Cosmax Executive and Leadership Team

June, 2026

Leadership Overview

Cosmax has 6 executives leading key functions including strategy, finance, operations, and legal.

Driven by innovation, Cosmax specializes in advanced facial and cosmetic care, delivering high-quality products like CC Cream, gel eyeliner, and cushion foundation to the global market.

Leadership Roles at Cosmax

  • Chief Executive Officer - Kwon Sounil
  • Chief Executive Officer & Director - Chris Choi
  • Chief Executive Officer & Director - Brooke Jones
  • Chief Financial Officer - Thitima Kingkaew
  • Chief Operations Officer - Thomas Drennan
  • Chief Legal Officer - Lori Berger
  • Kwon Sounil - Chief Executive Officer

    Kwon Sounil, the Chief Executive Officer at Cosmax, directs the company's overall strategic vision and market positioning. Overseeing global operations, the Chief Executive Officer ensures alignment with corporate objectives for product development and market penetration in the competitive cosmetics sector. This leadership role involves expanding market share through innovative product launches and maintaining the company's reputation for quality. By optimizing the business strategy, Kwon Sounil directly impacts Cosmax's growth trajectory. Ultimately, Sounil secures long-term financial stability and operational excellence. The Chief Executive Officer's mandate includes fostering a culture of continuous improvement and driving forward the company's mission to provide advanced facial and cosmetic care solutions. Kwon Sounil's leadership ensures Cosmax remains at the forefront of cosmetic innovation, leveraging deep industry knowledge to anticipate market trends and consumer needs. The Chief Executive Officer's responsibilities extend to managing key stakeholder relationships and guiding the executive team towards achieving ambitious growth targets across all business units.

    Chris Choi - Chief Executive Officer & Director

    Chris Choi, the Chief Executive Officer & Director at Cosmax, spearheads strategic initiatives and corporate governance. Overseeing critical business functions, the Chief Executive Officer & Director ensures operational efficiency and drives expansion into new markets. This executive position involves cultivating strong relationships with board members and key partners to foster sustainable growth. By implementing forward-thinking strategies, Chris Choi directly contributes to the company's market leadership in cosmetic product development. Ultimately, Choi solidifies Cosmax's commitment to delivering exceptional CC Cream, gel eyeliner, and cushion foundation products. The Chief Executive Officer & Director's focus remains on enhancing shareholder value and maintaining the highest standards of corporate responsibility. Chris Choi's leadership guides the company's long-term vision, ensuring adaptability in a dynamic global landscape. The Chief Executive Officer & Director's role encompasses championing innovation and overseeing the execution of strategic plans that align with Cosmax's core mission.

    Brooke Jones - Chief Executive Officer & Director

    Brooke Jones, the Chief Executive Officer & Director at Cosmax, drives the company's strategic direction and operational oversight. Managing key global partnerships, the Chief Executive Officer & Director ensures seamless execution of business objectives and expansion into new territories. This pivotal role involves collaborating with the board to uphold robust corporate governance and ethical practices. By championing product innovation, Brooke Jones directly influences Cosmax's competitive edge in the beauty industry. Ultimately, Jones reinforces the company's dedication to providing cutting-edge cosmetic solutions. The Chief Executive Officer & Director's purview includes fostering a culture of excellence and guiding the organization toward sustained profitability. Brooke Jones's leadership is instrumental in navigating market complexities and capitalizing on emerging opportunities. The Chief Executive Officer & Director's responsibilities encompass strategic planning and ensuring the company's long-term vision is effectively realized across all departments.

    Thitima Kingkaew - Chief Financial Officer

    Thitima Kingkaew, the Chief Financial Officer at Cosmax, manages the company's financial health and strategic fiscal planning. Overseeing all financial operations, the Chief Financial Officer ensures robust accounting practices and drives fiscal responsibility across the organization. This executive position involves developing financial models, managing budgets, and securing capital to support Cosmax's growth initiatives in the cosmetics sector. By optimizing financial performance, Thitima Kingkaew directly impacts the company's profitability and investment capacity. Ultimately, Kingkaew safeguards the company's assets and ensures compliance with all financial regulations. The Chief Financial Officer's mandate includes providing critical financial insights to the executive team and board, enabling informed decision-making. Thitima Kingkaew's expertise is crucial for navigating economic fluctuations and identifying opportunities for financial optimization. The Chief Financial Officer's role encompasses strategic financial forecasting and managing investor relations to support the company's expansion.

    Thomas Drennan - Chief Operations Officer

    Thomas Drennan, the Chief Operations Officer at Cosmax, directs the company's operational efficiency and supply chain management. Overseeing manufacturing and logistics, the Chief Operations Officer ensures the seamless production and delivery of cosmetic products, including CC Cream, gel eyeliner, and cushion foundation. This critical role involves optimizing production processes, managing inventory, and implementing quality control measures to meet high industry standards. By streamlining operations, Thomas Drennan directly enhances Cosmax's ability to scale and respond to market demand. Ultimately, Drennan ensures operational excellence and cost-effectiveness throughout the value chain. The Chief Operations Officer's responsibilities include driving continuous improvement initiatives and fostering collaboration between production, procurement, and distribution teams. Thomas Drennan's leadership is vital for maintaining Cosmax's reputation for reliable product delivery and operational agility. The Chief Operations Officer's focus remains on enhancing productivity and reducing lead times.
    Lori Berger, the Chief Legal Officer at Cosmax, provides strategic legal counsel and oversees corporate compliance. Managing all legal affairs, the Chief Legal Officer ensures adherence to regulatory requirements and mitigates legal risks across the company's operations. This executive position involves advising on contracts, intellectual property, and corporate governance matters pertinent to the cosmetics industry. By ensuring legal integrity, Lori Berger directly supports Cosmax's ethical business practices and market expansion. Ultimately, Berger protects the company's interests and upholds its commitment to legal and regulatory compliance. The Chief Legal Officer's mandate includes developing and implementing robust legal frameworks to support business objectives. Lori Berger's expertise is essential for navigating complex legal landscapes and safeguarding the company's reputation. The Chief Legal Officer's role encompasses proactive risk management and providing strategic legal guidance to the executive team.

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    Frequently Asked Questions Regarding Cosmax Top Executives and Leadership Team

    Who leads Cosmax?
    Cosmax is led by Kwon Sounil (Chief Executive Officer), along with executives such as Chris Choi (Chief Executive Officer & Director) and Brooke Jones (Chief Executive Officer & Director).
    Who is part of Cosmax’s executive team?
    The executive team of Cosmax includes leaders such as Kwon Sounil (Chief Executive Officer), Chris Choi (Chief Executive Officer & Director), Brooke Jones (Chief Executive Officer & Director) and other senior executives.
    How many executives does Cosmax have?
    Cosmax has 6 executives leading key business areas.
    What roles are included in Cosmax’s leadership team?
    The leadership team of Cosmax includes roles such as Chief Executive Officer, Chief Executive Officer & Director, Chief Executive Officer & Director, Chief Financial Officer, Chief Operations Officer.