Gibson Executive and Leadership Team

July, 2026

Leadership Overview

Gibson has 9 executives leading key functions including strategy, marketing, operations, technology, and general management.

Driven by a commitment to musical excellence, Gibson is dedicated to crafting instruments and audio equipment that inspire creativity and performance worldwide.

Leadership Roles at Gibson

  • Principal Chief Executive Officer - Matthew Gibson
  • Owner & Chief Executive Officer - Kaitlynn Merritt
  • Principal Chief Executive Officer - Orhan Pajaziti
  • Chief of Staff To the Chief Executive Officer - Beth Rasnick
  • Chief Operating Officer - Luke Ericson
  • Chief Marketing Officer - Elizabeth Heidt
  • Chief Technology Officer & Executive Officer - Masao Suga
  • Presidenta - Justina von Glasberg
  • Presidenta - Justina Glasberg
  • Matthew Gibson - Principal Chief Executive Officer

    Matthew Gibson, the Principal Chief Executive Officer at Gibson, directs the overarching strategic vision and operational execution for the company. Overseeing all major business units, Matthew Gibson ensures alignment with the company's mission to produce high-quality musical instruments and audio equipment. This leadership role involves driving innovation across product development and market expansion, particularly within the global music industry. By fostering a culture of craftsmanship and artistic integrity, Matthew Gibson solidifies Gibson's position as a premier brand. The Principal Chief Executive Officer's responsibilities extend to managing key stakeholder relationships and guiding the company through evolving market dynamics. This executive ensures the long-term financial health and strategic growth of the organization, maintaining its legacy of excellence.

    Kaitlynn Merritt - Owner & Chief Executive Officer

    Kaitlynn Merritt, the Owner & Chief Executive Officer at Gibson, holds ultimate responsibility for the company's strategic direction and overall performance. As the Owner & Chief Executive Officer, Kaitlynn Merritt guides the organization's mission to deliver exceptional guitars, musical instruments, and professional audio equipment. This executive oversees the integration of creative vision with business objectives, ensuring that Gibson's products resonate with musicians and audio professionals globally. Kaitlynn Merritt's leadership focuses on maintaining the brand's heritage while embracing future opportunities in manufacturing and technology. The Owner & Chief Executive Officer's role encompasses fostering strong relationships with employees, partners, and the broader music community, driving sustained growth and market leadership for Gibson.

    Orhan Pajaziti - Principal Chief Executive Officer

    Orhan Pajaziti, the Principal Chief Executive Officer at Gibson, spearheads the company's strategic initiatives and operational frameworks. This executive is responsible for charting the course for Gibson's continued success in manufacturing guitars, musical instruments, and professional audio gear. Orhan Pajaziti drives the implementation of advanced manufacturing techniques and market penetration strategies, ensuring Gibson maintains its competitive edge. The Principal Chief Executive Officer's focus includes optimizing supply chain efficiencies and enhancing global distribution networks to serve a worldwide customer base. By championing product innovation and brand integrity, Orhan Pajaziti ensures Gibson's enduring legacy. This leadership position involves critical decision-making regarding resource allocation and long-term business development.

    Beth Rasnick - Chief of Staff To the Chief Executive Officer

    Beth Rasnick, the Chief of Staff To the Chief Executive Officer at Gibson, provides strategic support and operational coordination to the executive leadership team. This role involves managing key projects, facilitating cross-departmental communication, and ensuring the efficient execution of strategic priorities for Gibson's guitar and audio equipment businesses. Beth Rasnick acts as a key liaison, streamlining information flow between the CEO and other departments, thereby enhancing decision-making processes. The Chief of Staff To the Chief Executive Officer's responsibilities include preparing executive briefings, overseeing special initiatives, and ensuring alignment with the company's overall mission. Beth Rasnick's contribution is vital in optimizing executive bandwidth and driving organizational effectiveness across all facets of Gibson's operations.

    Luke Ericson - Chief Operating Officer

    Luke Ericson, the Chief Operating Officer at Gibson, manages the company's day-to-day operational activities and drives efficiency across all manufacturing and distribution processes. Overseeing production, supply chain, and logistics, Luke Ericson ensures the seamless delivery of Gibson's guitars, musical instruments, and audio equipment to customers globally. This executive focuses on optimizing operational workflows, implementing lean manufacturing principles, and enhancing quality control measures to uphold the brand's high standards. By streamlining operations, the Chief Operating Officer contributes directly to cost-effectiveness and product availability. Luke Ericson's leadership is critical in scaling production to meet market demand while maintaining the integrity of Gibson's manufacturing heritage. This role involves close coordination with engineering and product teams to integrate new technologies.
    Luke Ericson

    Elizabeth Heidt - Chief Marketing Officer

    Elizabeth Heidt, the Chief Marketing Officer at Gibson, architects and executes comprehensive marketing strategies that elevate the brand's global presence. Overseeing all marketing functions, Elizabeth Heidt drives initiatives to promote Gibson's renowned guitars, musical instruments, and professional audio equipment to diverse market segments. This role involves developing compelling brand narratives and digital engagement campaigns that connect with musicians and industry professionals worldwide. By analyzing market trends and consumer insights, the Chief Marketing Officer ensures that Gibson's messaging resonates effectively across various platforms. Elizabeth Heidt's leadership focuses on expanding market share and reinforcing Gibson's reputation for quality and innovation. This executive collaborates closely with product development and sales teams to align marketing efforts with business objectives.
    Elizabeth Heidt

    Masao Suga - Chief Technology Officer & Executive Officer

    Masao Suga, the Chief Technology Officer & Executive Officer at Gibson, leads the company's technological vision and innovation strategy. This executive is responsible for overseeing the development and implementation of advanced technologies across Gibson's product lines, including guitars, musical instruments, and professional audio equipment. Masao Suga drives research and development efforts, focusing on integrating cutting-edge digital solutions and manufacturing technologies to enhance product performance and user experience. The Chief Technology Officer & Executive Officer's role involves managing the IT infrastructure, cybersecurity, and digital transformation initiatives that support Gibson's global operations. By fostering technological advancement, Masao Suga ensures Gibson remains at the forefront of innovation in the music industry.

    Justina von Glasberg - Presidenta

    Justina von Glasberg, the Presidenta at Gibson, directs significant operational and strategic functions within the organization. This executive oversees key business areas, ensuring alignment with Gibson's mission to produce high-quality guitars, musical instruments, and professional audio equipment. Justina von Glasberg's leadership focuses on driving growth and operational excellence across her designated divisions. By fostering strong team collaboration and implementing effective business strategies, the Presidenta contributes to the company's overall success and market position. Justina von Glasberg plays a crucial part in managing resources and guiding initiatives that support Gibson's long-term objectives and brand reputation.

    Justina Glasberg - Presidenta

    Justina Glasberg, the Presidenta at Gibson, manages critical aspects of the company's operations and strategic development. This executive oversees specific business units, ensuring their contributions align with Gibson's commitment to manufacturing exceptional guitars, musical instruments, and professional audio gear. Justina Glasberg focuses on enhancing operational efficiency and driving market penetration within her purview. By leading cross-functional teams and implementing robust business practices, the Presidenta supports Gibson's sustained growth and industry leadership. Justina Glasberg's role is integral to the effective management of resources and the successful execution of strategic plans across the organization.

    Explore Leadership Teams in Manufacturing

    Frequently Asked Questions Regarding Gibson Top Executives and Leadership Team

    Who leads Gibson?
    Gibson is led by Matthew Gibson (Principal Chief Executive Officer), along with executives such as Kaitlynn Merritt (Owner & Chief Executive Officer) and Orhan Pajaziti (Principal Chief Executive Officer).
    Who is part of Gibson’s executive team?
    The executive team of Gibson includes leaders such as Matthew Gibson (Principal Chief Executive Officer), Kaitlynn Merritt (Owner & Chief Executive Officer), Orhan Pajaziti (Principal Chief Executive Officer) and other senior executives.
    How many executives does Gibson have?
    Gibson has 9 executives leading key business areas.
    What roles are included in Gibson’s leadership team?
    The leadership team of Gibson includes roles such as Principal Chief Executive Officer, Owner & Chief Executive Officer, Principal Chief Executive Officer, Chief of Staff To the Chief Executive Officer, Chief Operating Officer.