Generac Executive and Leadership Team

Aaron Jagdfeld, the President & Chief Executive Officer at Generac, directs the overarching corporate strategy and global expansion of power generation solutions. This leadership role involves managing the transition from traditional backup generators to integrated solar energy storage systems. By aligning manufacturing capabilities with evolving market demands, the President & Chief Executive Officer ensures long-term profitability and operational excellence across North American and international markets. Aaron Jagdfeld maintains close collaboration with the Board to drive sustainable growth and technological innovation. Through rigorous oversight of product development cycles, the President & Chief Executive Officer secures the competitive position of the company within the industrial machinery sector. This executive leadership fosters a culture of engineering precision, ensuring that every power system meets stringent quality standards while addressing the critical energy needs of global customers.

Aaron Jagdfeld, the Chief Financial Officer at Generac, manages the fiscal health and capital allocation strategies necessary for scaling manufacturing operations. Overseeing financial planning and analysis, the Chief Financial Officer ensures that investments in engine-powered tools and solar technology yield optimal returns. This role involves maintaining rigorous internal controls and reporting standards to support transparency with investors. Aaron Jagdfeld coordinates with the executive team to evaluate the financial viability of new product lines and potential acquisitions. By monitoring global economic conditions, the Chief Financial Officer mitigates risks associated with supply chain volatility and currency fluctuations. This leadership position drives operational efficiency by streamlining cost structures across all business units. Through disciplined financial management, the Chief Financial Officer provides the necessary resources to sustain the long-term growth trajectory of the company while delivering consistent value to shareholders and supporting the overall strategic objectives.

Norman Taffe, the President at Generac, oversees the execution of operational initiatives and the delivery of prime power products to global markets. Focusing on the efficiency of manufacturing processes, the President ensures that production lines meet the high demand for engine-powered tools and backup systems. This role involves managing regional operations to optimize logistics and distribution networks. Norman Taffe collaborates with the executive team to refine product quality and reliability standards. By driving operational excellence, the President supports the company goal of providing affordable and dependable energy solutions. This leadership function involves monitoring production metrics to ensure alignment with corporate growth targets and customer expectations. Through direct oversight of manufacturing workflows, the President enhances the ability of the company to scale production capacity effectively. Norman Taffe maintains a focus on operational agility, ensuring that the organization remains responsive to the dynamic needs of the global energy landscape.

Amanda Teder, the Chief Marketing Officer at Generac, architects the brand positioning and go-to-market strategies for backup power and solar energy storage products. Overseeing global demand generation, the Chief Marketing Officer ensures that messaging resonates with both residential and industrial segments. This role involves analyzing market trends to identify growth opportunities in emerging energy sectors. Amanda Teder coordinates with product teams to translate complex technical specifications into compelling value propositions for customers. By optimizing digital channels and regional outreach, the Chief Marketing Officer drives brand awareness and customer acquisition across diverse geographic territories. This leadership function supports revenue targets by aligning marketing initiatives with the broader corporate mission of providing reliable power. Through strategic communication, the Chief Marketing Officer strengthens the market presence of the company, ensuring consistent engagement with stakeholders and end-users throughout the entire product lifecycle.

Talal Butt, the Chief Information Officer and EVP at Generac, directs the digital transformation and information technology infrastructure supporting global manufacturing and distribution. Overseeing cybersecurity and data analytics, the Chief Information Officer and EVP ensures that internal systems provide real-time visibility into supply chain performance and product reliability. This role involves implementing scalable cloud solutions to support the integration of smart energy storage systems. Talal Butt collaborates with operational leaders to leverage data-driven insights for improving manufacturing throughput and customer service efficiency. By modernizing the technological backbone of the company, the Chief Information Officer and EVP enables seamless communication across international operations. This leadership function supports innovation by providing the digital tools required for advanced engineering and remote monitoring of power systems. Through strategic technology investments, the Chief Information Officer and EVP enhances the overall agility and responsiveness of the organization in a rapidly evolving energy market.

Rhonda Matschke, the Executive VP, Human Resources at Generac, architects the talent acquisition and organizational development strategies required to support a global workforce. Overseeing employee engagement and leadership training, the Executive VP, Human Resources ensures that the company attracts top-tier engineering and manufacturing talent. This role involves designing performance management systems that align individual contributions with the corporate mission of power resilience. Rhonda Matschke coordinates with department heads to foster a culture of safety and continuous improvement across all facilities. By implementing comprehensive benefits and development programs, the Executive VP, Human Resources drives retention and professional growth within the organization. This leadership position supports operational success by ensuring that the workforce possesses the necessary skills to manufacture complex power systems. Through strategic human capital management, the Executive VP, Human Resources strengthens the internal capabilities of the company, enabling sustained innovation and excellence in the competitive industrial machinery sector.