Enjoy Executive and Leadership Team

May, 2026

Leadership Overview

Enjoy has 6 executives leading key functions including strategy, marketing, legal, and operations.

Driven by innovation, Enjoy operates mobile retail stores, establishing a unique market presence since 2015. The company's leadership philosophy centers on delivering exceptional customer experiences through accessible, on-demand retail solutions.

Leadership Roles at Enjoy

  • Chief Executive Officer - Daniela Zuliani
  • Founder & Chief Executive Officer - Claribel Yapor
  • President & Chief Executive Officer - Massimo Viviani
  • Chief Marketing Officer - Luis de la Camara
  • Chief Legal Officer - Samantha Von Hoene
  • Team Captain - Rameeza Khan
  • Daniela Zuliani - Chief Executive Officer

    Daniela Zuliani, the Chief Executive Officer at Enjoy, directs the company's overarching strategic vision and operational execution. Zuliani guides the expansion of Enjoy's unique mobile retail store model, ensuring alignment with market demands and customer engagement objectives. This leadership role involves optimizing the deployment of mobile retail units across various geographic areas to maximize accessibility and service delivery. By focusing on scalable growth strategies, Daniela Zuliani drives the company's mission to redefine the retail landscape. Zuliani's oversight extends to fostering key partnerships and ensuring the financial health of the organization, solidifying Enjoy's position in the market.

    Claribel Yapor - Founder & Chief Executive Officer

    Claribel Yapor, the Founder & Chief Executive Officer at Enjoy, established the company's innovative mobile retail concept. Yapor drives the strategic direction and foundational principles that define Enjoy's market approach. This leadership position involves conceptualizing and implementing the core business model, focusing on creating accessible, on-demand retail experiences. Claribel Yapor's vision guides the company's growth trajectory, emphasizing customer-centric solutions and operational efficiency. Yapor's influence is critical in shaping the company culture and its commitment to redefining retail interactions. The Founder & Chief Executive Officer ensures that Enjoy remains at the forefront of mobile retail innovation.

    Massimo Viviani - President & Chief Executive Officer

    Massimo Viviani, the President & Chief Executive Officer at Enjoy, spearheads the company's strategic growth and operational excellence. Viviani directs the expansion of Enjoy's mobile retail footprint, ensuring seamless integration of technology and customer service. This executive position involves overseeing all facets of the business, from market penetration strategies to the efficient management of mobile retail operations. Massimo Viviani's leadership focuses on enhancing the customer journey and driving revenue growth through innovative retail solutions. Viviani is instrumental in forging key alliances and ensuring the company's long-term sustainability and market leadership. The President & Chief Executive Officer champions a culture of continuous improvement and customer satisfaction.

    Luis de la Camara - Chief Marketing Officer

    Luis de la Camara, the Chief Marketing Officer at Enjoy, architects the company's comprehensive marketing and brand strategy. De la Camara directs all promotional activities, digital campaigns, and market outreach initiatives designed to enhance brand visibility and customer acquisition. This role involves analyzing market trends and consumer behavior to develop targeted campaigns that resonate with Enjoy's customer base. Luis de la Camara oversees the development of compelling brand narratives and ensures consistent messaging across all communication channels. By driving innovative marketing approaches, the Chief Marketing Officer supports the company's mission to redefine retail experiences. De la Camara's strategic insights are crucial for expanding market reach and fostering customer loyalty.
    Samantha Von Hoene, the Chief Legal Officer at Enjoy, provides critical legal counsel and oversees all regulatory compliance matters. Von Hoene manages the company's legal framework, ensuring adherence to all applicable laws and industry standards across its operations. This position involves safeguarding the company's interests through robust contract negotiation, risk management, and intellectual property protection. Samantha Von Hoene advises executive leadership on legal implications of business decisions and strategic initiatives. The Chief Legal Officer plays a vital role in maintaining corporate governance and mitigating legal risks associated with Enjoy's innovative retail model. Von Hoene's expertise ensures the company operates with integrity and within legal boundaries.

    Rameeza Khan - Team Captain

    Rameeza Khan, the Team Captain at Enjoy, leads and motivates frontline teams to deliver exceptional customer service within the mobile retail stores. Khan ensures operational efficiency and adherence to company standards at the store level, directly impacting the customer experience. This role involves guiding team members, resolving on-site challenges, and fostering a positive work environment. Rameeza Khan's focus is on empowering the team to execute Enjoy's mission of redefining retail interactions. By championing best practices and team collaboration, the Team Captain contributes significantly to the success of individual store operations and overall customer satisfaction. Khan's leadership ensures seamless service delivery.

    Explore Leadership Teams in Flowers, Gifts & Specialty Stores

    Frequently Asked Questions Regarding Enjoy Top Executives and Leadership Team

    Who leads Enjoy?
    Enjoy is led by Daniela Zuliani (Chief Executive Officer), along with executives such as Claribel Yapor (Founder & Chief Executive Officer) and Massimo Viviani (President & Chief Executive Officer).
    Who is part of Enjoy’s executive team?
    The executive team of Enjoy includes leaders such as Daniela Zuliani (Chief Executive Officer), Claribel Yapor (Founder & Chief Executive Officer), Massimo Viviani (President & Chief Executive Officer) and other senior executives.
    How many executives does Enjoy have?
    Enjoy has 6 executives leading key business areas.
    What roles are included in Enjoy’s leadership team?
    The leadership team of Enjoy includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, President & Chief Executive Officer, Chief Marketing Officer, Chief Legal Officer.