Fitt Executive and Leadership Team

May, 2026

Leadership Overview

Fitt has 6 executives leading key functions including strategy, operations, and technology.

Driven by a commitment to innovation, Fitt is dedicated to creating, acquiring, and investing in health brands, providing research-driven insights and network-driven recruiting to the health, fitness, and wellness sectors.

Leadership Roles at Fitt

  • Chief Executive Officer - Andrew Hong
  • President & Chief Executive Officer - Caroline Tompkins
  • Chief Executive Officer & Founder - Mat Custodio
  • Owner & Chief Executive Officer - Jennifer Vedder
  • Chief Operating Officer - Seokyun Cho
  • Group Chief Information Officer (Turnover 350m) - Cristiano Simonetto
  • Andrew Hong - Chief Executive Officer

    Andrew Hong, the Chief Executive Officer at Fitt, directs the overarching strategy and operational execution for the unified holding company. Hong guides Fitt's mission to create, acquire, and invest in innovative health brands, leveraging research-driven insights and network-driven recruiting. This leadership role involves shaping the company's strategic direction, ensuring alignment across Fitt Consulting Group's client services and Fitt Capital's investment portfolio. Andrew Hong's focus is on driving growth and market impact within the health, fitness, and wellness sectors, overseeing the performance media solutions and industry events that enhance brand development. The Chief Executive Officer ensures Fitt's integrated approach delivers maximum value to stakeholders and partners across the global health ecosystem.
    Andrew Hong

    Caroline Tompkins - President & Chief Executive Officer

    Caroline Tompkins, the President & Chief Executive Officer at Fitt, spearheads the strategic vision and operational leadership for the organization. Tompkins drives Fitt's core objective of building a unified holding company that innovates within the health, fitness, and wellness industries through strategic acquisitions and investments. This executive oversees the integration of Fitt's diverse offerings, including consulting services, capital investments, and performance media solutions. Caroline Tompkins ensures that Fitt's research-driven insights and network-driven recruiting capabilities consistently support client growth and market penetration. The President & Chief Executive Officer's mandate includes fostering a culture of innovation and expanding Fitt's influence across the health tech landscape, ultimately enhancing brand development and industry engagement.

    Mat Custodio - Chief Executive Officer & Founder

    Mat Custodio, the Chief Executive Officer & Founder at Fitt, established the company's foundational vision and continues to guide its strategic trajectory. Custodio directs the expansion and investment initiatives within the health, fitness, and wellness sectors, focusing on creating a unified holding company that acquires and nurtures innovative brands. This leadership position involves overseeing the development of Fitt's proprietary research-driven insights, discovery-based content, and network-driven recruiting services. Mat Custodio's responsibilities include shaping the strategic direction of Fitt Capital's investments in early-stage health tech companies and guiding the Fitt Consulting Group's client advisory services. The Chief Executive Officer & Founder ensures Fitt's market impact is amplified through performance media solutions and industry events, driving overall brand growth.

    Jennifer Vedder - Owner & Chief Executive Officer

    Jennifer Vedder, the Owner & Chief Executive Officer at Fitt, directs the strategic operations and ownership oversight for the health and wellness holding company. Vedder guides Fitt's mission to create, acquire, and invest in innovative health brands, ensuring a cohesive approach across all business units. This executive role involves shaping the company's long-term vision, focusing on the integration of research-driven insights, discovery-based content, and network-driven recruiting. Jennifer Vedder oversees the strategic direction of Fitt Consulting Group and Fitt Capital, driving value for clients and investors. The Owner & Chief Executive Officer is instrumental in expanding Fitt's market presence through performance media solutions and industry events, fostering growth and innovation within the health, fitness, and wellness sectors.

    Seokyun Cho - Chief Operating Officer

    Seokyun Cho, the Chief Operating Officer at Fitt, manages the day-to-day operational execution and efficiency across the company's diverse portfolio. Cho oversees the integration of Fitt's various functions, including Fitt Consulting Group's client services and Fitt Capital's investment operations, ensuring seamless collaboration and resource allocation. This role involves optimizing internal processes to support the company's mission of creating, acquiring, and investing in health brands. Seokyun Cho focuses on enhancing the delivery of research-driven insights, discovery-based content, and network-driven recruiting. The Chief Operating Officer plays a critical part in scaling Fitt's performance media solutions and managing the logistics of industry events, directly contributing to brand growth and operational excellence within the health and wellness sector.

    Cristiano Simonetto - Group Chief Information Officer (Turnover 350m)

    Cristiano Simonetto, the Group Chief Information Officer (Turnover 350m) at Fitt, architects the technology strategy and digital infrastructure supporting the company's extensive operations. Simonetto directs the implementation of advanced IT solutions that enhance Fitt's capabilities in research-driven insights, discovery-based content, and network-driven recruiting. This leadership position involves overseeing the technological integration of Fitt's acquired and invested-in health brands, ensuring robust data security and system scalability. Cristiano Simonetto's focus is on leveraging technology to drive efficiency in Fitt Consulting Group's client services and Fitt Capital's investment analysis. The Group Chief Information Officer (Turnover 350m) ensures that performance media solutions are technologically sound and that industry events benefit from cutting-edge digital support, bolstering overall brand growth.

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    Frequently Asked Questions Regarding Fitt Top Executives and Leadership Team

    Who leads Fitt?
    Fitt is led by Andrew Hong (Chief Executive Officer), along with executives such as Caroline Tompkins (President & Chief Executive Officer) and Mat Custodio (Chief Executive Officer & Founder).
    Who is part of Fitt’s executive team?
    The executive team of Fitt includes leaders such as Andrew Hong (Chief Executive Officer), Caroline Tompkins (President & Chief Executive Officer), Mat Custodio (Chief Executive Officer & Founder) and other senior executives.
    How many executives does Fitt have?
    Fitt has 6 executives leading key business areas.
    What roles are included in Fitt’s leadership team?
    The leadership team of Fitt includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Executive Officer & Founder, Owner & Chief Executive Officer, Chief Operating Officer.