Leadership Overview
Gecu has 5 executives leading key functions including strategic oversight, operational management, administrative coordination, and information technology infrastructure.
Committed to the people helping people philosophy, Gecu delivers essential financial services and community support to over 422,000 members across Texas and New Mexico.
Committed to the people helping people philosophy, Gecu delivers essential financial services and community support to over 422,000 members across Texas and New Mexico.
Leadership Roles at Gecu
Sue Prinsen - Chief Executive Officer
Sue Prinsen, the Chief Executive Officer at Gecu, directs the overarching strategic vision for the credit union. Prinsen manages the alignment of financial products with the needs of 422,000 members across Texas and New Mexico. By overseeing the expansion of low-rate loan portfolios and deposit services, the Chief Executive Officer ensures the institution maintains a strong asset base exceeding $4.2 billion. Prinsen coordinates with the Board to uphold the credit union difference, prioritizing member ownership and democratic governance. This leadership role involves driving philanthropic initiatives and free financial education programs that define the organizational mission. Sue Prinsen actively monitors regulatory compliance under the National Credit Union Administration to guarantee operational stability. Through rigorous oversight of fiscal health and member-centric service delivery, Prinsen secures the long-term viability of the credit union while fostering community growth and financial inclusion across the regional market.
Harriet May - President & Chief Executive Officer
Harriet May, the President & Chief Executive Officer at Gecu, architects the high-level operational framework for the organization. May focuses on the integration of member-owned governance models into daily banking operations. Overseeing the delivery of dividends on deposits and secure online-account systems, the President & Chief Executive Officer ensures technological accessibility for the entire membership base. Harriet May drives the execution of community-focused programs, including tax-filing assistance and scholarship distributions, which solidify the credit union's market position. This role requires constant collaboration with executive leadership to refine service offerings and enhance member engagement. By prioritizing the people helping people philosophy, May maintains the integrity of the credit union's federal charter. Through the management of large-scale financial assets and the promotion of volunteerism, May strengthens the institutional impact across the Texas and New Mexico regions, ensuring that every member retains a voice in the credit union's future.
Alex Rascon - President & Chief Executive Officer
Alex Rascon, the President & Chief Executive Officer at Gecu, leads the strategic expansion of financial services and market reach. Rascon focuses on scaling the credit union's infrastructure to support the needs of a growing member base throughout Texas and New Mexico. By overseeing the development of competitive loan products and digital banking solutions, the President & Chief Executive Officer ensures the institution remains a leader in the financial sector. Alex Rascon manages the implementation of internal policies that align with the National Credit Union Administration standards. This leadership position involves fostering partnerships that enhance the credit union's philanthropic footprint and educational outreach. Through the optimization of operational workflows and the promotion of member-centric values, Rascon drives sustainable growth and financial stability. Rascon maintains a sharp focus on asset management and service excellence, ensuring that the credit union continues to provide tangible value to every member-owner within the diverse regional landscape.
Dede Farmer - Chief of Staff
Dede Farmer, the Chief of Staff at Gecu, coordinates the administrative functions and internal communications across the executive leadership team. Farmer facilitates the execution of strategic initiatives by streamlining workflows between departments and the Board. Overseeing the operational rhythm of the organization, the Chief of Staff ensures that the people helping people philosophy remains central to all internal processes. Dede Farmer manages the integration of cross-functional projects, including internships and community volunteerism programs, which support the credit union's mission. This role involves maintaining high standards of organizational efficiency and ensuring that executive decisions are implemented effectively across all branches. By managing the flow of information and resources, Farmer supports the leadership team in achieving financial goals and maintaining regulatory compliance. Through the careful orchestration of administrative priorities, Farmer enables the credit union to deliver consistent, high-quality service to members throughout the Texas and New Mexico regions.
Fernando Ortega - Executive Vice President & Chief Information Officer
Fernando Ortega, the Executive Vice President & Chief Information Officer at Gecu, directs the technological infrastructure and digital security protocols for the credit union. Ortega oversees the development and maintenance of secure online-account systems that protect the assets of 422,000 members. By architecting scalable IT solutions, the Executive Vice President & Chief Information Officer ensures that digital banking services remain reliable and accessible across Texas and New Mexico. Fernando Ortega manages the cybersecurity framework to safeguard member data and maintain compliance with federal regulations. This leadership role involves collaborating with other executives to integrate new financial technologies that enhance the member experience. Through the continuous improvement of digital platforms, Ortega supports the credit union's commitment to free financial education and efficient service delivery. By driving innovation in the digital space, Ortega ensures that the institution remains competitive and secure, providing a robust foundation for all financial products and services offered to the membership.
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Frequently Asked Questions Regarding Gecu Top Executives and Leadership Team
