Leadership Overview
Generac has 6 executives leading key functions including strategy, marketing, information technology, operations, human resources, and product development.
Driven by innovation, Generac is committed to providing reliable power solutions, engineering the first affordable backup generator and expanding to offer comprehensive power systems for diverse customer needs.
Driven by innovation, Generac is committed to providing reliable power solutions, engineering the first affordable backup generator and expanding to offer comprehensive power systems for diverse customer needs.
Leadership Roles at Generac
Aaron Jagdfeld - President & Chief Executive Officer
Aaron Jagdfeld, the President & Chief Executive Officer at Generac, directs the company's overarching strategy and operational execution. Jagdfeld guides Generac's commitment to designing, engineering, and manufacturing affordable backup and prime power solutions. This leadership role involves overseeing the development of systems ranging from single engine units up to 2 MW and paralleled solutions reaching 100 MW, utilizing diverse fuel sources to meet customer power demands. Aaron Jagdfeld ensures alignment with the company's founding principles of innovation and accessibility in the power generation market. The Chief Executive Officer's vision propels Generac's expansion into global markets, solidifying its position as a leader in backup and prime power technology.
Norman Taffe - President
Norman Taffe, the President at Generac, spearheads critical operational divisions and product line expansions. Taffe directs the strategic deployment of Generac's extensive range of backup power and prime power systems, including engine-powered tools and solar energy storage solutions. This leadership position involves optimizing the manufacturing and distribution of power generation equipment, from single engine units to high-capacity paralleled systems. Norman Taffe ensures operational efficiency and product quality across Generac's global supply chain, supporting the company's mission to deliver reliable power. The President's focus on operational excellence drives market responsiveness and sustained growth in the power solutions industry.
David Dooley - President of Allmand
David Dooley, the President of Allmand at Generac, drives the strategic direction and operational performance of the Allmand division. Dooley oversees the development and market introduction of specialized equipment, including Generac's engine-powered tools and related power solutions. This leadership role focuses on enhancing the product offerings and market reach of the Allmand brand within the broader Generac portfolio. David Dooley ensures that the division's operations align with Generac's core mission of delivering reliable power and innovative solutions. The President of Allmand's leadership contributes to expanding Generac's footprint in key equipment markets.
Norman Taffe - President
Norman Taffe, the President at Generac, directs significant operational segments and product development initiatives. Taffe oversees the execution of strategies for Generac's comprehensive power generation offerings, encompassing backup power, prime power systems, engine-powered tools, and solar energy storage. This executive role involves managing the integration of new technologies and ensuring the efficient production of power solutions up to 100 MW. Norman Taffe's leadership ensures that Generac continues its legacy of engineering affordable and reliable power systems for a global customer base. The President's strategic oversight drives market expansion and reinforces Generac's commitment to powering customer needs.
Amanda Teder - Chief Marketing Officer
Amanda Teder, the Chief Marketing Officer at Generac, drives brand strategy and market penetration for the company's diverse product portfolio. Teder oversees the communication of Generac's commitment to providing reliable backup power, prime power, engine-powered tools, and solar energy storage systems. This executive focuses on articulating the value proposition of solutions ranging from single engine backup systems to large-scale paralleled power generation. Amanda Teder ensures marketing initiatives effectively reach target audiences across residential, commercial, and industrial sectors, highlighting Generac's legacy of innovation since its founding. The Chief Marketing Officer's efforts amplify the company's market impact and customer engagement.
Rhonda Matschke - Executive VP, Human Resources
Rhonda Matschke, the Executive VP, Human Resources at Generac, shapes the company's talent strategy and cultivates its organizational culture. Matschke oversees all human capital initiatives, ensuring Generac attracts, develops, and retains a skilled workforce essential for engineering and manufacturing advanced power solutions. This role is critical in supporting the company's mission to provide reliable backup and prime power systems, engine-powered tools, and solar energy storage. Rhonda Matschke champions employee engagement and development programs that align with Generac's commitment to innovation and customer satisfaction. The Executive VP, Human Resources ensures the company's people strategy fuels its continued success and market leadership.
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Frequently Asked Questions Regarding Generac Top Executives and Leadership Team
