Great Eastern Holdings Executive and Leadership Team

September, 2026

Leadership Overview

Great Eastern Holdings has 7 executives leading key functions including corporate strategy, insurance operations, marketing, financial management, and senior executive oversight.

Focused on delivering comprehensive protection across Asia, Great Eastern Holdings maintains a commitment to financial stability and long-term value creation through diverse life and non-life insurance portfolios.

Leadership Roles at Great Eastern Holdings

  • Group Chief Executive Officer, Strategy Office - Agnes Phang
  • Group Chief Executive Officer - Greg Hingston
  • Chief Financial Officer, Strategy, Office - Su Yang
  • Chief Marketing Officer - Edwin Kidd Lee
  • Senior Executive Manager - Lim Ken
  • Senior Executive Manager - Stephen Cheow
  • Senior Executive Manager - Cheong Daniel
  • Agnes Phang - Group Chief Executive Officer, Strategy Office

    Agnes Phang, the Group Chief Executive Officer, Strategy Office at Great Eastern Holdings, directs the long-term corporate vision and strategic planning initiatives. Overseeing the integration of life and non-life insurance segments, Phang ensures alignment between regional market demands and internal product development. This leadership role involves analyzing complex investment holding structures to optimize capital allocation across Singapore, Malaysia, and broader Asian markets. By architecting growth frameworks, Agnes Phang drives the expansion of unit-linked insurance products and long-term health offerings. The Strategy Office under Phang evaluates emerging risks and identifies opportunities for sustainable business development. Through rigorous oversight of operational efficiency, Phang secures the competitive positioning of the firm within the regional insurance landscape. This executive leadership maintains a focus on delivering robust financial outcomes while navigating the evolving regulatory environments inherent to the insurance sector.

    Greg Hingston - Group Chief Executive Officer

    Greg Hingston, the Group Chief Executive Officer at Great Eastern Holdings, manages the overall operational performance and executive governance of the organization. Hingston directs the execution of core insurance business models, encompassing both life and non-life segments to ensure comprehensive policyholder protection. Overseeing regional operations across Asia, the Group Chief Executive Officer coordinates with the Board to implement high-level corporate policies. This leadership role requires constant monitoring of property and casualty contract performance, including fire, burglary, and public liability insurance. By fostering a culture of excellence, Greg Hingston drives the firm toward achieving superior market penetration and operational resilience. Hingston maintains a focus on balancing risk management with aggressive growth targets in the life insurance and annuity sectors. Through strategic decision-making, the Group Chief Executive Officer ensures the company remains a leader in providing essential financial security to diverse client bases.

    Su Yang - Chief Financial Officer, Strategy, Office

    Su Yang, the Chief Financial Officer, Strategy, Office at Great Eastern Holdings, manages the financial health and strategic fiscal planning of the entire organization. Overseeing capital management and investment reporting, Yang ensures the firm maintains strong liquidity to support life and non-life insurance obligations. This leadership role involves rigorous analysis of the Shareholders segment and the financial performance of various insurance contracts, including property and casualty risks. By directing financial strategy, Su Yang drives the optimization of asset-liability matching and long-term solvency ratios. The Chief Financial Officer, Strategy, Office coordinates with executive leadership to evaluate the fiscal impact of regional expansion initiatives across Asia. Through precise financial oversight, Yang supports the company's ability to provide consistent value to shareholders while mitigating exposure to market volatility. This executive role remains central to the firm's commitment to financial integrity and sustainable growth in the insurance sector.

    Edwin Kidd Lee - Chief Marketing Officer

    Edwin Kidd Lee, the Chief Marketing Officer at Great Eastern Holdings, architects the brand positioning and customer engagement strategies across all insurance product lines. Overseeing the promotion of life, health, and accident insurance, Lee ensures that marketing campaigns resonate with target demographics in Singapore, Malaysia, and the wider Asian region. This leadership role involves analyzing consumer behavior to refine the delivery of unit-linked insurance products and short-term medical contracts. By aligning marketing efforts with the company's core investment holding objectives, Edwin Kidd Lee drives brand awareness and customer acquisition. The Chief Marketing Officer collaborates with product teams to translate complex insurance offerings into accessible value propositions for policyholders. Through data-driven insights, Lee optimizes the marketing funnel to support revenue growth and market share expansion. This executive function remains critical in maintaining the firm's reputation for reliability and trust within the competitive insurance industry.

    Lim Ken - Senior Executive Manager

    Lim Ken, the Senior Executive Manager at Great Eastern Holdings, directs the operational efficiency of the life insurance segment, focusing specifically on annuity business and long-term health products. Overseeing the administrative workflows that support policy issuance and claims processing, Ken ensures that service delivery meets the high standards expected by policyholders. This leadership role involves coordinating with internal teams to streamline the management of unit-linked insurance products across regional markets. By implementing process improvements, Lim Ken drives operational excellence and reduces overhead costs within the life insurance division. The Senior Executive Manager monitors performance metrics to ensure that product offerings remain competitive and aligned with the company's broader strategic goals. Through active management of daily operations, Ken supports the firm's mission to provide reliable financial protection. This executive function remains vital for maintaining the operational backbone that sustains the company's extensive life insurance portfolio.

    Stephen Cheow - Senior Executive Manager

    Stephen Cheow, the Senior Executive Manager at Great Eastern Holdings, directs the operational strategy for the non-life insurance segment, with a primary focus on property and casualty contracts. Overseeing the underwriting and risk assessment processes for fire, burglary, and public liability insurance, Cheow ensures that the firm maintains a balanced and profitable risk profile. This leadership role involves managing the complexities of short-term medical and personal accident insurance contracts to ensure rapid and accurate claims settlement. By optimizing the operational framework for non-life products, Stephen Cheow drives the firm's ability to respond effectively to property loss and liability claims across the Asian market. The Senior Executive Manager collaborates with cross-functional teams to enhance the resilience of the non-life insurance portfolio. Through diligent oversight, Cheow supports the company's commitment to providing comprehensive protection against unforeseen risks for both individual and business policyholders.

    Cheong Daniel - Senior Executive Manager

    Cheong Daniel, the Senior Executive Manager at Great Eastern Holdings, directs the strategic development of business interruption contracts and specialized liability insurance solutions. Overseeing the technical aspects of risk mitigation for corporate clients, Daniel ensures that the firm provides robust coverage against complex operational disruptions. This leadership role involves analyzing market trends in property and casualty insurance to refine product offerings and improve underwriting accuracy. By focusing on the intersection of risk management and client service, Cheong Daniel drives the expansion of the non-life insurance segment's reach within the regional market. The Senior Executive Manager coordinates with internal stakeholders to ensure that specialized insurance products align with the company's overall investment holding strategy. Through the application of deep industry expertise, Daniel supports the firm's objective to deliver high-value protection solutions. This executive role remains essential for maintaining the company's competitive edge in the specialized insurance landscape.

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    Frequently Asked Questions Regarding Great Eastern Holdings Top Executives and Leadership Team

    Who leads Great Eastern Holdings?
    Great Eastern Holdings is led by Agnes Phang (Group Chief Executive Officer, Strategy Office), along with executives such as Greg Hingston (Group Chief Executive Officer) and Su Yang (Chief Financial Officer, Strategy, Office).
    Who is part of Great Eastern Holdings’s executive team?
    The executive team of Great Eastern Holdings includes leaders such as Agnes Phang (Group Chief Executive Officer, Strategy Office), Greg Hingston (Group Chief Executive Officer), Su Yang (Chief Financial Officer, Strategy, Office) and other senior executives.
    How many executives does Great Eastern Holdings have?
    Great Eastern Holdings has 7 executives leading key business areas.
    What roles are included in Great Eastern Holdings’s leadership team?
    The leadership team of Great Eastern Holdings includes roles such as Group Chief Executive Officer, Strategy Office, Group Chief Executive Officer, Chief Financial Officer, Strategy, Office, Chief Marketing Officer, Senior Executive Manager.