Digikala Executive and Leadership Team

Masoud Tabatabaei, the Chief Executive Officer at Digikala, directs the overarching corporate strategy and long-term vision for the largest ecommerce platform in Iran. By overseeing the expansion of market reach across the country, the Chief Executive Officer ensures that the company maintains its position as a top-tier digital destination. This leadership role involves constant coordination with the Board to optimize revenue streams and enhance the customer experience within the competitive retail landscape. Masoud Tabatabaei actively monitors macroeconomic trends to pivot business models toward sustainable growth. Through the implementation of high-level operational frameworks, the Chief Executive Officer drives efficiency across all departments. Ultimately, Tabatabaei secures the competitive advantage of the organization by fostering innovation in logistics and consumer engagement, ensuring that the company remains the primary choice for online shoppers throughout the region.

Neda Baradaran, the Deputy Chief Executive Officer at Digikala, manages the daily operational execution and cross-departmental alignment required to sustain the company's massive ecommerce infrastructure. By supervising the integration of various business units, the Deputy Chief Executive Officer ensures that internal processes support the rapid scaling of retail services across Iran. This leadership role involves translating high-level strategic goals into actionable tasks for middle management. Neda Baradaran maintains rigorous oversight of operational performance metrics to identify bottlenecks in the supply chain or customer service delivery. Through the coordination of diverse teams, the Deputy Chief Executive Officer drives the implementation of efficiency protocols that reduce overhead costs. Baradaran consistently evaluates the effectiveness of internal workflows, ensuring that the organization remains agile in a fast-paced market. By bridging the gap between executive vision and ground-level execution, Baradaran stabilizes the company's growth trajectory.

Mohammad Namdar, the Chief Technology Officer, At Digikala at Digikala, architects the robust digital infrastructure that powers the nation's most visited ecommerce website. By overseeing the development of scalable software solutions, the Chief Technology Officer, At Digikala ensures that the platform handles high traffic volumes during peak retail seasons. This leadership role involves managing the engineering teams responsible for the user interface, backend databases, and mobile application performance. Mohammad Namdar drives the adoption of cutting-edge technologies to improve search algorithms and personalized shopping recommendations for millions of users. Through the continuous optimization of server capacity and cybersecurity protocols, the Chief Technology Officer, At Digikala protects sensitive consumer data while maintaining site uptime. Namdar collaborates with other C-suite leaders to align technical capabilities with business expansion goals. By prioritizing innovation in the digital stack, Namdar maintains the technological superiority of the platform.

Kamal Riazi, the Chief Human Resources Officer at Digikala, directs the talent acquisition and organizational development strategies necessary to support a massive workforce across Iran. By overseeing the recruitment of specialized technical and operational staff, the Chief Human Resources Officer ensures that the company maintains a high-performance culture. This leadership role involves designing comprehensive training programs that align employee skills with the evolving needs of the ecommerce sector. Kamal Riazi drives the implementation of performance management systems that reward productivity and innovation. Through the management of internal communications and corporate culture initiatives, the Chief Human Resources Officer fosters employee retention in a competitive labor market. Riazi collaborates with executive leadership to ensure that human capital strategies support the broader business objectives of the organization. By optimizing the organizational structure, Riazi ensures that the company possesses the necessary talent to sustain its market leadership.

Shaghayegh Mohamadi, the Chief Legal Officer at Digikala, manages the regulatory compliance and legal risk mitigation strategies for the largest ecommerce entity in Iran. By overseeing the navigation of complex commercial laws and consumer protection regulations, the Chief Legal Officer ensures that all business operations remain within the legal framework. This leadership role involves drafting and reviewing high-stakes contracts with vendors, logistics partners, and technology providers. Shaghayegh Mohamadi drives the resolution of legal disputes and manages interactions with government agencies to protect the company's interests. Through the implementation of robust internal governance policies, the Chief Legal Officer minimizes exposure to litigation and regulatory penalties. Mohamadi collaborates with the executive team to provide legal counsel on expansion projects and new service offerings. By maintaining strict adherence to legal standards, Mohamadi safeguards the reputation and operational continuity of the company in a highly regulated retail environment.