Leadership Overview
Empower Brands has 8 executives leading key functions including operations, financial strategy, and brand-specific management.
Focused on scaling diverse service franchises across North America, Empower Brands delivers comprehensive coaching, marketing, and operational support to ensure long-term franchisee success and market dominance.
Focused on scaling diverse service franchises across North America, Empower Brands delivers comprehensive coaching, marketing, and operational support to ensure long-term franchisee success and market dominance.
Leadership Roles at Empower Brands
Michael Borreca - Senior Vice President & Chief Financial Officer
Michael Borreca, the Senior Vice President & Chief Financial Officer at Empower Brands, manages all fiscal planning, capital allocation, and financial reporting for the organization. Overseeing the economic health of the franchise platform, the Senior Vice President & Chief Financial Officer ensures robust investment strategies support the expansion of brands like JAN-PRO and Bumble Roofing. This leadership role involves analyzing market trends across North America to identify high-growth opportunities for the portfolio. By maintaining strict budgetary controls, Michael Borreca directly impacts the long-term profitability of the company. Borreca coordinates with the Board and private equity partners to facilitate strategic acquisitions and capital deployment. Through the rigorous oversight of financial performance metrics, the Senior Vice President & Chief Financial Officer drives fiscal transparency and stability. Ultimately, Borreca secures the financial foundation necessary for the continued scaling of the diverse service brands within the competitive franchise landscape.
Thomas Welter - Chief Operating Officer
Thomas Welter, the Chief Operating Officer at Empower Brands, directs all internal scaling initiatives and operational workflows across the entire franchise portfolio. Overseeing the integration of commercial and residential service brands, the Chief Operating Officer ensures consistent service delivery standards throughout North America. This leadership role involves optimizing supply chain logistics and refining the coaching frameworks provided to franchisees. By streamlining cross-departmental communication, Thomas Welter directly impacts the efficiency of the platform. Welter maintains alignment with the private equity objectives of MidOcean Partners by driving sustainable growth metrics. Through the implementation of rigorous certification programs, the Chief Operating Officer elevates the performance of all ten brands. Ultimately, Welter secures operational excellence by standardizing support systems that empower individual franchise owners to achieve superior market results while maintaining the high quality associated with the broader corporate mission.
David Bitan - President, Brand Bumble Roofing
David Bitan, the President, Brand Bumble Roofing at Empower Brands, directs the strategic growth and market positioning of the roofing division. Overseeing daily operations and franchisee recruitment, the President, Brand Bumble Roofing ensures that service quality remains consistent with the high standards of the parent platform. This leadership role involves developing targeted marketing strategies to capture residential roofing market share across North America. By fostering strong relationships with local franchise owners, David Bitan directly impacts the brand's reputation and revenue growth. Bitan collaborates with the executive team to integrate roofing services into the broader Empower ecosystem. Through the implementation of specialized training and operational support, the President, Brand Bumble Roofing drives excellence in project execution and customer satisfaction. Ultimately, Bitan secures the competitive advantage of the roofing brand by focusing on scalable business models and superior service delivery in a fragmented industry.
Gary Bauer - President, Brand Jan-Pro
Gary Bauer, the President, Brand Jan-Pro at Empower Brands, leads the commercial cleaning division by driving expansion and operational consistency across the North American market. Overseeing the franchise network, the President, Brand Jan-Pro ensures that cleaning protocols and service delivery meet the rigorous demands of commercial clients. This leadership role involves refining the business model to support franchisee profitability and brand scalability. By leveraging the resources of the parent platform, Gary Bauer directly impacts the market penetration of the cleaning services. Bauer coordinates with regional support teams to maintain high standards of certification and coaching. Through the strategic application of marketing and operational support, the President, Brand Jan-Pro optimizes the performance of the entire cleaning franchise network. Ultimately, Bauer secures the long-term viability of the brand by focusing on operational efficiency and the consistent delivery of high-quality commercial maintenance solutions.
Justin Mayer - President, Brand Outdoor Lighting Perspectives
Justin Mayer, the President, Brand Outdoor Lighting Perspectives at Empower Brands, directs the strategic vision and operational execution for the outdoor lighting division. Overseeing the expansion of lighting services across North America, the President, Brand Outdoor Lighting Perspectives ensures that design and installation standards remain industry-leading. This leadership role involves developing innovative marketing campaigns to increase brand awareness among residential and commercial clients. By providing franchisees with specialized coaching and technical support, Justin Mayer directly impacts the growth and success of the lighting brand. Mayer collaborates with other brand presidents to share best practices and leverage the collective strength of the franchise platform. Through the continuous refinement of service offerings, the President, Brand Outdoor Lighting Perspectives drives revenue and market share. Ultimately, Mayer secures the brand's position as a premier provider of outdoor lighting solutions by focusing on high-quality craftsmanship and exceptional customer service.
Holly Murry - President, Brand Frsteam
Holly Murry, the President, Brand Frsteam at Empower Brands, manages the strategic direction and operational performance of the restoration and cleaning services division. Overseeing the franchise network, the President, Brand Frsteam ensures that service delivery aligns with the high standards required for emergency restoration and maintenance. This leadership role involves developing growth strategies to expand the brand's footprint across North America. By providing franchisees with the necessary tools, certification, and marketing support, Holly Murry directly impacts the operational success of the restoration business. Murry coordinates with the executive team to integrate the brand into the broader Empower platform. Through the focus on rapid response and quality assurance, the President, Brand Frsteam drives customer satisfaction and brand loyalty. Ultimately, Murry secures the competitive standing of the restoration division by emphasizing operational excellence and the consistent delivery of critical services to residential and commercial clients.
Michael Reeder - President, Brand Archadeck Outdoor Living
Michael Reeder, the President, Brand Archadeck Outdoor Living at Empower Brands, directs the design and construction strategy for the outdoor living division. Overseeing the franchise network, the President, Brand Archadeck Outdoor Living ensures that custom deck and patio projects meet rigorous quality and safety standards across North America. This leadership role involves refining the design-build process to enhance franchisee efficiency and profitability. By implementing comprehensive training and marketing support, Michael Reeder directly impacts the brand's ability to capture market share in the outdoor home improvement sector. Reeder collaborates with the executive team to leverage the platform's resources for brand growth. Through the focus on innovative design and superior construction, the President, Brand Archadeck Outdoor Living drives customer satisfaction and brand reputation. Ultimately, Reeder secures the long-term success of the outdoor living division by maintaining a commitment to high-quality craftsmanship and professional service delivery.
Jack O'Connell - President, Brand of Archadeck Outdoor Living
Jack O'Connell, the President, Brand of Archadeck Outdoor Living at Empower Brands, focuses on the business development and franchisee support aspects of the outdoor living division. Overseeing the regional growth of the brand, the President, Brand of Archadeck Outdoor Living ensures that local franchise owners have the resources to succeed in the competitive home improvement market. This leadership role involves identifying new market opportunities and optimizing the sales funnel for outdoor living projects across North America. By providing hands-on coaching and operational guidance, Jack O'Connell directly impacts the revenue performance of the brand. O'Connell works closely with the executive team to align brand goals with the overall platform strategy. Through the focus on franchisee recruitment and retention, the President, Brand of Archadeck Outdoor Living drives the expansion of the brand's footprint. Ultimately, O'Connell secures the brand's market position by fostering a culture of operational excellence and customer-centric service.
Explore Leadership Teams in Holding Companies & Conglomerates
Janus Continental Group is dedicated to integrated energy solutions and conservation efforts, focusing on sustainable development. The company offers a diverse portfolio that includes energy, real estate, and various conservation initiatives. Their mission is to explore and promote sustainability for a better future. They aim to serve clients interested in sustainable practices and innovative energy solutions.
Company Leadership MM
MK
KK
MOREgroup innovates through brands that are uniquely focused on a single area of expertise. We invest in people, technology and ideas to deliver best-in-class experiences to every client. Our family of architecture, design and engineering brands work collectively to create environments that inspire. Together, we are more.
Company Leadership
MO
Guild Group Holdings has grown from a small insurance company focused on the Pharmacy industry into a multifaceted organization comprising of businesses, each with their own unique vision and supported by shared services. Guild is headquartered in Victoria, Australia.
Company Leadership VA
EN
MJ
Albatha Group is a modern yet traditional family-owned conglomerate based in the United Arab Emirates, founded in the early 1950s by Sheikh Mohammed bin Sultan Al Qasimi. Headquartered in Sharjah with offices in Dubai and Abu Dhabi, the Group has evolved into one of the UAE's largest and most respected private business organizations. The conglomerate comprises over 30 autonomous companies organized into seven industry-sector groups, specializing in diverse sectors including automotive, healthcare, manufacturing, engineering, electronics, fast-moving consumer goods, food, real estate, pharmaceuticals, contracting, printing, trading, and education. With over 7,000 employees across three continents spanning Asia, Africa, and Europe, Albatha operates with a values-based culture centered on integrity, respect for people, collaboration, customer focus, and commitment to excellence. The Group has established partnerships with over 200 international corporations, representing some of the world's most recognized brands throughout the Gulf Cooperation Council region. Albatha's automotive sector includes premium brand representation and Shariah-compliant financing solutions for luxury vehicles. The healthcare division has been supplying industry solutions since 1969, while the engineering group has delivered comprehensive expertise, products, and services for over 40 years. The manufacturing operations focus on responsibly developing and producing home and personal care products and packaging for respected global brands. The retail and home products division leads in consumer electronics, while the real estate group owns, develops, leases, and manages a broad portfolio of commercial, residential, and industrial properties. With over one million square feet of warehousing space and advanced logistics capabilities, Albatha maintains a strong commitment to transparency, business ethics, and building long-term partnerships based on trust and collaboration. The Group's vision emphasizes becoming a pioneering entity respected ...
Company Leadership AN
SO
Frequently Asked Questions Regarding Empower Brands Top Executives and Leadership Team
