Leadership Overview
Gecu has 5 executives leading key functions including strategy, operations, technology, and staff support.
Driven by a commitment to member ownership, Gecu actively embodies the credit union difference through extensive community engagement, financial education, and accessible financial products, solidifying its market position as a member-centric financial institution.
Driven by a commitment to member ownership, Gecu actively embodies the credit union difference through extensive community engagement, financial education, and accessible financial products, solidifying its market position as a member-centric financial institution.
Leadership Roles at Gecu
Sue Prinsen - Chief Executive Officer
Sue Prinsen, the Chief Executive Officer at Gecu, directs the overall strategic vision and operational execution for the credit union. Prinsen oversees all major departments, ensuring alignment with Gecu's mission to serve its members across Texas and New Mexico. This leadership role involves managing the credit union's $4.2 billion in assets and ensuring regulatory compliance under the National Credit Union Administration (NCUA). Prinsen's focus is on driving sustainable growth and enhancing member value through innovative financial products and services. The Chief Executive Officer's responsibilities include fostering a strong organizational culture that embodies the 'people helping people' philosophy, which is central to Gecu's operations. By championing initiatives like free financial education and philanthropic giving, Prinsen ensures Gecu remains a community-focused institution. Sue Prinsen's strategic direction is critical for maintaining Gecu's position as a trusted financial partner for over 422,000 members.
Harriet May - President & Chief Executive Officer
Harriet May, the President & Chief Executive Officer at Gecu, spearheads the strategic direction and executive leadership of the credit union. May's role encompasses guiding Gecu's operations to effectively serve its extensive member base across Texas and New Mexico, managing assets exceeding $4.2 billion. This position demands a deep understanding of financial services regulation, particularly under the National Credit Union Administration (NCUA). Harriet May is responsible for ensuring that Gecu's products and services, including low-rate loans and dividend-bearing deposits, consistently meet member needs while upholding the credit union's core philosophy. The President & Chief Executive Officer drives initiatives that reinforce Gecu's commitment to community well-being through financial education, volunteerism, and philanthropic efforts. May's leadership ensures the credit union's continued growth and its adherence to the 'people helping people' ethos, reinforcing Gecu's status as a member-owned cooperative.
Alex Rascon - President & Chief Executive Officer
Alex Rascon, the President & Chief Executive Officer at Gecu, directs the overarching strategy and operational framework for the credit union. Rascon's leadership ensures Gecu effectively serves its more than 422,000 members throughout Texas and New Mexico, overseeing more than $4.2 billion in assets. This executive position requires rigorous adherence to National Credit Union Administration (NCUA) regulations and a commitment to the credit union's member-ownership model. Alex Rascon champions the 'people helping people' philosophy, driving initiatives in financial education, philanthropic giving, and community support. The President & Chief Executive Officer's mandate includes enhancing member value through competitive loan rates, attractive deposit dividends, and secure online systems. Rascon's strategic vision is focused on Gecu's continued expansion and its role as a vital financial resource, reinforcing the cooperative principles that define Gecu's operations and market presence.
Dede Farmer - Chief of Staff
Dede Farmer, the Chief of Staff at Gecu, provides critical operational support and strategic alignment across executive functions. Farmer's role involves facilitating communication and execution of initiatives set forth by the leadership team, ensuring seamless operations for the credit union's extensive member base. This position is integral to translating the strategic vision into actionable plans, particularly concerning Gecu's commitment to community engagement and financial education. Dede Farmer supports the implementation of programs that embody the 'people helping people' philosophy, contributing to Gecu's philanthropic efforts and volunteerism. The Chief of Staff ensures that Gecu's operational activities, including the delivery of low-rate loans and secure online services, align with regulatory requirements and member expectations. Farmer's oversight enhances organizational efficiency and supports the overall mission of Gecu, reinforcing its standing as a member-centric financial institution.
Fernando Ortega - Executive Vice President & Chief Information Officer
Fernando Ortega, the Executive Vice President & Chief Information Officer at Gecu, architects and directs the credit union's technology infrastructure and digital strategy. Ortega's leadership ensures the security, reliability, and innovation of Gecu's online-account systems and digital services, which are crucial for serving over 422,000 members across Texas and New Mexico. This role is vital for maintaining Gecu's competitive edge in the financial sector, ensuring seamless access to products like low-rate loans and dividend-bearing deposits. Fernando Ortega oversees the integration of advanced technological solutions that support the credit union's operational efficiency and regulatory compliance under the NCUA. The Executive Vice President & Chief Information Officer's responsibilities extend to driving digital transformation initiatives that enhance member experience and support the 'people helping people' philosophy through accessible technology. Ortega's expertise is fundamental to Gecu's mission of providing secure and modern financial solutions.
Explore Leadership Teams in Banking
Pinnacle Financial Partners is a prominent Nashville-based bank holding company that provides a full suite of banking, investment, trust, mortgage, and insurance products to small and mid-sized businesses and affluent individuals. Founded in 2000, the firm distinguishes itself through a "people-centric" model, focusing on hiring highly experienced financial professionals (averaging over 20 years in the industry) to provide distinctive, relationship-driven advice. Pinnacle operates in 15 primarily urban markets across the Southeast, including Tennessee, the Carolinas, Virginia, and Alabama. In July 2025, the company announced a transformative merger with Synovus Financial Corp., a deal valued at approximately $8.6 billion that aims to create the 28th largest lender in the U.S. with over $116 billion in assets. The firm is consistently recognized as a top workplace, appearing on FORTUNE's "100 Best Companies to Work For" list annually.
Company Leadership
JT
Founded in 2002, Banco Azteca provides banking products and services including loans, savings accounts, investments, mortgages, insurance programs, and other related financial products and services. They are headquartered in Mexico City, Mexico.
Company Leadership JR
AA
Founded in 1936, Patelco Credit Union is one of the largest credit unions in the United States. The organization offers a full range of financial products and services, including checking and savings accounts, personal and auto loans, mortgages, credit cards, investments, and insurance. As a member-owned cooperative, Patelco focuses on improving the financial well-being of its members through accessible banking solutions and community-oriented financial services.
Company Leadership JM
AG
KB
Monex Inc operates as a comprehensive foreign exchange and international payment solutions provider, delivering specialized services to corporate clients across multiple continents. The organization evolved from its earlier incarnation as Tempus, establishing itself through consistent delivery of foreign exchange expertise, risk management strategies, and cross-border payment capabilities tailored to the complex needs of multinational enterprises. With substantial operational experience spanning multiple decades, Monex has developed deep technical capabilities in commercial foreign exchange markets. The company maintains a distributed operational footprint that enables it to serve clients across diverse regulatory environments and time zones. This geographic presence allows Monex to provide localized expertise while maintaining consistent service standards and sophisticated risk management protocols across all client engagements. The organization specializes in helping corporate clients navigate foreign exchange volatility, optimize international payment flows, and implement effective hedging strategies. Monex delivers customized solutions that address the specific challenges multinational businesses face when managing currency exposure and executing cross-border transactions. The company's service offerings combine market expertise with technology infrastructure designed to provide transparency and efficiency in foreign exchange operations.
Company Leadership HL
JG
Frequently Asked Questions Regarding Gecu Top Executives and Leadership Team
