Digikala Executive and Leadership Team

Masoud Tabatabaei, the Chief Executive Officer at Digikala, directs the overall strategic vision and operational execution for Iran's leading e-commerce platform. Overseeing all major business units, Tabatabaei ensures alignment with the company's mission to provide a comprehensive and accessible online retail experience nationwide. This leadership role involves driving growth initiatives, optimizing market penetration, and fostering a culture of continuous improvement across all departments. By focusing on scalable solutions and customer-centric strategies, Masoud Tabatabaei solidifies Digikala's position as a dominant force in the Iranian retail sector. The Chief Executive Officer's purview extends to financial performance, strategic partnerships, and long-term business development, ensuring sustained market leadership and operational excellence.

Neda Baradaran, the Deputy Chief Executive Officer at Digikala, supports the Chief Executive Officer in executing the company's strategic objectives and managing day-to-day operations. Baradaran focuses on enhancing operational efficiency and driving key projects that contribute to Digikala's expansion and service delivery across Iran. This position involves close collaboration with department heads to ensure seamless integration of business functions and the effective implementation of new technologies and processes. By championing operational excellence, Neda Baradaran plays a critical part in maintaining Digikala's competitive edge and its reputation for reliability in the e-commerce market. The Deputy Chief Executive Officer's responsibilities include overseeing cross-functional teams and ensuring that all operational activities align with the company's overarching goals for customer satisfaction and market growth.

Mohammad Namdar, the Chief Technology Officer at Digikala, architects and oversees the entire technology infrastructure that powers Iran's premier e-commerce platform. Namdar drives innovation in digital solutions, ensuring the scalability, security, and performance of Digikala's online services. This critical role involves managing the development of cutting-edge features, optimizing platform architecture, and leading the engineering teams to deliver robust technological capabilities. By focusing on advanced analytics and data-driven insights, Mohammad Namdar enhances the customer journey and operational efficiency. The Chief Technology Officer's strategic direction is vital for maintaining Digikala's technological leadership and adapting to the evolving digital landscape, supporting nationwide service delivery and market expansion.

Kamal Riazi, the Chief Human Resources Officer at Digikala, leads the strategic development and execution of all human capital initiatives for the company. Riazi is responsible for cultivating a high-performance organizational culture, attracting top talent, and implementing comprehensive employee development programs across Iran. This role involves overseeing talent acquisition, compensation and benefits, employee relations, and organizational design to support Digikala's rapid growth. By championing employee engagement and fostering a supportive work environment, Kamal Riazi ensures that the human resources function directly contributes to the company's operational success and strategic objectives. The Chief Human Resources Officer's leadership is essential for building and retaining a skilled workforce capable of driving Digikala's market dominance.

Elmira Zamiri, the Chief Human Resources Officer & Assistant at Digikala, collaborates closely with the Chief Human Resources Officer to manage and enhance the company's workforce strategies. Zamiri focuses on operationalizing HR policies, supporting employee lifecycle management, and contributing to initiatives that foster a positive and productive work environment throughout Digikala's operations. This position involves direct involvement in talent management processes, employee support services, and the implementation of HR best practices across the organization. By ensuring the efficient execution of HR functions, Elmira Zamiri supports the overall human capital objectives and contributes to the sustained growth and operational effectiveness of the company nationwide. The Chief Human Resources Officer & Assistant's role is integral to maintaining employee satisfaction and aligning HR efforts with business goals.

Shaghayegh Mohamadi, the Chief Legal Officer at Digikala, provides strategic legal counsel and oversees all legal affairs for the company's extensive e-commerce operations in Iran. Mohamadi ensures compliance with all relevant national regulations, manages corporate governance, and mitigates legal risks across business activities. This vital role involves advising on contracts, intellectual property, and regulatory matters, safeguarding Digikala's interests and facilitating secure business transactions. By maintaining a strong legal framework, Shaghayegh Mohamadi supports Digikala's expansion and operational integrity. The Chief Legal Officer's expertise is crucial for navigating the complex legal landscape of the e-commerce industry and upholding the company's commitment to ethical business practices and customer trust.