Elektra Executive and Leadership Team

August, 2026

Leadership Overview

Elektra has 8 executives leading key functions including strategy, financial oversight, operational management, and administrative coordination.

Focused on expanding financial inclusion and retail accessibility, Elektra delivers essential credit solutions and consumer goods to diverse markets, driving economic growth through a robust, integrated business model.

Leadership Roles at Elektra

  • Chief Executive Officer - Willy Juan
  • Chief Executive Officer & Founder - Ericka Saenz
  • Chief Financial Officer - Mauro Aguirre
  • Chief Financial Officer & Head of Latin America - Oscar Colin
  • Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra - Teresita Oropeza
  • President - Richard Adams
  • Chief of Staff - Paola Zenteno
  • Chief of Staff Credito, Cobranza Y Comercio, Italika, Presta Prenda - Rafael Arroyo
  • Willy Juan - Chief Executive Officer

    Willy Juan, the Chief Executive Officer at Elektra, directs the overarching corporate strategy and long-term vision for the organization. By overseeing the integration of retail operations and financial services, the Chief Executive Officer ensures consistent alignment with market demands across the Mexican landscape. This leadership role involves managing high-level stakeholder relationships and optimizing the corporate structure to support sustainable growth. Willy Juan actively monitors performance metrics to maintain competitive advantages in the lending and merchandise sectors. Through rigorous analysis of consumer trends, the Chief Executive Officer identifies new opportunities for expansion and service enhancement. By fostering a culture of operational excellence, the Chief Executive Officer drives the company toward achieving ambitious financial targets. Ultimately, the Chief Executive Officer secures the market position of the corporation by prioritizing innovation and customer-centric service delivery within the competitive retail and financial services industry.

    Ericka Saenz - Chief Executive Officer & Founder

    Ericka Saenz, the Chief Executive Officer & Founder at Elektra, architects the foundational mission and strategic direction of the enterprise. By guiding the evolution of the business model, the Chief Executive Officer & Founder ensures the organization remains responsive to the evolving financial needs of the population. This leadership role involves setting the cultural tone and long-term objectives that define the corporate identity. Ericka Saenz evaluates emerging market opportunities to maintain the company's status as a leader in retail and lending. Through the implementation of strategic initiatives, the Chief Executive Officer & Founder strengthens the brand presence and operational efficiency across all business units. By maintaining a focus on core values, the Chief Executive Officer & Founder supports the development of scalable solutions that benefit the customer base. Ultimately, the Chief Executive Officer & Founder drives the company toward sustained success by balancing innovation with disciplined financial management.
    Ericka Saenz

    Mauro Aguirre - Chief Financial Officer

    Mauro Aguirre, the Chief Financial Officer at Elektra, manages the fiscal health and capital allocation strategies of the corporation. By overseeing financial reporting, budgeting, and risk management, the Chief Financial Officer ensures the stability of the lending and retail operations. This leadership role involves coordinating with the board to maintain transparency and regulatory compliance across all financial activities. Mauro Aguirre analyzes market data to optimize cash flow and support investment in new merchandise lines. Through the implementation of robust financial controls, the Chief Financial Officer mitigates operational risks and enhances profitability. By providing critical insights into economic performance, the Chief Financial Officer supports the executive team in making data-driven decisions. Ultimately, the Chief Financial Officer secures the financial future of the organization by maintaining a strong balance sheet and fostering investor confidence through disciplined fiscal oversight and strategic resource management.

    Oscar Colin - Chief Financial Officer & Head of Latin America

    Oscar Colin, the Chief Financial Officer & Head of Latin America at Elektra, directs financial operations while overseeing regional expansion efforts across the Latin American market. By managing capital structures and regional fiscal performance, the Chief Financial Officer & Head of Latin America ensures that the company maintains a competitive edge in diverse economic environments. This leadership role involves identifying growth opportunities and tailoring financial products to meet the specific needs of regional consumers. Oscar Colin coordinates with local teams to optimize supply chain logistics and retail performance. Through the application of rigorous financial analysis, the Chief Financial Officer & Head of Latin America mitigates regional risks and maximizes returns on investment. By fostering strong relationships with regional stakeholders, the Chief Financial Officer & Head of Latin America supports the company's broader mission of financial inclusion. Ultimately, the Chief Financial Officer & Head of Latin America drives regional success through strategic financial planning and operational oversight.
    Oscar Colin

    Teresita Oropeza - Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra

    Teresita Oropeza, the Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra at Elektra, manages the financial integration between the banking network and the retail store operations. By overseeing the fiscal performance of these interconnected business units, the Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra ensures that credit services and merchandise sales remain profitable and aligned. This leadership role involves monitoring the synergy between banking products and retail offerings to maximize customer value. Teresita Oropeza implements financial strategies that support the seamless operation of the combined network. Through the analysis of transaction data and retail metrics, the Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra identifies areas for cost reduction and revenue growth. By maintaining strict financial discipline, the Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra supports the overall stability of the corporation's financial ecosystem.

    Richard Adams - President

    Richard Adams, the President at Elektra, oversees the daily operations and execution of the company's business strategy. By directing the management teams across the retail and financial service divisions, the President ensures that the organization meets its operational targets and maintains high standards of service. This leadership role involves translating the corporate vision into actionable plans that drive growth and efficiency. Richard Adams monitors market trends and adjusts operational tactics to maintain the company's competitive position. Through the coordination of cross-functional teams, the President fosters a culture of accountability and performance. By evaluating the effectiveness of current business processes, the President identifies opportunities for improvement and innovation. Ultimately, Richard Adams drives the company's success by ensuring that all operational activities are aligned with the overarching mission of providing accessible financial and retail solutions to the target market.

    Paola Zenteno - Chief of Staff

    Paola Zenteno, the Chief of Staff at Elektra, coordinates executive operations and facilitates communication across the leadership team. By managing the flow of information and prioritizing strategic initiatives, the Chief of Staff ensures that the organization remains focused on its core mission of providing financial and retail services. This leadership role involves overseeing special projects and aligning departmental goals with the broader corporate strategy. Paola Zenteno acts as a liaison between the C-suite and various business units to streamline decision-making processes. Through the optimization of internal workflows, the Chief of Staff enhances organizational efficiency and supports the execution of high-priority objectives. By monitoring the progress of key initiatives, the Chief of Staff ensures accountability and timely delivery of results. Ultimately, the Chief of Staff drives operational cohesion by facilitating effective collaboration and maintaining a clear focus on the company's strategic priorities.

    Rafael Arroyo - Chief of Staff Credito, Cobranza Y Comercio, Italika, Presta Prenda

    Rafael Arroyo, the Chief of Staff Credito, Cobranza Y Comercio, Italika, Presta Prenda at Elektra, coordinates the operational activities across the credit, collections, commerce, and specialized brand divisions. By managing the integration of these diverse functions, the Chief of Staff Credito, Cobranza Y Comercio, Italika, Presta Prenda ensures that the company's lending and retail operations function as a cohesive unit. This leadership role involves overseeing the execution of strategic projects within the Italika and Presta Prenda segments. Rafael Arroyo facilitates communication between these divisions to optimize performance and service delivery. Through the implementation of efficient operational processes, the Chief of Staff Credito, Cobranza Y Comercio, Italika, Presta Prenda enhances the customer experience and supports revenue growth. By monitoring key performance indicators across these specific business areas, the Chief of Staff Credito, Cobranza Y Comercio, Italika, Presta Prenda drives operational excellence and ensures alignment with the company's broader financial and retail objectives.

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    Frequently Asked Questions Regarding Elektra Top Executives and Leadership Team

    Who leads Elektra?
    Elektra is led by Willy Juan (Chief Executive Officer), along with executives such as Ericka Saenz (Chief Executive Officer & Founder) and Mauro Aguirre (Chief Financial Officer).
    Who is part of Elektra’s executive team?
    The executive team of Elektra includes leaders such as Willy Juan (Chief Executive Officer), Ericka Saenz (Chief Executive Officer & Founder), Mauro Aguirre (Chief Financial Officer) and other senior executives.
    How many executives does Elektra have?
    Elektra has 8 executives leading key business areas.
    What roles are included in Elektra’s leadership team?
    The leadership team of Elektra includes roles such as Chief Executive Officer, Chief Executive Officer & Founder, Chief Financial Officer, Chief Financial Officer & Head of Latin America, Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra.