genU Executive and Leadership Team

July, 2026

Leadership Overview

genU has 5 executives leading key functions including strategy, technology, operations, finance, and human resources.

Driven by a commitment to empowerment, genU provides essential services that foster independence and social connection, aiming to enable individuals across all generations to live fulfilling lives through tailored support and community engagement.

Leadership Roles at genU

  • Founder & Chief Executive Officer, Alive & Stacked - Alexandra Bailey
  • Chief Corporate Officer and Chief Financial Officer - Kelly Marshall
  • Chief Operating Officer - Brooke Draper
  • Chief Information Officer - Terry Court
  • Chief People Officer - Louise Khallouf
  • Alexandra Bailey - Founder & Chief Executive Officer, Alive & Stacked

    Alexandra Bailey, the Founder & Chief Executive Officer, Alive & Stacked at genU, architects the overarching strategy and vision for the organization. Bailey directs the company's mission to empower individuals across all generations through comprehensive disability support, senior services, employment assistance, and allied health. Overseeing a workforce of over 6,000 staff, Bailey ensures the delivery of tailored support and community engagement initiatives. The Chief Executive Officer's leadership extends to guiding the development of training programs, social enterprises, and accommodation options, all designed to promote independence and social connection. Alexandra Bailey's strategic direction is fundamental to fostering inclusive communities and providing essential services that enhance the quality of life for all served.

    Kelly Marshall - Chief Corporate Officer and Chief Financial Officer

    Kelly Marshall, the Chief Corporate Officer and Chief Financial Officer at genU, manages the organization's financial health and corporate governance. Marshall oversees all financial planning, budgeting, and reporting, ensuring fiscal responsibility across genU's diverse service offerings, including disability support and senior services. The Chief Corporate Officer and Chief Financial Officer directs corporate strategy, risk management, and investor relations, safeguarding the company's assets and long-term viability. Kelly Marshall's leadership ensures that financial resources are effectively allocated to support genU's mission of empowering individuals and fostering inclusive communities. This role is critical for maintaining the operational capacity and sustainable growth of the organization.

    Brooke Draper - Chief Operating Officer

    Brooke Draper, the Chief Operating Officer at genU, directs the operational execution of all service delivery across Australia. Draper oversees the day-to-day management of disability support, senior services, employment assistance, and allied health programs, ensuring high standards of care and efficiency. The Chief Operating Officer manages the complex logistics involved in supporting over 6,000 staff and numerous service locations. Brooke Draper's focus includes optimizing resource allocation, streamlining workflows, and enhancing the quality of services provided to promote independence and social connection. By driving operational excellence, Draper ensures genU effectively fulfills its mission of empowering individuals and fostering inclusive communities through reliable and impactful support.
    Brooke Draper

    Terry Court - Chief Information Officer

    Terry Court, the Chief Information Officer at genU, drives the technological infrastructure and digital transformation initiatives. Court oversees the integration of advanced IT solutions to support genU's extensive service delivery, including disability support, senior services, and employment assistance. The Chief Information Officer ensures the security and efficiency of all digital platforms, enabling seamless operations for over 6,000 staff members across Australia. Terry Court's responsibilities include managing data analytics to inform strategic decisions and enhance service personalization for individuals. By optimizing technological resources, Court directly supports genU's commitment to fostering inclusive communities and promoting independence through innovative digital tools and robust information systems.
    Terry Court

    Louise Khallouf - Chief People Officer

    Louise Khallouf, the Chief People Officer at genU, leads all human resources functions and talent management strategies. Khallouf oversees the recruitment, development, and retention of genU's over 6,000 dedicated staff, ensuring a skilled and motivated workforce to deliver exceptional care. The Chief People Officer champions a positive organizational culture that supports genU's mission of empowering individuals and fostering inclusive communities. Louise Khallouf's responsibilities include developing comprehensive employee programs, managing industrial relations, and ensuring compliance with all employment regulations. By prioritizing people, Khallouf directly contributes to the effective delivery of disability support, senior services, and other essential programs, promoting independence and social connection for all.

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    Frequently Asked Questions Regarding genU Top Executives and Leadership Team

    Who leads genU?
    genU is led by Alexandra Bailey (Founder & Chief Executive Officer, Alive & Stacked), along with executives such as Kelly Marshall (Chief Corporate Officer and Chief Financial Officer) and Brooke Draper (Chief Operating Officer).
    Who is part of genU’s executive team?
    The executive team of genU includes leaders such as Alexandra Bailey (Founder & Chief Executive Officer, Alive & Stacked), Kelly Marshall (Chief Corporate Officer and Chief Financial Officer), Brooke Draper (Chief Operating Officer) and other senior executives.
    How many executives does genU have?
    genU has 5 executives leading key business areas.
    What roles are included in genU’s leadership team?
    The leadership team of genU includes roles such as Founder & Chief Executive Officer, Alive & Stacked, Chief Corporate Officer and Chief Financial Officer, Chief Operating Officer, Chief Information Officer, Chief People Officer.