Digikala Executive and Leadership Team

Masoud Tabatabaei, the Chief Executive Officer at Digikala, directs the overall strategic vision and operational execution for Iran's leading e-commerce platform. This leadership role involves guiding the company's expansion and market penetration across the nation, ensuring alignment with Digikala's mission to provide a comprehensive online retail experience. Tabatabaei oversees the integration of diverse product categories, from electronics to general merchandise, directly impacting the company's significant market valuation and its position as Iran's third most visited website. The Chief Executive Officer's responsibilities extend to fostering key partnerships and driving innovation within the competitive e-commerce sector. Masoud Tabatabaei's strategic direction ensures Digikala maintains its status as a dominant force in the Iranian digital marketplace, focusing on sustainable growth and customer satisfaction through advanced technological integration and efficient service delivery across all regions of Iran.

Neda Baradaran, the Deputy Chief Executive Officer at Digikala, supports the Chief Executive Officer in executing the company's overarching strategy and managing day-to-day operations. This critical position involves overseeing key functional areas that contribute to Digikala's robust e-commerce infrastructure and service delivery across Iran. Baradaran's focus includes enhancing operational efficiencies, optimizing the customer journey, and ensuring seamless integration of new services and product lines. The Deputy Chief Executive Officer plays a vital part in translating strategic objectives into actionable plans, thereby reinforcing Digikala's standing as a top-tier online retailer. Neda Baradaran's leadership ensures the company's operational resilience and its capacity to adapt to evolving market demands, contributing significantly to the company's valuation and its extensive reach throughout the country.

Appseo Mob, the Chief Technology Officer at Digikala, architects and oversees the entire technological infrastructure that powers Iran's premier e-commerce platform. This leadership role is central to maintaining Digikala's status as the nation's third most visited website, demanding continuous innovation in platform development, data security, and scalable solutions. Mob directs the engineering teams responsible for enhancing user experience, optimizing website performance, and integrating advanced features that support a wide array of products. The Chief Technology Officer's strategic initiatives ensure the platform's reliability and its ability to handle significant traffic volumes across all of Iran. Appseo Mob's technical vision drives the company's competitive edge, enabling Digikala to adapt rapidly to market changes and maintain its leadership in the digital retail space through robust and forward-thinking technology.

Kamal Riazi, the Chief Human Resources Officer at Digikala, leads the strategic development and execution of all human capital initiatives for the leading Iranian e-commerce company. This role is fundamental to cultivating a high-performance culture that supports Digikala's rapid growth and market leadership. Riazi oversees talent acquisition, employee development, compensation strategies, and organizational design, ensuring the company attracts and retains top talent across its operations nationwide. The Chief Human Resources Officer's responsibilities include fostering an inclusive work environment and aligning HR policies with the company's ambitious business objectives. Kamal Riazi's expertise is crucial in managing the human element of Digikala's success, ensuring the workforce is equipped to drive innovation and operational excellence in the competitive retail sector.

Elmira Zamiri, the Chief Human Resources Officer & Assistant at Digikala, provides critical support and leadership in managing the company's extensive human resources functions. This dual role involves contributing to strategic HR planning and executing essential operational tasks that ensure the smooth functioning of the workforce across Iran. Zamiri assists in talent management, employee relations, and the implementation of HR policies designed to foster a productive and engaged work environment. The Chief Human Resources Officer & Assistant plays a key part in supporting the overall HR strategy, ensuring that Digikala's human capital initiatives align with its status as a major e-commerce player. Elmira Zamiri's contributions are vital to maintaining organizational health and supporting the company's continued expansion and success in the digital marketplace.

Shaghayegh Mohamadi, the Chief Legal Officer at Digikala, directs all legal affairs and ensures regulatory compliance for Iran's largest e-commerce startup. This pivotal role involves safeguarding the company's interests, managing legal risks, and providing strategic counsel on all contractual, corporate, and operational matters. Mohamadi oversees the legal framework that supports Digikala's extensive online operations and its nationwide service delivery. The Chief Legal Officer's responsibilities include navigating complex legal landscapes, advising on intellectual property, and ensuring adherence to all relevant Iranian laws and regulations. Shaghayegh Mohamadi's expertise is essential for maintaining Digikala's strong market position and its reputation for integrity and operational excellence in the dynamic retail sector.