Fmg Executive and Leadership Team

May, 2026

Leadership Overview

Fmg has 6 executives leading key functions including strategy, marketing, risk, people, and founding operations.

Driven by a commitment to protecting agricultural assets, Fmg provides specialized insurance solutions for farms, equipment, and livestock, safeguarding New Zealand's vital farming sector.

Leadership Roles at Fmg

  • Chief Executive Officer - Adam Heath
  • President & Founder - Jason Cox
  • President & Founder - Don Cox
  • Chief Marketing Officer - Pete Frizzell
  • Chief Risk Officer & Chief Revenue Officer - Antonio Ybarra
  • Chief People Officer - Nicki Mackay
  • Adam Heath - Chief Executive Officer

    Adam Heath, the Chief Executive Officer at Fmg, directs the company's overall strategic vision and operational execution. Heath guides Fmg's expansion within the New Zealand insurance market, focusing on specialized coverage for farm fields, equipment, vehicles, buildings, and livestock. This leadership role involves aligning departmental objectives with the company's founding mission of providing robust insurance solutions to the agricultural community. Heath oversees the integration of new product lines and ensures that Fmg maintains its competitive edge through innovation and customer-centric service. The Chief Executive Officer's responsibilities extend to fostering key stakeholder relationships and driving sustainable growth across all business segments. Adam Heath ensures the company's financial health and long-term viability by optimizing resource allocation and championing operational efficiencies throughout the organization.

    Jason Cox - President & Founder

    Jason Cox, the President & Founder at Fmg, provides foundational leadership and strategic direction rooted in the company's inception. Cox established Fmg with a clear vision to offer specialized insurance solutions tailored to the unique needs of New Zealand's farming sector, covering farm fields, equipment, vehicles, buildings, and livestock. This role involves upholding the company's core values and ensuring its continued commitment to agricultural clients. The President & Founder guides long-term strategic planning and fosters relationships with key industry stakeholders. Cox's enduring influence shapes Fmg's culture and market approach, emphasizing reliability and deep understanding of the agricultural landscape. Jason Cox's legacy is integral to Fmg's identity and its ongoing mission to protect and support farming communities across the nation.

    Don Cox - President & Founder

    Don Cox, the President & Founder at Fmg, contributes foundational expertise and strategic oversight derived from the company's origins. Cox co-established Fmg to address the critical insurance needs of New Zealand's agricultural industry, focusing on comprehensive coverage for farm assets including vehicles, buildings, and livestock. This position involves maintaining the integrity of the company's founding principles and ensuring consistent service delivery to the farming sector. The President & Founder collaborates on high-level strategic initiatives and reinforces Fmg's commitment to its client base. Don Cox's involvement ensures that the company's operational strategies remain aligned with its initial purpose of providing specialized, dependable insurance. Don Cox's vision continues to guide Fmg's dedication to supporting and safeguarding agricultural enterprises.
    Don Cox

    Pete Frizzell - Chief Marketing Officer

    Pete Frizzell, the Chief Marketing Officer at Fmg, architects and executes the company's comprehensive marketing and brand strategy. Frizzell drives market penetration and customer acquisition by developing targeted campaigns that resonate with New Zealand's farming sector. This role involves overseeing all aspects of brand management, digital marketing, public relations, and customer engagement initiatives. The Chief Marketing Officer analyzes market trends and customer needs to inform product development and service enhancements, ensuring Fmg's offerings remain relevant and competitive. Frizzell collaborates closely with sales and product teams to create cohesive go-to-market strategies. By enhancing Fmg's visibility and reputation, Pete Frizzell directly contributes to increased market share and customer loyalty, solidifying the company's position as a trusted insurance provider for agricultural businesses.

    Antonio Ybarra - Chief Risk Officer & Chief Revenue Officer

    Antonio Ybarra, the Chief Risk Officer & Chief Revenue Officer at Fmg, manages the dual imperatives of mitigating financial exposure and driving revenue growth. Ybarra establishes and oversees robust risk management frameworks, ensuring Fmg's underwriting practices and operational procedures effectively safeguard against potential losses within the agricultural insurance sector. Concurrently, this executive directs all revenue-generating activities, including sales strategies, market expansion, and client relationship management across New Zealand. The Chief Risk Officer & Chief Revenue Officer analyzes financial data to identify opportunities for increased profitability and sustainable revenue streams. Ybarra's leadership ensures that Fmg balances prudent risk-taking with aggressive market development. Antonio Ybarra's strategic oversight is critical for maintaining the company's financial stability and achieving ambitious growth targets in a dynamic market.
    Antonio Ybarra

    Nicki Mackay - Chief People Officer

    Nicki Mackay, the Chief People Officer at Fmg, leads all human capital strategies and organizational development initiatives. Mackay cultivates a high-performance culture that supports Fmg's mission of serving the New Zealand agricultural community. This role encompasses talent acquisition, employee engagement, performance management, compensation and benefits, and fostering a positive work environment. The Chief People Officer ensures that Fmg attracts, develops, and retains top talent essential for delivering specialized insurance services to farmers and related businesses. Mackay collaborates with executive leadership to align people strategies with business objectives, promoting employee well-being and professional growth. By championing Fmg's values and strengthening its workforce, Nicki Mackay plays a vital part in the company's operational success and long-term sustainability.

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    Frequently Asked Questions Regarding Fmg Top Executives and Leadership Team

    Who leads Fmg?
    Fmg is led by Adam Heath (Chief Executive Officer), along with executives such as Jason Cox (President & Founder) and Don Cox (President & Founder).
    Who is part of Fmg’s executive team?
    The executive team of Fmg includes leaders such as Adam Heath (Chief Executive Officer), Jason Cox (President & Founder), Don Cox (President & Founder) and other senior executives.
    How many executives does Fmg have?
    Fmg has 6 executives leading key business areas.
    What roles are included in Fmg’s leadership team?
    The leadership team of Fmg includes roles such as Chief Executive Officer, President & Founder, President & Founder, Chief Marketing Officer, Chief Risk Officer & Chief Revenue Officer.