Gray Media Executive and Leadership Team

Sandra Breland, the Chief Operating Officer at Gray Media, manages the daily broadcast operations across the extensive portfolio of local television stations. Breland directs the integration of newsroom workflows and programming strategies to maintain top-rated status in diverse markets. By overseeing the operational efficiency of NBC and ABC affiliates, the Chief Operating Officer ensures consistent content delivery and audience engagement. Sandra Breland also coordinates with regional managers to optimize resource allocation across the United States. This leadership role involves refining station performance metrics and implementing standardized production protocols to support the broader multimedia mission. Through rigorous oversight of station-level execution, Breland strengthens the competitive position of the company. The Chief Operating Officer drives operational excellence by aligning local station output with national digital marketing goals, ultimately securing long-term growth and stability for the entire broadcast network.

Robert Smith, the Vice President(Executive) and Chief Operating Officer at Gray Media, architects the strategic expansion of the company's digital agency and production studio assets. Smith focuses on the integration of Raycom Sports, Tupelo Media Group, and PowerNation Studios into the core business model. By managing the operational scaling of Assembly Atlanta and Third Rail Studios, the Vice President(Executive) and Chief Operating Officer ensures that infrastructure investments yield high-value content production capabilities. Robert Smith also leads the development of new business models that leverage digital marketing services for national clients. This role requires constant collaboration with the Board to evaluate acquisition opportunities and technological upgrades. Through the optimization of these specialized media properties, Smith enhances the diversified revenue streams of the organization. The Vice President(Executive) and Chief Operating Officer maintains a sharp focus on operational scalability, ensuring that all production facilities meet the evolving demands of the modern media landscape.

Robert Prather, the President at Gray Media, executes the overarching corporate strategy and long-term vision for the organization. Prather directs the acquisition and integration of major media groups, including the transformative additions of Raycom Media and Quincy Media. By overseeing the transition from traditional broadcasting to a diversified multimedia model, the President ensures that the company remains a leader in the United States media landscape. Robert Prather also manages relationships with key stakeholders and the New York Stock Exchange to maintain financial transparency and market confidence. This leadership role involves setting the strategic direction for all business units, from local television stations to digital agencies. Through the continuous evaluation of market trends and investment opportunities, Prather drives the expansion of the company's footprint. The President secures the future of the organization by fostering a culture of innovation and operational excellence across all regional operations and production facilities.

Bob Kroeger, the Senior Vice President, Chief Technology Officer at Gray Media, directs the technological infrastructure supporting 113 television markets. Kroeger architects the deployment of advanced digital platforms and broadcast systems that enable high-definition content distribution across the United States. By overseeing the transition to next-generation transmission standards, the Senior Vice President, Chief Technology Officer ensures that all digital assets remain competitive and reliable. Bob Kroeger also manages the cybersecurity framework protecting the company's vast network of stations and digital agencies. This leadership role involves evaluating emerging media technologies to improve operational efficiency and viewer experience. Through the implementation of cloud-based production tools and automated workflows, Kroeger supports the company's commitment to innovation. The Senior Vice President, Chief Technology Officer maintains technical alignment with the broader corporate strategy, ensuring that all digital investments drive sustainable growth and technological leadership within the multimedia industry.