Dobbs Equipment Executive and Leadership Team

September, 2026

Leadership Overview

Dobbs Equipment has 5 executives leading key functions including strategy, operations, financial management, and regional market development.

Focused on delivering premium heavy machinery solutions, Dobbs Equipment maintains a commitment to long-term customer success through comprehensive support across the residential, commercial, and mining sectors in Florida.

Leadership Roles at Dobbs Equipment

  • Chief Executive Officer - Adam Tschetter
  • Executive Vice President & Chief Financial Officer - Peter Richa
  • Chief Operating Officer - Flin Cannon
  • President - SC - Christopher Wilkes
  • President - John Grantier
  • Adam Tschetter - Chief Executive Officer

    Adam Tschetter, the Chief Executive Officer at Dobbs Equipment, directs the overarching strategic vision for the organization. By aligning the dealership network with the high standards of John Deere, the Chief Executive Officer ensures consistent growth across the Florida market. Adam Tschetter manages relationships with key manufacturing partners to maintain a robust inventory of construction and mining machinery. This leadership role involves overseeing the long-term capital allocation necessary to support eight strategic locations. By prioritizing operational excellence and customer-centric service, the Chief Executive Officer drives the company toward sustained market leadership. The executive maintains a focus on expanding the footprint within the site development and aggregate industries. Through rigorous oversight of corporate objectives, the Chief Executive Officer secures the stability of the enterprise while fostering a culture of quality and reliability for all clients throughout the region.

    Peter Richa - Executive Vice President & Chief Financial Officer

    Peter Richa, the Executive Vice President & Chief Financial Officer at Dobbs Equipment, governs the financial health and fiscal strategy of the organization. Managing capital investments and budgetary planning, the Executive Vice President & Chief Financial Officer ensures the company maintains the resources required for long-term expansion. Peter Richa oversees financial reporting and risk management to support the stability of the dealership network. This leadership role involves analyzing market trends in the aggregate and mining industries to inform investment decisions. By optimizing cash flow and managing credit facilities, the Executive Vice President & Chief Financial Officer provides the necessary foundation for the company to acquire top-tier equipment brands. The executive collaborates with the board to align financial performance with the broader mission of the firm. Through precise fiscal oversight, the Executive Vice President & Chief Financial Officer secures the financial future of the business across all regional operations.

    Flin Cannon - Chief Operating Officer

    Flin Cannon, the Chief Operating Officer at Dobbs Equipment, manages the daily operational efficiency of the dealership network. Overseeing the logistics of equipment sales, parts distribution, and rental services, the Chief Operating Officer ensures that all eight locations function at peak capacity. Flin Cannon coordinates with branch managers to optimize inventory levels and service response times for commercial construction clients. This role requires constant monitoring of supply chain performance to guarantee that Hitachi, Bomag, and John Deere products reach customers without delay. By streamlining internal processes, the Chief Operating Officer improves the overall service experience for the residential and mining sectors. The executive implements standardized protocols across the Florida territory to maintain consistent quality. Through the active management of field operations, the Chief Operating Officer drives productivity and ensures that the company meets the demanding requirements of the construction industry.
    Flin Cannon

    Christopher Wilkes - President - SC

    Christopher Wilkes, the President - SC at Dobbs Equipment, directs the specialized initiatives within the site development and commercial construction divisions. Focusing on the unique needs of contractors, the President - SC architects solutions that integrate heavy machinery with project-specific requirements. Christopher Wilkes manages the sales and support teams dedicated to the construction sector, ensuring that clients receive expert guidance on equipment selection. This role involves identifying new market opportunities and strengthening the presence of the company in the competitive Florida landscape. By fostering deep relationships with site development firms, the President - SC drives revenue growth and enhances brand loyalty. The executive monitors project lifecycles to ensure that the equipment provided delivers maximum utility and efficiency. Through the strategic management of these specialized segments, the President - SC ensures that the company remains the preferred partner for complex construction projects throughout the entire territory.

    John Grantier - President

    John Grantier, the President at Dobbs Equipment, leads the organizational efforts to expand the reach of the dealership across the Florida market. Overseeing the integration of new product lines and the development of regional sales strategies, the President ensures that the company maintains a competitive edge. John Grantier coordinates with the executive team to refine the service model for residential and commercial clients. This leadership role involves driving the adoption of new technologies and equipment solutions that improve customer productivity. By focusing on market penetration and brand representation, the President strengthens the position of the firm as a premier John Deere dealer. The executive manages the alignment of branch activities with the overarching corporate goals. Through the active pursuit of growth opportunities and the maintenance of high service standards, the President ensures that the company continues to deliver world-class support to every customer in the region.
    John Grantier

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    Frequently Asked Questions Regarding Dobbs Equipment Top Executives and Leadership Team

    Who leads Dobbs Equipment?
    Dobbs Equipment is led by Adam Tschetter (Chief Executive Officer), along with executives such as Peter Richa (Executive Vice President & Chief Financial Officer) and Flin Cannon (Chief Operating Officer).
    Who is part of Dobbs Equipment’s executive team?
    The executive team of Dobbs Equipment includes leaders such as Adam Tschetter (Chief Executive Officer), Peter Richa (Executive Vice President & Chief Financial Officer), Flin Cannon (Chief Operating Officer) and other senior executives.
    How many executives does Dobbs Equipment have?
    Dobbs Equipment has 5 executives leading key business areas.
    What roles are included in Dobbs Equipment’s leadership team?
    The leadership team of Dobbs Equipment includes roles such as Chief Executive Officer, Executive Vice President & Chief Financial Officer, Chief Operating Officer, President - SC, President.