Generac Executive and Leadership Team

Aaron Jagdfeld, the President & Chief Executive Officer at Generac, directs the company's overarching strategy and operational execution. Jagdfeld guides Generac's expansion as a global supplier of backup power, prime power products, engine-powered tools, and solar energy storage systems. This leadership role involves setting the vision for product development, ensuring alignment with market demands for affordable backup generators, and driving the company's growth across diverse fuel sources and power capacities, up to 100 MW paralleled solutions. Aaron Jagdfeld's oversight extends to fostering innovation in engineering and manufacturing, maintaining Generac's position as a leader in the power solutions industry. The President & Chief Executive Officer ensures the company's commitment to quality and reliability remains paramount in all product offerings and customer interactions, solidifying market presence.

Norman Taffe, the President at Generac, spearheads the operational execution and strategic deployment of the company's diverse product lines. Taffe oversees the manufacturing and distribution of backup power, prime power systems, engine-powered tools, and solar energy storage solutions, ensuring efficient production and market availability. This critical role involves managing the supply chain and manufacturing processes to meet global demand for generators and related equipment, up to 100 MW paralleled solutions. Norman Taffe's focus includes optimizing operational efficiency and driving innovation in manufacturing technologies, reinforcing Generac's commitment to delivering reliable power solutions. The President ensures seamless integration of new product introductions and maintains high standards of quality across all operational facets, supporting the company's expansive market presence.

Amanda Teder, the Chief Marketing Officer at Generac, architects the company's global brand strategy and market penetration initiatives. Teder drives the promotion of Generac's comprehensive product portfolio, encompassing backup power, prime power systems, engine-powered tools, and solar energy storage solutions. This executive function involves developing targeted campaigns that highlight Generac's legacy of innovation, dating back to the first affordable backup generator. The Chief Marketing Officer ensures consistent brand messaging across all regions, emphasizing the reliability and advanced engineering of products ranging from single engine systems to large-scale paralleled solutions. Amanda Teder's leadership focuses on expanding market reach and customer engagement, translating the company's technological advancements into compelling value propositions for diverse customer segments worldwide.

Talal Butt, the Chief Information Officer and EVP at Generac, directs the company's global information technology strategy and digital transformation initiatives. Butt oversees the development and implementation of robust IT infrastructure supporting Generac's operations as a leading supplier of backup power, prime power products, engine-powered tools, and solar energy storage systems. This executive responsibility includes ensuring data security, optimizing enterprise systems, and leveraging technology to enhance product development and customer service. Talal Butt's leadership drives the integration of digital solutions across manufacturing, sales, and support functions, aligning technology with Generac's mission to provide reliable power. The Chief Information Officer and EVP champions innovation in IT, ensuring the company remains at the forefront of technological advancement in the power solutions sector.

Rhonda Matschke, the Executive VP, Human Resources at Generac, leads the strategic development and execution of all human capital initiatives. Matschke oversees talent acquisition, employee development, and organizational culture, ensuring Generac attracts and retains top talent essential for its role as a global supplier of backup power and prime power products. This leadership position involves fostering a work environment that supports innovation in engineering, manufacturing, and the development of engine-powered tools and solar energy storage systems. Rhonda Matschke's responsibilities include implementing comprehensive HR policies that align with Generac's commitment to quality and reliability, supporting its extensive product range. The Executive VP, Human Resources ensures the workforce is equipped to drive the company's mission forward, contributing to sustained growth and market leadership.