Leadership Overview
Gecu has 4 executives leading key functions including strategy, operations, organizational management, and administrative oversight.
Committed to the people helping people philosophy, Gecu delivers essential financial services while fostering community growth through extensive philanthropic initiatives and accessible education across Texas and New Mexico.
Committed to the people helping people philosophy, Gecu delivers essential financial services while fostering community growth through extensive philanthropic initiatives and accessible education across Texas and New Mexico.
Leadership Roles at Gecu
Sue Prinsen - Chief Executive Officer
Sue Prinsen, the Chief Executive Officer at Gecu, directs the overarching strategic vision for the credit union. Prinsen manages the alignment of financial products with the needs of over 422,000 members. By overseeing the expansion of low-rate loan portfolios and deposit services, the Chief Executive Officer ensures the institution maintains a strong asset base exceeding $4.2 billion. Prinsen coordinates with the Board to uphold NCUA regulatory standards while driving the credit union difference. This leadership role involves scaling digital account systems to enhance member security and accessibility. Through the implementation of robust fiscal policies, Sue Prinsen strengthens the long-term stability of the organization. Prinsen prioritizes the integration of member-owner feedback into daily operations, ensuring the credit union remains responsive to the evolving financial landscape across the Texas and New Mexico markets.
Harriet May - President & Chief Executive Officer
Harriet May, the President & Chief Executive Officer at Gecu, architects the operational framework for member-focused financial services. May drives the execution of philanthropic programs, including scholarships and free tax-filing assistance, to fulfill the credit union mission. By managing the internal culture of volunteerism, the President & Chief Executive Officer ensures that the people helping people philosophy remains central to all service delivery. May oversees the development of free financial education initiatives designed to empower the membership base. This leadership role requires constant collaboration with executive peers to optimize service efficiency and member satisfaction. Harriet May monitors the impact of community outreach programs, ensuring alignment with the broader organizational goals. May secures the credit union's reputation as a community pillar by championing inclusive financial access and sustainable growth strategies throughout the regional operational footprint.
Alex Rascon - President & Chief Executive Officer
Alex Rascon, the President & Chief Executive Officer at Gecu, leads the strategic implementation of growth initiatives and market expansion. Rascon focuses on the modernization of banking infrastructure to support the diverse needs of the membership. By overseeing the deployment of advanced online-account systems, the President & Chief Executive Officer ensures secure and efficient digital banking experiences. Rascon manages the allocation of resources to support internships and community-based financial programs. This leadership role involves navigating complex regulatory environments to maintain the integrity of the credit union's federal charter. Alex Rascon drives the adoption of innovative financial tools that provide competitive dividends on deposits. Rascon maintains a sharp focus on operational excellence, ensuring that the credit union continues to deliver high-value services while maintaining the financial health required to serve the expansive member base across the Southwest.
Dede Farmer - Chief of Staff
Dede Farmer, the Chief of Staff at Gecu, coordinates the administrative functions and internal communications that support the executive leadership team. Farmer manages the flow of information between departments to ensure organizational cohesion and strategic alignment. By overseeing the execution of high-priority projects, the Chief of Staff facilitates the smooth operation of the credit union's daily business activities. Farmer supports the development of internal policies that reflect the credit union difference and the commitment to member-owner interests. This leadership role involves streamlining decision-making processes and ensuring that executive directives are implemented across all branches. Dede Farmer monitors the progress of key initiatives, providing the necessary oversight to keep the organization on track with its mission. Farmer maintains a focus on operational efficiency, ensuring that the administrative infrastructure effectively supports the delivery of financial services to the entire membership.
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Frequently Asked Questions Regarding Gecu Top Executives and Leadership Team
