Leadership Overview
Data Axle has 5 executives leading key functions including strategy, business operations, financial management, technology development, and nonprofit sector solutions.
Focused on delivering real-time business intelligence, Data Axle empowers organizations through data-driven marketing solutions that drive growth and operational efficiency across diverse enterprise, small business, and nonprofit markets.
Focused on delivering real-time business intelligence, Data Axle empowers organizations through data-driven marketing solutions that drive growth and operational efficiency across diverse enterprise, small business, and nonprofit markets.
Leadership Roles at Data Axle
Andrew Frawley - Chief Executive Officer
Andrew Frawley, the Chief Executive Officer at Data Axle, directs the overarching corporate strategy and long-term vision for the organization. Frawley oversees the integration of data-driven marketing solutions across global markets, ensuring that the company maintains a competitive edge in business intelligence. By aligning internal resources with client needs, the Chief Executive Officer fosters innovation in data management and analytics. Andrew Frawley maintains constant communication with the Board to ensure fiscal health and market expansion. This leadership role involves identifying emerging opportunities within the tech consulting landscape to drive sustainable revenue growth. Through rigorous oversight of organizational performance, the Chief Executive Officer optimizes internal processes to support enterprise-level clients. Frawley drives the company mission by prioritizing high-quality data accuracy and actionable insights, ultimately securing the position of the firm as a premier provider of intelligence solutions for diverse business sectors.
Darrell Boaz - President & Chief Executive Officer
Darrell Boaz, the President & Chief Executive Officer at Data Axle, manages the daily operational execution and tactical deployment of business services. Boaz oversees the alignment of departmental goals with the broader corporate mission, ensuring that the company delivers consistent value to small business and political organizations. The President & Chief Executive Officer drives the expansion of service offerings by monitoring market trends and adjusting operational workflows accordingly. Darrell Boaz coordinates with other executive leaders to streamline cross-functional collaboration, enhancing the delivery of real-time intelligence products. This role involves managing complex client relationships and ensuring that service quality meets the rigorous standards required by modern enterprises. By focusing on operational excellence and scalable infrastructure, the President & Chief Executive Officer supports the firm in maintaining its market leadership. Boaz ensures that all business units operate with maximum efficiency to achieve long-term growth objectives.
Marcus Campbell - Chief Financial Officer
Marcus Campbell, the Chief Financial Officer at Data Axle, manages the financial health and capital allocation strategies of the organization. Campbell oversees all fiscal reporting, budgeting, and investment planning to ensure the company maintains a robust balance sheet. The Chief Financial Officer drives financial transparency and regulatory compliance, providing the necessary data for strategic decision-making at the executive level. Marcus Campbell monitors revenue streams and cost structures to optimize profitability across all business intelligence service lines. This leadership role involves managing relationships with investors and financial institutions to support long-term growth initiatives. By implementing rigorous financial controls, the Chief Financial Officer mitigates risk and ensures that resources are directed toward high-impact projects. Campbell supports the firm by maintaining the financial stability required to innovate within the competitive data-driven marketing industry, ultimately securing the fiscal foundation for future expansion and technological development.
Niely Shams - President, Data Axle Nonprofit
Niely Shams, the President, Data Axle Nonprofit at Data Axle, directs the specialized services and outreach strategies tailored for the nonprofit sector. Shams oversees the development of data-driven solutions that assist charitable organizations in donor acquisition and engagement. The President, Data Axle Nonprofit drives the growth of this specific business unit by identifying unique market challenges and providing targeted intelligence tools. Niely Shams collaborates with internal teams to ensure that nonprofit clients receive the same high-quality data insights as enterprise partners. This leadership role involves managing client success programs and expanding the reach of the firm within the philanthropic community. By focusing on the specific needs of nonprofit organizations, the President, Data Axle Nonprofit ensures that the company delivers meaningful impact through its services. Shams supports the firm by strengthening its reputation as a trusted partner for organizations dedicated to social good and community development.

Vishal Bhasin - Chief Technology Officer
Vishal Bhasin, the Chief Technology Officer at Data Axle, architects the technical infrastructure and software platforms that power the company's data solutions. Bhasin oversees the engineering teams responsible for developing real-time business intelligence tools and advanced analytics engines. The Chief Technology Officer drives the adoption of emerging technologies to enhance data processing capabilities and service delivery speed. Vishal Bhasin collaborates with other executives to ensure that technical roadmaps align with the evolving needs of enterprise and nonprofit clients. This leadership role involves managing cybersecurity protocols and data integrity standards to protect sensitive information. By fostering a culture of continuous technical improvement, the Chief Technology Officer ensures that the firm remains at the forefront of the tech consulting industry. Bhasin directs the development of scalable systems that support the company's mission of providing accurate, actionable data to a global client base.
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