Elektra Executive and Leadership Team

June, 2026

Leadership Overview

Elektra has 7 executives leading key functions including strategy, finance, and operations.

Driven by a commitment to financial inclusion and retail accessibility, Elektra provides essential lending services and a diverse range of merchandise, significantly impacting the Mexican market.

Leadership Roles at Elektra

  • Chief Executive Officer - Willy Juan
  • Chief Executive Officer & Founder - Ericka Saenz
  • Chief Financial Officer - Mauro Aguirre
  • Head Chief Financial Officer, Latin America - Oscar Colin
  • Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra - Teresita Oropeza
  • Chief of Staff - Paola Zenteno
  • Chief of Staff Credito, Cobranza Y Comercio, Italika, Presta Prenda - Rafael Arroyo
  • Willy Juan - Chief Executive Officer

    Willy Juan, the Chief Executive Officer at Elektra, directs the overarching corporate strategy and operational execution. Overseeing all business units, the Chief Executive Officer ensures alignment with Elektra's mission of providing financial and retail services across Mexico. This leadership position involves driving growth initiatives and optimizing resource allocation to enhance market presence. By focusing on innovation in both lending and merchandise offerings, Willy Juan guides the company toward sustained profitability and expanded customer reach. The Chief Executive Officer's purview includes fostering a culture of excellence and accountability throughout the organization, ensuring robust performance across all departments and maintaining Elektra's competitive edge in the dynamic Mexican financial and retail sectors.

    Ericka Saenz - Chief Executive Officer & Founder

    Ericka Saenz, the Chief Executive Officer & Founder at Elektra, establishes the foundational vision and strategic direction for the corporation. As the founder, Ericka Saenz drives the company's core mission of integrating financial services with retail offerings to serve the Mexican population. This executive role encompasses guiding long-term growth strategies, identifying new market opportunities, and ensuring the company's operations reflect its founding principles. The Chief Executive Officer & Founder's responsibilities include fostering innovation in product development and service delivery, particularly within the lending and merchandise sectors. By championing a customer-centric approach, Ericka Saenz ensures Elektra remains a vital resource for its clientele, solidifying its position as a leading financial and retail entity in Mexico.
    Ericka Saenz

    Mauro Aguirre - Chief Financial Officer

    Mauro Aguirre, the Chief Financial Officer at Elektra, directs all financial planning, management, and reporting activities. Overseeing fiscal operations, the Chief Financial Officer ensures the financial health and stability of the corporation, managing budgets, investments, and financial risk. This critical role involves developing financial strategies that support Elektra's expansion in both lending and retail sectors across Mexico. Mauro Aguirre's responsibilities include optimizing capital structure, managing cash flow, and ensuring compliance with all financial regulations. By providing insightful financial analysis and strategic guidance, Mauro Aguirre enables informed decision-making, driving profitability and sustainable growth for Elektra's diverse business operations.

    Oscar Colin - Head Chief Financial Officer, Latin America

    Oscar Colin, the Head Chief Financial Officer, Latin America at Elektra, leads financial strategy and oversight for the company's operations across the region. Managing regional financial performance, the Head Chief Financial Officer, Latin America ensures robust fiscal management and drives profitability in diverse Latin American markets. This executive position involves developing and implementing financial policies tailored to regional economic conditions, supporting Elektra's extensive lending and retail network. Oscar Colin's responsibilities include optimizing financial resources, managing currency risks, and ensuring compliance with local financial regulations. By providing strategic financial leadership, Oscar Colin significantly contributes to Elektra's sustained growth and market penetration throughout Latin America.

    Teresita Oropeza - Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra

    Teresita Oropeza, the Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra at Elektra, manages the financial operations for the extensive network of Banco Azteca and Elektra stores. Directing financial strategy for these core entities, Teresita Oropeza ensures robust fiscal management and supports the integrated lending and retail services offered. This executive position involves optimizing financial performance, managing budgets, and driving revenue growth across both banking and retail channels. Teresita Oropeza's responsibilities include overseeing financial planning, ensuring regulatory compliance for Banco Azteca, and enhancing the profitability of Elektra's merchandise sales. By providing dedicated financial leadership, Teresita Oropeza reinforces Elektra's mission of financial inclusion and accessibility throughout Mexico.

    Paola Zenteno - Chief of Staff

    Paola Zenteno, the Chief of Staff at Elektra, provides strategic support and operational coordination across key executive functions. Managing critical projects and initiatives, the Chief of Staff ensures seamless execution of the company's strategic objectives. This role involves facilitating communication between departments, optimizing workflows, and driving efficiency in daily operations. Paola Zenteno's responsibilities extend to advising senior leadership on critical business decisions, ensuring alignment with Elektra's financial and retail goals. By streamlining processes and enhancing organizational effectiveness, Paola Zenteno directly contributes to the company's ability to deliver comprehensive lending and merchandise solutions throughout Mexico, reinforcing Elektra's market leadership.

    Rafael Arroyo - Chief of Staff Credito, Cobranza Y Comercio, Italika, Presta Prenda

    Rafael Arroyo, the Chief of Staff Credito, Cobranza Y Comercio, Italika, Presta Prenda at Elektra, spearheads strategic initiatives within critical operational divisions. Overseeing credit, collection, and commerce functions for key subsidiaries like Italika and Presta Prenda, Rafael Arroyo ensures operational synergy and efficiency. This role involves driving process improvements, managing cross-functional projects, and aligning departmental goals with Elektra's broader financial and retail objectives. Rafael Arroyo's responsibilities include enhancing collection strategies, optimizing credit risk management, and supporting commercial growth across these vital business units. By providing focused leadership, Rafael Arroyo strengthens Elektra's core operations, contributing directly to its financial performance and market leadership in Mexico.

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    Frequently Asked Questions Regarding Elektra Top Executives and Leadership Team

    Who leads Elektra?
    Elektra is led by Willy Juan (Chief Executive Officer), along with executives such as Ericka Saenz (Chief Executive Officer & Founder) and Mauro Aguirre (Chief Financial Officer).
    Who is part of Elektra’s executive team?
    The executive team of Elektra includes leaders such as Willy Juan (Chief Executive Officer), Ericka Saenz (Chief Executive Officer & Founder), Mauro Aguirre (Chief Financial Officer) and other senior executives.
    How many executives does Elektra have?
    Elektra has 7 executives leading key business areas.
    What roles are included in Elektra’s leadership team?
    The leadership team of Elektra includes roles such as Chief Executive Officer, Chief Executive Officer & Founder, Chief Financial Officer, Head Chief Financial Officer, Latin America, Chief Financial Officer, DE LA RED DE Banco Azteca Y Tiendas Elektra.