Generac Executive and Leadership Team

Aaron Jagdfeld, the President & Chief Executive Officer at Generac, directs the company's overarching strategy and operational execution. Jagdfeld guides Generac's expansion as a global supplier of backup power, prime power products, engine-powered tools, and solar energy storage systems. This leadership role involves steering the company's commitment to designing, engineering, and manufacturing affordable backup generators, a mission established by the founder. Overseeing all business units, Jagdfeld ensures alignment with market demands and technological advancements in power generation. The President & Chief Executive Officer drives the company's financial performance and long-term growth objectives, solidifying Generac's position in diverse energy markets. Aaron Jagdfeld's vision propels the company's innovation in solutions ranging from single engine systems up to 2 MW to paralleled solutions reaching 100 MW, utilizing various fuel sources to meet customer power needs.

Norman Taffe, the President at Generac, drives operational excellence and strategic growth across key business segments. Taffe oversees the company's extensive product lines, including backup power systems, prime power solutions, engine-powered tools, and solar energy storage systems, ensuring seamless integration and market delivery. This executive focuses on optimizing manufacturing processes and supply chain logistics to meet global demand for Generac's innovative power solutions. The President collaborates with other senior leaders to expand market reach and enhance customer satisfaction, reinforcing Generac's commitment to providing affordable and reliable power generation technology. Norman Taffe's leadership is instrumental in advancing the company's capabilities and solidifying its position as a leader in the energy sector.

Amanda Teder, the Chief Marketing Officer at Generac, architects the company's global brand strategy and market positioning. Teder drives demand generation initiatives for Generac's comprehensive product portfolio, which includes backup power, prime power systems, engine-powered tools, and solar energy storage solutions. This executive oversees all marketing communications, digital presence, and product launch campaigns, ensuring consistent brand messaging across all customer touchpoints. The Chief Marketing Officer collaborates closely with sales and product development teams to identify emerging market opportunities and translate customer insights into actionable marketing plans. Amanda Teder's leadership ensures Generac effectively communicates its value proposition to a diverse customer base, reinforcing its status as a leading supplier in the power generation industry and expanding market reach for its innovative energy solutions.

Talal Butt, the Chief Information Officer and EVP at Generac, directs the company's global technology strategy and digital transformation initiatives. Butt oversees the integration of advanced IT systems that support Generac's manufacturing operations, product development, and customer service functions. This executive is responsible for ensuring robust cybersecurity measures and optimizing the technological infrastructure that underpins the company's diverse product lines, from backup generators to solar energy storage. The Chief Information Officer and EVP drives innovation in data analytics and enterprise resource planning to enhance operational efficiency and support strategic decision-making across all business segments. Talal Butt's leadership ensures Generac leverages cutting-edge technology to maintain its competitive edge in the rapidly evolving power generation and energy storage markets.

Rhonda Matschke, the Executive VP, Human Resources at Generac, leads the company's comprehensive talent management and organizational development strategies. Matschke oversees all aspects of human resources, including recruitment, employee relations, compensation, benefits, and workforce planning, ensuring Generac attracts and retains top talent globally. This executive champions a culture of continuous improvement and employee engagement, vital for supporting the company's mission in manufacturing backup power and prime power systems. The Executive VP, Human Resources collaborates with leadership across departments to align HR initiatives with business objectives, fostering a productive and innovative work environment. Rhonda Matschke's focus on human capital development is critical to sustaining Generac's growth and its commitment to engineering excellence in the power generation and energy storage sectors.