Crayola Executive and Leadership Team

Xiomara Encalada, the Principal Chief Executive Officer at Crayola, directs the overarching corporate strategy and operational execution. Encalada guides the company's vision, ensuring alignment with market demands for creative arts and crafts products. This leadership role involves fostering innovation across all departments, from product development to global distribution. By setting strategic objectives, Encalada drives the company's growth and market position in the arts and crafts sector. The Principal Chief Executive Officer's responsibilities include overseeing major business initiatives and ensuring the long-term financial health and expansion of Crayola. Encalada's focus remains on enhancing the brand's legacy and expanding its reach to new demographics and markets worldwide.

Hicham Elhorr, the Head of Finance, Finance Director (Canada) & Chief Financial Officer at Crayola, directs all financial operations and strategic fiscal planning for the organization. Elhorr oversees budgeting, forecasting, and financial reporting, ensuring compliance with international accounting standards and regulatory requirements. This comprehensive role involves managing capital allocation, optimizing financial performance, and mitigating fiscal risks across global markets, including significant oversight of Canadian financial activities. By implementing sound financial strategies, Hicham Elhorr supports Crayola's sustained growth and profitability. The Chief Financial Officer's responsibilities extend to investor relations and securing funding for strategic initiatives. Elhorr's leadership ensures the financial integrity and stability of Crayola.

James Brown, the Chief Information Officer at Crayola, architects and manages the company's global information technology infrastructure. Brown oversees the implementation of robust digital systems that support operational efficiency and data security across all business functions. This critical role involves ensuring the seamless integration of technology solutions, from enterprise resource planning to customer relationship management platforms. By driving technological advancements, James Brown enhances Crayola's ability to innovate and respond to evolving market needs. The Chief Information Officer's purview includes safeguarding sensitive company data and optimizing IT resources to support strategic business objectives. Brown's leadership ensures that Crayola maintains a competitive edge through advanced technological capabilities.

Clare Norris, the Chief Technology Officer at Crayola, spearheads the development and integration of cutting-edge technologies that enhance product innovation and manufacturing processes. Norris directs research and development initiatives, focusing on leveraging new materials and digital tools to create next-generation art supplies. This position involves collaborating closely with product design and engineering teams to translate technological advancements into tangible consumer products. By championing technological exploration, Clare Norris ensures Crayola remains at the forefront of the arts and crafts industry. The Chief Technology Officer's mandate includes evaluating emerging technologies and their potential application to improve product quality and user experience. Norris's strategic vision drives the company's technological roadmap.

Arvind Sahu, the Global Chief Information Officer at Crayola, leads the strategic direction and execution of information technology initiatives across the company's worldwide operations. Sahu is responsible for developing and implementing comprehensive IT strategies that align with Crayola's business objectives, focusing on enhancing global connectivity and data management. This role involves overseeing the deployment of scalable IT solutions that support manufacturing, supply chain, and customer engagement platforms. By driving digital transformation, Arvind Sahu ensures that Crayola leverages technology to achieve operational excellence and maintain a competitive advantage globally. The Global Chief Information Officer's purview includes cybersecurity, IT governance, and fostering a culture of technological innovation. Sahu's expertise strengthens Crayola's global IT infrastructure.

Erik Viveros, the Director, Marketing Trade (Mexico) & Chief Marketing Officer, LATAM at Crayola, orchestrates comprehensive marketing strategies and trade initiatives across Latin America, with a specific focus on the Mexican market. Viveros directs brand development, promotional campaigns, and market penetration efforts to drive sales and enhance brand visibility throughout the region. This leadership position involves understanding diverse consumer behaviors and market dynamics to tailor marketing approaches effectively. By leading regional marketing teams, Erik Viveros ensures the successful execution of go-to-market strategies and strengthens Crayola's presence in key LATAM territories. The Chief Marketing Officer, LATAM's responsibilities include managing marketing budgets and fostering strong relationships with distribution partners. Viveros's strategic marketing leadership fuels regional growth.