Generac Executive and Leadership Team

June, 2026

Leadership Overview

Generac has 7 executives leading key functions including strategy, marketing, information technology, operations, human resources, and product development.

Driven by a legacy of innovation, Generac is dedicated to providing reliable power solutions and advancing energy technology to meet global energy demands.

Leadership Roles at Generac

  • President & Chief Executive Officer - Aaron Jagdfeld
  • Chief Operating Officer, Energy Technology - Scott Cleaver
  • President of Allmand - David Dooley
  • President - Norman Taffe
  • Chief Marketing Officer - Amanda Teder
  • Chief Information Officer and EVP - Talal Butt
  • Executive VP, Human Resources - Rhonda Matschke
  • Aaron Jagdfeld - President & Chief Executive Officer

    Aaron Jagdfeld, the President & Chief Executive Officer at Generac, directs the company's overall strategic vision and operational execution. Jagdfeld guides the organization's expansion into new markets and product categories, ensuring Generac remains a leader in backup and prime power solutions. Overseeing global operations, the President & Chief Executive Officer drives innovation in engine-powered tools and solar energy storage systems, aligning all departments with the company's mission. This leadership role involves fostering a culture of engineering excellence and customer focus, critical for maintaining Generac's competitive edge. By optimizing resource allocation and strategic partnerships, Aaron Jagdfeld ensures the company's sustained growth and financial health, solidifying its position as a global supplier.

    Scott Cleaver - Chief Operating Officer, Energy Technology

    Scott Cleaver, the Chief Operating Officer, Energy Technology at Generac, directs the operational strategy for the company's expanding energy technology portfolio. Cleaver oversees the development, manufacturing, and deployment of innovative energy storage systems and related technologies. Managing all aspects of energy technology operations, the Chief Operating Officer, Energy Technology ensures product quality and supply chain efficiency for these advanced solutions. This leadership position involves optimizing production processes and fostering cross-functional collaboration to accelerate product innovation. By driving operational excellence in the energy technology sector, Scott Cleaver directly contributes to Generac's mission of providing comprehensive power solutions and advancing sustainable energy practices.
    Scott Cleaver

    David Dooley - President of Allmand

    David Dooley, the President of Allmand at Generac, leads the strategic direction and operational management of the Allmand brand, a key subsidiary focused on engine-powered tools and equipment. Dooley drives product innovation and market expansion for Allmand's specialized offerings, ensuring alignment with Generac's broader power solutions strategy. Overseeing the Allmand business unit, the President of Allmand focuses on enhancing manufacturing capabilities and distribution networks to meet customer demand for reliable equipment. This executive role involves cultivating strong customer relationships and identifying new market opportunities within the construction and industrial sectors. Through dedicated leadership, David Dooley ensures Allmand's continued success and contribution to Generac's diverse product portfolio.

    Norman Taffe - President

    Norman Taffe, the President at Generac, drives strategic growth and operational excellence across key business segments. Taffe focuses on expanding market reach and enhancing product offerings within the company's diverse power generation and energy storage solutions. Overseeing significant operational divisions, the President ensures seamless integration of manufacturing, sales, and distribution channels to meet global customer needs. This executive position involves identifying and capitalizing on emerging market trends and technological advancements. By fostering strong leadership teams and optimizing business processes, Norman Taffe directly supports Generac's mission to provide reliable and innovative power solutions, reinforcing its industry leadership.
    Norman Taffe

    Amanda Teder - Chief Marketing Officer

    Amanda Teder, the Chief Marketing Officer at Generac, architects the company's global brand strategy and market penetration initiatives. Teder drives demand generation and customer engagement across all product lines, including backup power, prime power systems, and energy storage solutions. Overseeing all marketing functions, the Chief Marketing Officer ensures cohesive messaging and brand positioning in diverse markets, from residential backup generators to large-scale industrial power systems. This leadership position involves analyzing market trends and consumer behavior to inform product development and sales strategies. By leading integrated marketing campaigns, Amanda Teder directly supports revenue growth and expands Generac's market share, reinforcing its commitment to providing affordable and reliable power solutions.
    Amanda Teder

    Talal Butt - Chief Information Officer and EVP

    Talal Butt, the Chief Information Officer and EVP at Generac, spearheads the company's digital transformation and technology infrastructure. Butt manages all IT operations, cybersecurity, and data management, ensuring robust and scalable systems that support Generac's global business objectives. Overseeing the technology roadmap, the Chief Information Officer and EVP drives the integration of advanced digital solutions across manufacturing, sales, and customer support functions. This critical role involves enhancing operational efficiency and data security for all power generation and energy storage systems. By implementing innovative IT strategies, Talal Butt ensures Generac maintains a technological advantage, supporting its mission to deliver reliable power solutions worldwide.
    Talal Butt

    Rhonda Matschke - Executive VP, Human Resources

    Rhonda Matschke, the Executive VP, Human Resources at Generac, shapes the company's talent strategy and organizational development initiatives. Matschke oversees all human resources functions, including recruitment, employee relations, compensation, and benefits, ensuring a supportive and productive work environment. Managing the global HR operations, the Executive VP, Human Resources cultivates a strong corporate culture that aligns with Generac's commitment to innovation and customer service. This leadership role involves developing programs to attract, retain, and develop top talent across all departments, from engineering to manufacturing. By championing employee engagement and professional growth, Rhonda Matschke plays a vital part in Generac's ability to execute its mission and achieve its business objectives.

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    Frequently Asked Questions Regarding Generac Top Executives and Leadership Team

    Who leads Generac?
    Generac is led by Aaron Jagdfeld (President & Chief Executive Officer), along with executives such as Scott Cleaver (Chief Operating Officer, Energy Technology) and David Dooley (President of Allmand).
    Who is part of Generac’s executive team?
    The executive team of Generac includes leaders such as Aaron Jagdfeld (President & Chief Executive Officer), Scott Cleaver (Chief Operating Officer, Energy Technology), David Dooley (President of Allmand) and other senior executives.
    How many executives does Generac have?
    Generac has 7 executives leading key business areas.
    What roles are included in Generac’s leadership team?
    The leadership team of Generac includes roles such as President & Chief Executive Officer, Chief Operating Officer, Energy Technology, President of Allmand, President, Chief Marketing Officer.