ELAN Media Executive and Leadership Team

Salem Alhaffar, the Chief Executive Officer at ELAN Media, directs the overarching corporate strategy and long-term vision for the organization. By aligning the diverse business units—ranging from outdoor advertising networks to cinema operations—Alhaffar ensures consistent growth and market leadership within the competitive Qatari landscape. The Chief Executive Officer maintains direct oversight of high-level partnerships and stakeholder relations, fostering an environment of innovation across all media channels. Salem Alhaffar actively monitors the performance of the entertainment and advertising divisions to guarantee operational excellence and financial sustainability. Through rigorous analysis of regional market trends, the Chief Executive Officer identifies new opportunities for expansion in the MICE industry and urban beautification sectors. This leadership role requires constant collaboration with the Board to refine the company mission, ultimately positioning the firm as a premier provider of integrated communication and entertainment services throughout the Middle East.

Hesham Nasr, the Group Chief Financial Officer at ELAN Media, manages the fiscal health and capital allocation strategies for the entire organization. Overseeing complex financial reporting and budgetary planning, the Group Chief Financial Officer ensures that all business units maintain strict adherence to corporate governance and profitability targets. Nasr drives the financial modeling necessary for large-scale investments in digital advertising assets and cinema infrastructure. By optimizing cash flow and mitigating economic risks, Hesham Nasr provides the stability required for sustained growth in the dynamic media sector. The Group Chief Financial Officer works closely with executive leadership to evaluate the viability of new projects, including urban beautification initiatives and event management ventures. Through precise financial oversight, Nasr supports the company's ability to scale operations effectively, ensuring that every investment aligns with the broader strategic goals of the firm while maximizing shareholder value across the regional market.

Mahmoud Elkholy, the Group Chief Financial Officer, A at ELAN Media, focuses on the specialized financial auditing and revenue management for the entertainment division, including Novo Cinemas and Gulf Film. By analyzing ticket sales data and cinema operational costs, the Group Chief Financial Officer, A optimizes the profitability of the entertainment portfolio. Elkholy manages the financial integration of new cinematic technologies and content distribution agreements, ensuring that these investments yield significant returns. Mahmoud Elkholy works in tandem with the broader finance team to maintain rigorous accounting standards and transparent reporting across all entertainment-related ventures. The Group Chief Financial Officer, A drives the development of financial strategies that support the expansion of the cinema network, ensuring that the company remains a dominant force in the regional entertainment landscape. Through careful monitoring of revenue streams and cost-control measures, Elkholy secures the financial foundation necessary for the continued success of the group's diverse media and entertainment assets.

Hania Boumaiza, the Executive Secretary & Chief Operating Officer, Media at ELAN Media, coordinates the daily operational workflows and administrative functions that support the media division. By streamlining internal processes, Boumaiza enhances the efficiency of advertising asset management and cross-departmental communication. The Executive Secretary & Chief Operating Officer, Media monitors the execution of media campaigns, ensuring that all projects meet the high standards expected by clients in the Qatari market. Hania Boumaiza facilitates seamless collaboration between the creative teams and the technical departments, driving the successful delivery of digital and outdoor advertising solutions. This role involves managing complex schedules and operational logistics to support the broader entertainment and media objectives. Through meticulous attention to detail and process optimization, the Executive Secretary & Chief Operating Officer, Media ensures that the organization remains agile and responsive to the evolving demands of the advertising industry, ultimately contributing to the company's reputation for excellence.

William Fordyce, the Chief Operating Officer, Media at ELAN Media, oversees the technical deployment and maintenance of the extensive outdoor and digital advertising network. By managing the operational lifecycle of these assets, Fordyce ensures maximum uptime and high-impact visibility for clients across the region. The Chief Operating Officer, Media directs the teams responsible for the installation and upkeep of advertising infrastructure, ensuring that all projects align with urban beautification standards. William Fordyce collaborates with the sales and marketing departments to integrate new digital technologies into the existing media portfolio, driving innovation in communication strategies. This leadership role involves optimizing supply chain logistics for advertising materials and ensuring that all media operations adhere to safety and quality regulations. Through the strategic management of physical and digital assets, the Chief Operating Officer, Media supports the company's mission to provide cutting-edge advertising solutions that resonate with audiences and deliver measurable results for partners.