Fresh Direct Executive and Leadership Team

Steven Furbush, the Chief Executive Officer at Fresh Direct, directs the overarching strategic vision for the organization. Overseeing the transition from traditional retail to digital-first grocery solutions, the Chief Executive Officer ensures the Bronx-based facility maintains peak efficiency. This leadership role involves managing complex supply chain logistics to guarantee the delivery of fresh, in-season produce to the greater New York City metropolitan area. By aligning corporate objectives with evolving consumer demands, Steven Furbush drives sustainable growth and market expansion. The Chief Executive Officer collaborates with the board to refine long-term goals, ensuring the company remains a leader in the competitive online grocery sector. Through rigorous oversight of operational performance, the Chief Executive Officer optimizes resource allocation across all departments. Ultimately, Furbush secures the financial health and competitive positioning of the enterprise while fostering a culture of innovation and high-quality service delivery.

Turancan Salur, the Chairman & President at Fresh Direct, governs the high-level corporate direction and long-term stability of the organization. Overseeing the alignment between board mandates and daily operations, the Chairman & President drives the expansion of the company into new regional markets. This leadership role involves evaluating macro-economic trends to guide the business through the evolving retail landscape. By managing stakeholder relations and corporate governance, Turancan Salur ensures the company maintains its reputation for excellence in the greater New York City metropolitan area. The Chairman & President collaborates with the executive team to prioritize capital investments in state-of-the-art infrastructure and technology. Through rigorous oversight of corporate performance, the Chairman & President secures the foundation for future growth and operational scalability. Ultimately, Salur provides the necessary guidance to maintain the competitive edge of the company while upholding the standards established since the inception of the business.

Alexis Pagis, the Chief Marketing Officer at Fresh Direct, architects comprehensive brand strategies to increase market penetration. Overseeing customer acquisition and retention programs, the Chief Marketing Officer drives engagement through targeted digital campaigns and personalized shopping experiences. This leadership role involves analyzing consumer data to refine the product mix, ensuring alignment with the preferences of the greater New York City metropolitan area. By managing brand identity and promotional initiatives, Alexis Pagis directly influences revenue growth and customer loyalty. The Chief Marketing Officer collaborates with the product team to highlight local goods and chef-prepared meals, effectively communicating the value proposition to a diverse audience. Through strategic partnerships and omni-channel marketing efforts, the Chief Marketing Officer expands the reach of the brand into seasonal markets like eastern Long Island. Ultimately, Pagis strengthens the market presence of the company by delivering compelling narratives that resonate with modern grocery shoppers.

Claire Ko, the Chief People Officer at Fresh Direct, directs all human capital initiatives to support the operational demands of the business. Overseeing talent acquisition, employee development, and organizational culture, the Chief People Officer ensures the workforce remains aligned with the mission of providing high-quality grocery delivery. This leadership role involves designing programs that foster professional growth and maintain high performance standards within the Bronx facility. By implementing robust HR policies, Claire Ko drives employee engagement and retention across the organization. The Chief People Officer collaborates with executive leadership to build a diverse and inclusive environment that reflects the values of the company. Through strategic workforce planning, the Chief People Officer supports the scaling of operations to meet seasonal demand in the Jersey Shore and beyond. Ultimately, Ko cultivates a high-performing team capable of executing the complex logistics required for seamless, reliable home and office grocery delivery.