DISH Executive and Leadership Team

October, 2026

Leadership Overview

DISH has 6 executives leading key functions including technology, operations, corporate strategy, office administration, mobile services, and executive management.

Focused on revolutionizing connectivity, DISH delivers advanced television entertainment and develops the first virtualized, standalone 5G broadband network in the United States to empower consumers.

Leadership Roles at DISH

  • Chief Operating Officer - Lana Luth
  • President - Kevin Salman
  • Senior Representative & President, Office of - Alejandro Vidal
  • President, Boost Mobile - Robert Rupczynski
  • Office of the President - Troy Cartwright
  • Chief Technology Officer - Kirk Lenzie
  • Lana Luth - Chief Operating Officer

    Lana Luth, the Chief Operating Officer at DISH, manages the daily operational efficiency of satellite television and streaming services. Luth oversees the logistical execution of in-home installation services through the OnTech Smart Services brand, ensuring high-quality customer experiences across the country. By coordinating cross-departmental workflows, the Chief Operating Officer maintains alignment between service delivery and corporate revenue targets. Lana Luth directs the operational scaling required to support the transition into a facilities-based wireless provider. This leadership role involves streamlining internal processes to maximize productivity and reduce overhead costs. Through strategic resource allocation, Luth supports the expansion of the company's nationwide consumer offerings. The Chief Operating Officer works closely with other C-suite leaders to implement operational policies that enhance service quality and customer retention. By focusing on operational excellence, Luth secures the stability of the company's core entertainment business while facilitating growth in new wireless markets.

    Kevin Salman - President

    Kevin Salman, the President at DISH, executes the overarching corporate strategy and drives growth across all business units. Salman oversees the integration of satellite entertainment, streaming platforms, and emerging wireless services to ensure a unified market presence. By leading the executive team, the President fosters a culture of innovation and value creation for consumers. Kevin Salman manages high-level relationships with industry partners and stakeholders to advance the company's position as a Fortune 250 entity. This leadership role involves setting long-term objectives for the development of the 5G broadband network and expanding the reach of DISH Media's targeted advertising solutions. Through rigorous financial oversight and strategic planning, Salman ensures the company maintains its competitive advantage. The President coordinates with the Board to navigate complex regulatory environments and market shifts. By championing operational agility, Salman drives the company toward its goal of becoming a premier provider of integrated connectivity and entertainment solutions.

    Alejandro Vidal - Senior Representative & President, Office of

    Alejandro Vidal, the Senior Representative & President, Office of at DISH, manages high-level corporate communications and external stakeholder engagement. Vidal oversees the representation of the company's interests in public and private sectors, ensuring alignment with the broader mission of connectivity and innovation. By facilitating communication between the executive leadership and external partners, the Senior Representative & President, Office of drives transparency and strategic collaboration. Alejandro Vidal coordinates with the Office of the President to support the execution of major corporate initiatives and market expansion efforts. This leadership role involves managing the company's reputation and ensuring consistent messaging across all platforms. Through the oversight of key external relationships, Vidal supports the company's growth in the wireless and entertainment sectors. The Senior Representative & President, Office of works to resolve complex organizational challenges, ensuring that the company's strategic vision remains clear and actionable for all internal and external stakeholders.

    Robert Rupczynski - President, Boost Mobile

    Robert Rupczynski, the President, Boost Mobile at DISH, directs the growth and market penetration of the wireless consumer brand. Rupczynski oversees the development of competitive mobile service plans and the expansion of the retail footprint across the United States. By managing the marketing and sales strategies for the wireless division, the President, Boost Mobile drives customer acquisition and brand loyalty. Robert Rupczynski collaborates with the technology teams to ensure that the mobile offerings leverage the company's 5G broadband network effectively. This leadership role involves analyzing market trends to refine product positioning and enhance the value proposition for mobile users. Through the oversight of regional sales initiatives, Rupczynski ensures that the brand remains a significant player in the wireless market. The President, Boost Mobile works to align the division's goals with the company's broader mission of providing accessible and innovative connectivity solutions to a diverse consumer base.
    Robert Rupczynski

    Troy Cartwright - Office of the President

    Troy Cartwright, the Office of the President at DISH, supports the executive leadership in the administration of corporate governance and strategic initiatives. Cartwright oversees the coordination of cross-functional projects that span the company's satellite, streaming, and wireless business units. By managing the flow of information and decision-making processes within the executive office, the Office of the President ensures that organizational goals remain prioritized. Troy Cartwright facilitates collaboration between department heads to streamline operations and improve internal communication. This leadership role involves monitoring the progress of key strategic milestones and providing analytical support for executive decision-making. Through the oversight of administrative functions, Cartwright ensures that the company's resources are directed toward high-impact growth areas. The Office of the President works to maintain organizational alignment, supporting the company's mission to deliver award-winning technology and entertainment services to millions of customers while navigating the complexities of the evolving telecommunications landscape.

    Kirk Lenzie - Chief Technology Officer

    Kirk Lenzie, the Chief Technology Officer at DISH, directs the architectural development of the first virtualized, standalone 5G broadband network in the United States. Lenzie oversees the integration of satellite television infrastructure with next-generation wireless capabilities to ensure seamless connectivity across the national footprint. By managing the engineering teams responsible for award-winning technology, the Chief Technology Officer drives innovation in streaming services and connected home solutions. Kirk Lenzie collaborates with the Board to align technical roadmaps with long-term market expansion goals. This leadership role involves optimizing spectrum assets to maintain a competitive edge in the telecommunications sector. Through rigorous oversight of research and development, Lenzie ensures the company remains a disruptive force in the industry. The Chief Technology Officer maintains high standards for network reliability and performance, supporting the broader mission of providing superior entertainment and communication services to millions of customers.

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    Frequently Asked Questions Regarding DISH Top Executives and Leadership Team

    Who leads DISH?
    DISH is led by Lana Luth (Chief Operating Officer), along with executives such as Kevin Salman (President) and Alejandro Vidal (Senior Representative & President, Office of).
    Who is part of DISH’s executive team?
    The executive team of DISH includes leaders such as Lana Luth (Chief Operating Officer), Kevin Salman (President), Alejandro Vidal (Senior Representative & President, Office of) and other senior executives.
    How many executives does DISH have?
    DISH has 6 executives leading key business areas.
    What roles are included in DISH’s leadership team?
    The leadership team of DISH includes roles such as Chief Operating Officer, President, Senior Representative & President, Office of, President, Boost Mobile, Office of the President.