Crayola Executive and Leadership Team

Xiomara Encalada, the Principal Chief Executive Officer at Crayola, directs the overarching corporate strategy and long-term vision. This leadership role involves guiding all operational divisions to ensure alignment with market demands for arts and crafts products. Encalada focuses on expanding Crayola's global footprint and enhancing brand equity through innovative product development and strategic partnerships. Overseeing executive team performance, the Principal Chief Executive Officer ensures efficient resource allocation and drives sustainable growth across all business units. By championing a culture of creativity and continuous improvement, Xiomara Encalada solidifies Crayola's position as a leader in the arts and crafts manufacturing sector.

Peter Ruggiero, the President & Chief Executive Officer at Crayola, spearheads the company's strategic direction and operational execution. Ruggiero oversees all facets of the business, from product innovation to market penetration, ensuring Crayola's continued leadership in the arts and crafts industry. This executive guides global expansion efforts, focusing on strengthening distribution channels and enhancing customer engagement across diverse markets. By fostering cross-functional collaboration, the President & Chief Executive Officer drives efficiency and maximizes profitability. Peter Ruggiero's leadership ensures the company remains at the forefront of creativity, delivering high-quality art products that inspire imagination worldwide.

Hicham Elhorr, the Head of Finance, Finance Director (Canada) & Chief Financial Officer at Crayola, manages the company's financial operations and fiscal strategy. Elhorr oversees budgeting, financial planning, and risk management across global operations, including specific financial oversight for Canada. This executive ensures the financial health and stability of the organization, guiding investment decisions and optimizing capital allocation. By leading the finance department, the Head of Finance, Finance Director (Canada) & Chief Financial Officer provides critical insights to support strategic decision-making and drive profitability. Hicham Elhorr's financial acumen is vital for Crayola's sustained growth and market leadership.

Clare Norris, the Chief Technology Officer at Crayola, architects the company's technological infrastructure and digital transformation initiatives. Norris oversees the development and implementation of innovative solutions that enhance product design, manufacturing processes, and customer experiences. This leadership position involves driving research and development in emerging technologies to maintain Crayola's competitive edge in the arts and crafts market. By managing the IT department, the Chief Technology Officer ensures robust cybersecurity measures and efficient data management systems are in place. Clare Norris's strategic vision for technology integration supports the company's mission to inspire creativity through cutting-edge art supplies.

James Brown, the Chief Information Officer at Crayola, directs the company's information technology strategy and systems. Brown is responsible for managing all IT operations, including infrastructure, software development, and data security, ensuring seamless business processes. This role involves implementing advanced technological solutions to support operational efficiency and enhance product development cycles. By overseeing the IT team, the Chief Information Officer ensures the reliability and scalability of all digital platforms. James Brown's expertise in information management is critical for maintaining Crayola's competitive advantage and supporting its global manufacturing and distribution networks.

Erik Viveros, the Director, Marketing Trade (Mexico) & Chief Marketing Officer, LATAM at Crayola, drives marketing strategies across Latin America, with a specific focus on trade marketing in Mexico. Viveros oversees brand positioning, promotional campaigns, and market expansion initiatives throughout the region. This executive is instrumental in understanding and adapting to diverse consumer preferences within Latin American markets, ensuring product relevance and sales growth. By leading the regional marketing teams, the Director, Marketing Trade (Mexico) & Chief Marketing Officer, LATAM develops targeted approaches to increase market share and brand loyalty. Erik Viveros's leadership ensures Crayola's vibrant products resonate with consumers across Mexico and the broader LATAM region.

Arvind Sahu, the Global Chief Information Officer at Crayola, directs the company's worldwide information technology strategy and infrastructure. Sahu is responsible for overseeing all global IT operations, ensuring robust systems, data integrity, and cybersecurity across all regions. This leadership role involves implementing scalable technology solutions that support Crayola's manufacturing, distribution, and marketing efforts on an international scale. By managing the global IT teams, the Global Chief Information Officer drives digital innovation and operational efficiency. Arvind Sahu's strategic oversight of information systems is crucial for maintaining Crayola's competitive edge and facilitating its global expansion.