Crown Equipment Executive and Leadership Team

Craig Seitz, the Senior Vice President & Chief Financial Officer at Crown Equipment, directs the global financial architecture and capital allocation strategies. Overseeing fiscal reporting, the Senior Vice President & Chief Financial Officer ensures alignment between long-term investment goals and manufacturing output. This leadership role involves managing complex balance sheets across North American and European production facilities to maintain liquidity. By optimizing cost structures, Craig Seitz directly impacts the profitability of the forklift manufacturing business. Ultimately, Seitz secures the financial stability required for continuous research and development in material handling technology. The Senior Vice President & Chief Financial Officer collaborates with the Board to evaluate market risks, ensuring the company remains competitive in the industrial machinery sector. Through rigorous oversight of capital expenditures, Seitz drives the fiscal health necessary for sustained growth and operational excellence in a demanding global market.

Thomas Lathrop, the Chief Financial Officer (Asia Pacific) at Crown Equipment, directs all fiscal operations and regional economic strategies throughout the Asia Pacific territory. Overseeing local compliance and currency risk management, the Chief Financial Officer (Asia Pacific) ensures the financial viability of regional distribution networks. This leadership role involves scaling financial processes to support rapid market expansion in emerging industrial hubs. By implementing localized accounting controls, Thomas Lathrop directly impacts the efficiency of regional supply chains. Ultimately, Lathrop secures the necessary funding to support the growth of forklift sales and service centers across the region. The Chief Financial Officer (Asia Pacific) coordinates with global headquarters to synchronize reporting standards, ensuring transparency and accuracy in international performance metrics. Through strategic financial planning, Lathrop drives the profitability of the company within the competitive and diverse Asia Pacific industrial landscape.

Dennis McDeavitt, the President at Crown Equipment, directs the overarching strategic vision and daily operational execution of the global manufacturing enterprise. Overseeing the integration of product design, supply chain logistics, and market expansion, the President ensures the company maintains its position as a leader in industrial forklift production. This leadership role involves coordinating cross-functional initiatives to optimize manufacturing efficiency across all international headquarters. By setting clear performance benchmarks, Dennis McDeavitt directly impacts the quality and reliability of the product portfolio. Ultimately, McDeavitt secures the long-term market relevance of the company through continuous innovation and customer-focused service models. The President collaborates with the executive team to navigate global economic shifts, ensuring the business remains agile and responsive to industrial demands. Through decisive leadership, McDeavitt drives the growth and operational excellence of the company, reinforcing the brand's reputation for engineering precision and durability.

Jason Eskew, the Vice President & Chief Information Officer at Crown Equipment, directs the digital transformation and enterprise technology infrastructure. Overseeing cybersecurity protocols and data management systems, the Vice President & Chief Information Officer ensures the seamless integration of smart technology into industrial forklift fleets. This leadership role involves architecting scalable cloud solutions to support global manufacturing operations. By modernizing internal software platforms, Jason Eskew directly impacts the productivity of engineering and logistics teams. Ultimately, Eskew secures the digital assets of the company against evolving cyber threats while enabling data-driven decision-making. The Vice President & Chief Information Officer collaborates with operational leaders to deploy advanced analytics, enhancing the efficiency of material handling equipment. Through the implementation of robust IT frameworks, Eskew drives the technological advancement of the company, ensuring that digital capabilities remain at the forefront of the industrial machinery industry.

Daniel Iuston, the Vice President & Chief Human Resources Officer at Crown Equipment, directs global talent acquisition, organizational development, and workforce engagement strategies. Overseeing labor relations and professional training programs, the Vice President & Chief Human Resources Officer ensures the alignment of human capital with the company's manufacturing objectives. This leadership role involves fostering a culture of safety and innovation across diverse international workforces. By implementing comprehensive performance management systems, Daniel Iuston directly impacts the retention and development of skilled engineering talent. Ultimately, Iuston secures the organizational health required to maintain high production standards in the forklift industry. The Vice President & Chief Human Resources Officer collaborates with executive leadership to design compensation structures that attract top-tier professionals. Through the cultivation of a high-performance environment, Iuston drives the operational success of the company by empowering the workforce to meet complex industrial challenges.