Gray Media Executive and Leadership Team

May, 2026

Leadership Overview

Gray Media has 9 executives leading key functions including marketing, technology, operations, and revenue.

Driven by a commitment to innovation, Gray Media is dedicated to shaping the future of media through diversified reach and strategic investments in new business models and technologies, impacting communities across the United States.

Leadership Roles at Gray Media

  • Vice President(Executive) and Chief Operating Officer - Robert Smith
  • Station Member, Chief Operating Officer - Wayne Daugherty
  • Executive Vice President & Chief Operating Officer - Sandra Breland
  • President - Robert Prather
  • Chief Marketing Officer - Kash Alavi
  • Vice President, Chief Information Officer - Stephen Kirkland
  • Senior Vice President, Chief Technology Officer - Bob Kroeger
  • Chief Revenue Officer, Smvp - Matt Jaquint
  • Senior Operating Officer - Dana Neves
  • Robert Smith - Vice President(Executive) and Chief Operating Officer

    Robert Smith, the Vice President(Executive) and Chief Operating Officer at Gray Media, directs the operational execution across the company's extensive media properties. Overseeing the day-to-day management of television stations and digital assets in 113 markets, Smith ensures efficient and effective service delivery. This leadership position involves optimizing operational workflows and integrating strategic initiatives to align with Gray Media's diversified reach beyond traditional broadcasting. By driving operational excellence, Robert Smith directly contributes to the company's market leadership and its ability to serve diverse communities. Ultimately, Smith ensures the robust performance of Gray Media's assets and supports its continued growth in the dynamic media industry.

    Wayne Daugherty - Station Member, Chief Operating Officer

    Wayne Daugherty, the Station Member, Chief Operating Officer at Gray Media, manages the operational performance of individual television stations within the company's extensive portfolio. Overseeing station-level activities, Daugherty ensures adherence to operational standards and drives local market success. This role involves optimizing resource allocation and implementing strategies to enhance station performance and community engagement. By focusing on the operational efficiency of broadcast properties, Wayne Daugherty directly contributes to Gray Media's overall market strength and its commitment to serving local communities. Ultimately, Daugherty ensures the effective management and success of the company's broadcast assets.

    Sandra Breland - Executive Vice President & Chief Operating Officer

    Sandra Breland, the Executive Vice President & Chief Operating Officer at Gray Media, provides executive oversight for the company's broad operational strategies and execution. Working in tandem with other operational leaders, Breland ensures cohesive and effective management across Gray Media's diverse media assets. This senior role involves guiding strategic initiatives that enhance operational efficiency and support the company's expansion into new business models. By driving integrated operational frameworks, Sandra Breland directly contributes to Gray Media's market leadership and its ability to adapt to the changing media landscape. Ultimately, Breland ensures the strategic alignment and robust performance of the company's extensive operations.

    Robert Prather - President

    Robert Prather, the President at Gray Media, directs the overall strategic vision and corporate direction of the company. Overseeing all major business functions and strategic initiatives, Prather guides Gray Media's evolution in the dynamic media industry. This leadership position involves setting the company's long-term goals, fostering key partnerships, and ensuring alignment with market opportunities. By driving strategic growth and innovation, Robert Prather directly shapes the future of Gray Media and its extensive portfolio of media assets. Ultimately, Prather ensures the company's sustained success and its continued impact across the United States.

    Kash Alavi - Chief Marketing Officer

    Kash Alavi, the Chief Marketing Officer at Gray Media, directs all marketing initiatives and brand strategy. Overseeing the development and execution of comprehensive marketing campaigns, Alavi ensures alignment with the company's evolving media landscape and diversified reach. This leadership role involves driving brand awareness and engagement across Gray Media's extensive portfolio of television stations and digital assets. By optimizing digital marketing strategies and leveraging advanced digital products, Kash Alavi directly impacts the company's market position and growth. Ultimately, Alavi secures enhanced brand visibility and strengthens Gray Media's connection with its diverse audience base.

    Stephen Kirkland - Vice President, Chief Information Officer

    Stephen Kirkland, the Vice President, Chief Information Officer at Gray Media, architects the company's information technology infrastructure and digital strategy. Overseeing all aspects of IT operations, Kirkland ensures the seamless integration of technology across Gray Media's vast network of television stations and digital platforms. This critical role involves managing cybersecurity, data management, and the implementation of innovative technological solutions to support the company's evolving media landscape. By driving digital transformation initiatives, Stephen Kirkland directly enhances operational efficiency and supports the company's ongoing investments in new business models. Ultimately, Kirkland safeguards the integrity of Gray Media's digital assets and facilitates its technological advancement.
    Stephen Kirkland

    Bob Kroeger - Senior Vice President, Chief Technology Officer

    Bob Kroeger, the Senior Vice President, Chief Technology Officer at Gray Media, spearheads technological innovation and infrastructure development. Overseeing the company's technology roadmap, Kroeger ensures Gray Media remains at the forefront of the evolving media landscape. This role involves the strategic implementation of cutting-edge technologies across broadcasting, digital platforms, and production facilities. By driving technological advancements, Bob Kroeger directly supports the company's investments in new business models and enhances its operational capabilities. Ultimately, Kroeger ensures Gray Media's technological infrastructure is robust, scalable, and positioned for future growth and innovation in the multimedia space.

    Matt Jaquint - Chief Revenue Officer, Smvp

    Matt Jaquint, the Chief Revenue Officer, Smvp at Gray Media, drives revenue generation and commercial strategy across all company platforms. Overseeing sales operations and revenue streams, Jaquint focuses on maximizing financial performance and market penetration. This leadership role involves developing innovative commercial models and fostering strong relationships with national and local clients. By optimizing revenue-generating initiatives and expanding market reach, Matt Jaquint directly impacts Gray Media's financial growth and profitability. Ultimately, Jaquint ensures the sustained economic vitality of the company through strategic commercial leadership and effective revenue management.
    Matt Jaquint

    Dana Neves - Senior Operating Officer

    Dana Neves, the Senior Operating Officer at Gray Media, focuses on enhancing operational effectiveness and strategic implementation across key business units. Overseeing specific operational domains, Neves ensures the efficient deployment of resources and the successful execution of company objectives. This role involves driving process improvements and supporting the integration of new technologies and business models within Gray Media's framework. By optimizing operational performance, Dana Neves directly contributes to the company's ability to serve diverse markets and maintain its leadership position. Ultimately, Neves ensures the smooth functioning and strategic advancement of critical operational areas.

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    Frequently Asked Questions Regarding Gray Media Top Executives and Leadership Team

    Who leads Gray Media?
    Gray Media is led by Robert Smith (Vice President(Executive) and Chief Operating Officer), along with executives such as Wayne Daugherty (Station Member, Chief Operating Officer) and Sandra Breland (Executive Vice President & Chief Operating Officer).
    Who is part of Gray Media’s executive team?
    The executive team of Gray Media includes leaders such as Robert Smith (Vice President(Executive) and Chief Operating Officer), Wayne Daugherty (Station Member, Chief Operating Officer), Sandra Breland (Executive Vice President & Chief Operating Officer) and other senior executives.
    How many executives does Gray Media have?
    Gray Media has 9 executives leading key business areas.
    What roles are included in Gray Media’s leadership team?
    The leadership team of Gray Media includes roles such as Vice President(Executive) and Chief Operating Officer, Station Member, Chief Operating Officer, Executive Vice President & Chief Operating Officer, President, Chief Marketing Officer.