Fmg Executive and Leadership Team

August, 2026

Leadership Overview

Fmg has 4 executives leading key functions including strategy, marketing, human resources, and organizational development.

Dedicated to protecting agricultural assets across New Zealand, Fmg delivers specialized insurance solutions for farming equipment, livestock, and rural infrastructure to ensure long-term prosperity for the farming community.

Leadership Roles at Fmg

  • Chief Executive Officer - Adam Heath
  • President & Founder - Don Cox
  • Chief Marketing Officer - Pete Frizzell
  • Chief People Officer - Nicki Mackay
  • Adam Heath - Chief Executive Officer

    Adam Heath, the Chief Executive Officer at Fmg, directs the overarching strategic vision for the organization. Overseeing the entire insurance portfolio, the Chief Executive Officer ensures that coverage for farm vehicles, buildings, and livestock remains robust and responsive to the evolving needs of the New Zealand agricultural sector. Adam Heath manages high-level relationships with the Board to drive sustainable growth and operational excellence. By prioritizing risk management and financial stability, the Chief Executive Officer maintains the company's market position as a leader in rural insurance. This leadership role involves constant evaluation of market trends to refine service delivery models. Through rigorous oversight of internal processes, the Chief Executive Officer guarantees that all insurance products align with the core mission of supporting farmers. Ultimately, the Chief Executive Officer secures the long-term viability of the business while fostering trust within the rural community.

    Don Cox - President & Founder

    Don Cox, the President & Founder at Fmg, directs the foundational principles and long-term governance of the organization. Overseeing the preservation of the company's core values, the President & Founder ensures that the commitment to protecting farm fields and rural assets remains the primary focus of all business activities. Don Cox provides guidance on strategic initiatives that maintain the company's legacy within the New Zealand insurance landscape. By monitoring industry shifts, the President & Founder advises on major investments and risk mitigation strategies. This leadership role involves maintaining alignment between the company's historical mission and modern operational requirements. Through consistent engagement with executive leadership, the President & Founder upholds the standards of service that define the brand. Ultimately, Don Cox secures the institutional integrity of the organization while guiding the business toward future opportunities in the agricultural insurance sector.
    Don Cox

    Pete Frizzell - Chief Marketing Officer

    Pete Frizzell, the Chief Marketing Officer at Fmg, architects the brand strategy and customer engagement initiatives across the New Zealand market. Overseeing all promotional campaigns, the Chief Marketing Officer ensures that the value proposition of specialized farm insurance reaches the target audience effectively. Pete Frizzell drives digital transformation in customer outreach to increase market penetration among rural businesses. By analyzing consumer behavior, the Chief Marketing Officer optimizes communication channels to build stronger connections with policyholders. This leadership role involves close collaboration with product teams to highlight the benefits of livestock and equipment coverage. Through strategic brand positioning, the Chief Marketing Officer enhances the visibility of the company's unique offerings. Ultimately, the Chief Marketing Officer strengthens the market presence of the organization by delivering clear, impactful messaging that resonates with the specific requirements of the farming industry.

    Nicki Mackay - Chief People Officer

    Nicki Mackay, the Chief People Officer at Fmg, directs the human capital strategy to support the company's mission of serving the agricultural sector. Overseeing talent acquisition and organizational development, the Chief People Officer ensures that the workforce possesses the expertise required to manage complex insurance products for farming equipment and livestock. Nicki Mackay architects internal culture initiatives that promote high performance and employee retention. By implementing robust training programs, the Chief People Officer aligns staff capabilities with the evolving demands of the New Zealand insurance market. This leadership role involves managing performance frameworks that drive operational efficiency across all departments. Through the cultivation of a skilled and motivated team, the Chief People Officer supports the company's long-term growth objectives. Ultimately, the Chief People Officer fosters an environment where professional excellence directly contributes to the superior service provided to the farming community.

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    Frequently Asked Questions Regarding Fmg Top Executives and Leadership Team

    Who leads Fmg?
    Fmg is led by Adam Heath (Chief Executive Officer), along with executives such as Don Cox (President & Founder) and Pete Frizzell (Chief Marketing Officer).
    Who is part of Fmg’s executive team?
    The executive team of Fmg includes leaders such as Adam Heath (Chief Executive Officer), Don Cox (President & Founder), Pete Frizzell (Chief Marketing Officer) and other senior executives.
    How many executives does Fmg have?
    Fmg has 4 executives leading key business areas.
    What roles are included in Fmg’s leadership team?
    The leadership team of Fmg includes roles such as Chief Executive Officer, President & Founder, Chief Marketing Officer, Chief People Officer.