Fmg Executive and Leadership Team

September, 2026

Leadership Overview

Fmg has 4 executives leading key functions including strategy, marketing, human resources, and organizational development.

Committed to protecting agricultural assets across New Zealand, Fmg delivers specialized insurance solutions for farming equipment, livestock, and rural infrastructure to ensure long-term prosperity for the farming community.

Leadership Roles at Fmg

  • Chief Executive Officer - Chris Black
  • President & Founder - Don Cox
  • Chief Marketing Officer - Pete Frizzell
  • Chief People Officer - Nicki Mackay
  • Chris Black - Chief Executive Officer

    Chris Black, the Chief Executive Officer at Fmg, directs the overarching strategic vision for the organization. Overseeing the entire insurance portfolio, the Chief Executive Officer ensures that coverage for farm vehicles, buildings, and livestock remains aligned with the evolving needs of the New Zealand agricultural sector. This leadership role involves constant collaboration with the Board to maintain financial stability while expanding market reach across rural regions. By prioritizing risk management and customer-centric service, Chris Black drives operational excellence throughout the company. The Chief Executive Officer monitors industry trends to adapt insurance products, ensuring that Fmg maintains a competitive edge in the insurance market. Through rigorous oversight of corporate governance and resource allocation, the Chief Executive Officer secures the long-term viability of the business, ultimately fostering trust among farming clients who rely on the company for essential protection of agricultural assets.

    Don Cox - President & Founder

    Don Cox, the President & Founder at Fmg, architects the foundational principles and long-term growth trajectory of the organization. Overseeing the preservation of the company mission, the President & Founder ensures that the core focus on farm fields and farming equipment remains central to all business operations. This leadership role involves providing high-level guidance to the executive team, ensuring that the original commitment to the New Zealand farming community remains intact. By maintaining deep industry connections, Don Cox drives strategic partnerships that expand the reach of insurance services for livestock and rural buildings. The President & Founder monitors the competitive landscape to identify new opportunities for innovation within the insurance sector. Through the consistent application of core values, the President & Founder sustains the reputation of Fmg as a reliable partner for farmers. Ultimately, Cox secures the legacy of the company by championing initiatives that prioritize the stability and success of the agricultural industry.
    Don Cox

    Pete Frizzell - Chief Marketing Officer

    Pete Frizzell, the Chief Marketing Officer at Fmg, architects the brand strategy and customer engagement initiatives across the New Zealand market. Overseeing all promotional activities, the Chief Marketing Officer ensures that the value proposition of specialized farm insurance reaches rural communities effectively. This leadership role involves analyzing market data to refine communication channels, thereby increasing awareness of coverage options for farming equipment and livestock. By optimizing digital and traditional marketing funnels, Pete Frizzell directly impacts the growth of the client base. The Chief Marketing Officer collaborates with product teams to translate complex insurance offerings into accessible messaging for farmers. Through the implementation of targeted campaigns, the Chief Marketing Officer strengthens the market position of Fmg. Ultimately, Frizzell secures brand loyalty by consistently demonstrating the importance of comprehensive insurance protection for the agricultural sector, ensuring that the company remains the preferred choice for rural insurance needs.

    Nicki Mackay - Chief People Officer

    Nicki Mackay, the Chief People Officer at Fmg, directs the human capital strategy and organizational culture initiatives. Overseeing talent acquisition and employee development, the Chief People Officer ensures that the workforce possesses the specialized knowledge required to support the complex insurance needs of the farming industry. This leadership role involves designing performance management systems that align individual contributions with the broader corporate mission of protecting agricultural assets. By fostering a high-performance environment, Nicki Mackay drives internal efficiency and staff retention. The Chief People Officer collaborates with other C-suite leaders to implement training programs focused on the nuances of farm-related insurance products. Through the cultivation of a supportive workplace, the Chief People Officer enhances the overall operational capacity of Fmg. Ultimately, Mackay secures the organizational health of the company by attracting and retaining top-tier professionals dedicated to serving the unique requirements of the New Zealand agricultural community.

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    Frequently Asked Questions Regarding Fmg Top Executives and Leadership Team

    Who leads Fmg?
    Fmg is led by Chris Black (Chief Executive Officer), along with executives such as Don Cox (President & Founder) and Pete Frizzell (Chief Marketing Officer).
    Who is part of Fmg’s executive team?
    The executive team of Fmg includes leaders such as Chris Black (Chief Executive Officer), Don Cox (President & Founder), Pete Frizzell (Chief Marketing Officer) and other senior executives.
    How many executives does Fmg have?
    Fmg has 4 executives leading key business areas.
    What roles are included in Fmg’s leadership team?
    The leadership team of Fmg includes roles such as Chief Executive Officer, President & Founder, Chief Marketing Officer, Chief People Officer.