Leadership Overview
Daybreak Foods has 4 executives leading key functions including strategic oversight, operational management, and executive leadership.
Committed to sustainable agricultural practices, Daybreak Foods delivers high-quality egg products to global food-production partners while maintaining rigorous standards for animal welfare and operational excellence across the entire supply chain.
Committed to sustainable agricultural practices, Daybreak Foods delivers high-quality egg products to global food-production partners while maintaining rigorous standards for animal welfare and operational excellence across the entire supply chain.
Leadership Roles at Daybreak Foods
Willian Rehm - President & Chief Executive Officer
Willian Rehm, the President & Chief Executive Officer at Daybreak Foods, directs the overarching strategic vision for the organization. Focusing on the management of 19 million laying hens, the President & Chief Executive Officer ensures that production cycles meet the massive demands of global food-production companies. This leadership role involves balancing large-scale liquid egg processing with the company's core commitment to sustainability and animal welfare. By aligning corporate goals with industry-leading agricultural standards, Willian Rehm drives long-term growth and market stability. The President & Chief Executive Officer maintains close collaboration with the board to refine operational efficiencies across the Wisconsin headquarters and beyond. Through consistent focus on quality control and supply chain integrity, the executive secures the company's position as a premier supplier in the competitive food service and retail sectors, ultimately fostering a culture of continuous improvement and professional development for the entire workforce.
Bill Rehm - President & Chief Executive Officer
Bill Rehm, the President & Chief Executive Officer at Daybreak Foods, manages the external growth initiatives and stakeholder relations for the enterprise. While the other executive lead focuses on internal production, the President & Chief Executive Officer concentrates on expanding the company's footprint within the global food service industry. This role involves navigating complex market dynamics to ensure that the supply of liquid eggs remains consistent for major retail partners. Bill Rehm architects strategic partnerships that enhance the company's reputation for reliability and ethical farming practices. By overseeing high-level financial planning and resource allocation, the President & Chief Executive Officer supports the company's mission to provide superior agricultural products. This leadership position requires constant engagement with industry trends to maintain a competitive edge. Through diligent oversight of market expansion and brand positioning, the executive ensures that the organization remains a dominant force in the egg production landscape while upholding the family-owned values of the business.
Mark Kellen - Chief Operating Officer
Mark Kellen, the Chief Operating Officer at Daybreak Foods, oversees the daily technical operations and facility management across all production sites. Tasked with the logistical coordination of processing millions of eggs daily, the Chief Operating Officer ensures that the liquid egg production lines operate at peak efficiency. Mark Kellen implements advanced technology to monitor the health and welfare of the 19 million laying hens, directly impacting the quality of the final product. This role involves managing the workforce of over 1,000 employees to maintain a safe and productive environment. By streamlining internal processes and optimizing the supply chain, the Chief Operating Officer supports the company's ability to meet the rigorous demands of global food-production clients. The executive works closely with the leadership team to integrate sustainable practices into every stage of the production cycle, ensuring that operational output aligns with the company's long-term environmental and ethical goals.

Rudy Steiner - President
Rudy Steiner, the President at Daybreak Foods, directs the tactical execution of regional agricultural initiatives and internal organizational development. Focusing on the operational health of the company's facilities, the President ensures that all animal welfare protocols are strictly followed across the entire production network. Rudy Steiner manages the integration of new growth opportunities within the retail sector, ensuring that the company's liquid egg products reach diverse markets efficiently. This leadership role involves fostering a supportive work environment that encourages professional development for the 1,000-strong workforce. By coordinating between departments, the President maintains the alignment of daily tasks with the broader corporate mission of sustainability. The executive monitors performance metrics to identify areas for improvement in processing speed and product quality. Through this dedicated focus on internal operations and team growth, the President secures the company's operational resilience and supports the overall success of the organization in the competitive agricultural landscape.
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