Elektra Executive and Leadership Team

July, 2026

Leadership Overview

Elektra has 7 executives leading key functions including strategy, finance, and operations.

Driven by a commitment to financial inclusion, Elektra provides essential lending and retail merchandise, empowering communities across Mexico with accessible goods and financial services.

Leadership Roles at Elektra

  • Chief Executive Officer - Willy Juan
  • Chief Executive Officer & Founder - Ericka Saenz
  • Chief Financial Officer - Mauro Aguirre
  • Head Chief Financial Officer, Latin America - Oscar Colin
  • Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra - Teresita Oropeza
  • Chief of Staff - Paola Zenteno
  • Chief of Staff Credito, Cobranza Y Comercio, Italika, Presta Prenda - Rafael Arroyo
  • Willy Juan - Chief Executive Officer

    Willy Juan, the Chief Executive Officer at Elektra, directs the overarching corporate strategy and operational execution. Overseeing all business units, Willy Juan ensures alignment with Elektra's mission to provide financial and retail services. This leadership position involves driving growth initiatives and optimizing performance across the organization. By focusing on market expansion and customer engagement, Willy Juan directly impacts Elektra's competitive positioning. Ultimately, Juan secures the company's long-term financial health and market leadership in Mexico's dynamic retail and financial sectors. The Chief Executive Officer's responsibilities include fostering innovation and maintaining high standards of corporate governance throughout the enterprise.

    Ericka Saenz - Chief Executive Officer & Founder

    Ericka Saenz, the Chief Executive Officer & Founder at Elektra, establishes the foundational vision and strategic direction for the corporation. As the founder, Ericka Saenz guides the company's evolution, ensuring its core values of financial accessibility and retail diversity remain central. This executive role encompasses setting long-term objectives and championing initiatives that enhance Elektra's market presence. By cultivating a culture of entrepreneurship and customer-centricity, Ericka Saenz drives sustainable growth and innovation. The Chief Executive Officer & Founder's influence extends to shaping the company's philanthropic efforts and community impact. Saenz's leadership ensures Elektra continues to meet the evolving needs of its customer base.
    Ericka Saenz

    Mauro Aguirre - Chief Financial Officer

    Mauro Aguirre, the Chief Financial Officer at Elektra, oversees all financial operations, planning, and reporting for the corporation. Directing fiscal strategy, Mauro Aguirre ensures robust financial health and compliance with regulatory standards. This critical role involves managing capital allocation, investment strategies, and risk management to support Elektra's growth objectives. By providing insightful financial analysis, Aguirre guides executive decision-making and optimizes profitability. The Chief Financial Officer's responsibilities include overseeing budgeting, forecasting, and the integrity of financial statements. Aguirre's leadership ensures financial stability and supports the company's expansion in lending and retail markets.

    Oscar Colin - Head Chief Financial Officer, Latin America

    Oscar Colin, the Head Chief Financial Officer, Latin America at Elektra, directs financial strategy and operations across the Latin American region. Overseeing fiscal planning, budgeting, and financial performance for regional entities, Oscar Colin ensures robust financial management and compliance. This leadership role involves driving profitability, managing regional investments, and mitigating financial risks to support Elektra's expansion. By providing strategic financial insights, Colin guides regional executive decisions and optimizes resource allocation. The Head Chief Financial Officer's responsibilities include enhancing financial controls and reporting across Latin America, directly contributing to the company's sustained growth and market presence.

    Teresita Oropeza - Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra

    Teresita Oropeza, the Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra at Elektra, manages the financial operations for Banco Azteca and Elektra stores. Directing fiscal strategy and oversight for these interconnected entities, Teresita Oropeza ensures financial integrity and operational efficiency. This executive role focuses on optimizing financial performance, managing capital, and supporting the integrated lending and retail services offered. By providing critical financial analysis, Oropeza guides strategic decisions that enhance customer value and profitability. The Chief Financial Officer's responsibilities include overseeing financial planning and reporting for the extensive network of Banco Azteca and Elektra retail locations.

    Paola Zenteno - Chief of Staff

    Paola Zenteno, the Chief of Staff at Elektra, facilitates strategic initiatives and operational efficiency across the executive leadership team. Managing key projects and cross-functional collaborations, Paola Zenteno ensures seamless execution of corporate objectives. This role involves acting as a strategic advisor, streamlining communication, and optimizing resource allocation. By driving critical programs and supporting the Chief Executive Officers, Zenteno enhances organizational agility. The Chief of Staff's responsibilities include preparing executive briefings and overseeing special assignments that advance Elektra's business goals. Zenteno's focus on operational excellence supports the company's mission to deliver accessible financial and retail solutions.

    Rafael Arroyo - Chief of Staff Credito, Cobranza Y Comercio, Italika, Presta Prenda

    Rafael Arroyo, the Chief of Staff Credito, Cobranza Y Comercio, Italika, Presta Prenda at Elektra, directs specialized operations within the credit, collection, and commerce divisions, including Italika and Presta Prenda. Overseeing the strategic implementation of credit policies and collection processes, Rafael Arroyo ensures efficient revenue recovery and customer financial management. This executive position focuses on optimizing the performance of key business units, driving commercial success, and enhancing customer financial services. By leading initiatives in these specialized areas, Arroyo supports Elektra's broader mission of providing accessible financial products. The Chief of Staff's role involves ensuring operational synergy and strategic alignment across these vital segments.

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    Frequently Asked Questions Regarding Elektra Top Executives and Leadership Team

    Who leads Elektra?
    Elektra is led by Willy Juan (Chief Executive Officer), along with executives such as Ericka Saenz (Chief Executive Officer & Founder) and Mauro Aguirre (Chief Financial Officer).
    Who is part of Elektra’s executive team?
    The executive team of Elektra includes leaders such as Willy Juan (Chief Executive Officer), Ericka Saenz (Chief Executive Officer & Founder), Mauro Aguirre (Chief Financial Officer) and other senior executives.
    How many executives does Elektra have?
    Elektra has 7 executives leading key business areas.
    What roles are included in Elektra’s leadership team?
    The leadership team of Elektra includes roles such as Chief Executive Officer, Chief Executive Officer & Founder, Chief Financial Officer, Head Chief Financial Officer, Latin America, Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra.