ELAN Media Executive and Leadership Team

Salem Alhaffar, the Chief Executive Officer at ELAN Media, directs the overarching corporate strategy and long-term vision for the organization. Alhaffar oversees the integration of outdoor advertising, digital media, and entertainment divisions to ensure consistent market leadership. By aligning business units with regional growth objectives, the Chief Executive Officer optimizes the company's presence in the MICE industry and urban beautification sectors. Salem Alhaffar maintains close collaboration with the Board to secure sustainable revenue streams and operational excellence. This leadership role involves navigating complex market dynamics to expand the reach of Novo Cinemas and Gulf Film. Through rigorous performance monitoring, the Chief Executive Officer ensures that all departments meet high-level efficiency targets. Alhaffar fosters a culture of innovation, driving the company toward new digital frontiers while maintaining a strong competitive advantage in the advertising landscape.

Mahmoud Elkholy, the Group Chief Financial Officer, A at ELAN Media, manages the fiscal health and capital allocation strategies for the organization. Elkholy directs financial planning, budgeting, and risk management processes to support the company's diverse portfolio of advertising and entertainment assets. By analyzing market trends, the Group Chief Financial Officer, A ensures that capital investments align with the strategic goals of the advertising division. Mahmoud Elkholy coordinates with other C-suite leaders to maintain liquidity and financial stability during large-scale event projects. This role involves rigorous oversight of financial reporting and compliance standards across all regional operations. Through precise fiscal management, Elkholy supports the expansion of digital advertising networks and cinema infrastructure. The Group Chief Financial Officer, A provides the necessary financial intelligence to drive sustainable growth and maximize shareholder value within the competitive media landscape.

Hesham Nasr, the Group Chief Financial Officer at ELAN Media, architects the financial framework and investment strategies for the company's urban beautification and exhibition services. Nasr oversees treasury operations, tax planning, and internal audit functions to ensure robust financial governance. By evaluating the profitability of various media channels, the Group Chief Financial Officer identifies opportunities for cost optimization and revenue diversification. Hesham Nasr collaborates with the executive team to secure funding for major infrastructure projects and technological upgrades. This leadership position requires constant monitoring of economic indicators to mitigate financial risks associated with the MICE industry. Through strategic resource allocation, Nasr enables the company to maintain a dominant market position. The Group Chief Financial Officer drives financial transparency and accountability, ensuring that all business units operate within established budgetary constraints while pursuing aggressive growth targets in the regional market.

William Fordyce, the Chief Operating Officer, Media at ELAN Media, manages the daily execution of advertising campaigns and digital media operations. Fordyce directs the deployment of outdoor advertising assets and ensures high-quality delivery across the company's extensive network. By streamlining operational workflows, the Chief Operating Officer, Media enhances the efficiency of media sales and client communication strategies. William Fordyce coordinates with the entertainment division to synchronize advertising efforts with cinema and event schedules. This role involves overseeing technical teams to maintain the integrity of digital displays and advertising infrastructure. Through continuous process improvement, Fordyce drives operational excellence and client satisfaction. The Chief Operating Officer, Media monitors performance metrics to ensure that all media assets generate maximum impact. By focusing on operational scalability, Fordyce supports the company's mission to provide innovative communication solutions across the region.

Hania Boumaiza, the Executive Secretary & Chief Operating Officer, Media at ELAN Media, coordinates administrative governance and operational logistics for the media division. Boumaiza directs the flow of information between the executive office and operational departments to ensure seamless project execution. By managing complex schedules and high-level communications, the Executive Secretary & Chief Operating Officer, Media facilitates effective decision-making processes. Hania Boumaiza oversees the logistical requirements for large-scale events and exhibitions, ensuring that all operational components align with corporate standards. This role involves bridging the gap between administrative support and media production to optimize resource utilization. Through meticulous planning and oversight, Boumaiza ensures that the company's advertising and entertainment initiatives remain on track. The Executive Secretary & Chief Operating Officer, Media provides the structural support necessary for the organization to maintain its reputation for excellence in the regional media and entertainment industry.