Complex Executive and Leadership Team

November, 2026

Leadership Overview

Complex has 4 executives leading key functions including strategy, animation production, operational scaling, and business development.

Focused on the intersection of music, sneakers, and pop culture, Complex delivers immersive media experiences and exclusive merchandise to a global audience of contemporary culture enthusiasts.

Leadership Roles at Complex

  • Chief Executive Officer - Itay Ruschkewitz
  • Chief Operating Officer, Animation INKubator - Serrena Iyer
  • President - Moksha Fitzgibbons
  • Chief of Staff & Senior Vice President, Operations - Ashton Canada
  • Itay Ruschkewitz - Chief Executive Officer

    Itay Ruschkewitz, the Chief Executive Officer at Complex, directs the overarching strategic vision for this media powerhouse. Ruschkewitz architects the long-term growth roadmap, ensuring the brand maintains dominance within the music, sneaker, and pop culture sectors. By aligning editorial output with commercial opportunities like ComplexCon, the Chief Executive Officer drives revenue diversification and audience engagement. Ruschkewitz oversees the integration of digital content platforms, podcasts, and merchandise lines to maximize market reach across North American and international territories. This leadership role involves constant collaboration with the board to refine the company's value proposition for contemporary culture fans. Through rigorous analysis of media consumption trends, Itay Ruschkewitz secures the competitive positioning of the organization. Ultimately, the Chief Executive Officer fosters a culture of innovation, ensuring the brand remains the primary destination for style and entertainment enthusiasts worldwide.

    Serrena Iyer - Chief Operating Officer, Animation INKubator

    Serrena Iyer, the Chief Operating Officer, Animation INKubator at Complex, manages the creative and technical workflows for the company's animation initiatives. Iyer directs the development of original visual content, ensuring that the Animation INKubator aligns with the broader aesthetic standards of the brand. By streamlining production pipelines, the Chief Operating Officer, Animation INKubator optimizes resource allocation for high-impact media projects. Serrena Iyer coordinates with creative teams to translate pop culture narratives into engaging animated formats that resonate with sneaker enthusiasts and music lovers. This role involves managing the lifecycle of animation projects from concept to final distribution across digital channels. Through meticulous oversight of production schedules and creative quality, Iyer ensures that all visual assets support the company's mission of connecting with diverse audiences. Ultimately, the Chief Operating Officer, Animation INKubator strengthens the brand's footprint in the competitive digital media landscape.
    Serrena Iyer

    Moksha Fitzgibbons - President

    Moksha Fitzgibbons, the President at Complex, leads the commercial expansion and business development efforts for the organization. Fitzgibbons directs the growth of revenue streams, focusing on strategic partnerships and the monetization of the company's diverse media offerings. By identifying new market opportunities within the music and style sectors, the President drives the commercial success of articles, podcasts, and live events. Moksha Fitzgibbons coordinates with external stakeholders to enhance the brand's presence in the global entertainment industry. This leadership role involves shaping the company's market position to attract both advertisers and a dedicated audience of contemporary culture fans. Through the cultivation of high-value relationships, the President ensures the long-term financial health of the business. By prioritizing revenue-generating initiatives that align with the brand's core identity, Fitzgibbons secures the company's status as a leader in the media landscape, consistently delivering value to partners and consumers alike.

    Ashton Canada - Chief of Staff & Senior Vice President, Operations

    Ashton Canada, the Chief of Staff & Senior Vice President, Operations at Complex, executes the internal operational strategies that support the company's media and retail functions. Canada directs the daily administrative and logistical processes, ensuring that cross-departmental workflows remain efficient and scalable. By overseeing the operational infrastructure for ComplexCon and exclusive merchandise drops, the Chief of Staff & Senior Vice President, Operations facilitates seamless execution of high-stakes events. Ashton Canada manages the alignment of internal resources with the company's broader goals, providing critical support to the executive team. This leadership role involves optimizing organizational performance to maintain the brand's agility in the fast-paced pop culture market. Through the implementation of robust operational frameworks, Canada drives productivity and supports the company's expansion into new lifestyle categories. Ultimately, the Chief of Staff & Senior Vice President, Operations ensures that the organization maintains the operational excellence required to serve a global fan base.

    Frequently Asked Questions Regarding Complex Top Executives and Leadership Team

    Who leads Complex?
    Complex is led by Itay Ruschkewitz (Chief Executive Officer), along with executives such as Serrena Iyer (Chief Operating Officer, Animation INKubator) and Moksha Fitzgibbons (President).
    Who is part of Complex’s executive team?
    The executive team of Complex includes leaders such as Itay Ruschkewitz (Chief Executive Officer), Serrena Iyer (Chief Operating Officer, Animation INKubator), Moksha Fitzgibbons (President) and other senior executives.
    How many executives does Complex have?
    Complex has 4 executives leading key business areas.
    What roles are included in Complex’s leadership team?
    The leadership team of Complex includes roles such as Chief Executive Officer, Chief Operating Officer, Animation INKubator, President, Chief of Staff & Senior Vice President, Operations.