Empower Brands Executive and Leadership Team

Michael Borreca, the Senior Vice President & Chief Financial Officer at Empower Brands, manages the fiscal health and capital allocation strategies for the entire franchise platform. Borreca directs financial planning, reporting, and investment analysis to support the expansion of the ten commercial and residential service brands. The Senior Vice President & Chief Financial Officer monitors revenue streams and cost structures, ensuring that operational support remains financially viable across the North American market. By coordinating with private equity partners, Michael Borreca secures the necessary resources to fuel brand acquisitions and infrastructure development. This role requires constant evaluation of market trends to mitigate financial risk while maximizing profitability for the organization. Through precise budget management and strategic financial forecasting, the Senior Vice President & Chief Financial Officer provides the stability needed for the company to maintain a dominant position in the franchise sector.

Thomas Welter, the Chief Operating Officer at Empower Brands, directs the daily execution of franchise support systems across the entire portfolio. Welter oversees the integration of operational workflows for commercial and residential service brands, ensuring consistency in coaching and certification standards. By refining the internal infrastructure, the Chief Operating Officer optimizes the delivery of marketing strategies to franchisees throughout North America. This leadership role involves close collaboration with the executive team to align operational output with the long-term growth objectives set by MidOcean Partners. Thomas Welter maintains a focus on scalability, implementing standardized processes that allow individual brands to expand market reach efficiently. Through rigorous oversight of service delivery models, the Chief Operating Officer guarantees that every franchise location meets the high performance benchmarks required for sustained success within the competitive service industry.

Holly Murry, the President, Brand Frsteam at Empower Brands, leads the strategic direction and market positioning for the Frsteam division. Murry oversees the development of specialized coaching programs and operational support tailored to the unique needs of this specific service brand. The President, Brand Frsteam drives growth by implementing targeted marketing strategies that enhance brand visibility across North American territories. By fostering strong relationships with franchisees, Holly Murry ensures that service quality remains consistent with the broader corporate mission. This leadership role involves analyzing performance metrics to identify opportunities for operational improvement and revenue expansion. Through the application of industry-specific expertise, the President, Brand Frsteam optimizes the customer experience and strengthens the competitive advantage of the brand within the residential and commercial service landscape, ultimately contributing to the overall success of the parent organization.

Jack O'Connell, the President, Brand of Archadeck Outdoor Living at Empower Brands, manages the growth and operational excellence of the outdoor living division. O'Connell directs the expansion of franchise locations, ensuring that every site adheres to the high standards of design and construction associated with the brand. The President, Brand of Archadeck Outdoor Living oversees the implementation of marketing initiatives that capture market share in the competitive outdoor renovation sector across North America. By providing franchisees with advanced training and support, Jack O'Connell facilitates the delivery of premium residential services. This leadership role involves constant interaction with the executive team to align brand objectives with the overarching corporate strategy. Through the optimization of supply chain logistics and service delivery, the President, Brand of Archadeck Outdoor Living drives consistent revenue growth and maintains the reputation of the brand as a leader in outdoor living solutions.

Gary Bauer, the President, Brand Jan-Pro at Empower Brands, leads the commercial cleaning division with a focus on scaling operations and maintaining service quality. Bauer directs the strategic initiatives that support the extensive network of Jan-Pro franchisees throughout North America. The President, Brand Jan-Pro oversees the development of training programs and operational support systems that ensure consistent cleaning standards across all commercial accounts. By leveraging data-driven marketing strategies, Gary Bauer expands the brand footprint and increases market penetration in the commercial service sector. This leadership role involves collaborating with other executives to integrate best practices across the entire Empower portfolio. Through the continuous improvement of service delivery models, the President, Brand Jan-Pro ensures that the brand remains a top choice for commercial clients, driving long-term value and operational efficiency for the organization.

Justin Mayer, the President, Brand Outdoor Lighting Perspectives at Empower Brands, manages the strategic growth and operational performance of the outdoor lighting division. Mayer directs the implementation of specialized marketing and sales strategies designed to increase the brand presence across North American markets. The President, Brand Outdoor Lighting Perspectives oversees the training and certification of franchisees, ensuring that every installation meets the high aesthetic and technical standards of the brand. By focusing on customer satisfaction and service innovation, Justin Mayer drives revenue growth and strengthens the market position of the division. This leadership role involves coordinating with the broader executive team to align brand goals with the corporate mission. Through the effective management of operational resources, the President, Brand Outdoor Lighting Perspectives ensures that the brand continues to deliver high-quality lighting solutions to residential and commercial clients.

David Bitan, the President, Brand Bumble Roofing at Empower Brands, leads the strategic development and operational execution for the roofing division. Bitan directs the expansion of franchise operations, focusing on delivering reliable and high-quality roofing services to residential and commercial customers across North America. The President, Brand Bumble Roofing oversees the implementation of marketing strategies that build brand awareness and drive lead generation for franchisees. By providing comprehensive coaching and support, David Bitan ensures that every location maintains the highest standards of safety and service excellence. This leadership role involves analyzing market trends to identify growth opportunities and refining operational processes to improve efficiency. Through the application of industry expertise, the President, Brand Bumble Roofing strengthens the brand competitive position and contributes to the overall success of the franchise platform.

Michael Reeder, the President, Brand Archadeck Outdoor Living at Empower Brands, focuses on the regional development and operational scaling of the outdoor living franchise. Reeder directs the implementation of business support systems that enable franchisees to deliver high-end outdoor structures across North America. The President, Brand Archadeck Outdoor Living oversees the execution of marketing campaigns that highlight the unique design capabilities of the brand. By fostering a culture of excellence and continuous improvement, Michael Reeder ensures that franchisees receive the necessary tools to succeed in a competitive market. This leadership role involves collaborating with the executive team to align brand performance with corporate growth targets. Through the strategic management of operational resources, the President, Brand Archadeck Outdoor Living drives consistent service quality and enhances the overall value of the brand within the residential service sector.