Data Axle Executive and Leadership Team

September, 2026

Leadership Overview

Data Axle has 6 executives leading key functions including strategy, financial oversight, technology development, and nonprofit sector growth.

Focused on delivering real-time business intelligence, Data Axle empowers enterprise and small business clients through advanced data-driven marketing solutions that drive measurable market impact and operational excellence.

Leadership Roles at Data Axle

  • Chief Executive Officer - Andrew Frawley
  • President & Chief Executive Officer - Darrell Boaz
  • Chief Financial Officer - Marcus Campbell
  • President - Jim Sterm
  • President, Data Axle Nonprofit - Niely Shams
  • Chief Technology Officer, Md, Data Axle (India) - Vishal Bhasin
  • Andrew Frawley - Chief Executive Officer

    Andrew Frawley, the Chief Executive Officer at Data Axle, directs the overarching corporate strategy and long-term vision for the organization. Frawley manages the integration of data-driven marketing solutions across diverse enterprise sectors, ensuring alignment with evolving market demands. By prioritizing real-time business intelligence, the Chief Executive Officer optimizes internal processes to maintain a competitive edge in the technology consulting landscape. Andrew Frawley also collaborates with the Board to secure sustainable growth and financial stability. This leadership role involves overseeing the expansion of service offerings to support small business and political organizations globally. Through rigorous analysis of market trends, the Chief Executive Officer identifies new opportunities for innovation. Frawley maintains a focus on operational efficiency, ensuring that all departments contribute to the core mission of providing high-quality data solutions. Ultimately, the Chief Executive Officer drives the company toward achieving its strategic objectives while fostering a culture of excellence.

    Darrell Boaz - President & Chief Executive Officer

    Darrell Boaz, the President & Chief Executive Officer at Data Axle, executes the daily operational mandates and high-level business development initiatives. Boaz oversees the implementation of complex data solutions, ensuring that enterprise clients receive actionable intelligence for marketing campaigns. By managing cross-functional teams, the President & Chief Executive Officer maintains high standards of service delivery across North American markets. Darrell Boaz also coordinates with other C-suite leaders to refine the product roadmap and enhance the value proposition of the company's data assets. This leadership role involves driving revenue growth through strategic partnerships and client acquisition efforts. By focusing on the scalability of business intelligence tools, the President & Chief Executive Officer ensures that the organization meets the needs of diverse nonprofit and political entities. Boaz consistently evaluates performance metrics to improve service quality. Ultimately, the President & Chief Executive Officer secures the company's market position through disciplined execution and strategic foresight.

    Marcus Campbell - Chief Financial Officer

    Marcus Campbell, the Chief Financial Officer at Data Axle, manages the fiscal health and capital allocation strategies of the organization. Campbell oversees financial reporting, budgeting, and long-term investment planning to support the company's data-driven marketing mission. By analyzing revenue streams from enterprise and small business segments, the Chief Financial Officer ensures that resources align with strategic growth priorities. Marcus Campbell also directs the financial risk management framework, protecting the company's assets while enabling expansion into new markets. This leadership role involves collaborating with the executive team to evaluate the financial viability of new technology initiatives. By optimizing cost structures and improving operational efficiency, the Chief Financial Officer drives profitability across all business units. Campbell maintains rigorous oversight of fiscal compliance and reporting standards. Ultimately, the Chief Financial Officer provides the financial foundation necessary for the company to continue delivering high-quality business intelligence solutions to a global client base.

    Jim Sterm - President

    Jim Sterm, the President at Data Axle, directs the commercial strategy and client engagement initiatives for the organization. Sterm oversees the sales and account management teams, ensuring that enterprise and small business clients receive tailored data-driven marketing solutions. By focusing on market expansion and customer retention, the President drives the company's revenue growth across diverse industry verticals. Jim Sterm also collaborates with the product development teams to ensure that service offerings meet the specific needs of the client base. This leadership role involves managing high-level relationships with key stakeholders and partners to strengthen the company's market presence. By optimizing the sales funnel and improving client satisfaction, the President ensures that the organization maintains its competitive edge. Sterm consistently monitors market trends to identify new opportunities for service enhancement. Ultimately, the President secures long-term business success by aligning commercial activities with the company's core mission of providing actionable business intelligence.

    Niely Shams - President, Data Axle Nonprofit

    Niely Shams, the President, Data Axle Nonprofit at Data Axle, leads the specialized division dedicated to serving the unique data and marketing needs of nonprofit organizations. Shams oversees the development of targeted intelligence solutions that help these entities increase donor engagement and operational efficiency. By directing the strategy for the nonprofit sector, the President, Data Axle Nonprofit ensures that the company's data assets are leveraged to support social impact initiatives. Niely Shams also collaborates with the broader executive team to integrate nonprofit-specific insights into the company's overall business intelligence framework. This leadership role involves managing client relationships and expanding the reach of services to support charitable causes globally. By focusing on the specific challenges faced by nonprofits, the President, Data Axle Nonprofit drives innovation in fundraising and outreach strategies. Shams maintains a commitment to delivering high-quality, actionable data. Ultimately, the President, Data Axle Nonprofit secures the company's reputation as a trusted partner for the nonprofit community.
    Niely Shams

    Vishal Bhasin - Chief Technology Officer, Md, Data Axle (India)

    Vishal Bhasin, the Chief Technology Officer, Md, Data Axle (India) at Data Axle, architects the technical infrastructure and software development lifecycle for the company's data platforms. Bhasin oversees the engineering teams responsible for building real-time business intelligence tools that serve enterprise and nonprofit clients. By driving innovation in data processing and analytics, the Chief Technology Officer, Md, Data Axle (India) ensures that the company remains at the forefront of technology consulting. Vishal Bhasin also manages the regional operations in India, coordinating technical talent to support global product development. This leadership role involves integrating advanced machine learning and data management capabilities into existing service offerings. By fostering a culture of technical excellence, the Chief Technology Officer, Md, Data Axle (India) improves the reliability and performance of all digital solutions. Bhasin collaborates with other executives to align technical capabilities with market needs. Ultimately, the Chief Technology Officer, Md, Data Axle (India) secures the company's technological advantage.

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    Frequently Asked Questions Regarding Data Axle Top Executives and Leadership Team

    Who leads Data Axle?
    Data Axle is led by Andrew Frawley (Chief Executive Officer), along with executives such as Darrell Boaz (President & Chief Executive Officer) and Marcus Campbell (Chief Financial Officer).
    Who is part of Data Axle’s executive team?
    The executive team of Data Axle includes leaders such as Andrew Frawley (Chief Executive Officer), Darrell Boaz (President & Chief Executive Officer), Marcus Campbell (Chief Financial Officer) and other senior executives.
    How many executives does Data Axle have?
    Data Axle has 6 executives leading key business areas.
    What roles are included in Data Axle’s leadership team?
    The leadership team of Data Axle includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, President, President, Data Axle Nonprofit.