Digikala Executive and Leadership Team

Masoud Tabatabaei, the Chief Executive Officer at Digikala, directs the overarching corporate strategy and long-term vision for the largest ecommerce platform in Iran. By overseeing the integration of complex supply chain logistics with a massive digital marketplace, the Chief Executive Officer ensures consistent growth and market dominance. This leadership role involves constant collaboration with the Board to refine the business model and expand service reach across diverse regional markets. Masoud Tabatabaei maintains a sharp focus on operational efficiency, driving the company toward sustainable profitability while navigating the unique challenges of the Iranian retail landscape. Through rigorous oversight of all departmental outputs, the Chief Executive Officer guarantees that the organization remains the primary destination for online shopping. Ultimately, Tabatabaei secures the competitive advantage of the firm by prioritizing technological innovation and superior customer service standards in every transaction.

Neda Baradaran, the Deputy Chief Executive Officer at Digikala, manages the daily operational execution and cross-departmental alignment required to maintain the company's status as a top-tier ecommerce entity. By supervising the implementation of strategic initiatives, the Deputy Chief Executive Officer ensures that internal processes support the rapid scaling of retail operations across Iran. This role requires constant coordination with other C-suite leaders to optimize resource allocation and streamline the customer experience. Neda Baradaran drives the development of internal frameworks that enhance productivity and operational agility within the organization. Through meticulous monitoring of performance metrics, the Deputy Chief Executive Officer identifies bottlenecks and implements solutions to maintain high service levels. Ultimately, Baradaran strengthens the organizational foundation, ensuring that the company effectively meets the evolving demands of the digital marketplace while maintaining a robust and scalable infrastructure for future expansion.

Appseo Mob, the Chief Technology Officer at Digikala, architects the scalable digital infrastructure and software platforms that power the largest ecommerce website in Iran. By overseeing the development of high-traffic web and mobile applications, the Chief Technology Officer ensures seamless user experiences for millions of customers. This leadership role involves managing the engineering teams responsible for data security, platform stability, and the integration of advanced retail algorithms. Appseo Mob drives the technological roadmap, prioritizing innovations that improve search functionality and transaction processing speeds. Through constant collaboration with the product development teams, the Chief Technology Officer aligns technical capabilities with the broader business goals of the firm. Ultimately, Mob secures the digital integrity of the platform, ensuring that the company remains at the forefront of ecommerce technology while supporting the high-volume demands of a nationwide retail operation.

Elmira Zamiri, the Chief Human Resources Officer & Assistant at Digikala, designs the talent acquisition and organizational development strategies necessary to support a massive workforce in the competitive Iranian ecommerce sector. By overseeing recruitment, employee engagement, and performance management, the Chief Human Resources Officer & Assistant ensures that the company attracts and retains top-tier professionals. This role involves balancing administrative support for executive leadership with the implementation of comprehensive human capital policies. Elmira Zamiri drives initiatives that foster a high-performance culture, aligning individual employee goals with the overarching mission of the organization. Through the development of training programs and internal communication structures, the Chief Human Resources Officer & Assistant maintains organizational cohesion across all departments. Ultimately, Zamiri strengthens the internal talent pipeline, ensuring that the company possesses the human capital required to sustain its market leadership and operational excellence.

Kamal Riazi, the Chief Human Resources Officer at Digikala, manages the strategic workforce planning and labor relations for the company's extensive logistics and corporate teams. By overseeing the implementation of compensation structures and workplace safety protocols, the Chief Human Resources Officer ensures that the organization maintains a stable and productive environment. This role involves navigating the complexities of labor regulations while fostering a culture of accountability and professional growth. Kamal Riazi drives the execution of large-scale staffing initiatives that support the company's nationwide retail footprint. Through close collaboration with department heads, the Chief Human Resources Officer aligns staffing levels with seasonal demand fluctuations and long-term growth targets. Ultimately, Riazi secures the operational continuity of the firm by building a resilient workforce capable of meeting the high-pressure requirements of the ecommerce industry, ensuring that the company remains a preferred employer in the region.

Shaghayegh Mohamadi, the Chief Legal Officer at Digikala, directs all corporate governance, regulatory compliance, and risk management activities for the firm. By overseeing the legal framework governing ecommerce transactions and consumer protection, the Chief Legal Officer ensures that the company operates within the strict parameters of Iranian law. This role involves managing complex contract negotiations, intellectual property protection, and potential litigation matters that arise from large-scale retail operations. Shaghayegh Mohamadi drives the development of internal policies that mitigate legal exposure while facilitating business growth. Through constant interaction with the Board and executive leadership, the Chief Legal Officer provides critical guidance on regulatory changes that impact the digital marketplace. Ultimately, Mohamadi secures the long-term stability of the organization by maintaining rigorous compliance standards, ensuring that the company navigates the legal landscape with precision while protecting the interests of the business and its stakeholders.