Gecu Executive and Leadership Team

Sue Prinsen, the Chief Executive Officer at Gecu, directs the overarching strategic vision and operational framework for the credit union. This leadership role involves guiding Gecu's expansion across Texas and New Mexico, ensuring the delivery of competitive financial products and services to over 422,000 members. Prinsen oversees the integration of innovative online-account systems and the development of low-rate loan programs that directly benefit member ownership. The Chief Executive Officer's responsibilities extend to maintaining Gecu's strong financial standing, with assets exceeding $4.2 billion, while upholding the credit union's core philosophy of people helping people. Sue Prinsen ensures that all strategic decisions align with regulatory compliance under the National Credit Union Administration (NCUA), safeguarding member interests and fostering sustainable growth. This executive drives the credit union's mission to provide exceptional value and support to its member-owners through diligent oversight of all functional areas.

Harriet May, the President & Chief Executive Officer at Gecu, spearheads the strategic direction and executive leadership for the credit union's expansive operations. This critical position involves overseeing the delivery of a comprehensive suite of financial products, including competitive dividend rates on deposits and secure online banking platforms, to a membership base exceeding 422,000 individuals across Texas and New Mexico. May's leadership ensures Gecu's adherence to its core 'people helping people' philosophy, driving philanthropic efforts, free financial education programs, and vital community assistance initiatives. The President & Chief Executive Officer manages the credit union's substantial asset base of over $4.2 billion, ensuring fiscal responsibility and member prosperity. Harriet May's role encompasses fostering strong relationships with regulatory bodies like the NCUA, guaranteeing compliance and operational integrity. This executive champions Gecu's commitment to member ownership and democratic participation, ensuring every member's voice contributes to the credit union's ongoing success and market impact.

Alex Rascon, the President & Chief Executive Officer at Gecu, commands the strategic vision and operational execution for the credit union's extensive network serving over 422,000 members across Texas and New Mexico. This leadership position involves driving Gecu's mission to provide accessible, low-rate loans and attractive dividend rates on deposits, supported by secure and advanced online-account systems. Rascon's oversight ensures the credit union's $4.2 billion asset base is managed effectively, prioritizing member benefits and financial well-being. The President & Chief Executive Officer champions the 'people helping people' philosophy through significant philanthropic endeavors, free financial education, and volunteerism, reinforcing Gecu's community-centric approach. Alex Rascon ensures strict adherence to National Credit Union Administration (NCUA) regulations, maintaining the highest standards of governance and member trust. This executive's focus remains on enhancing member value and expanding Gecu's reach while upholding its status as a member-owned cooperative.

Dede Farmer, the Chief of Staff at Gecu, provides critical operational support and strategic alignment across the credit union's executive functions. This role involves facilitating communication and coordination between various departments, ensuring that Gecu's initiatives, including its extensive philanthropic giving and free financial education programs, are executed efficiently and effectively. Farmer's responsibilities include managing key projects and driving operational improvements that enhance the member experience and support the credit union's $4.2 billion asset base. The Chief of Staff works closely with leadership to translate strategic objectives into actionable plans, ensuring Gecu's adherence to its 'people helping people' philosophy and regulatory requirements set by the NCUA. Dede Farmer plays a pivotal part in optimizing internal processes and supporting the executive team in their mission to serve over 422,000 members across Texas and New Mexico, contributing directly to the credit union's operational excellence and community impact.