Enjoy Executive and Leadership Team

June, 2026

Leadership Overview

Enjoy has 6 executives leading key functions including strategy, marketing, legal, and team leadership.

Driven by innovation in retail, Enjoy operates mobile retail stores, focusing on delivering exceptional customer experiences and establishing a strong market presence.

Leadership Roles at Enjoy

  • Chief Executive Officer - Daniela Zuliani
  • Founder & Chief Executive Officer - Claribel Yapor
  • President & Chief Executive Officer - Massimo Viviani
  • Chief Marketing Officer - Luis de la Camara
  • Chief Legal Officer - Samantha Von Hoene
  • Team Captain - Rameeza Khan
  • Daniela Zuliani - Chief Executive Officer

    Daniela Zuliani, the Chief Executive Officer at Enjoy, directs the company's overall strategic vision and operational execution. Overseeing all business units, Zuliani ensures alignment with Enjoy's mission to revolutionize mobile retail. This leadership position involves driving growth initiatives and fostering a culture of innovation across the organization. By optimizing resource allocation and market penetration strategies, Daniela Zuliani strengthens Enjoy's competitive edge. The Chief Executive Officer's purview encompasses financial performance, stakeholder relations, and long-term business development, ensuring sustained profitability and market leadership in the retail sector. Zuliani's strategic guidance shapes the company's trajectory, focusing on expanding its unique mobile retail footprint and enhancing customer engagement through cutting-edge retail solutions.

    Claribel Yapor - Founder & Chief Executive Officer

    Claribel Yapor, the Founder & Chief Executive Officer at Enjoy, spearheads the company's foundational strategy and ongoing market positioning. As the architect of Enjoy's unique mobile retail model, Yapor guides the executive team in executing the core business objectives. This role demands a comprehensive understanding of retail innovation and customer-centric operations. Claribel Yapor's leadership ensures that Enjoy's mobile stores consistently deliver exceptional value and convenience to consumers. The Founder & Chief Executive Officer's responsibilities include cultivating strategic partnerships and driving the expansion of Enjoy's operational capabilities. By championing the company's vision, Yapor maintains a sharp focus on achieving ambitious growth targets and solidifying Enjoy's reputation as a leader in innovative retail experiences.

    Massimo Viviani - President & Chief Executive Officer

    Massimo Viviani, the President & Chief Executive Officer at Enjoy, commands the company's strategic direction and operational oversight. Viviani's leadership focuses on driving market expansion and enhancing the efficiency of Enjoy's mobile retail operations. This executive position involves orchestrating cross-functional collaboration to achieve ambitious business goals. Massimo Viviani ensures that all departments operate in synergy to deliver superior customer experiences and maximize shareholder value. The President & Chief Executive Officer's mandate includes refining business models, exploring new market opportunities, and maintaining a robust financial framework. Through strategic decision-making, Viviani guides Enjoy's growth trajectory, reinforcing its position as a pioneer in the evolving retail landscape.

    Luis de la Camara - Chief Marketing Officer

    Luis de la Camara, the Chief Marketing Officer at Enjoy, directs all marketing initiatives and brand strategy. De la Camara oversees the development and execution of campaigns designed to elevate Enjoy's market presence and attract new customers to its mobile retail stores. This critical role involves analyzing market trends and consumer behavior to inform strategic planning. Luis de la Camara ensures that marketing efforts effectively communicate the unique value proposition of Enjoy's innovative retail solutions. The Chief Marketing Officer's responsibilities extend to managing digital marketing, public relations, and customer acquisition strategies. By driving impactful marketing programs, de la Camara significantly contributes to Enjoy's revenue growth and brand recognition within the competitive retail sector.
    Samantha Von Hoene, the Chief Legal Officer at Enjoy, provides comprehensive legal counsel and oversees all legal affairs. Von Hoene ensures that Enjoy's operations and business strategies comply with all applicable laws and regulations, safeguarding the company's interests. This position requires meticulous attention to detail and a deep understanding of corporate law within the retail industry. Samantha Von Hoene manages contract negotiations, intellectual property protection, and risk mitigation strategies. The Chief Legal Officer's purview includes advising the executive team on legal implications of business decisions and fostering a culture of compliance. By providing expert legal guidance, Von Hoene supports Enjoy's sustainable growth and protects its corporate integrity in all its mobile retail endeavors.

    Rameeza Khan - Team Captain

    Rameeza Khan, the Team Captain at Enjoy, leads and motivates a specific operational team within the mobile retail environment. Khan ensures that team members are equipped with the necessary training and resources to deliver exceptional customer service and achieve daily operational targets. This role involves direct supervision and performance management, fostering a collaborative and productive team dynamic. Rameeza Khan plays a vital part in upholding Enjoy's standards for customer engagement and operational efficiency at the frontline. The Team Captain's responsibilities include problem-solving on the ground and ensuring seamless execution of retail processes. By guiding the team effectively, Khan contributes directly to the positive customer experiences that define Enjoy's unique retail model.

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    Frequently Asked Questions Regarding Enjoy Top Executives and Leadership Team

    Who leads Enjoy?
    Enjoy is led by Daniela Zuliani (Chief Executive Officer), along with executives such as Claribel Yapor (Founder & Chief Executive Officer) and Massimo Viviani (President & Chief Executive Officer).
    Who is part of Enjoy’s executive team?
    The executive team of Enjoy includes leaders such as Daniela Zuliani (Chief Executive Officer), Claribel Yapor (Founder & Chief Executive Officer), Massimo Viviani (President & Chief Executive Officer) and other senior executives.
    How many executives does Enjoy have?
    Enjoy has 6 executives leading key business areas.
    What roles are included in Enjoy’s leadership team?
    The leadership team of Enjoy includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, President & Chief Executive Officer, Chief Marketing Officer, Chief Legal Officer.