FreeWheel Executive and Leadership Team

June, 2026

Leadership Overview

FreeWheel has 4 executives leading key functions including strategy, finance, operations, and financial control.

Driven by innovation, FreeWheel provides comprehensive advertising platforms for publishers, advertisers, and media buyers, specializing in content collaboration solutions powered by premium video content, robust data, and advanced technology to facilitate transactions across all screens and sales channels.

Leadership Roles at FreeWheel

  • Chief Executive Officer - Nenye Francis
  • Chief Financial Officer - Kathleen DeAmicis
  • Fractional Controller & Chief Financial Officer - Andrew Stone
  • Chief Operating Officer - Peter Armstrong
  • Nenye Francis - Chief Executive Officer

    Nenye Francis, the Chief Executive Officer at FreeWheel, directs the company's overall strategy and vision. Francis guides FreeWheel's global operations, ensuring alignment with the mission to provide comprehensive advertising platforms for publishers, advertisers, and media buyers. This leadership involves overseeing the development and deployment of solutions that leverage premium video content, robust data, and advanced technology. Francis drives the company's focus on facilitating transactions across all screens, data types, and sales channels, enhancing advertising efficiency. The Chief Executive Officer's role is critical in maintaining FreeWheel's global presence and delivering innovative advertising solutions worldwide. By championing content collaboration, Nenye Francis ensures the company remains at the forefront of the advertising technology ecosystem, supporting B2B services and mobile applications.

    Kathleen DeAmicis - Chief Financial Officer

    Kathleen DeAmicis, the Chief Financial Officer at FreeWheel, manages the company's financial health and strategic fiscal planning. DeAmicis oversees all financial operations, including budgeting, forecasting, and financial reporting, ensuring robust fiscal management across FreeWheel's global activities. This role is essential for supporting the company's mission to provide comprehensive advertising platforms by ensuring financial stability and resource allocation. The Chief Financial Officer's oversight extends to managing investments in advanced technology and data infrastructure that power FreeWheel's solutions. Kathleen DeAmicis works to optimize financial performance, enabling efficient advertising operations and transactions across diverse screens and sales channels. The Chief Financial Officer's strategic guidance supports FreeWheel's expansion and operational effectiveness in North America, Europe, Asia, and the Middle East.

    Andrew Stone - Fractional Controller & Chief Financial Officer

    Andrew Stone, the Fractional Controller & Chief Financial Officer at FreeWheel, provides specialized financial oversight and control. Stone manages critical financial functions, ensuring accuracy and compliance in FreeWheel's fiscal operations, particularly concerning its software and advertising platform services. This role supports the company's financial integrity by overseeing accounting practices and financial reporting, complementing the broader financial strategy. The Fractional Controller & Chief Financial Officer's expertise is vital for maintaining robust data management and technology investments that underpin FreeWheel's solutions. Andrew Stone contributes to the financial discipline required for facilitating transactions across all screens and sales channels, enhancing advertising efficiency. This specialized financial leadership ensures sound fiscal management across FreeWheel's global operations.

    Peter Armstrong - Chief Operating Officer

    Peter Armstrong, the Chief Operating Officer at FreeWheel, executes the company's operational strategies to enhance efficiency and service delivery. Armstrong directs the day-to-day operations, ensuring the seamless functioning of FreeWheel's advertising platforms across global markets. This leadership involves optimizing processes for content collaboration, data integration, and technology deployment, directly supporting the company's commitment to publishers, advertisers, and media buyers. The Chief Operating Officer's responsibilities include overseeing the operational aspects of transactions across all screens and sales channels, driving effectiveness in advertising operations. Peter Armstrong ensures that FreeWheel's global presence, including offices in North America, Europe, Asia, and the Middle East, operates cohesively. The Chief Operating Officer's focus on operational excellence underpins the delivery of B2B services and mobile applications within the advertising ecosystem.

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    Frequently Asked Questions Regarding FreeWheel Top Executives and Leadership Team

    Who leads FreeWheel?
    FreeWheel is led by Nenye Francis (Chief Executive Officer), along with executives such as Kathleen DeAmicis (Chief Financial Officer) and Andrew Stone (Fractional Controller & Chief Financial Officer).
    Who is part of FreeWheel’s executive team?
    The executive team of FreeWheel includes leaders such as Nenye Francis (Chief Executive Officer), Kathleen DeAmicis (Chief Financial Officer), Andrew Stone (Fractional Controller & Chief Financial Officer) and other senior executives.
    How many executives does FreeWheel have?
    FreeWheel has 4 executives leading key business areas.
    What roles are included in FreeWheel’s leadership team?
    The leadership team of FreeWheel includes roles such as Chief Executive Officer, Chief Financial Officer, Fractional Controller & Chief Financial Officer, Chief Operating Officer.