Digikala Executive and Leadership Team

Masoud Tabatabaei, the Chief Executive Officer at Digikala, directs the overarching corporate strategy and long-term growth initiatives for the largest ecommerce platform in Iran. Overseeing the entire organizational structure, the Chief Executive Officer ensures alignment between operational output and the evolving demands of the national retail market. This leadership role involves managing high-level stakeholder relationships and driving the expansion of service capabilities across diverse geographic regions. By optimizing the core business model, Masoud Tabatabaei directly impacts the company's ability to maintain its status as a top-tier digital destination. The Chief Executive Officer coordinates with the board to secure financial stability and market dominance. Through rigorous oversight of departmental performance, Tabatabaei fosters a culture of efficiency and innovation, ensuring the platform remains the primary choice for consumers seeking electronics, fashion, and general merchandise throughout the country.

Appseo Mob, the Chief Technology Officer at Digikala, architects the scalable digital infrastructure required to support the high-traffic ecommerce ecosystem. Managing the technical roadmap, the Chief Technology Officer drives the development of robust software solutions that power the platform's search, checkout, and logistics tracking capabilities. This leadership role involves overseeing the engineering teams responsible for maintaining website uptime and security across the national network. By implementing advanced data analytics and cloud-based systems, Appseo Mob directly impacts the user experience and operational efficiency of the entire digital storefront. The Chief Technology Officer collaborates with product managers to integrate new features that enhance consumer engagement. Through continuous optimization of the technical stack, Mob ensures the platform remains resilient against competitors while supporting the rapid growth of the company's diverse product categories and service offerings.

Kamal Riazi, the Chief Human Resources Officer at Digikala, designs the talent acquisition and organizational development frameworks necessary to sustain a massive ecommerce workforce. Overseeing internal culture and employee engagement, the Chief Human Resources Officer drives initiatives that align staff performance with the company's aggressive growth targets. This leadership role involves managing large-scale recruitment efforts and professional development programs across the company's various operational hubs. By fostering a high-performance environment, Kamal Riazi directly impacts the retention of top-tier talent and the overall productivity of the organization. The Chief Human Resources Officer coordinates with department heads to ensure consistent application of corporate policies and workplace standards. Through strategic workforce planning, Riazi supports the company's mission to provide seamless retail services, ensuring the internal team possesses the necessary skills to navigate the complexities of the Iranian ecommerce landscape.

Elmira Zamiri, the Chief Human Resources Officer & Assistant at Digikala, manages the administrative efficiency and operational support systems that underpin the company's human capital strategy. Overseeing the integration of executive support functions with core HR processes, the Chief Human Resources Officer & Assistant drives the optimization of internal workflows and communication channels. This leadership role involves facilitating cross-departmental collaboration and ensuring that executive directives translate into actionable tasks for the broader organization. By streamlining administrative operations, Elmira Zamiri directly impacts the agility and responsiveness of the leadership team. The Chief Human Resources Officer & Assistant coordinates with various stakeholders to maintain organizational alignment during periods of rapid market expansion. Through meticulous management of internal resources and support systems, Zamiri ensures that the company's human capital initiatives remain focused on driving long-term value and operational excellence within the competitive retail sector.

Shaghayegh Mohamadi, the Chief Legal Officer at Digikala, governs the regulatory compliance and legal framework for the company's extensive ecommerce operations. Overseeing all contractual obligations and intellectual property matters, the Chief Legal Officer drives the mitigation of corporate risk across the national market. This leadership role involves navigating complex legal landscapes to ensure that all business practices adhere to local regulations and industry standards. By providing strategic counsel to the executive team, Shaghayegh Mohamadi directly impacts the company's ability to operate securely and expand its service footprint. The Chief Legal Officer manages external legal partnerships and internal policy development to protect the brand's reputation and assets. Through proactive legal oversight, Mohamadi ensures that the company's growth strategies remain legally sound, supporting the overall mission of providing reliable and accessible retail services to consumers throughout the entire country.