Cross Insurance Executive and Leadership Team

September, 2026

Leadership Overview

Cross Insurance has 8 executives leading key functions including strategy, financial oversight, operational management, and regional market expansion.

Committed to providing comprehensive coverage solutions, Cross Insurance delivers independent insurance expertise to personal and commercial clients while maintaining a legacy of stability and client-focused protection across diverse markets.

Leadership Roles at Cross Insurance

  • Chief Executive Officer - Jonathan Cross
  • Chief Financial Officer - Bruce Nickerson
  • Chief Operating Officer - Francis Ferland
  • President - Robert Wade
  • President - Christopher Sharpe
  • President, Cross Insurance Coastal Region - David Messersmith
  • President - Gary Heaslip
  • President, Employee Benefits - Eric Jermyn
  • Jonathan Cross - Chief Executive Officer

    Jonathan Cross, the Chief Executive Officer at Cross Insurance, directs the overarching corporate strategy and long-term vision for the organization. By aligning internal resources with evolving market demands, the Chief Executive Officer ensures the firm maintains a competitive edge as a premier independent insurance intermediary. Jonathan Cross monitors industry trends to identify growth opportunities within the personal and commercial insurance sectors. This leadership role involves constant collaboration with the board to refine business models and enhance service delivery. Through rigorous oversight of corporate governance, the Chief Executive Officer fosters a culture of excellence and accountability. The executive maintains a focus on sustainable expansion, ensuring the company remains a trusted partner for clients seeking robust risk management solutions. By prioritizing innovation and client satisfaction, the Chief Executive Officer secures the firm's position as a leader in the insurance landscape.

    Bruce Nickerson - Chief Financial Officer

    Bruce Nickerson, the Chief Financial Officer at Cross Insurance, manages the fiscal health and capital allocation strategies for the entire organization. Overseeing complex financial reporting and budgeting processes, the Chief Financial Officer ensures the firm maintains strong liquidity to support ongoing operations. Bruce Nickerson evaluates investment opportunities and risk profiles to optimize the company's financial performance. This role requires close coordination with executive leadership to align fiscal goals with broader business objectives. By implementing advanced financial controls, the Chief Financial Officer mitigates operational risks and enhances profitability. The executive drives efficiency across all departments by streamlining financial workflows and resource distribution. Through meticulous analysis of market data, the Chief Financial Officer provides the insights necessary for informed decision-making. Ultimately, the executive safeguards the financial integrity of the firm while supporting long-term growth initiatives.
    Bruce Nickerson

    Francis Ferland - Chief Operating Officer

    Francis Ferland, the Chief Operating Officer at Cross Insurance, architects the internal processes and operational frameworks that drive daily business efficiency. Overseeing the integration of technology and service delivery, the Chief Operating Officer ensures seamless execution of insurance brokerage activities. Francis Ferland manages cross-departmental workflows to improve productivity and client response times. This leadership role involves optimizing the infrastructure that supports personal and commercial insurance offerings. By standardizing operational procedures, the Chief Operating Officer enhances the quality of service provided to clients. The executive monitors performance metrics to identify bottlenecks and implement corrective measures. Through strategic resource management, the Chief Operating Officer supports the firm's commitment to operational excellence. By fostering collaboration between teams, the executive ensures that all business units function in harmony to achieve corporate objectives and maintain high standards of service.

    Robert Wade - President

    Robert Wade, the President at Cross Insurance, leads the development and execution of commercial insurance initiatives across key market segments. Overseeing the expansion of the commercial portfolio, the President ensures the firm delivers tailored risk management solutions to diverse business clients. Robert Wade coordinates with regional teams to identify emerging market needs and capitalize on growth opportunities. This leadership role involves driving revenue through the acquisition of new accounts and the retention of existing partnerships. By analyzing industry-specific risks, the President crafts strategies that provide comprehensive coverage for complex commercial entities. The executive maintains a focus on market penetration and brand visibility within the insurance sector. Through active engagement with stakeholders, the President fosters strong relationships that support the firm's commercial objectives. By prioritizing client-centric service, the executive ensures the company remains a preferred choice for businesses seeking reliable insurance protection.

    Christopher Sharpe - President

    Christopher Sharpe, the President at Cross Insurance, directs the strategic growth and service excellence of the personal insurance division. Overseeing the development of consumer-focused products, the President ensures the firm meets the evolving needs of individual policyholders. Christopher Sharpe manages the implementation of digital tools to enhance the client experience and streamline policy management. This leadership role involves analyzing consumer behavior to refine product offerings and improve market competitiveness. By fostering a culture of service, the President ensures that every client receives personalized attention and expert guidance. The executive monitors performance across the personal lines segment to drive consistent revenue growth. Through collaboration with internal teams, the President aligns service delivery with the company's broader mission of protection and reliability. By maintaining a focus on innovation, the executive secures the firm's reputation as a trusted provider for personal insurance needs.
    Christopher Sharpe

    David Messersmith - President, Cross Insurance Coastal Region

    David Messersmith, the President, Cross Insurance Coastal Region at Cross Insurance, manages all insurance operations and market development within the coastal territories. Overseeing regional growth initiatives, the President, Cross Insurance Coastal Region ensures the firm maintains a strong presence in these specific geographic markets. David Messersmith coordinates with local teams to deliver specialized insurance solutions tailored to the unique risks of coastal environments. This leadership role involves building relationships with regional partners and clients to drive business development. By monitoring local market trends, the President, Cross Insurance Coastal Region adapts service strategies to address regional challenges effectively. The executive ensures that all operations within the coastal region align with the company's overarching standards of quality and integrity. Through proactive management, the executive supports the firm's expansion and strengthens its competitive position in the coastal insurance landscape.
    David Messersmith

    Gary Heaslip - President

    Gary Heaslip, the President at Cross Insurance, oversees the strategic management of specialized insurance programs and high-value client accounts. Directing the development of niche insurance products, the President ensures the firm provides expert coverage for complex risk profiles. Gary Heaslip manages the coordination between underwriting teams and client-facing staff to ensure precision in policy design. This leadership role involves identifying new market opportunities for specialized insurance services. By leveraging deep industry knowledge, the President crafts solutions that address the specific needs of sophisticated clients. The executive monitors the performance of these specialized programs to ensure profitability and client satisfaction. Through strategic oversight, the President maintains the firm's reputation for technical expertise and reliable service. By fostering strong relationships with key stakeholders, the executive drives the continued success of the firm's specialized insurance offerings.

    Eric Jermyn - President, Employee Benefits

    Eric Jermyn, the President, Employee Benefits at Cross Insurance, leads the design and implementation of comprehensive employee benefit programs for corporate clients. Overseeing the development of health, wellness, and retirement solutions, the President, Employee Benefits ensures the firm provides value-added services that support workforce stability. Eric Jermyn manages the integration of benefit administration tools to improve efficiency for employer groups. This leadership role involves analyzing healthcare trends to offer competitive and sustainable benefit packages. By collaborating with corporate clients, the President, Employee Benefits tailors programs to meet specific organizational goals and employee needs. The executive monitors the performance of benefit plans to ensure compliance and cost-effectiveness. Through strategic planning, the President, Employee Benefits drives growth within the employee benefits division. By prioritizing client success, the executive strengthens the firm's position as a leader in the employee benefits market.

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    Frequently Asked Questions Regarding Cross Insurance Top Executives and Leadership Team

    Who leads Cross Insurance?
    Cross Insurance is led by Jonathan Cross (Chief Executive Officer), along with executives such as Bruce Nickerson (Chief Financial Officer) and Francis Ferland (Chief Operating Officer).
    Who is part of Cross Insurance’s executive team?
    The executive team of Cross Insurance includes leaders such as Jonathan Cross (Chief Executive Officer), Bruce Nickerson (Chief Financial Officer), Francis Ferland (Chief Operating Officer) and other senior executives.
    How many executives does Cross Insurance have?
    Cross Insurance has 8 executives leading key business areas.
    What roles are included in Cross Insurance’s leadership team?
    The leadership team of Cross Insurance includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President, President.