Leadership Overview
Elevations Credit Union has 6 executives leading key functions including strategy, operations, finance, marketing, and regional market development.
Driven by a commitment to member well-being, Elevations Credit Union operates as a member-owned not-for-profit institution, providing comprehensive financial services and fostering community growth in Boulder, Colorado.
Driven by a commitment to member well-being, Elevations Credit Union operates as a member-owned not-for-profit institution, providing comprehensive financial services and fostering community growth in Boulder, Colorado.
Leadership Roles at Elevations Credit Union
Michael Calcote - Chief Executive Officer & President
Michael Calcote, the Chief Executive Officer & President at Elevations Credit Union, directs the overall strategic vision and operational execution for the member-owned financial institution. Calcote oversees all major business units, ensuring alignment with the credit union's mission of providing exceptional financial services to its members. This leadership role involves driving growth initiatives, fostering a strong member-centric culture, and maintaining the financial health and stability of the organization. By guiding departmental strategies, Michael Calcote ensures that Elevations Credit Union remains a trusted financial partner in the Boulder, Colorado community and beyond. The Chief Executive Officer & President's responsibilities extend to stakeholder relations, including members, employees, and the board of directors, guaranteeing transparent communication and adherence to ethical business practices. This executive champions innovation in financial products and services, adapting to evolving market demands and member needs to secure long-term success and operational excellence.

Gerry Agnes - President & Chief Executive Officer
Gerry Agnes, the President & Chief Executive Officer at Elevations Credit Union, spearheads the strategic direction and overall management of the credit union's operations. Agnes is responsible for cultivating the organization's mission-driven approach, ensuring that member needs remain paramount in all strategic decisions and operational activities. This executive role involves setting the long-term vision for the credit union, driving initiatives that enhance member value and community impact, and overseeing the performance of all departments. By championing a culture of service excellence and financial stewardship, Gerry Agnes ensures Elevations Credit Union consistently meets its objectives. The President & Chief Executive Officer's purview includes fostering strong relationships with the board of directors and key stakeholders, thereby reinforcing the credit union's commitment to its not-for-profit, member-owned structure. Agnes's leadership focuses on sustainable growth and innovation within the financial services sector, adapting to market dynamics while upholding the core values established since 1953.

Gytis Tuminas - Chief Financial Officer
Gytis Tuminas, the Chief Financial Officer at Elevations Credit Union, directs all financial planning, management, and reporting activities for the member-owned institution. Tuminas oversees the financial health of the credit union, managing assets, liabilities, and capital to ensure long-term solvency and profitability. This executive role involves developing financial strategies, managing investment portfolios, and ensuring compliance with all relevant financial regulations and reporting standards. By providing critical financial insights, Gytis Tuminas supports strategic decision-making across all departments, safeguarding the institution's financial integrity. The Chief Financial Officer's responsibilities include budgeting, forecasting, and analyzing financial performance to identify opportunities for growth and efficiency improvements. Tuminas plays a vital role in maintaining the credit union's not-for-profit status while maximizing member value through sound financial stewardship and prudent risk management practices.

James Champion - Chief Operating Officer
James Champion, the Chief Operating Officer at Elevations Credit Union, manages the day-to-day operational functions and service delivery across the organization. Champion directs the implementation of strategic initiatives, ensuring operational efficiency and the seamless delivery of financial products and services to members. This role involves overseeing critical departments such as member services, IT operations, and risk management, guaranteeing robust internal controls and compliance with financial regulations. By optimizing operational workflows and leveraging technology, James Champion enhances the member experience and supports the credit union's growth objectives. The Chief Operating Officer's responsibilities include driving process improvements, managing operational budgets, and fostering a high-performance culture among operational staff. Champion plays a key part in scaling operations to meet increasing member demand and expanding market reach within Northern Colorado, ensuring the credit union's infrastructure supports its strategic goals and maintains a competitive edge in the finance industry.
Darin Atteberry - Market President Northern Colorado
Darin Atteberry, the Market President Northern Colorado at Elevations Credit Union, drives the strategic growth and operational presence within the Northern Colorado region. Atteberry is responsible for expanding the credit union's market share, fostering strong community relationships, and ensuring the delivery of exceptional member service throughout the designated geographic area. This leadership position involves overseeing regional business development, managing local branch operations, and aligning regional strategies with the overarching goals of Elevations Credit Union. By cultivating key partnerships and understanding local market dynamics, Darin Atteberry strengthens the credit union's footprint and impact. The Market President Northern Colorado's role includes leading local teams, driving sales performance, and championing the credit union's mission within the community. Atteberry's focus is on sustainable expansion and reinforcing Elevations Credit Union's commitment to serving its members effectively across Northern Colorado.
Wendy Beswick - Chief Marketing Officer
Wendy Beswick, the Chief Marketing Officer at Elevations Credit Union, leads all marketing and brand strategy initiatives to enhance member engagement and attract new members. Beswick develops and executes comprehensive marketing campaigns across various channels, focusing on communicating the value proposition of the credit union's financial services. This role involves overseeing market research, digital marketing, advertising, public relations, and product promotion to drive brand awareness and loyalty. By understanding market trends and member needs, Wendy Beswick ensures that marketing efforts align with the credit union's overall business objectives and its commitment to the Boulder, Colorado community. The Chief Marketing Officer's responsibilities include managing the marketing budget, analyzing campaign performance, and fostering a strong brand identity that resonates with the credit union's member-owned, not-for-profit ethos. Beswick's strategic direction is crucial for expanding the credit union's reach and reinforcing its position as a trusted financial partner.
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