Elektra Executive and Leadership Team

September, 2026

Leadership Overview

Elektra has 7 executives leading key functions including strategy, financial oversight, operational management, and retail administration.

Focused on expanding financial inclusion across the region, Elektra delivers essential lending services and diverse merchandise to empower consumers through accessible retail and credit solutions.

Leadership Roles at Elektra

  • Chief Executive Officer & Founder - Ericka Saenz
  • Chief Financial Officer - Mauro Aguirre
  • Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra - Teresita Oropeza
  • Chief Financial Officer & Head of Latin America - Oscar Colin
  • President - Richard Adams
  • Chief of Staff - Paola Zenteno
  • Chief of Staff Credito, Cobranza Y Comercio, Italika, Presta Prenda - Rafael Arroyo
  • Ericka Saenz - Chief Executive Officer & Founder

    Ericka Saenz, the Chief Executive Officer & Founder at Elektra, directs the overarching corporate vision and long-term growth strategy. By architecting the integration of financial services with retail operations, the Chief Executive Officer & Founder ensures the corporation maintains a competitive edge within the Mexican market. Ericka Saenz drives the expansion of lending portfolios while overseeing the alignment of merchandise offerings with consumer demand. This leadership role involves constant collaboration with the Board to refine business models and enhance shareholder value. Through the implementation of innovative retail strategies, the Chief Executive Officer & Founder secures the company's position as a leader in the financial and retailing sector. By prioritizing operational efficiency and customer-centric growth, the executive maintains a robust framework for sustainable development across all business units, ultimately fostering a culture of excellence and market responsiveness.
    Ericka Saenz

    Mauro Aguirre - Chief Financial Officer

    Mauro Aguirre, the Chief Financial Officer at Elektra, manages the fiscal health and capital allocation strategies for the entire corporation. Overseeing financial reporting, risk assessment, and budgetary planning, the Chief Financial Officer ensures the stability of the lending and retail divisions. Mauro Aguirre directs the optimization of cash flow and capital structure to support aggressive market expansion. This role requires close coordination with other C-suite leaders to evaluate investment opportunities and maintain rigorous financial controls. By analyzing market trends and economic indicators, the Chief Financial Officer mitigates financial exposure while maximizing profitability. The executive monitors the performance of diverse merchandise segments to ensure alignment with corporate revenue targets. Through disciplined financial management and strategic resource distribution, the Chief Financial Officer strengthens the balance sheet and supports the long-term financial objectives of the organization within the competitive landscape.

    Teresita Oropeza - Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra

    Teresita Oropeza, the Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra at Elektra, oversees the financial integrity of the banking and retail network. Managing the complex intersection of credit services and consumer goods, the Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra ensures that financial operations support the specific needs of the retail branches. Teresita Oropeza directs the allocation of capital to optimize the performance of the banking network while maintaining strict regulatory compliance. This role involves analyzing transaction data to improve profitability and customer service delivery. By coordinating with regional managers, the Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra drives financial efficiency across the entire network. Through the implementation of robust fiscal strategies, the executive ensures that the banking and retail divisions remain profitable and aligned with the company's overarching financial goals.

    Oscar Colin - Chief Financial Officer & Head of Latin America

    Oscar Colin, the Chief Financial Officer & Head of Latin America at Elektra, directs the financial strategy and regional expansion efforts across Latin American markets. Overseeing the fiscal performance of international operations, the Chief Financial Officer & Head of Latin America ensures that regional growth aligns with the company's global financial standards. Oscar Colin manages the complexities of cross-border financial operations and market-specific economic challenges. This role involves evaluating regional investment opportunities and optimizing the capital structure for international business units. By coordinating with local leadership, the Chief Financial Officer & Head of Latin America drives revenue growth and operational efficiency in diverse markets. The executive monitors regional market trends to inform strategic decision-making and mitigate financial risks. Through the oversight of international fiscal health, the executive strengthens the company's market position and supports the long-term sustainability of the corporation's regional footprint.
    Oscar Colin

    Richard Adams - President

    Richard Adams, the President at Elektra, oversees the daily operations and strategic execution of the corporation's diverse business units. Directing the implementation of corporate policies, the President ensures that all departments function in harmony to achieve organizational objectives. Richard Adams manages the operational scale of the retail and financial services divisions, driving efficiency and service quality. This role involves close collaboration with the C-suite to translate high-level strategy into actionable business plans. By monitoring performance across all sectors, the President identifies opportunities for growth and process optimization. The executive leads the development of initiatives that enhance customer experience and market penetration. Through the management of day-to-day operations and the alignment of departmental efforts, the President ensures the company maintains its competitive advantage. By fostering a culture of operational excellence, the executive supports the company's mission to provide essential financial and retail services to the public.

    Paola Zenteno - Chief of Staff

    Paola Zenteno, the Chief of Staff at Elektra, coordinates cross-functional initiatives and streamlines executive decision-making processes. Facilitating communication between the leadership team and various departments, the Chief of Staff ensures the seamless execution of corporate priorities. Paola Zenteno manages high-level projects that bridge the gap between financial services and retail operations. This role involves monitoring organizational performance metrics and identifying opportunities for operational improvement. By aligning departmental goals with the broader mission, the Chief of Staff drives efficiency and accountability across the enterprise. The executive supports the development of internal policies that enhance productivity and foster a cohesive work environment. Through the management of strategic workflows and the oversight of key administrative functions, the Chief of Staff enables the leadership team to focus on critical growth objectives, ensuring the company remains agile and responsive to evolving market demands.

    Rafael Arroyo - Chief of Staff Credito, Cobranza Y Comercio, Italika, Presta Prenda

    Rafael Arroyo, the Chief of Staff Credito, Cobranza Y Comercio, Italika, Presta Prenda at Elektra, manages the operational integration of credit, collections, and specialized retail segments. Overseeing the performance of the Italika and Presta Prenda divisions, the Chief of Staff Credito, Cobranza Y Comercio, Italika, Presta Prenda ensures that these units meet their specific revenue and service targets. Rafael Arroyo directs the coordination of collection strategies to maintain the health of the credit portfolio. This role involves aligning the commercial activities of the retail segments with the broader corporate strategy. By monitoring operational metrics and identifying process improvements, the Chief of Staff Credito, Cobranza Y Comercio, Italika, Presta Prenda drives efficiency and growth. The executive facilitates communication between specialized business units to ensure consistency in service delivery. Through the management of these critical functions, the executive supports the company's mission to provide accessible financial and retail solutions.

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    Frequently Asked Questions Regarding Elektra Top Executives and Leadership Team

    Who leads Elektra?
    Elektra is led by Ericka Saenz (Chief Executive Officer & Founder), along with executives such as Mauro Aguirre (Chief Financial Officer) and Teresita Oropeza (Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra).
    Who is part of Elektra’s executive team?
    The executive team of Elektra includes leaders such as Ericka Saenz (Chief Executive Officer & Founder), Mauro Aguirre (Chief Financial Officer), Teresita Oropeza (Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra) and other senior executives.
    How many executives does Elektra have?
    Elektra has 7 executives leading key business areas.
    What roles are included in Elektra’s leadership team?
    The leadership team of Elektra includes roles such as Chief Executive Officer & Founder, Chief Financial Officer, Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra, Chief Financial Officer & Head of Latin America, President.