Grass Valley Executive and Leadership Team

August, 2026

Leadership Overview

Grass Valley has 4 executives leading key functions including operations, finance, regional market development, and corporate ownership.

Dedicated to advancing media technology, Grass Valley empowers broadcasters through high-performance production equipment and infrastructure solutions that define the future of live content creation and global media distribution.

Leadership Roles at Grass Valley

  • Chief Financial Officer - Michael Prinn
  • Chief Operating Officer - Christian Bernard
  • President (Japan) - Koichi Sampei
  • Owner and President - Philip Green
  • Michael Prinn - Chief Financial Officer

    Michael Prinn, the Chief Financial Officer at Grass Valley, manages all fiscal strategy and capital allocation for the organization. Overseeing the financial health of the company, the Chief Financial Officer directs budgeting, forecasting, and long-term investment planning. This leadership role involves analyzing market trends to ensure the profitability of video editing hardware and software product lines. By maintaining rigorous financial oversight, Michael Prinn directly impacts the company's capacity for research and development in media technology. Prinn collaborates with the executive team to align fiscal goals with the broader mission of providing advanced broadcast infrastructure. Through the management of global financial reporting, the Chief Financial Officer ensures transparency and compliance across all regional operations. Ultimately, Prinn secures the financial stability required to support innovation, enabling the company to maintain a strong market position while navigating the evolving economic landscape of the global media equipment industry.

    Christian Bernard - Chief Operating Officer

    Christian Bernard, the Chief Operating Officer at Grass Valley, directs all internal manufacturing processes and global supply chain logistics. Overseeing the production of cameras and broadcast infrastructure, the Chief Operating Officer ensures operational efficiency across all facilities. This leadership role involves streamlining hardware assembly to meet the rigorous demands of the media technology sector. By optimizing resource allocation, Christian Bernard directly impacts the company's ability to deliver high-quality production equipment to international markets. Bernard maintains strict quality control standards while managing the complex logistics required for large-scale media deployments. Through the implementation of lean manufacturing principles, the Chief Operating Officer drives significant improvements in output capacity. Ultimately, Bernard secures the operational foundation necessary for sustained growth in the competitive broadcast industry, ensuring that every piece of equipment meets the precise technical specifications required by modern media organizations worldwide.

    Koichi Sampei - President (Japan)

    Koichi Sampei, the President (Japan) at Grass Valley, directs all business development and market expansion initiatives throughout the Asian region. Overseeing the distribution of production equipment and media technology, the President (Japan) ensures alignment with local broadcast standards and client requirements. This leadership role involves cultivating strategic partnerships with major media networks to increase market share. By tailoring product offerings to the specific needs of the Japanese market, Koichi Sampei directly impacts the company's regional revenue growth. Sampei manages local sales teams and technical support staff to provide seamless service for complex broadcast infrastructure projects. Through the execution of targeted marketing strategies, the President (Japan) strengthens the brand presence in a highly competitive technological landscape. Ultimately, Sampei secures long-term client relationships, ensuring that the company remains the preferred provider for high-end media production solutions across the entire Japanese market.

    Philip Green - Owner and President

    Philip Green, the Owner and President at Grass Valley, architects the overarching corporate vision and long-term strategic direction for the entire organization. Overseeing the development of media technology, the Owner and President ensures that the company remains at the forefront of innovation in cameras and production hardware. This leadership role involves guiding the executive team to achieve excellence in product design and market delivery. By setting the tone for corporate culture and operational standards, Philip Green directly impacts the company's reputation as a leader in the broadcast industry. Green evaluates new business opportunities and potential acquisitions to expand the global footprint of the firm. Through the alignment of departmental goals with the core mission, the Owner and President drives consistent performance across all business units. Ultimately, Green secures the future of the company, ensuring that the organization continues to provide cutting-edge solutions for media professionals worldwide.

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    Frequently Asked Questions Regarding Grass Valley Top Executives and Leadership Team

    Who leads Grass Valley?
    Grass Valley is led by Michael Prinn (Chief Financial Officer), along with executives such as Christian Bernard (Chief Operating Officer) and Koichi Sampei (President (Japan)).
    Who is part of Grass Valley’s executive team?
    The executive team of Grass Valley includes leaders such as Michael Prinn (Chief Financial Officer), Christian Bernard (Chief Operating Officer), Koichi Sampei (President (Japan)) and other senior executives.
    How many executives does Grass Valley have?
    Grass Valley has 4 executives leading key business areas.
    What roles are included in Grass Valley’s leadership team?
    The leadership team of Grass Valley includes roles such as Chief Financial Officer, Chief Operating Officer, President (Japan), Owner and President.