FARO Executive and Leadership Team

Keith Bair, the Chief Financial Officer at FARO, directs all global fiscal operations and capital allocation strategies. Managing the financial health of the organization, the Chief Financial Officer oversees rigorous budgeting processes, investor relations, and long-term economic planning. Bair ensures that the company maintains a robust balance sheet while supporting the development of precision measurement devices and software. By analyzing market trends across manufacturing and construction sectors, the Chief Financial Officer optimizes resource distribution to maximize shareholder value. Keith Bair maintains strict compliance with international accounting standards, providing the necessary transparency for sustainable growth. Through careful oversight of fiscal performance, the Chief Financial Officer enables the company to invest in cutting-edge imaging technology. This leadership role requires constant collaboration with the executive team to align financial goals with the broader mission of bridging digital and physical environments for clients worldwide.

R. Pollock, the Senior VP & Chief Operating Officer at FARO, manages the end-to-end execution of manufacturing and supply chain logistics. Overseeing global production facilities, the Senior VP & Chief Operating Officer ensures that precision devices meet the highest quality control standards for engineering and public safety applications. Pollock drives operational efficiency by streamlining workflows and integrating advanced data analysis tools into the production cycle. By coordinating with regional teams across international markets, the Senior VP & Chief Operating Officer maintains a consistent supply of hardware and software solutions. R. Pollock optimizes internal processes to reduce lead times and improve product reliability for customers in the construction and manufacturing industries. This leadership role focuses on scaling production capabilities to match the evolving demands of the digital-physical realization market. Through meticulous management of operational assets, the Senior VP & Chief Operating Officer secures the company's position as a leader in measurement technology.

Jay Urena, the President at FARO, oversees the entire organizational strategy and execution of the company's mission to bridge digital and physical worlds. Leading the executive team, the President coordinates cross-functional efforts to ensure that precision measurement and imaging solutions remain at the forefront of the industry. Urena drives the long-term vision for growth, focusing on innovation in manufacturing, construction, and engineering applications. By fostering a culture of excellence and data-driven decision-making, the President ensures that the company delivers reliable, high-accuracy tools to professionals globally. Jay Urena manages relationships with the Board and key stakeholders to maintain alignment with corporate objectives. This leadership role involves identifying new market opportunities and scaling operations to meet the needs of a diverse international client base. Through strategic oversight of all business units, the President secures the company's status as a global leader in measurement technology and realization software.

Shelley Gretlein, the Chief Marketing Officer (Interim) at FARO, architects the global brand strategy and market outreach initiatives. Directing the communication of complex measurement and imaging solutions, the Chief Marketing Officer (Interim) ensures that the value proposition reaches key stakeholders in engineering, manufacturing, and public safety. Gretlein manages digital marketing campaigns and product launches that highlight the company's ability to capture complex structures with data-driven accuracy. By analyzing customer feedback and market shifts, the Chief Marketing Officer (Interim) refines the messaging to maintain a competitive edge in the global technology landscape. Shelley Gretlein collaborates with product development teams to translate technical innovations into compelling narratives for diverse professional audiences. This leadership role involves expanding the company's footprint through targeted outreach and strategic partnerships. Through consistent brand management, the Chief Marketing Officer (Interim) drives demand for the company's suite of realization software and hardware tools.