FreeWheel Executive and Leadership Team

May, 2026

Leadership Overview

FreeWheel has 4 executives leading key functions including strategy, finance, operations, and financial control.

Driven by innovation, FreeWheel provides comprehensive advertising platforms for publishers, advertisers, and media buyers, specializing in content collaboration solutions powered by premium video content, robust data, and advanced technology to facilitate transactions across all screens and sales channels.

Leadership Roles at FreeWheel

  • Chief Executive Officer - Nenye Francis
  • Chief Financial Officer - Kathleen DeAmicis
  • Fractional Controller & Chief Financial Officer - Andrew Stone
  • Chief Operating Officer - Peter Armstrong
  • Nenye Francis - Chief Executive Officer

    Nenye Francis, the Chief Executive Officer at FreeWheel, directs the company's overall strategy and global operations. Francis guides FreeWheel's mission to provide comprehensive advertising platforms, leveraging premium video content, robust data, and advanced technology. This leadership ensures seamless transactions across all screens, data types, and sales channels, optimizing advertising operations worldwide. Francis's strategic vision propels the company's market impact, focusing on innovation within the software and content collaboration sectors. The Chief Executive Officer's purview encompasses driving growth and maintaining FreeWheel's position as a global leader in advertising technology. Nenye Francis's executive decisions shape the company's technological ecosystem and its B2B service offerings, ensuring alignment with market demands and client needs across North America, Europe, Asia, and the Middle East.

    Kathleen DeAmicis - Chief Financial Officer

    Kathleen DeAmicis, the Chief Financial Officer at FreeWheel, oversees all financial operations and strategic financial planning. DeAmicis manages the company's fiscal health, ensuring robust financial reporting and analysis to support FreeWheel's global software and advertising platform initiatives. This role involves optimizing financial performance across all screens, data types, and sales channels, directly impacting the efficiency of advertising operations. DeAmicis's financial acumen is critical for sustaining FreeWheel's worldwide presence and its B2B services. The Chief Financial Officer's responsibilities include managing budgets, forecasting revenue, and identifying investment opportunities that align with the company's technology-focused advertising ecosystem. Kathleen DeAmicis's leadership ensures financial stability and supports the company's expansion across North America, Europe, Asia, and the Middle East.

    Andrew Stone - Fractional Controller & Chief Financial Officer

    Andrew Stone, the Fractional Controller & Chief Financial Officer at FreeWheel, provides critical financial oversight and strategic guidance. Stone manages core financial functions, ensuring accuracy in reporting and compliance across FreeWheel's global operations. This role supports the company's mission to deliver comprehensive advertising platforms by maintaining stringent financial controls. Stone's expertise is vital for optimizing financial transactions across all screens, data types, and sales channels, contributing to efficient advertising operations. The Fractional Controller & Chief Financial Officer's responsibilities include managing financial data integrity and supporting strategic financial decisions for the company's technology-focused advertising ecosystem. Andrew Stone's contributions ensure financial discipline and support FreeWheel's presence in North America, Europe, Asia, and the Middle East.

    Peter Armstrong - Chief Operating Officer

    Peter Armstrong, the Chief Operating Officer at FreeWheel, directs the operational execution of the company's comprehensive advertising platforms. Armstrong ensures the seamless delivery of FreeWheel's software solutions, focusing on the efficient integration of premium video content, robust data, and advanced technology. This operational oversight is crucial for facilitating transactions across all screens, data types, and sales channels, thereby enhancing advertising operations. The Chief Operating Officer's responsibilities extend to managing the global operational footprint, ensuring consistency and effectiveness in North America, Europe, Asia, and the Middle East. Peter Armstrong's leadership drives operational excellence, supporting the company's mobile applications and B2B services within its technology-focused advertising ecosystem. Armstrong's focus remains on optimizing processes and resource allocation to support FreeWheel's strategic objectives.

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    Frequently Asked Questions Regarding FreeWheel Top Executives and Leadership Team

    Who leads FreeWheel?
    FreeWheel is led by Nenye Francis (Chief Executive Officer), along with executives such as Kathleen DeAmicis (Chief Financial Officer) and Andrew Stone (Fractional Controller & Chief Financial Officer).
    Who is part of FreeWheel’s executive team?
    The executive team of FreeWheel includes leaders such as Nenye Francis (Chief Executive Officer), Kathleen DeAmicis (Chief Financial Officer), Andrew Stone (Fractional Controller & Chief Financial Officer) and other senior executives.
    How many executives does FreeWheel have?
    FreeWheel has 4 executives leading key business areas.
    What roles are included in FreeWheel’s leadership team?
    The leadership team of FreeWheel includes roles such as Chief Executive Officer, Chief Financial Officer, Fractional Controller & Chief Financial Officer, Chief Operating Officer.