Leadership Overview
genU has 5 executives leading key functions including strategy, information technology, operations, finance, and human resources.
Driven by a commitment to empowerment, genU provides comprehensive care services, fostering independence and social connection across Australia through dedicated staff and tailored support.
Driven by a commitment to empowerment, genU provides comprehensive care services, fostering independence and social connection across Australia through dedicated staff and tailored support.
Leadership Roles at genU
Alexandra Bailey - Founder & Chief Executive Officer, Alive & Stacked
Alexandra Bailey, the Founder & Chief Executive Officer, Alive & Stacked at genU, directs the overarching strategy and vision for the organization. Bailey's leadership guides genU's mission to empower individuals across all generations, ensuring the delivery of a wide spectrum of services including disability support, senior services, employment assistance, and allied health. Overseeing the strategic direction of the company's social enterprises and accommodation options, Bailey ensures alignment with the core objective of fostering inclusive communities. This executive role involves driving innovation in service delivery and maintaining genU's commitment to promoting independence and social connection. Alexandra Bailey's influence extends to shaping the company's market impact and long-term growth trajectory within Australia's care sector.
Kelly Marshall - Chief Corporate Officer and Chief Financial Officer
Kelly Marshall, the Chief Corporate Officer and Chief Financial Officer at genU, directs the financial strategy and corporate governance of the organization. Marshall oversees all financial operations, including budgeting, forecasting, and financial reporting, ensuring the fiscal health and sustainability of genU's extensive care services. This executive leadership role encompasses managing corporate resources and optimizing financial performance to support the company's mission of empowering individuals across Australia. Kelly Marshall's responsibilities extend to strategic financial planning, enabling genU to expand its offerings in disability support, senior services, and employment assistance. By ensuring robust financial management, Marshall underpins the organization's capacity to foster inclusive communities and promote independence.
Brooke Draper - Chief Operating Officer
Brooke Draper, the Chief Operating Officer at genU, manages the day-to-day operational execution of the company's diverse service portfolio. Draper oversees the seamless delivery of disability support, senior services, employment assistance, and allied health programs across Australia, ensuring high standards of care and client satisfaction. This critical role involves optimizing resource allocation and operational workflows for over 6,000 dedicated staff, directly supporting genU's mission to empower individuals and foster inclusive communities. Brooke Draper drives operational excellence, ensuring that training and education programs, social enterprises, and accommodation options function efficiently. By enhancing service delivery mechanisms, Draper reinforces genU's commitment to promoting independence and social connection for all generations.
Terry Court - Chief Information Officer
Terry Court, the Chief Information Officer at genU, architects the organization's technology infrastructure and digital strategy. Court oversees the integration of advanced IT solutions to support genU's extensive service offerings, from disability support to senior care and employment assistance. This leadership position involves ensuring the security, efficiency, and scalability of all information systems, directly impacting the operational effectiveness of over 6,000 staff members. Terry Court drives the digital transformation initiatives that enhance service delivery and client engagement across Australia. By optimizing technology platforms, Court enables genU to provide tailored support and foster community connections more effectively, reinforcing the company's commitment to independence and social inclusion.

Elaine Garner - Chief People Officer
Elaine Garner, the Chief People Officer at genU, leads the human resources strategy and talent management initiatives for the organization. Garner oversees the recruitment, development, and retention of over 6,000 dedicated staff, ensuring a skilled and motivated workforce to deliver comprehensive care services. This executive position is pivotal in cultivating a positive organizational culture that supports genU's mission to empower individuals and foster inclusive communities across Australia. Elaine Garner drives initiatives focused on employee engagement, well-being, and professional development, directly impacting the quality of disability support, senior services, and employment assistance provided. By prioritizing people, Garner strengthens genU's capacity to promote independence and social connection.
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