G Adventures Executive and Leadership Team

August, 2026

Leadership Overview

G Adventures has 10 executives leading key functions including corporate strategy, global tour operations, and adventure travel experience management.

Committed to sustainable tourism, G Adventures delivers immersive group expeditions worldwide while fostering community-based economic growth through responsible travel practices and authentic cultural engagement.

Leadership Roles at G Adventures

  • Chief Executive Officer - Catherine Ardagh
  • Tour leader (CEO) - Aziza Mohammed
  • Chief Experience Officer & Chief Executive Officer - Soufiane Hamani
  • President & Chief Executive Officer - Benjamin Perlo
  • Tour Guide (CEO) - Semih Kanber
  • Chief Experience Officer & Chief Executive Officer - Carmen Cornejo Alegría
  • Chief Experience Officer & Chief Executive Officer - Veeranuch Pimmanurak
  • Chief Executive Officer & Chief Experience Officer - Sin Saroeun
  • Chief Executive Officer & Chief Experience Officer - Srou Hong
  • Chief Executive Officer & Chief Experience Officer - Kate Sirilak
  • Catherine Ardagh - Chief Executive Officer

    Catherine Ardagh, the Chief Executive Officer at G Adventures, directs the overarching corporate strategy for this global adventure travel enterprise. Ardagh manages the long-term vision for group tours and safari expeditions, ensuring alignment with international market demands. By overseeing the executive board, the Chief Executive Officer maintains operational excellence across all regional hubs. Catherine Ardagh drives the expansion of sustainable travel initiatives, focusing on high-impact growth within the hospitality sector. This leadership role involves constant collaboration with department heads to refine service delivery models. Through rigorous financial oversight and strategic planning, Ardagh secures the competitive position of the company in the global marketplace. The Chief Executive Officer prioritizes the integration of community-focused tourism, ensuring that every expedition meets the highest standards of quality and ethical responsibility while maintaining robust profitability for the organization.

    Aziza Mohammed - Tour leader (CEO)

    Aziza Mohammed, the Tour leader (CEO) at G Adventures, manages the frontline execution of immersive group travel experiences. Mohammed coordinates complex logistics for safari and expedition itineraries, ensuring seamless delivery for travelers across diverse international landscapes. As the Tour leader (CEO), the focus remains on maintaining safety protocols and high-quality service standards during every excursion. Aziza Mohammed drives the development of local partnerships, which enhances the authenticity of the travel products offered by the company. By monitoring real-time feedback from tour participants, the Tour leader (CEO) optimizes operational workflows to improve customer satisfaction. This role requires constant adaptation to changing environmental and cultural conditions in various global regions. Through meticulous attention to detail and proactive problem-solving, Mohammed ensures that every expedition aligns with the core mission of providing transformative and responsible adventure travel experiences for all clients.

    Soufiane Hamani - Chief Experience Officer & Chief Executive Officer

    Soufiane Hamani, the Chief Experience Officer & Chief Executive Officer at G Adventures, architects the end-to-end journey design for global adventure travelers. Hamani oversees the integration of unique cultural experiences into standard tour packages, ensuring that every expedition provides deep local immersion. As the Chief Experience Officer & Chief Executive Officer, the focus remains on elevating the quality of service across all safari and group travel offerings. Soufiane Hamani drives innovation in product development, utilizing market insights to refine the company's diverse portfolio of travel products. By collaborating with regional operations teams, the Chief Experience Officer & Chief Executive Officer ensures that service delivery remains consistent with the brand's commitment to sustainable tourism. This leadership role involves balancing operational efficiency with the creative demands of designing memorable travel encounters. Through strategic oversight, Hamani maintains the company's reputation for excellence in the competitive adventure travel industry.

    Benjamin Perlo - President & Chief Executive Officer

    Benjamin Perlo, the President & Chief Executive Officer at G Adventures, governs the strategic direction and operational scaling of the company's global travel network. Perlo manages the alignment of corporate objectives with the practical realities of delivering group tours and expeditions in diverse international markets. As the President & Chief Executive Officer, the focus remains on driving revenue growth while upholding the company's commitment to sustainable and ethical tourism. Benjamin Perlo oversees the executive leadership team, ensuring that all departments function in harmony to support the company's mission. By analyzing global travel trends, the President & Chief Executive Officer identifies new opportunities for market expansion and product diversification. This role involves high-level decision-making regarding resource allocation and long-term investment strategies. Through disciplined leadership, Perlo ensures that the organization remains a leader in the adventure travel sector, consistently delivering value to customers and stakeholders alike.

    Semih Kanber - Tour Guide (CEO)

    Semih Kanber, the Tour Guide (CEO) at G Adventures, executes the daily operations of specialized adventure expeditions. Kanber manages the on-the-ground delivery of group tours, ensuring that every itinerary provides a safe and enriching experience for travelers. As the Tour Guide (CEO), the focus remains on facilitating meaningful interactions between guests and local communities, which is central to the company's business model. Semih Kanber drives the implementation of operational standards during complex safari and expedition activities. By monitoring the quality of service in real-time, the Tour Guide (CEO) addresses logistical challenges immediately to maintain high customer satisfaction levels. This role requires deep knowledge of regional geography and cultural nuances to provide expert guidance throughout the travel experience. Through consistent performance and dedication to the company's mission, Kanber ensures that every expedition contributes to the overall success and reputation of the organization in the global travel market.

    Carmen Cornejo Alegría - Chief Experience Officer & Chief Executive Officer

    Carmen Cornejo Alegría, the Chief Experience Officer & Chief Executive Officer at G Adventures, designs and implements the strategic framework for guest engagement across all global travel products. Alegría oversees the development of immersive tour experiences, ensuring that every expedition reflects the company's commitment to authentic cultural exchange. As the Chief Experience Officer & Chief Executive Officer, the focus remains on optimizing the customer journey from initial booking to the final day of the tour. Carmen Cornejo Alegría drives the integration of sustainable practices into the core product offerings, enhancing the company's impact on local communities. By leading cross-functional teams, the Chief Experience Officer & Chief Executive Officer ensures that service delivery remains consistent and high-quality across diverse international regions. This role involves constant innovation in travel product design to meet the evolving needs of adventure travelers. Through strategic leadership, Alegría maintains the company's competitive edge in the global hospitality industry.
    Carmen Cornejo Alegría

    Veeranuch Pimmanurak - Chief Experience Officer & Chief Executive Officer

    Veeranuch Pimmanurak, the Chief Experience Officer & Chief Executive Officer at G Adventures, manages the operational quality and guest satisfaction metrics for the company's diverse portfolio of group tours. Pimmanurak oversees the refinement of expedition itineraries, ensuring that every travel product aligns with the company's mission of sustainable and responsible tourism. As the Chief Experience Officer & Chief Executive Officer, the focus remains on enhancing the overall value proposition for travelers seeking authentic adventure experiences. Veeranuch Pimmanurak drives the implementation of service standards across regional operations, ensuring that every guest receives a consistent and high-quality experience. By analyzing customer feedback and market trends, the Chief Experience Officer & Chief Executive Officer identifies areas for product improvement and innovation. This role involves close collaboration with local partners to ensure that all expeditions support community-based economic growth. Through strategic oversight, Pimmanurak ensures the continued success and growth of the company's global travel offerings.
    Veeranuch Pimmanurak

    Sin Saroeun - Chief Executive Officer & Chief Experience Officer

    Sin Saroeun, the Chief Executive Officer & Chief Experience Officer at G Adventures, directs the strategic development of adventure travel products with a focus on guest experience and operational efficiency. Saroeun oversees the execution of group tours and expeditions, ensuring that every itinerary meets the company's high standards for quality and sustainability. As the Chief Executive Officer & Chief Experience Officer, the focus remains on balancing corporate growth with the delivery of transformative travel encounters. Sin Saroeun drives the expansion of the company's footprint in key adventure travel markets, utilizing local insights to tailor offerings to specific traveler needs. By managing the operational teams responsible for tour delivery, the Chief Executive Officer & Chief Experience Officer ensures that every expedition is executed flawlessly. This role involves constant innovation in product design and service delivery to maintain a competitive advantage. Through strategic leadership, Saroeun supports the company's mission of providing responsible and immersive travel experiences worldwide.

    Srou Hong - Chief Executive Officer & Chief Experience Officer

    Srou Hong, the Chief Executive Officer & Chief Experience Officer at G Adventures, architects the operational strategy for delivering high-quality group tours and safari expeditions. Hong oversees the integration of sustainable tourism practices into the company's core business model, ensuring that every travel product benefits both the customer and the local community. As the Chief Executive Officer & Chief Experience Officer, the focus remains on maintaining operational excellence across all global regions. Srou Hong drives the development of new travel products that align with current market trends and consumer preferences for authentic adventure. By leading the teams responsible for tour execution, the Chief Executive Officer & Chief Experience Officer ensures that every expedition provides a seamless and memorable experience. This role involves strategic planning to optimize resource allocation and improve service delivery. Through consistent leadership, Hong ensures that the company remains a leader in the adventure travel industry, delivering value and impact.

    Kate Sirilak - Chief Executive Officer & Chief Experience Officer

    Kate Sirilak, the Chief Executive Officer & Chief Experience Officer at G Adventures, manages the strategic alignment of guest experiences with the company's overarching mission of sustainable adventure travel. Sirilak oversees the design and delivery of group tours and expeditions, ensuring that every itinerary provides deep cultural immersion and high-quality service. As the Chief Executive Officer & Chief Experience Officer, the focus remains on driving innovation in product development to meet the needs of modern adventure travelers. Kate Sirilak drives the implementation of operational improvements across the company's global network, ensuring consistency and excellence in every travel product. By collaborating with regional teams, the Chief Executive Officer & Chief Experience Officer ensures that all expeditions support the company's commitment to responsible tourism. This role involves strategic decision-making to enhance the customer journey and maintain a competitive position in the market. Through dedicated leadership, Sirilak ensures the continued success and growth of the organization.

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    Frequently Asked Questions Regarding G Adventures Top Executives and Leadership Team

    Who leads G Adventures?
    G Adventures is led by Catherine Ardagh (Chief Executive Officer), along with executives such as Aziza Mohammed (Tour leader (CEO)) and Soufiane Hamani (Chief Experience Officer & Chief Executive Officer).
    Who is part of G Adventures’s executive team?
    The executive team of G Adventures includes leaders such as Catherine Ardagh (Chief Executive Officer), Aziza Mohammed (Tour leader (CEO)), Soufiane Hamani (Chief Experience Officer & Chief Executive Officer) and other senior executives.
    How many executives does G Adventures have?
    G Adventures has 10 executives leading key business areas.
    What roles are included in G Adventures’s leadership team?
    The leadership team of G Adventures includes roles such as Chief Executive Officer, Tour leader (CEO), Chief Experience Officer & Chief Executive Officer, President & Chief Executive Officer, Tour Guide (CEO).