Gildan Activewear Executive and Leadership Team

Patrice Maisonneuve, the Chief Financial Officer, Sales, Marketing & Distribution at Gildan Activewear, manages the fiscal health of commercial operations and market-facing initiatives. Maisonneuve oversees revenue forecasting, pricing strategies, and the allocation of marketing budgets to maximize brand penetration across diverse retail channels. By analyzing consumer demand patterns, the Chief Financial Officer, Sales, Marketing & Distribution ensures that distribution networks remain cost-effective and responsive to shifting market trends. This leadership role involves collaborating with sales directors to refine regional growth strategies and improve profit margins on blank activewear products. Patrice Maisonneuve drives financial discipline within the commercial division, ensuring that promotional activities align with long-term profitability targets. Through rigorous oversight of trade spend and logistics expenditures, the Chief Financial Officer, Sales, Marketing & Distribution optimizes the bottom line. Ultimately, Maisonneuve strengthens the financial position of the company within the competitive global apparel landscape.

Andrea Pirie, the Chief Financial Officer, Manufacturing at Gildan Activewear, manages the capital expenditure and operational costs associated with large-scale textile production. Pirie oversees the financial performance of knitting mills and sewing facilities, ensuring that production costs remain optimized through rigorous budget management. By analyzing raw material procurement and energy consumption, the Chief Financial Officer, Manufacturing identifies opportunities for cost reduction and process improvement. This leadership role involves coordinating with plant managers to ensure that manufacturing output aligns with financial targets and inventory requirements. Andrea Pirie directs the financial planning for facility upgrades and equipment investments, supporting the long-term capacity expansion of the company. Through detailed cost-accounting practices, the Chief Financial Officer, Manufacturing provides the transparency needed to maintain high margins in the activewear sector. Ultimately, Pirie ensures the financial sustainability of the manufacturing backbone that defines the company.

Benito Masi, the President, Manufacturing at Gildan Activewear, directs the end-to-end production processes for branded clothing and blank activewear. Masi oversees the operations of knitting mills and sewing plants, ensuring that production volume meets global demand while maintaining strict quality standards. By implementing lean manufacturing principles, the President, Manufacturing drives operational efficiency and reduces waste across the supply chain. This leadership role involves managing large-scale industrial projects and coordinating with logistics teams to ensure timely delivery of finished goods. Benito Masi collaborates with the executive team to integrate sustainable practices into the manufacturing footprint, enhancing the environmental profile of the company. Through the oversight of facility maintenance and technological upgrades, the President, Manufacturing ensures that production capabilities remain at the forefront of the industry. Ultimately, Masi maintains the operational excellence required to support the company's position as a leading apparel manufacturer.

Howard Upchurch, the President, Retail at Gildan Activewear, directs the commercial strategy and market expansion for the retail division. Upchurch oversees product positioning, brand development, and the management of relationships with major retail partners. By analyzing consumer behavior and market trends, the President, Retail architects strategies that increase brand visibility and market share in the competitive activewear segment. This leadership role involves coordinating with marketing and sales teams to launch new product lines and optimize retail presence across diverse geographic regions. Howard Upchurch drives the growth of the retail portfolio by identifying emerging opportunities and refining the customer experience. Through the alignment of retail operations with corporate objectives, the President, Retail ensures that the company remains a preferred choice for consumers seeking high-quality apparel. Ultimately, Upchurch secures the long-term commercial success of the retail business unit.

Garry Velletri, the President at Gildan Activewear, directs the overall strategic vision and operational execution of the company. Velletri oversees the integration of manufacturing, sales, and corporate functions to ensure cohesive growth across all business units. By setting high-level performance goals, the President drives the organization toward achieving long-term profitability and market leadership in the apparel industry. This leadership role involves collaborating with the board of directors to define corporate policy and navigate complex global market dynamics. Garry Velletri fosters a culture of innovation and accountability, ensuring that all departments remain aligned with the core mission of delivering quality activewear. Through the oversight of major strategic initiatives, the President manages the company's expansion into new markets and product categories. Ultimately, Velletri provides the executive leadership necessary to maintain the competitive edge and financial health of the entire organization.

Jason DeHaan, the Chief Information Officer at Gildan Activewear, directs the digital transformation and technological infrastructure supporting global apparel production. DeHaan architects scalable cloud systems and data analytics platforms to optimize supply chain visibility across North American and international facilities. By integrating advanced cybersecurity protocols, the Chief Information Officer protects proprietary manufacturing data while ensuring seamless connectivity between remote knitting mills and corporate headquarters. This leadership role involves aligning technical roadmaps with the broader business objective of increasing production efficiency. Jason DeHaan manages cross-functional teams to implement enterprise resource planning software that streamlines inventory management and logistics. Through the deployment of automated reporting tools, the Chief Information Officer provides actionable insights to the executive board, facilitating data-driven decision-making. Ultimately, DeHaan secures the digital foundation necessary for maintaining competitive advantages in the high-volume activewear market.

Brooke Ferguson, the Chief Human Resources Officer at Gildan Activewear, directs talent acquisition, organizational development, and employee engagement strategies across the global workforce. Ferguson architects comprehensive training programs that enhance technical skills within manufacturing facilities and corporate offices. By fostering a culture of safety and inclusion, the Chief Human Resources Officer ensures that labor practices align with international standards and corporate values. This leadership role involves managing complex compensation structures and performance management systems to retain top-tier talent in the competitive apparel industry. Brooke Ferguson collaborates with executive leadership to design succession plans that support long-term organizational stability. Through the implementation of modern HR technology, the Chief Human Resources Officer streamlines recruitment processes and improves workforce productivity. Ultimately, Ferguson drives the human capital strategy necessary to support the operational scale and growth objectives of the company.