FARO Executive and Leadership Team

Keith Bair, the Chief Financial Officer at FARO, directs all financial operations and strategic fiscal planning. Overseeing budgeting, forecasting, and financial reporting, Keith Bair ensures robust fiscal health and drives profitability. This leadership role involves managing capital allocation, investor relations, and risk management to support FARO's global growth initiatives. By optimizing financial structures and resource deployment, the Chief Financial Officer directly impacts the company's long-term stability and market competitiveness. Ultimately, Bair secures the financial foundation necessary for technological advancement and operational expansion.

Jason Pollock, the Senior VP & Chief Operating Officer at FARO, directs global operational execution and process optimization. Overseeing manufacturing, supply chain, and customer support functions, Jason Pollock ensures efficient delivery of FARO's advanced technology solutions. This leadership position involves driving operational excellence and scaling capabilities to meet market demand across North America and EMEA. By streamlining workflows and enhancing resource management, the Senior VP & Chief Operating Officer directly impacts product quality and delivery timelines. Ultimately, Pollock strengthens FARO's operational infrastructure to support innovation and customer satisfaction.

Jay Urena, the President at FARO, provides overarching executive leadership and strategic direction. Guiding the company's vision and long-term objectives, Jay Urena ensures alignment across all business units to foster innovation and market leadership. This pivotal role involves setting corporate strategy, driving growth initiatives, and cultivating a high-performance culture. By championing FARO's mission to bridge the digital and physical worlds, the President directly influences the company's trajectory and impact. Ultimately, Urena steers FARO towards sustained success and expanded influence in measurement, imaging, and realization solutions.

Shelley Gretlein, the Chief Marketing Officer (Interim) at FARO, spearheads all marketing strategies and brand initiatives. Overseeing market analysis, product positioning, and demand generation, Shelley Gretlein ensures FARO's solutions effectively reach and resonate with target audiences. This critical role involves driving brand awareness and communicating the value proposition of FARO's measurement, imaging, and realization technologies. By orchestrating integrated marketing campaigns, the Chief Marketing Officer (Interim) directly supports sales efforts and market penetration. Ultimately, Gretlein enhances FARO's market presence and customer engagement across manufacturing, construction, and public safety sectors.