Gecu Executive and Leadership Team

Sue Prinsen, the Chief Executive Officer at Gecu, directs the overarching strategic vision for the credit union. Overseeing the alignment of member-focused financial products with long-term institutional stability, the Chief Executive Officer ensures that the organization maintains its federal charter standards. This leadership role involves managing the complex regulatory environment mandated by the National Credit Union Administration while expanding the reach of low-rate loans and deposit services. By prioritizing the credit union difference, Sue Prinsen drives the internal culture toward philanthropic excellence and community engagement. The Chief Executive Officer collaborates with the board to refine operational policies that support over 422,000 members. Through rigorous oversight of asset management and service delivery, Prinsen secures the financial health of the institution. Ultimately, the Chief Executive Officer maintains the integrity of the member-owner model, ensuring that every strategic decision reflects the core mission of providing accessible financial solutions across the regional market.

Alex Rascon, the President & Chief Executive Officer at Gecu, executes the daily operational mandates and growth strategies for the organization. Managing the expansion of financial services across Texas and New Mexico, the President & Chief Executive Officer optimizes the delivery of free financial education and tax-filing assistance to the membership base. This leadership role requires constant interaction with executive peers to ensure that digital account systems remain secure and efficient for all users. By championing the people helping people philosophy, Alex Rascon translates corporate goals into actionable volunteerism and scholarship programs. The President & Chief Executive Officer monitors market trends to adjust loan offerings and dividend structures, maintaining a competitive edge in the banking sector. Through consistent focus on operational excellence, Rascon strengthens the credit union's market position. Ultimately, the President & Chief Executive Officer sustains the organization's commitment to member-centric growth and regional economic stability.

Dede Farmer, the Chief of Staff at Gecu, coordinates the internal administrative functions and cross-departmental workflows. Facilitating communication between the executive leadership team and various operational units, the Chief of Staff ensures that organizational objectives receive consistent attention and resources. This leadership role involves managing high-level projects that support the credit union's mission, including the implementation of internal policies and the oversight of strategic initiatives. By streamlining communication channels, Dede Farmer improves the efficiency of the decision-making process across the entire institution. The Chief of Staff monitors the progress of key programs, such as internships and community outreach, to ensure alignment with the broader corporate strategy. Through meticulous planning and resource allocation, Farmer supports the executive team in maintaining operational cohesion. Ultimately, the Chief of Staff drives the internal rhythm of the organization, ensuring that all departments work in harmony to serve the needs of the membership.

Fernando Ortega, the Executive Vice President & Chief Information Officer at Gecu, architects the technological infrastructure necessary for modern banking operations. Overseeing the security and functionality of online-account systems, the Executive Vice President & Chief Information Officer protects member data while enabling seamless digital access to financial services. This leadership role involves managing the integration of advanced software solutions that support low-rate loan processing and deposit management. By directing the IT department, Fernando Ortega ensures that the credit union remains resilient against cyber threats and operational disruptions. The Executive Vice President & Chief Information Officer collaborates with other leaders to implement innovative tools that enhance the member experience across the regional footprint. Through the deployment of scalable technology, Ortega supports the organization's growth and commitment to secure financial services. Ultimately, the Executive Vice President & Chief Information Officer maintains the digital backbone of the institution, ensuring reliable performance for all members.