Dobbs Equipment Executive and Leadership Team

August, 2026

Leadership Overview

Dobbs Equipment has 7 executives leading key functions including strategy, operations, financial oversight, and regional market management.

Focused on delivering premium construction machinery across Florida, Dobbs Equipment prioritizes long-term customer success through comprehensive equipment sales, rental, and maintenance services for the residential, commercial, and mining sectors.

Leadership Roles at Dobbs Equipment

  • Chief Executive Officer - Adam Tschetter
  • Executive Vice President & Chief Financial Officer - Peter Richa
  • Vice President & Chief Financial Officer - Benjamin Richmond
  • Executive Vice President & Chief Financial Officer - Chris Gay
  • Chief Operating Officer - Flin Cannon
  • President - SC - Christopher Wilkes
  • President - John Grantier
  • Adam Tschetter - Chief Executive Officer

    Adam Tschetter, the Chief Executive Officer at Dobbs Equipment, directs the overarching strategic vision for the dealership network. Tschetter architects long-term growth initiatives by aligning the company with top-tier manufacturers like John Deere to ensure market dominance in the Florida construction sector. By overseeing the expansion of the eight-location footprint, the Chief Executive Officer maintains high standards for customer support across residential and commercial markets. Adam Tschetter drives operational excellence by fostering relationships with key industry partners and ensuring the organization remains a leader in site development and mining equipment solutions. This leadership role involves constant evaluation of market trends to optimize the product portfolio. Through rigorous focus on quality and service, the Chief Executive Officer secures the company's position as a premier provider of heavy machinery, ensuring that every branch delivers consistent value to the diverse client base throughout the region.

    Peter Richa - Executive Vice President & Chief Financial Officer

    Peter Richa, the Executive Vice President & Chief Financial Officer at Dobbs Equipment, governs the fiscal health and capital allocation strategies for the organization. Richa manages the financial planning required to support the company's long-term ownership model and multi-decade growth horizon. By overseeing the budgeting process for the eight regional branches, the Executive Vice President & Chief Financial Officer ensures that capital investments in new and used equipment inventories align with market demand in the construction and mining sectors. Peter Richa directs financial reporting and risk management to maintain the stability necessary for sustained expansion across Florida. This leadership role involves close collaboration with the executive team to evaluate the profitability of various service lines, including rental and parts distribution. Through precise financial oversight, the Executive Vice President & Chief Financial Officer secures the resources needed to uphold the company's commitment to providing high-quality John Deere products and superior customer support.

    Benjamin Richmond - Vice President & Chief Financial Officer

    Benjamin Richmond, the Vice President & Chief Financial Officer at Dobbs Equipment, monitors the internal financial controls and accounting operations that sustain the dealership's regional network. Richmond analyzes revenue streams from the residential and commercial construction segments to identify opportunities for margin improvement. By managing the financial data for the various branches, the Vice President & Chief Financial Officer provides the insights necessary for effective resource allocation across the Florida territory. Benjamin Richmond drives the development of financial models that support the acquisition of top-tier brands and the expansion of rental service capabilities. This role involves coordinating with the broader leadership team to ensure that fiscal policies support the company's mission of providing end-to-end equipment solutions. Through diligent oversight of cash flow and operational expenses, the Vice President & Chief Financial Officer maintains the financial agility required to navigate the competitive landscape of the industrial machinery market.

    Chris Gay - Executive Vice President & Chief Financial Officer

    Chris Gay, the Executive Vice President & Chief Financial Officer at Dobbs Equipment, oversees the strategic financial planning and investment activities that fuel the company's growth. Gay manages the capital structure to ensure the dealership maintains a robust inventory of John Deere and other top-tier construction equipment. By directing the financial analysis of regional market performance, the Executive Vice President & Chief Financial Officer identifies key areas for operational investment in the Florida market. Chris Gay coordinates with the executive team to align fiscal objectives with the company's long-term commitment to the construction, site development, and mining industries. This leadership role involves optimizing the financial performance of the parts and service departments to maximize overall profitability. Through the implementation of rigorous financial standards, the Executive Vice President & Chief Financial Officer ensures that the organization remains well-positioned to deliver world-class support to customers across all eight locations.

    Flin Cannon - Chief Operating Officer

    Flin Cannon, the Chief Operating Officer at Dobbs Equipment, manages the daily execution of service, parts, and rental operations across all eight Florida locations. Cannon optimizes supply chain logistics to ensure that residential and commercial construction clients receive timely support for their heavy machinery needs. By coordinating between the administrative headquarters and regional branches, the Chief Operating Officer maintains operational efficiency and high service standards. Flin Cannon drives the integration of new equipment lines, including Hitachi and Bomag, into the existing service framework to broaden the company's market reach. This role requires constant monitoring of branch performance to ensure that site development and aggregate mining customers receive world-class technical assistance. Through the implementation of streamlined maintenance protocols, the Chief Operating Officer enhances the overall reliability of the fleet, directly supporting the company's goal of providing end-to-end solutions for every customer in the territory.
    Flin Cannon

    Christopher Wilkes - President - SC

    Christopher Wilkes, the President - SC at Dobbs Equipment, leads the specialized operations and market development initiatives for the South Carolina region. Wilkes architects the sales and service strategies tailored to the unique demands of the local construction and aggregate mining industries. By overseeing the deployment of equipment and technical support teams, the President - SC ensures that the company's high standards for quality are met in every project. Christopher Wilkes drives the expansion of the brand's presence by cultivating relationships with key contractors and developers. This leadership role involves managing the operational logistics of the branch to ensure that rental and sales targets are consistently achieved. Through a focus on customer-centric service, the President - SC strengthens the company's reputation as a reliable partner for heavy machinery. By aligning regional activities with the broader corporate mission, Wilkes ensures that the organization delivers consistent value and support to the local market.

    John Grantier - President

    John Grantier, the President at Dobbs Equipment, directs the day-to-day business activities and organizational performance across the entire dealership network. Grantier manages the integration of sales, service, and rental functions to ensure a seamless experience for customers in the residential and commercial construction sectors. By overseeing the performance of the eight locations, the President maintains the operational consistency required to uphold the company's reputation for excellence. John Grantier drives the implementation of strategic initiatives that enhance the company's market position in Florida. This leadership role involves collaborating with the executive team to refine the service model and expand the reach of top-tier brands like Hitachi and Bomag. Through a focus on operational efficiency and customer satisfaction, the President ensures that the organization remains a leader in the industrial machinery industry, providing the necessary tools and support for complex site development and mining projects.
    John Grantier

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    Frequently Asked Questions Regarding Dobbs Equipment Top Executives and Leadership Team

    Who leads Dobbs Equipment?
    Dobbs Equipment is led by Adam Tschetter (Chief Executive Officer), along with executives such as Peter Richa (Executive Vice President & Chief Financial Officer) and Benjamin Richmond (Vice President & Chief Financial Officer).
    Who is part of Dobbs Equipment’s executive team?
    The executive team of Dobbs Equipment includes leaders such as Adam Tschetter (Chief Executive Officer), Peter Richa (Executive Vice President & Chief Financial Officer), Benjamin Richmond (Vice President & Chief Financial Officer) and other senior executives.
    How many executives does Dobbs Equipment have?
    Dobbs Equipment has 7 executives leading key business areas.
    What roles are included in Dobbs Equipment’s leadership team?
    The leadership team of Dobbs Equipment includes roles such as Chief Executive Officer, Executive Vice President & Chief Financial Officer, Vice President & Chief Financial Officer, Executive Vice President & Chief Financial Officer, Chief Operating Officer.