Leadership Overview
Data Axle has 7 executives leading key functions including strategy, finance, technology, nonprofit solutions, mid-market solutions, and enterprise operations.
Driven by a commitment to data excellence, Data Axle provides comprehensive data-driven marketing and real-time business intelligence solutions, empowering organizations across diverse sectors to achieve their objectives.
Driven by a commitment to data excellence, Data Axle provides comprehensive data-driven marketing and real-time business intelligence solutions, empowering organizations across diverse sectors to achieve their objectives.
Leadership Roles at Data Axle
Andrew Frawley - Chief Executive Officer
Andrew Frawley, the Chief Executive Officer at Data Axle, directs the overarching corporate strategy and operational execution. Frawley guides the company's mission to deliver essential data and marketing solutions to enterprise, small business, nonprofit, and political organizations. Overseeing all business units, the Chief Executive Officer ensures alignment with market demands and technological advancements. This leadership position involves fostering innovation and driving growth across all service offerings. By optimizing resource allocation and strategic partnerships, Andrew Frawley solidifies Data Axle's market leadership. The Chief Executive Officer's focus remains on enhancing client value and expanding the company's global reach through data-driven insights.
Darrell Boaz - President & Chief Executive Officer
Darrell Boaz, the President & Chief Executive Officer at Data Axle, spearheads the company's strategic vision and operational framework. Boaz drives the delivery of data, data-driven marketing, and real-time business intelligence solutions critical for enterprise, small business, nonprofit, and political clients. This executive role involves managing cross-functional teams to ensure seamless integration of services and client success. The President & Chief Executive Officer champions initiatives that enhance Data Axle's competitive edge in the market. Through rigorous oversight of business development and client relations, Darrell Boaz cultivates strong partnerships. Boaz's leadership ensures the company's continued expansion and commitment to providing actionable intelligence.
Kip Poindester - Chief Financial Officer
Kip Poindester, the Chief Financial Officer at Data Axle, manages all financial operations and fiscal strategy. Poindester oversees budgeting, forecasting, and financial reporting, ensuring the company's fiscal health and sustainable growth. This critical role involves optimizing capital allocation and managing investment strategies to support Data Axle's expansion in data-driven marketing and business intelligence solutions. The Chief Financial Officer works closely with other executives to align financial objectives with corporate goals. By implementing robust financial controls and driving efficiency, Kip Poindester safeguards the company's assets. Poindester's expertise is vital for maintaining investor confidence and supporting long-term strategic planning.
Niely Shams - President, Data Axle Nonprofit
Niely Shams, the President, Data Axle Nonprofit at Data Axle, directs the strategic initiatives and operational execution for the nonprofit sector. Shams focuses on delivering specialized data and marketing solutions tailored to the unique needs of nonprofit organizations, enhancing their fundraising and outreach capabilities. This leadership role involves cultivating strong relationships with nonprofit clients and understanding their evolving requirements. The President, Data Axle Nonprofit ensures the development of targeted services that empower mission-driven organizations. By driving innovation in data utilization for social impact, Niely Shams strengthens Data Axle's commitment to this vital market segment. Shams's leadership is key to expanding the company's influence and support within the nonprofit community.

Jim Sterm - President
Jim Sterm, the President at Data Axle, oversees key operational divisions and drives strategic growth initiatives. Sterm focuses on enhancing the delivery of data-driven marketing and business intelligence solutions across various client segments. This executive position involves managing cross-functional teams to ensure operational efficiency and client satisfaction. The President works closely with other leaders to implement strategies that expand market reach and service capabilities. By optimizing business processes and fostering collaboration, Jim Sterm contributes significantly to Data Axle's overall success. Sterm's leadership is instrumental in achieving the company's objectives for innovation and client engagement.
Mark Cullinane - President, Mid-Market & SMB Solutions
Mark Cullinane, the President, Mid-Market & SMB Solutions at Data Axle, leads the strategic direction and operational execution for serving mid-market and small-to-medium business clients. Cullinane focuses on delivering tailored data and marketing solutions that empower these businesses to compete effectively and achieve growth. This executive role involves understanding the specific challenges and opportunities within the mid-market and SMB segments. The President, Mid-Market & SMB Solutions ensures the development and deployment of accessible, high-impact services. By driving client acquisition and retention strategies, Mark Cullinane strengthens Data Axle's presence in these crucial markets. Cullinane's leadership is vital for expanding the company's client base and revenue streams.
Vishal Bhasin - Chief Technology Officer, Md, Data Axle (India)
Vishal Bhasin, the Chief Technology Officer, Md, Data Axle (India) at Data Axle, architects the company's technological infrastructure and innovation roadmap. Bhasin leads the development and implementation of cutting-edge data solutions and real-time business intelligence platforms. This executive position involves overseeing the engineering teams responsible for product development and system architecture, ensuring scalability and security. The Chief Technology Officer, Md, Data Axle (India) drives technological advancements that enhance Data Axle's service offerings for enterprise and small business clients. By fostering a culture of technical excellence, Vishal Bhasin ensures the company remains at the forefront of data analytics. Bhasin's strategic direction is crucial for maintaining a competitive technological advantage.
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