Generac Executive and Leadership Team

Aaron Jagdfeld, the President & Chief Executive Officer at Generac, directs the overarching corporate strategy for global backup and prime power manufacturing. Overseeing the expansion of engine-powered tools and solar energy storage systems, the President & Chief Executive Officer ensures alignment between engineering innovation and market demand. This leadership role involves managing complex supply chains across North American and international markets to maintain competitive advantages in industrial machinery. By prioritizing scalable power solutions up to 100 MW, Aaron Jagdfeld drives long-term growth and operational excellence. The President & Chief Executive Officer collaborates with the Board to refine the company mission, ensuring that every product line meets rigorous performance standards. Through consistent focus on energy resilience, Jagdfeld secures the market position of the organization while navigating the evolving landscape of global power needs and sustainable energy integration.

Aaron Jagdfeld, the Chairman, President & Chief Executive Officer at Generac, governs the strategic direction and board-level initiatives for the entire enterprise. Managing the high-level governance of backup power systems, the Chairman, President & Chief Executive Officer coordinates with executive leadership to optimize manufacturing output and product development. This role requires deep oversight of the company's portfolio, ranging from small engine tools to massive 100 MW paralleled power solutions. By fostering a culture of engineering excellence, Aaron Jagdfeld ensures that the organization remains at the forefront of the industrial machinery sector. The Chairman, President & Chief Executive Officer monitors global market trends to anticipate shifts in energy consumption, thereby positioning the company to capture emerging opportunities in solar storage and prime power. Ultimately, Jagdfeld maintains the financial health and operational integrity of the firm through disciplined management and visionary leadership in the power generation industry.

Norman Taffe, the President at Generac, directs the operational execution and day-to-day management of specific business units within the global power systems portfolio. Overseeing the production and distribution of engine-powered tools and prime power systems, the President ensures that manufacturing processes meet the highest standards of efficiency and quality. This leadership role involves coordinating with regional teams to optimize the delivery of power solutions to diverse customer bases. By focusing on operational excellence, Norman Taffe drives the successful implementation of the company's manufacturing strategy. The President collaborates with the executive team to ensure that production targets align with the broader corporate mission of providing resilient energy. Through rigorous oversight of operational workflows, Taffe maintains the company's competitive edge in the industrial machinery market. This dedication to operational precision supports the company's ability to deliver reliable power products to customers worldwide, reinforcing the brand's reputation for quality and performance.

Amanda Teder, the Chief Marketing Officer at Generac, directs all global brand positioning and customer engagement strategies for backup and prime power products. Overseeing the communication of complex technical value propositions, the Chief Marketing Officer ensures that the market understands the benefits of engine-powered tools and solar energy storage systems. This leadership role involves crafting campaigns that highlight the reliability of power solutions across diverse industrial and residential sectors. By analyzing consumer data and regional market requirements, Amanda Teder optimizes the reach of the company's product portfolio. The Chief Marketing Officer collaborates with sales and product teams to align promotional efforts with the company's manufacturing capabilities. Through targeted outreach and brand development, Teder strengthens the competitive standing of the organization. This strategic focus on market penetration ensures that the brand remains synonymous with energy resilience and innovation in the global power generation landscape.

Talal Butt, the Chief Information Officer and EVP at Generac, architects the digital infrastructure and technological frameworks supporting global manufacturing operations. Overseeing the integration of advanced data systems, the Chief Information Officer and EVP ensures that the company's power products and solar storage solutions benefit from cutting-edge connectivity and monitoring capabilities. This leadership role involves managing cybersecurity protocols and enterprise resource planning to streamline production efficiency. By leveraging data analytics, Talal Butt drives improvements in the design and engineering of backup power systems. The Chief Information Officer and EVP collaborates with other C-suite leaders to implement digital transformation initiatives that enhance operational agility across international markets. Through the deployment of robust information technology, Butt supports the company's mission to provide reliable energy. This focus on technological advancement ensures that the organization maintains its status as a leader in the industrial machinery and power generation sectors.

Rhonda Matschke, the Executive VP, Human Resources at Generac, directs the talent acquisition, organizational development, and workforce strategy for the global manufacturing enterprise. Overseeing the recruitment of specialized engineering and technical personnel, the Executive VP, Human Resources ensures that the company maintains the human capital necessary to produce high-quality backup and prime power systems. This leadership role involves fostering a culture of safety and innovation that aligns with the company's commitment to reliable energy solutions. By implementing comprehensive training programs, Rhonda Matschke supports the professional growth of the workforce across all manufacturing facilities. The Executive VP, Human Resources collaborates with executive leadership to align personnel policies with the company's long-term strategic goals. Through effective management of human resources, Matschke ensures that the organization remains equipped to meet the demands of the global power market. This focus on talent management directly impacts the company's ability to innovate and scale its power generation technologies.