Fruitist Executive and Leadership Team

Bertha Cumpa, the Chief Financial Officer at Fruitist, directs the company's overall financial strategy and fiscal operations. Cumpa oversees all accounting, budgeting, and financial planning activities, ensuring robust financial health and sustainable growth. This leadership role involves managing investor relations and securing capital to fuel expansion initiatives. By optimizing resource allocation and driving cost efficiencies, Bertha Cumpa directly supports the company's mission to deliver innovative, healthy fruit products. The Chief Financial Officer's oversight extends to risk management and compliance, safeguarding the company's assets and reputation in the competitive global market. Cumpa's financial acumen is critical for navigating market fluctuations and achieving long-term profitability.

Andres Luna, the Regional Chief Financial Officer & Chief Financial Officer at Fruitist, manages financial operations across key geographic markets. Luna directs regional financial planning, analysis, and reporting, ensuring fiscal discipline and strategic alignment with global objectives. This position involves optimizing financial performance within specific territories and supporting local market expansion efforts. By overseeing regional budgets and investment strategies, Andres Luna directly contributes to Fruitist's global growth trajectory and its mission of promoting healthy snacking. The Regional Chief Financial Officer & Chief Financial Officer's responsibilities include ensuring compliance with local financial regulations and driving profitability in diverse markets. Luna's leadership ensures robust financial management at both regional and corporate levels.

José Rojas Castro, the Chief Financial Officer, The Fruitist Greenvic at Fruitist, spearheads financial strategy for the Greenvic division. Castro directs all financial activities, including budgeting, forecasting, and capital management, to support the division's growth and operational objectives. This role involves ensuring financial integrity and driving profitability within the specific market segment. By managing financial resources and identifying investment opportunities, José Rojas Castro directly enhances the division's contribution to Fruitist's overall mission of inspiring nutritious snacking. The Chief Financial Officer, The Fruitist Greenvic's oversight extends to financial risk assessment and compliance, safeguarding the division's financial stability. Castro's financial leadership is vital for the sustained success and expansion of The Fruitist Greenvic.

Jim Trahanas, the Chief Technology Officer at Fruitist, architects the company's technological vision and digital infrastructure. Trahanas leads the development and implementation of innovative technology solutions that enhance operational efficiency and consumer engagement. This role involves overseeing all aspects of IT, data analytics, and digital product development, aligning technology strategy with business objectives. By driving advancements in supply chain technology and e-commerce platforms, Jim Trahanas directly supports Fruitist's mission to inspire enjoyable and nutritious snacking. The Chief Technology Officer's expertise is crucial for maintaining a competitive edge through digital transformation and data-driven decision-making. Trahanas ensures the technological backbone supports the company's rapid growth and commitment to consumer innovation.