Credit Acceptance Executive and Leadership Team

August, 2026

Leadership Overview

Credit Acceptance has 5 executives leading key functions including operations, marketing, legal, sales, and product development.

Focused on empowering automobile dealers through innovative financing solutions, Credit Acceptance delivers consistent value by bridging the gap between consumer credit needs and dealership inventory requirements across the United States.

Leadership Roles at Credit Acceptance

  • Chief Operating Officer - Michael Knoblauch
  • Chief Marketing Officer - Siddharth Lal
  • Chief Legal Officer - Erin Kerber
  • Chief Sales Officer - Robert Bourrier
  • Chief Product & Marketing Officer - Andrew Rostami
  • Michael Knoblauch - Chief Operating Officer

    Michael Knoblauch, the Chief Operating Officer at Credit Acceptance, directs the internal infrastructure supporting nationwide dealer financing programs. Overseeing the daily execution of loan servicing and collection workflows, the Chief Operating Officer ensures operational efficiency across all regional hubs. This leadership role involves optimizing the complex processes required to advance capital to automobile dealers while maintaining rigorous risk management standards. By refining the underlying systems that process consumer loan data, Michael Knoblauch directly impacts the scalability of the company's core financial services. Knoblauch maintains close alignment with the Board to ensure that operational output matches the broader strategic goals of the organization. Through the continuous improvement of internal protocols, the Chief Operating Officer secures the stability of the company's business model, ultimately driving long-term performance and operational excellence within the competitive automotive finance sector.

    Siddharth Lal - Chief Marketing Officer

    Siddharth Lal, the Chief Marketing Officer at Credit Acceptance, architects the brand strategy and dealer engagement initiatives across the United States. Managing the communication channels that connect the company with independent and franchised automobile dealers, the Chief Marketing Officer drives market penetration for financing programs and vehicle service contracts. This leadership role involves analyzing consumer behavior trends to tailor marketing outreach, ensuring that the value proposition of the company remains clear to potential partners. By leveraging data-driven insights, Siddharth Lal enhances the visibility of the company's unique lending solutions in a crowded marketplace. Lal collaborates with other C-suite leaders to align promotional efforts with overall revenue targets. Through the development of targeted campaigns, the Chief Marketing Officer strengthens the company's market position, ensuring that the brand remains the preferred partner for dealers seeking reliable and flexible consumer financing options.
    Erin Kerber, the Chief Legal Officer at Credit Acceptance, directs the regulatory compliance and legal framework governing all consumer loan activities. Overseeing the complex legal requirements associated with vehicle service contracts and dealer financing, the Chief Legal Officer ensures that the company operates within the strict parameters of United States financial law. This leadership role involves managing litigation risks, drafting essential contracts, and providing guidance on corporate governance to the Board. By mitigating potential liabilities, Erin Kerber protects the integrity of the company's financial products and services. Kerber works closely with operational teams to integrate compliance into every stage of the loan lifecycle. Through the rigorous application of legal standards, the Chief Legal Officer maintains the company's reputation for transparency and reliability, ensuring that all business practices support sustainable growth while adhering to the evolving regulatory landscape of the automotive finance industry.

    Robert Bourrier - Chief Sales Officer

    Robert Bourrier, the Chief Sales Officer at Credit Acceptance, directs the national sales force responsible for expanding the company's dealer network. Overseeing the acquisition of new partnerships with franchised and independent automobile dealers, the Chief Sales Officer drives the adoption of the company's financing programs and related service products. This leadership role involves setting aggressive sales targets, managing regional sales teams, and fostering long-term relationships with key dealership groups across the country. By identifying growth opportunities in diverse markets, Robert Bourrier ensures that the company maintains a strong competitive edge in the automotive finance space. Bourrier collaborates with product teams to refine the sales pitch based on real-time dealer feedback. Through the consistent execution of sales strategies, the Chief Sales Officer secures the company's revenue streams, directly contributing to the overall financial health and market expansion of the organization.

    Andrew Rostami - Chief Product & Marketing Officer

    Andrew Rostami, the Chief Product & Marketing Officer at Credit Acceptance, architects the development of new financial products while simultaneously overseeing the marketing strategy for these offerings. Managing the lifecycle of innovative financing solutions, the Chief Product & Marketing Officer ensures that the company's portfolio meets the evolving needs of automobile dealers and their customers. This leadership role involves bridging the gap between product design and market demand, ensuring that every new service provides tangible value to the dealer network. By integrating product innovation with strategic marketing, Andrew Rostami drives the adoption of advanced financial tools across the United States. Rostami coordinates with the sales and operations teams to ensure seamless product launches. Through the continuous refinement of the product roadmap, the Chief Product & Marketing Officer secures the company's position as a leader in the automotive finance industry, fostering growth through technological and service-oriented advancements.
    Andrew Rostami

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    Frequently Asked Questions Regarding Credit Acceptance Top Executives and Leadership Team

    Who leads Credit Acceptance?
    Credit Acceptance is led by Michael Knoblauch (Chief Operating Officer), along with executives such as Siddharth Lal (Chief Marketing Officer) and Erin Kerber (Chief Legal Officer).
    Who is part of Credit Acceptance’s executive team?
    The executive team of Credit Acceptance includes leaders such as Michael Knoblauch (Chief Operating Officer), Siddharth Lal (Chief Marketing Officer), Erin Kerber (Chief Legal Officer) and other senior executives.
    How many executives does Credit Acceptance have?
    Credit Acceptance has 5 executives leading key business areas.
    What roles are included in Credit Acceptance’s leadership team?
    The leadership team of Credit Acceptance includes roles such as Chief Operating Officer, Chief Marketing Officer, Chief Legal Officer, Chief Sales Officer, Chief Product & Marketing Officer.