Generac Executive and Leadership Team

Aaron Jagdfeld, the President & Chief Executive Officer at Generac, directs the overarching corporate strategy and global expansion initiatives. The President & Chief Executive Officer manages the transition toward comprehensive energy technology, overseeing the integration of solar storage and advanced power systems into the core product portfolio. By aligning manufacturing capabilities with evolving market demands, Jagdfeld ensures the company maintains a competitive edge in the industrial machinery sector. This leadership role involves constant collaboration with the Board to drive long-term shareholder value and operational excellence across all international markets. Through the implementation of rigorous performance metrics, the President & Chief Executive Officer optimizes resource allocation to support sustainable growth. Aaron Jagdfeld maintains a focus on scaling production capacity to meet the rising global need for reliable backup power, ultimately securing the market position of the organization as a leader in energy resilience.

Norman Taffe, the President at Generac, directs specific business units focused on regional market growth and specialized product lines. The President oversees the execution of strategic initiatives designed to expand the footprint of the company in key geographic territories. By managing the performance of regional operations, Taffe ensures that the delivery of backup power and solar energy storage systems aligns with local market needs. This leadership role involves coordinating with sales and engineering teams to tailor product offerings for diverse industrial applications. Norman Taffe drives operational efficiency within these business units, focusing on revenue growth and market share expansion. The President monitors competitive dynamics and adjusts tactical plans to maintain the leadership position of the organization in the industrial machinery sector. Through consistent oversight of regional performance, Taffe supports the broader corporate mission of providing reliable energy solutions while ensuring that each business unit contributes effectively to the overall financial success of the company.

Amanda Teder, the Chief Marketing Officer at Generac, directs all brand positioning and customer engagement strategies across global markets. The Chief Marketing Officer architects comprehensive campaigns that highlight the reliability of backup power and solar energy storage systems. By analyzing consumer trends and industrial requirements, Teder ensures that marketing initiatives effectively communicate the value of engine-powered tools to diverse client segments. This leadership role involves coordinating with product development teams to launch new energy solutions that address specific regional power challenges. Amanda Teder drives brand awareness through targeted digital outreach and strategic partnerships, enhancing the visibility of the company in the competitive industrial machinery landscape. The Chief Marketing Officer monitors market penetration metrics to refine messaging and maximize the impact of promotional investments. Through these efforts, Teder strengthens the market presence of the organization while fostering long-term loyalty among residential and commercial customers.

Timothy (Tim) Hearden, the Chief Operations Officer at Generac, directs the end-to-end manufacturing processes and supply chain logistics for all power products. The Chief Operations Officer oversees the production of backup and prime power systems, ensuring that manufacturing facilities maintain high efficiency and safety standards. By optimizing the assembly of complex energy storage units, Hearden supports the delivery of reliable power solutions to a global customer base. This leadership role involves managing cross-functional teams to streamline production workflows and reduce lead times for critical industrial machinery. Timothy (Tim) Hearden implements advanced manufacturing technologies to enhance output quality and operational scalability. The Chief Operations Officer collaborates with procurement departments to secure essential components, mitigating supply chain risks in volatile markets. Through rigorous oversight of daily operations, Hearden ensures that the company meets the increasing demand for energy resilience while maintaining strict adherence to engineering specifications and quality control protocols.

Rhonda Matschke, the Executive VP, Human Resources at Generac, directs the talent acquisition, organizational development, and employee engagement strategies. The Executive VP, Human Resources architects programs that foster a culture of innovation and technical excellence across all manufacturing and corporate divisions. By aligning workforce capabilities with the strategic goals of the company, Matschke ensures that the organization attracts and retains top-tier engineering and operational talent. This leadership role involves managing performance management systems and professional development initiatives to support the growth of the workforce. Rhonda Matschke oversees the implementation of policies that promote workplace safety and inclusivity, which are essential for maintaining high productivity levels. The Executive VP, Human Resources collaborates with other C-suite leaders to address organizational challenges and drive cultural transformation. Through these efforts, Matschke builds a resilient and skilled team capable of supporting the complex manufacturing requirements of the business in a competitive global environment.