversees the management of short-term property and casualty contracts, including fire, burglary, and business interruption insurance. Daniel ensures that the company effectively underwrites and services policies that protect clients against risks of property loss and liability. The Senior Executive Manager plays a vital role in optimizing claims processing and customer support for accident and medical non-life insurance contracts. By focusing on operational efficiency and risk mitigation, Cheong Daniel contributes to the financial stability and profitability of the Non-Life Insurance division. This leadership ensures Great Eastern Holdings maintains its strong market presence by offering reliable protection solutions across its Asian territories.

    Lim Ken - Senior Executive Manager

    Lim Ken, the Senior Executive Manager at Great Eastern Holdings, oversees critical functions related to the Shareholders' segment and investment holding activities. This executive manages the financial performance and strategic allocation of capital across the company's diverse insurance portfolios. Ken focuses on optimizing returns from investments while ensuring compliance with financial regulations in Singapore and other Asian markets. The Senior Executive Manager plays a key role in financial planning and analysis, providing insights that support executive decision-making for both Life and Non-Life Insurance operations. By ensuring sound financial management, Lim Ken contributes directly to the overall profitability and stability of Great Eastern Holdings. This leadership ensures that the company's financial resources are effectively deployed to support growth and enhance shareholder value.

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    Frequently Asked Questions Regarding Great Eastern Holdings Top Executives and Leadership Team

    Who leads Great Eastern Holdings?
    Great Eastern Holdings is led by Michell Lawrence (Chief Executive Officer), along with executives such as Greg Hingston (Group Chief Executive Officer) and Aziz Sattar (President & Director).
    Who is part of Great Eastern Holdings’s executive team?
    The executive team of Great Eastern Holdings includes leaders such as Michell Lawrence (Chief Executive Officer), Greg Hingston (Group Chief Executive Officer), Aziz Sattar (President & Director) and other senior executives.
    How many executives does Great Eastern Holdings have?
    Great Eastern Holdings has 7 executives leading key business areas.
    What roles are included in Great Eastern Holdings’s leadership team?
    The leadership team of Great Eastern Holdings includes roles such as Chief Executive Officer, Group Chief Executive Officer, President & Director, Chief Marketing Officer, Senior Executive Manager.