FARO Executive and Leadership Team

Keith Bair, the Chief Financial Officer at FARO, directs all global financial planning, capital allocation, and fiscal reporting processes. Managing the balance sheet, the Chief Financial Officer ensures the company maintains robust liquidity to support ongoing research and development in measurement technology. Bair oversees investor relations and regulatory compliance, providing the transparency necessary for sustained market confidence. By optimizing cost structures across international manufacturing sites, the Chief Financial Officer drives operational efficiency and long-term profitability. Keith Bair monitors global economic trends to mitigate risks associated with currency fluctuations and supply chain volatility. This leadership role involves close collaboration with the board to align fiscal strategy with the broader mission of delivering high-precision imaging solutions. Through rigorous financial oversight, Bair secures the resources required for the company to maintain a competitive edge in the complex landscape of digital and physical realization.

R. Pollock, the Senior VP & Chief Operating Officer at FARO, manages the end-to-end supply chain, manufacturing excellence, and global logistics operations. Overseeing production facilities, the Senior VP & Chief Operating Officer ensures that precision devices meet the highest quality standards for engineering and manufacturing clients. Pollock drives continuous improvement initiatives to streamline assembly processes and reduce lead times for complex measurement hardware. By coordinating with regional operations teams, the Senior VP & Chief Operating Officer maintains a resilient infrastructure capable of supporting global demand. R. Pollock monitors operational performance metrics to identify bottlenecks and implement scalable solutions that enhance output efficiency. This leadership role involves close partnership with the product development teams to ensure manufacturing capabilities align with future technological advancements. Through disciplined operational management, Pollock supports the company mission of providing reliable, data-driven accuracy to professionals across diverse industrial sectors.

Jay Urena, the President at FARO, directs the overarching corporate strategy and execution of the global business model. Overseeing the integration of measurement, imaging, and realization solutions, the President ensures that the company maintains a dominant position in the manufacturing and engineering markets. Urena drives organizational growth by fostering innovation and expanding the reach of precision technology into new industrial applications. By aligning the efforts of the executive team, the President ensures that all departments contribute to the core mission of bridging the digital and physical worlds. Jay Urena monitors global market dynamics to identify opportunities for expansion and strategic partnerships. This leadership role involves setting the long-term vision for the company and ensuring that operational outcomes consistently deliver value to customers and shareholders. Through decisive leadership, Urena maintains the focus on high-precision data capture and reliable accuracy that defines the company brand.

Shelley Gretlein, the Chief Marketing Officer (Interim) at FARO, architects the global brand strategy and demand generation initiatives for precision measurement hardware and software. Overseeing market positioning, the Chief Marketing Officer (Interim) ensures that the value proposition of digital-to-physical bridging technology reaches key stakeholders in construction and public safety. Gretlein drives digital transformation within the marketing department, utilizing data analytics to refine customer acquisition strategies across EMEA and North American markets. By aligning product messaging with the specific needs of engineering professionals, the Chief Marketing Officer (Interim) accelerates market penetration for new imaging solutions. Shelley Gretlein manages cross-functional campaigns that highlight the reliability and accuracy of the company portfolio. This leadership role requires constant engagement with sales teams to ensure marketing efforts directly support revenue growth targets. Through strategic brand management, Gretlein elevates the company profile as a leader in high-precision data capture.