Leadership Overview
genU has 5 executives leading key functions including strategy, operations, technology, finance, and human resources.
Driven by a commitment to empowerment, genU provides comprehensive care services, fostering independence and community connection across Australia through dedicated staff and tailored support.
Driven by a commitment to empowerment, genU provides comprehensive care services, fostering independence and community connection across Australia through dedicated staff and tailored support.
Leadership Roles at genU
Alexandra Bailey - Founder & Chief Executive Officer, Alive & Stacked
Alexandra Bailey, the Founder & Chief Executive Officer, Alive & Stacked at genU, directs the overarching strategy and vision for the organization. Bailey's leadership guides genU's mission to empower individuals across all generations, ensuring the delivery of a wide spectrum of services including disability support, senior services, employment assistance, and allied health. Overseeing a team of over 6,000 staff, Bailey champions the development of inclusive communities and the promotion of independence through tailored support and social engagement. This executive role involves setting the strategic direction for training programs, social enterprises, and accommodation options, all designed to enhance the lives of those genU serves. Alexandra Bailey's influence extends to fostering innovation and ensuring the organization remains at the forefront of care provision in Australia.
Kelly Marshall - Chief Corporate Officer and Chief Financial Officer
Kelly Marshall, the Chief Corporate Officer and Chief Financial Officer at genU, oversees the financial health and corporate governance of the organization. Marshall directs all financial planning, budgeting, and reporting activities, ensuring fiscal responsibility across genU's extensive service offerings, including disability support, senior services, employment assistance, and allied health. This dual role encompasses managing corporate resources, financial risk, and strategic investments to support genU's mission of empowering individuals and fostering inclusive communities. Kelly Marshall's financial acumen is critical for sustaining the operations of over 6,000 staff and enabling the growth of training programs, social enterprises, and accommodation options. Marshall ensures that financial strategies align with genU's commitment to promoting independence and social connection.
Brooke Draper - Chief Operating Officer
Brooke Draper, the Chief Operating Officer at genU, executes the operational strategies that underpin the organization's extensive service delivery. Draper manages the day-to-day functions across disability support, senior services, employment assistance, and allied health, ensuring seamless integration and high-quality service provision for over 6,000 staff and numerous clients. This role involves optimizing resource allocation and operational efficiency to support genU's commitment to fostering inclusive communities and promoting independence. Draper's oversight extends to the effective management of training programs, social enterprises, and accommodation services, directly impacting the organization's ability to empower individuals across all generations. Brooke Draper ensures that operational frameworks align with genU's core mission of enabling fulfilling lives through tailored support and community engagement.
Terry Court - Chief Information Officer
Terry Court, the Chief Information Officer at genU, architects the technological infrastructure and digital strategy essential for modern care provision. Court directs the implementation and management of IT systems that support genU's diverse operations, including disability support, senior services, employment assistance, and allied health. This leadership position ensures that technology enhances service delivery, promotes data security, and facilitates efficient communication across the organization's 6,000+ staff. Terry Court's responsibilities include driving digital transformation initiatives that empower individuals, foster community engagement, and support the organization's social enterprises and accommodation services. By leveraging technology, Court enables genU to expand its reach and deepen its impact in promoting independence and social connection.

Elaine Garner - Chief People Officer
Elaine Garner, the Chief People Officer at genU, leads the human resources strategy and talent management initiatives for the organization's workforce of over 6,000 dedicated staff. Garner directs all aspects of employee relations, recruitment, retention, and professional development, ensuring a supportive and empowering environment that aligns with genU's mission. This executive role is crucial for cultivating a culture that champions inclusivity and promotes independence across all service areas, including disability support, senior services, employment assistance, and allied health. Elaine Garner's focus on people development directly contributes to the quality of care and community engagement genU provides. Garner ensures that the human capital strategy effectively supports the organization's commitment to enabling fulfilling lives and fostering social connection.
Explore Leadership Teams in Elderly Care Services
HarmonyCares offers comprehensive, home-based healthcare services. We care for older adults and those with complex medical issues. Our goal is to allow you to receive medical care in the comfort of your own home.
Company Leadership

SRI Management specializes in providing exclusive senior living experiences, focusing on core values such as character, compassion, and commitment. They offer a range of services including Independent Living, Assisted Living, and Memory Care across various locations in the United States. Their target clients are seniors and their families seeking personalized support and a vibrant community environment. With over 25 years of experience, SRI Management emphasizes quality outcomes and operational strength in their expanding portfolio of senior living communities.
Company Leadership

SW
TF
Heritage Communities operates senior living facilities across Iowa, Nebraska, Arizona, and Texas, offering a range of services including Independent Living, Assisted Living, Memory Care, Respite Care, and Recovery Stays. The company is dedicated to providing personalized care in a vibrant and supportive environment, ensuring that residents can thrive and enjoy an active, fulfilling life. With a commitment to compassion, respect, and innovation, Heritage Communities focuses on building meaningful connections and enhancing the resident experience. Their mission is to create nurturing environments where every individual feels valued and at home.
Company Leadership NU
AB
SC
LJ
Majestic Care provides community-based senior care across Indiana, Ohio, and Michigan, focusing on a person-centered approach that emphasizes understanding and respect. The company offers a range of services including Skilled Nursing, Physical Therapy, Occupational Therapy, Speech Therapy, and Home Health care. With 43 locations and a dedicated team of over 3,275 qualified caregivers, Majestic Care is committed to delivering exceptional healthcare while ensuring the dignity and individuality of each patient. Their mission is to innovate healthcare by placing those they serve at the heart of their operations.
Company Leadership PP
RR
TV