Crayola Executive and Leadership Team

Peter Ruggiero, the President & Chief Executive Officer at Crayola, directs the company's overall strategic vision and operational execution. Ruggiero guides the organization's expansion into new markets and product categories, ensuring alignment with the company's mission to inspire creativity. Overseeing all major business units, the President & Chief Executive Officer drives innovation across the arts and crafts sector. This leadership role involves fostering a culture of continuous improvement and market responsiveness. By championing new initiatives, Peter Ruggiero ensures Crayola maintains its position as a leader in the children's art supplies industry, impacting global sales and brand perception. Ruggiero's focus remains on sustainable growth and enhancing the company's product portfolio to meet evolving consumer demands.

Xiomara Encalada, the Principal Chief Executive Officer at Crayola, spearheads the company's core strategic objectives and long-term planning. Encalada focuses on driving market penetration and enhancing brand equity across diverse global regions. Overseeing critical strategic partnerships, the Principal Chief Executive Officer ensures synergistic growth and expanded reach for Crayola's extensive product lines. This executive position involves cultivating an environment that supports artistic exploration and educational development through product innovation. By directing key organizational initiatives, Xiomara Encalada strengthens Crayola's commitment to providing high-quality art materials that empower children's creativity. Encalada's leadership ensures the company's continued success in the competitive arts and crafts manufacturing landscape.

Hicham Elhorr, the Head of Finance, Finance Director (Canada) & Chief Financial Officer at Crayola, manages the company's comprehensive financial operations and fiscal strategy. Elhorr oversees all aspects of financial planning, accounting, and reporting, ensuring robust fiscal health across North America. Directing the financial teams in both the United States and Canada, the Head of Finance, Finance Director (Canada) & Chief Financial Officer optimizes resource allocation and drives profitability. This critical role involves managing investments, mitigating financial risks, and ensuring compliance with all regulatory requirements. By implementing effective financial controls, Hicham Elhorr supports Crayola's growth objectives and enhances shareholder value. Elhorr's expertise ensures the financial stability necessary for continued product development and market expansion.

Stephen Hoff, the Executive Vice President & Chief Financial Officer at Crayola, directs the company's global financial architecture and strategic fiscal planning. Hoff oversees the allocation of capital, manages investor relations, and ensures the financial integrity of all corporate activities. Leading the finance department, the Executive Vice President & Chief Financial Officer drives efficiency in financial processes and supports the development of new product lines through rigorous financial analysis. This executive function involves forecasting market trends and identifying opportunities for revenue enhancement. By maintaining stringent financial oversight, Stephen Hoff ensures Crayola's sustained profitability and its capacity for ambitious expansion initiatives. Hoff's strategic financial management underpins the company's operational excellence and market leadership.

Arvind Sahu, the Global Chief Information Officer at Crayola, architects and executes the company's worldwide information technology strategy. Sahu oversees the development and implementation of robust digital infrastructure, ensuring seamless technological operations across all global sites. Directing the IT division, the Global Chief Information Officer drives innovation in enterprise systems, data management, and cybersecurity protocols. This leadership position involves leveraging technology to enhance operational efficiency, support product development, and improve customer engagement. By championing digital transformation, Arvind Sahu ensures Crayola remains at the forefront of technological adoption in the arts and crafts industry. Sahu's strategic IT vision strengthens the company's competitive edge and facilitates global collaboration.