Hepsiburada Executive and Leadership Team

Hakan Karadogan, the Chief Executive Officer at Hepsiburada, directs the overall strategic vision and operational execution for the e-commerce platform. Overseeing all business units, Karadogan ensures alignment with Hepsiburada's mission to offer a wide array of products, including Electronics, Clothing, and Home & Living, to customers in Turkey. This leadership role involves driving market expansion and enhancing customer engagement across all digital touchpoints. By optimizing resource allocation and fostering cross-functional collaboration, Hakan Karadogan directly impacts the company's growth trajectory and competitive positioning within the dynamic retail landscape. The Chief Executive Officer's focus remains on sustainable development and reinforcing Hepsiburada's status as a leading online destination.

Seckin Koseoglu, the Chief Financial Officer at Hepsiburada, manages all financial operations and strategic fiscal planning for the e-commerce entity. Overseeing budgeting, forecasting, and financial reporting, Koseoglu ensures robust financial health and compliance with regulatory standards. This critical role involves optimizing capital structure and driving profitability across Hepsiburada's diverse product categories, from Electronics to Home & Living. By implementing stringent financial controls and identifying investment opportunities, Seckin Koseoglu directly supports the company's expansion initiatives within Turkey. The Chief Financial Officer's expertise is vital for navigating market fluctuations and securing long-term financial stability for the organization.

Olga Tsekhanovich, the Chief Technology Officer at Hepsiburada, architects and executes the technology strategy underpinning the e-commerce platform's operations. Overseeing the development and maintenance of all digital infrastructure, Tsekhanovich ensures a seamless and scalable user experience for customers browsing Electronics, Clothing, and Home & Living. This leadership position involves driving innovation in platform capabilities, data analytics, and cybersecurity measures to maintain Hepsiburada's competitive edge. By fostering a culture of technological excellence and managing engineering teams, Olga Tsekhanovich directly enhances the platform's efficiency and reliability. The Chief Technology Officer's vision is crucial for adapting to evolving market demands and supporting Hepsiburada's growth objectives.

Mustafa Seyhanoğulları, the Group Chief Technology Officer, Member of Management Board, Hepsiburada Financial Services at Hepsiburada, spearheads the technological advancements for both the core e-commerce platform and its financial services arm. Overseeing the integration of cutting-edge technologies, Seyhanoğulları ensures robust and secure systems that support a wide range of offerings, from Electronics to financial products. This multifaceted role involves driving strategic technology roadmaps, managing complex IT projects, and ensuring operational resilience across all Hepsiburada's digital endeavors. By championing technological innovation and effective governance, Mustafa Seyhanoğulları directly contributes to the company's market leadership and the expansion of its financial services capabilities. The Group Chief Technology Officer's leadership is pivotal for Hepsiburada's ongoing digital transformation.

Güzel Şaki, the Insankaynakları at Hepsiburada, directs all human resources functions critical to supporting the e-commerce platform's extensive operations. Overseeing talent acquisition, employee development, and organizational culture, Şaki ensures Hepsiburada attracts and retains top talent across its diverse departments, including those managing Electronics, Clothing, and Home & Living categories. This pivotal role involves developing and implementing HR strategies that align with the company's growth objectives and foster a productive work environment. By championing employee well-being and cultivating a strong organizational ethos, Güzel Şaki directly enhances Hepsiburada's operational capacity and market competitiveness. The Insankaynakları's strategic approach to human capital management is fundamental to the company's sustained success.