Leadership Overview
Gecu has 4 executives leading key functions including strategy, operations, and administration.
Driven by a commitment to member ownership, Gecu actively embodies the credit union difference through extensive philanthropic initiatives, free financial education, and comprehensive support services, reinforcing its market impact across Texas and New Mexico.
Driven by a commitment to member ownership, Gecu actively embodies the credit union difference through extensive philanthropic initiatives, free financial education, and comprehensive support services, reinforcing its market impact across Texas and New Mexico.
Leadership Roles at Gecu
Sue Prinsen - Chief Executive Officer
Sue Prinsen, the Chief Executive Officer at Gecu, directs the overarching strategic vision and operational framework for the credit union. Prinsen's leadership ensures Gecu's adherence to its core mission of serving over 422,000 members across Texas and New Mexico, managing assets exceeding $4.2 billion. This executive function involves guiding all departments to align with the credit union's commitment to member ownership and the 'people helping people' philosophy. Prinsen oversees the implementation of philanthropic giving, free financial education programs, and volunteerism initiatives, directly contributing to the community's economic well-being. The Chief Executive Officer's responsibilities include fostering innovation in product development, such as low-rate loans and dividend-bearing deposits, while maintaining secure online account systems. Sue Prinsen's strategic direction is critical for sustaining Gecu's growth and its reputation as a member-centric financial institution.
Alex Rascon - President & Chief Executive Officer
Alex Rascon, the President & Chief Executive Officer at Gecu, executes the strategic directives and operational management for the credit union's extensive network. Rascon's role involves driving Gecu's mission to serve more than 422,000 members across Texas and New Mexico, overseeing more than $4.2 billion in assets. This leadership position requires direct oversight of all credit union operations, ensuring compliance with NCUA regulations and upholding the principles of member ownership. Alex Rascon champions the 'people helping people' philosophy through robust philanthropic efforts, free financial education, and vital community support programs like tax-filing assistance and scholarships. The President & Chief Executive Officer is responsible for the continuous enhancement of Gecu's product and service offerings, including competitive loan rates and attractive deposit dividends, alongside secure digital banking platforms. Alex Rascon's leadership ensures Gecu maintains its position as a trusted financial partner.
Harriet May - President & Chief Executive Officer
Harriet May, the President & Chief Executive Officer at Gecu, spearheads the strategic direction and operational execution for the credit union's expansive member base. May's executive function focuses on guiding Gecu's commitment to its over 422,000 members throughout Texas and New Mexico, managing a substantial asset portfolio exceeding $4.2 billion. This critical role involves ensuring all credit union activities align with the federal charter and NCUA regulations, reinforcing the member-owner structure where each member holds a vote and a share. Harriet May actively promotes the credit union difference by driving philanthropic initiatives, providing free financial education, and supporting community development through internships and volunteerism. The President & Chief Executive Officer oversees the delivery of competitive financial products, including low-rate loans and dividend-generating deposits, while ensuring the integrity of secure online account systems. Harriet May's leadership is fundamental to Gecu's sustained growth and member satisfaction.
Dede Farmer - Chief of Staff
Dede Farmer, the Chief of Staff at Gecu, provides critical operational support and strategic coordination across the executive leadership team. Farmer's role is integral to ensuring the efficient execution of Gecu's mission to serve its more than 422,000 members in Texas and New Mexico, supporting the management of over $4.2 billion in assets. This executive function involves streamlining internal processes, facilitating communication between departments, and driving key initiatives that align with the credit union's 'people helping people' philosophy. Dede Farmer oversees the implementation of programs focused on philanthropic giving, free financial education, and community engagement, ensuring these efforts effectively reach and benefit members. The Chief of Staff plays a vital part in enhancing Gecu's product and service offerings, including low-rate loans and dividend-bearing deposits, and maintaining the security of online account systems. Dede Farmer's organizational leadership is essential for Gecu's operational excellence and strategic alignment.
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Frequently Asked Questions Regarding Gecu Top Executives and Leadership Team
