GoodRx Executive and Leadership Team

June, 2026

Leadership Overview

GoodRx has 7 executives leading key functions including strategy, finance, marketing, revenue, technology, operations, and ownership.

Driven by a commitment to consumer savings, GoodRx empowers individuals to manage their healthcare costs through innovative price comparison tools and integrated health services, solidifying its market impact.

Leadership Roles at GoodRx

  • Co-Founder & Co-Chief Executive Officer - Douglas Hirsch
  • Chief Financial Officer - Jen Haggerty
  • President & Owner - Aleksandra Vasiluk
  • Chief Marketing Officer - Aldine Shamir
  • Chief Revenue Officer - Aaron Crittenden
  • Chief Technology Officer - Nitin Shingate
  • Vice President, Chief of Staff - Ian Humphreys
  • Douglas Hirsch - Co-Founder & Co-Chief Executive Officer

    Douglas Hirsch, the Co-Founder & Co-Chief Executive Officer at GoodRx, directs the overarching strategy and operational framework for the company's mission to provide accessible healthcare savings. Overseeing the integration of price comparison tools and telehealth services, Hirsch ensures the platform effectively serves consumers across the United States. This leadership role involves guiding the company's expansion into new healthcare solutions and maintaining its competitive edge in a dynamic market. By fostering innovation, Douglas Hirsch drives the development of features that directly address consumer needs for affordable prescription drugs. The Co-Founder & Co-Chief Executive Officer also collaborates with the executive team to align business objectives with the company's core values of transparency and affordability, ultimately enhancing GoodRx's market position and consumer trust.
    Douglas Hirsch

    Jen Haggerty - Chief Financial Officer

    Jen Haggerty, the Chief Financial Officer at GoodRx, manages the company's financial health and strategic fiscal planning. Overseeing all financial operations, Haggerty ensures robust accounting practices, accurate financial reporting, and effective capital allocation to support GoodRx's growth initiatives. This critical role involves developing financial models, managing investor relations, and identifying opportunities for fiscal optimization across the organization. By maintaining strong financial discipline, Jen Haggerty supports the company's ability to invest in its price comparison platform and expand its suite of healthcare products. The Chief Financial Officer also works closely with other executives to forecast financial performance and ensure compliance with regulatory requirements, thereby safeguarding the company's long-term financial stability and market credibility.

    Aleksandra Vasiluk - President & Owner

    Aleksandra Vasiluk, the President & Owner at GoodRx, holds ultimate responsibility for the company's strategic direction and long-term vision. Overseeing all aspects of the business, Vasiluk ensures that GoodRx consistently delivers on its promise to help consumers save on prescription drugs and access essential healthcare services. This leadership position involves guiding the company's expansion, fostering a culture of innovation, and maintaining strong relationships with stakeholders across the healthcare industry. By championing the company's core mission, Aleksandra Vasiluk drives initiatives that enhance consumer access to affordable medications and healthcare solutions. The President & Owner also plays a crucial role in shaping the company's strategic partnerships and ensuring sustained growth and market leadership.

    Aldine Shamir - Chief Marketing Officer

    Aldine Shamir, the Chief Marketing Officer at GoodRx, leads all marketing strategies and brand initiatives to enhance consumer engagement and market penetration. Overseeing the development and execution of campaigns, Shamir ensures GoodRx's value proposition is effectively communicated to a broad audience across the United States. This role involves driving customer acquisition, fostering brand loyalty, and expanding the reach of the company's price comparison tools and healthcare services. By leveraging data-driven insights, Aldine Shamir optimizes marketing spend and identifies new channels for growth. The Chief Marketing Officer also collaborates with product development teams to ensure marketing efforts align with new service offerings, such as telehealth and subscription programs, thereby strengthening GoodRx's position as a trusted consumer health resource.

    Aaron Crittenden - Chief Revenue Officer

    Aaron Crittenden, the Chief Revenue Officer at GoodRx, spearheads all revenue-generating activities and sales strategies for the company. Overseeing the commercial teams, Crittenden drives the expansion of partnerships with pharmacy benefit managers and pharma manufacturers, ensuring alignment with GoodRx's mission to lower prescription costs. This leadership position involves developing and executing sales plans, managing key client relationships, and identifying new revenue streams through the company's diverse healthcare offerings. By focusing on strategic growth, Aaron Crittenden enhances the company's financial performance and market reach. The Chief Revenue Officer also works to optimize the sales funnel and ensure that revenue generation directly supports the continued development of the GoodRx platform and its consumer-facing services.
    Aaron Crittenden

    Nitin Shingate - Chief Technology Officer

    Nitin Shingate, the Chief Technology Officer at GoodRx, directs the technological vision and infrastructure supporting the company's innovative healthcare platform. Overseeing software development, data science, and IT operations, Shingate ensures the scalability, security, and efficiency of GoodRx's price comparison tools, telehealth services, and other digital offerings. This role involves architecting robust technological solutions that enhance user experience and support the company's strategic objectives. By driving technological advancement, Nitin Shingate enables GoodRx to effectively serve millions of consumers seeking affordable prescription medications. The Chief Technology Officer also collaborates with executive leadership to integrate emerging technologies and maintain a competitive advantage in the rapidly evolving digital health landscape.
    Nitin Shingate

    Ian Humphreys - Vice President, Chief of Staff

    Ian Humphreys, the Vice President, Chief of Staff at GoodRx, provides strategic support and operational oversight to the executive leadership team. Overseeing key initiatives and cross-functional projects, Humphreys ensures alignment with the company's strategic goals and facilitates efficient decision-making across departments. This role involves managing special projects, coordinating executive communications, and driving operational improvements to enhance overall business performance. By acting as a key liaison, Ian Humphreys supports the seamless execution of GoodRx's mission to make healthcare more affordable and accessible. The Vice President, Chief of Staff also contributes to strategic planning processes and helps to streamline operations, ensuring the executive team can effectively lead the company's continued growth and innovation.

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    Frequently Asked Questions Regarding GoodRx Top Executives and Leadership Team

    Who leads GoodRx?
    GoodRx is led by Douglas Hirsch (Co-Founder & Co-Chief Executive Officer), along with executives such as Jen Haggerty (Chief Financial Officer) and Aleksandra Vasiluk (President & Owner).
    Who is part of GoodRx’s executive team?
    The executive team of GoodRx includes leaders such as Douglas Hirsch (Co-Founder & Co-Chief Executive Officer), Jen Haggerty (Chief Financial Officer), Aleksandra Vasiluk (President & Owner) and other senior executives.
    How many executives does GoodRx have?
    GoodRx has 7 executives leading key business areas.
    What roles are included in GoodRx’s leadership team?
    The leadership team of GoodRx includes roles such as Co-Founder & Co-Chief Executive Officer, Chief Financial Officer, President & Owner, Chief Marketing Officer, Chief Revenue Officer.