Fresh Direct Executive and Leadership Team

Steven Furbush, the Chief Executive Officer at Fresh Direct, directs the overarching corporate strategy and long-term vision for the organization. By managing the state-of-the-art facility in the Bronx, the Chief Executive Officer ensures the seamless integration of supply chain logistics with customer-facing digital platforms. This leadership role involves constant refinement of the grocery delivery model to maintain market dominance across the New York City metropolitan area. Steven Furbush prioritizes the expansion of local goods and chef-prepared meal offerings to meet evolving consumer demands. Through rigorous oversight of operational efficiency, the Chief Executive Officer drives sustainable growth and maintains the high standards associated with the brand. By collaborating with the Board, the Chief Executive Officer secures the financial health of the enterprise while fostering innovation in the competitive retail grocery sector. Ultimately, the Chief Executive Officer guarantees that the company remains the premier choice for home and office food delivery.

Metin Hacioglu, the Deputy Chief Executive Officer at Fresh Direct, executes complex operational initiatives and supports the strategic alignment of internal departments. Overseeing the daily execution of logistics and fulfillment, the Deputy Chief Executive Officer optimizes the delivery network to ensure timely service across the New York City metropolitan area and seasonal regions. Metin Hacioglu manages the technical infrastructure required to support the pioneering online grocery platform, ensuring high availability and performance. This role involves close coordination with the Chief Executive Officer to translate high-level goals into actionable business processes. By focusing on the scalability of the Bronx facility, the Deputy Chief Executive Officer enhances the capacity for handling in-season picks and local goods. Through data-driven decision-making, the Deputy Chief Executive Officer improves operational margins and service reliability. This leadership position remains vital for maintaining the competitive edge in the fast-paced retail grocery market.

Turancan Salur, the Chairman & President at Fresh Direct, governs the corporate structure and provides high-level guidance on the strategic direction of the organization. By chairing board meetings and representing the company to stakeholders, the Chairman & President ensures that all business activities align with the core mission of delivering fresh food to homes and offices. Turancan Salur oversees the long-term growth trajectory, focusing on market expansion and the enhancement of the brand's reputation in the retail grocery sector. This leadership role involves evaluating new opportunities for service development in the New York City metropolitan area and beyond. By fostering a culture of excellence, the Chairman & President supports the executive team in achieving operational and financial targets. The Chairman & President maintains a focus on the sustainability of the business model, ensuring that the company continues to innovate within the competitive landscape. Through this oversight, the Chairman & President drives the overall success and stability of the enterprise.

Alexis Pagis, the Chief Marketing Officer at Fresh Direct, directs all brand positioning and customer acquisition strategies to expand the reach of the online grocery service. By analyzing consumer behavior within the New York City metropolitan area, the Chief Marketing Officer crafts targeted campaigns that highlight the value of local goods and chef-prepared meals. Alexis Pagis manages the digital presence and promotional activities that drive traffic to the platform, ensuring consistent engagement with the target audience. This leadership role involves collaborating with the executive team to align marketing efforts with the broader corporate mission of providing premium food delivery. By optimizing the customer journey, the Chief Marketing Officer increases retention rates and strengthens brand loyalty. The Chief Marketing Officer also oversees the communication of seasonal service updates for eastern Long Island and the Jersey Shore. Through creative storytelling and strategic outreach, the Chief Marketing Officer secures the company's position as a leader in the retail grocery industry.