Fresh Direct Executive and Leadership Team

Steven Furbush, the Chief Executive Officer at Fresh Direct, directs the company's overall strategic vision and operational execution. Furbush guides Fresh Direct's pioneering approach to online grocery shopping, ensuring the delivery of high-quality, in-season produce, local goods, and chef-prepared meals. Overseeing all facets of the business, Furbush ensures alignment with the company's mission to provide the best fresh food experience. This leadership role involves driving innovation in logistics and customer service to maintain Fresh Direct's market leadership in the greater New York City metropolitan area. By optimizing supply chain efficiency and expanding service offerings, Steven Furbush directly impacts the company's growth and customer satisfaction, securing Fresh Direct's position as a leader in the retail grocery sector.

Turancan Salur, the Chairman & President at Fresh Direct, provides overarching governance and strategic direction, guiding the company's long-term vision and market positioning. Salur presides over board activities, ensuring robust corporate oversight and strategic alignment with Fresh Direct's pioneering legacy in online grocery shopping. This leadership role involves championing the company's commitment to sourcing the best in-season picks, local goods, and chef-prepared meals for delivery across key metropolitan areas. By fostering strong relationships with stakeholders and overseeing major corporate initiatives, Turancan Salur ensures the sustained growth and operational integrity of Fresh Direct. The Chairman & President's influence is critical in navigating market dynamics and reinforcing Fresh Direct's reputation for quality and innovation in the retail grocery sector.

Alexis Pagis, the Chief Marketing Officer at Fresh Direct, architects and executes comprehensive marketing strategies that amplify the brand's commitment to freshness and convenience. Pagis drives customer acquisition and retention initiatives, focusing on highlighting Fresh Direct's unique value proposition: the best in-season picks, local goods, and chef-prepared meals. Overseeing all brand communications and digital engagement, the Chief Marketing Officer ensures consistent messaging across all platforms, reinforcing Fresh Direct's pioneering role in online grocery delivery. This position involves deep collaboration with operations to translate product availability and quality into compelling customer narratives. By analyzing market trends and consumer behavior, Alexis Pagis shapes campaigns that resonate with the greater New York City metropolitan area and seasonal service regions, directly contributing to revenue growth and market penetration.

Claire Ko, the Chief People Officer at Fresh Direct, leads all human capital strategies, fostering a culture that supports the company's mission of delivering exceptional fresh food. Ko oversees talent acquisition, development, and retention programs, ensuring Fresh Direct attracts and retains the skilled workforce necessary for its state-of-the-art facility operations. This role involves cultivating an environment where employees are empowered to uphold the highest standards of quality and customer service. By developing robust HR policies and employee engagement initiatives, Claire Ko ensures operational continuity and excellence across all departments, from warehouse logistics to customer support. The Chief People Officer's focus on employee well-being and professional growth directly supports Fresh Direct's ability to innovate and maintain its leadership in the competitive online grocery market.